Sat.Jun 27, 2015 - Fri.Jul 03, 2015

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Status quo, you know, is Latin for 'the mess we're in.'

ViewPoint

This title is a quote from Ronald Reagan. The status quo—that marketing management doesn’t understand the definition of a qualified lead—is nothing new. Here’s the problem. Salespeople consistently say that they do not get enough qualified leads. Qualified leads, according to sales, are based on criteria they understand but marketing is in the dark about.

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Infographic: The State of Marketing Automation Maturity

The Point

Are most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no. As the infographic below illustrates, results from the survey suggest that, while the typical marketing automation user makes full use of some functionality, many more are failing to follow even the most basic lead management best practices , best practices that represent some of the most compelling business rationale for investing in marketi

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Marketing Beyond MadTech: What Happens When The Robots Take Over?

Customer Experience Matrix

I’ve recently found myself bouncing between three worlds: - today’s world , where I spend my time reviewing software and helping marketers choose martech products. Since most of that discussion is currently phrased in terms of building a marketing stack, let’s call it the world of “stacktech”. - tomorrow’s world, about two to five years in the future.

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B2B Customer Content Operations Manifesto

Avitage

The custom content business is a difficult business. It’s a difficult business due to the economics of the underlying content operations model, as well as poor inputs from inefficient clients. If you’re a B2B organization pursuing content dependent strategies such as content marketing, automated lead generation and nurturing, sales and channel enablement (among others), you are now in that business.

B2B 200
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more. What came out is quite interesting for any company looking to take their thought leadership program to the next level.

More Trending

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MarTech Stack Jenga: Official Rules

Customer Experience Matrix

I spent some time in Atlanta last week, including a Friday afternoon visit with Sangram Vajre at Terminus to discuss his upcoming FlipMyFunnel conference. I’ll be keynoting the part of the conference devoted to technology stacks. Our conversation naturally turned to MarTech Jenga, my recent random thought of using the popular stacking game to illustrate how marketers assemble their technologies.

Rules 192
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30 LinkedIn Sales Triggers

Marketing Insider Group

The key to social selling success is fishing where the fish are. You might be fishing where the fish are, but you do know what to do when you get a nibble on the line? Many sales meetings are full of fish tales about the one that got away. These fishing holes are filled with sellers, who did not use social selling techniques. GerryMoran.png"> GerryMoran.png" alt="30 LinkedIn Social Selling Triggers" width="729" height="550" />.

Linkedin 183
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So you thought Facebook was free

Direct Response Coach

If your business has relied on Facebook to communicate with your customers and prospects, this article in Duct Tape Marketing should be a must read for you. What it says is what we’ve all known about Facebook for the past few years – except it’s much worse from a marketer’s standpoint. It has been common [.]. The post So you thought Facebook was free appeared first on McCarthy and King Marketing.

Facebook 180
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How to Solve the Marketing Skills Gap In Your Company

Digital B2B Marketing

A few weeks ago I was talking to Maureen Blandford about marketers, marketing technology, and the need for all of us to move faster. Our conversation turned to skill sets and the current digital and technology skills gap in marketing today. A thought I had in that conversation has been gnawing at me since: “Today’s marketers don’t have the aptitude for marketing technology.” We continue to hear about the skills gap in marketing today and marketers are continuing to get tr

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Convince Your CEO of the Power of B2B Content Marketing

NuSpark Consulting

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. Such campaigns are familiar. They’re deliver results in a short period and are immediately measurable.

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Tools I use to amplify social campaigns

Biznology

I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. SOCi. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post.

Tools 175
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A Marketer’s Search For Meaning: 5 Attributes of Relevancy

Marketing Insider Group

I read an article the other day that said that people are hired for hard skills and fired for a lack of soft skills. I’ve found this to be true, and even more so for marketers as our pace of change keeps picking up speed. I listen to marketers talk about the struggles they have in their organizations and I notice something. Those who consistently amaze me have a set of qualities that aren’t mainstream.

Relevance 171
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Key Performance Indicators – Not Clicks

ANNUITAS

When presented with a Demand Generation Transformation initiative, at least one person will ask, “So this is all about email, right?” This line of thinking also supports the parallel perception that effective program measurement is driven by click and open rates. Unfortunately, you can’t look simply at email-based metrics and draw correlations to downstream conversions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Infographic: The Science of Creating Buyer Personas

Crimson Marketing

Buyer personas are the first step to any effective content strategy. Personas are what will help you determine how to tailor content to your buyers. . Customer data should be gathered from your own business intelligence as well as web analytics. Important metrics include: bounce rates, organic traffic, page traffic, leads from social media, mobile traffic, conversion rates, and referring sites.

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Do you still need to measure brand awareness?

Biznology

As a marketer, I am a late bloomer. I spent most of my career in technology, not doing any marketing at all until 20 years into my career, in 1998. Now I spend all of my time on marketing technology, so I have experience only in digital marketing–not with any traditional marketing tactics and techniques. One question pops up over and over again is: “what about brand awareness?

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Quick Guide to Email Newsletter Distribution

Marketing Insider Group

An email newsletter is a tremendously valuable distribution outlet many brands overlook. Often times, they get focused on distributing through social and paid resources, forgetting that the option of showing up in their customers’ or prospects’ inboxes on a regular basis is still an option. Below is a break down of everything you need to know to get started to put an email newsletter distribution strategy in place.

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The Problem With The Story You Are Telling

ANNUITAS

*This post first ran July 29, 2014 via the ANNUITAS blog. We are running this again because no matter what technology is introduced, what changes Google makes…it is still all about relevant content. Write for your buyers not to game the system. Good, relevant content is more important than ever, because of a Panda. Back in May, Google released an update to their search algorithm, called Panda 4.0.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing. Marketing can be challenging. It’s one thing, if done well, that can help your business or organization grow faster.

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What can your B2B data do for you?

Biznology

Data is all the rage in marketing today. Everyone is talking about it. “A carefully considered data strategy must be a CMO’s top priority,” says AdAge. Data has been called the “new oil” that fuels marketing today. But B2B marketers still struggle to get their full share of value from data. One reason is that they are missing some important ways to apply the data to marketing problems.

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3 Steps To A Better LinkedIn Photo

Marketing Insider Group

If LinkedIn was like Tinder, would your customers swipe left or swipe right? I know a few Millennials, and scarily a few Gen X friends, who use Tinder to, well, hook up. If you don’t have a great pic, then you are immediately ‘eliminated.’ Sort of voted off the relationship island before you ever washed ashore. Your picture is the first step to moving toward ‘hooking up’ with your customers and prospects.

Linkedin 167
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How to Tell Better Stories in Your Business

Convince & Convert

Storytelling is all the rage in business , and rightly so. The people are in control of the relationship between companies and customers like never before and they are fed up with the smarmy, direct approach to messaging. As the saying goes: everyone wants to buy, but nobody wants to be sold. That’s the genius of storytelling and business. Every company of every size and type has interesting stories to tell.

Business 166
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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#BADMarketing from Newcastle

Crimson Marketing

When it looks like you spent 15 minutes putting together an ad… #BADMarketing . Image: Courtesy of Adfreak/Adweek . The post #BADMarketing from Newcastle appeared first on.

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Unleashing the predictive power of data

Biznology

Along with the buzz about big data, there has been a lot of hype lately about developing a holistic view of one’s customers and customizing the buyer journey. This has created a focus on the predictive power of data and predictive analytics. These techniques allow one to extract information and patterns from existing data in order to predict future outcomes, understand trends, and make decisions.

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Does My Stealth Start-Up Need PR?

Marketing Insider Group

A lot of start-ups are in stealth mode, and don’t want anyone to know what they’re working on. “I don’t want PR, someone might steal my idea.” This is a common mistake driven by several fears, fear of failure, fear of competition, fear of possibly actually succeeding. The truth is your start-up does need PR even if you aren’t telling the public what you’re up to, in fact, that could be your biggest asset.

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It’s Time to Pay to Play

Convince & Convert

Five Mondays in June brought five incredible guests to the Social Pros Podcast : a digital marketer for the WKYC TV station; the social media fan, iSocialFanz ; two content marketing experts, one from BuzzSumo and the other from the Content Marketing Institute; plus the world’s Facebook expert at Mari Smith International, Inc. These Social Pros come together across industries and areas of expertise to give two pieces of advice that might be hard to hear: When it comes to content,

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Top Tips for Increasing Sales with Digital Interactivity

Kaon

By Dana Drissel, Vice President at Kaon Interactive. A new McKinsey report reveals that companies that implement transformational sales and marketing capabilities yield 90% higher sustained growth than those who don’t. In marketing and sales, this can be accomplished by using digital interactions and interactive storytelling to create engagements that allow customers to guide themselves through their problem-solving journeys.

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What motivates people at work

Biznology

One of my favorite past times is watching TED Talks. These short bursts of fascinating information always get me thinking. I recently watched one by the Behavioral Economist Dan Ariely on what motivates us to work. If you don’t have 20 minutes to watch his full talk, keep reading for my summarized version! Most of us believe that people are motivated my money.

Studies 131
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The Entrepreneur, The Compass, And The Fog

Marketing Insider Group

Serial social entrepreneur, Arthur Nelson, describes how a company’s story is always filled with twists and turns. “I’ve never started an organization that ended up doing what it was originally intended to do,” Arthur Nelson once told me. Coming from the founder/co-founder of over twenty organizations (half of them nonprofits like TERC ), his statement has stuck with me for over twenty-five years.