Sat.Jun 25, 2011 - Fri.Jul 01, 2011

Trending Sources

20 Experts, 1 Awesome Resource: The Social Media ProBook

It's All About Revenue

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  Edelman’s David Armano went so far as to name his digital persona Vector David (I didn’t have the heart to point out his digital doppelganger’s unfortunate initials). That project goes live now. Right now.

Two B2B Social Marketing Initiatives Worth Checking

Paul Gillin

A couple of notable B2B efforts have caught my eye recently that I wanted to share. One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name. wrote in B-to-B magazine early this year about a Make magazine-like video series they started last fall that appeals to engineers’ passion for tinkering as well as for fun. It respects its audience.

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Savvy Survey - Who are all these experts?

Savvy B2B Marketing

Malcolm Gladwell wrote in his best selling book Outliers that to become an expert in a given field one must focus on practicing that field deliberately for 10,000 hours. That means in order to be an expert you would have to focus 8 hours a day for nearly 3 1/2 years without taking a day off in order to achieve "expert" status. So we are trying to find the experts.

Enterprise Social Media and Personal Branding


Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah. Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand. Not at all. That brand image matters little in social media. How is this achieved? Through personal branding.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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My First Award!

Content Marketing for BI

I’m very pleased to have my white paper chosen as the winner of the 2011 Apex Marketing and PR Publications Award. have written several Verizon white papers for my client Pivot Communications (who is terrific to work with by the way). APEX 2011 is the 23rd annual awards program put on by Communications Concepts recognizing excellence in publications work by professional communicators.

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7 Personality Traits of Top Salespeople – from Harvard Business Review

Fearless Competitor

Love this article in Harvard Business Review, as the author, Steve W. Martin, (bio below) shares 7 personality traits that top salespeople have in common. He has personally interviewed thousand of salespeople and administered personality tests to 1,000 of them. The personality tests were given to high technology and business services salespeople as part of sales strategy workshops I was conducting.

Savvy Toolkit - 101 Marketing Quotes via Hubspot

Savvy B2B Marketing

Summer is upon us! Kids are out of school, swimming pools are open, parks, picnics and dogs who catch frisbees are all more appealing than the work sitting in your inbox. Sometimes you just need that jolt of inspiration to get you back on track. To get you started the Savvy Sisters have gone ahead and grabbed out each of our favorites to get you that quick fix while the other 95 are downloading.

78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success

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Jive Software came out with the results of study yesterday of 902 US-based knowledge workers that indicated that social business is a top executive strategic imperative, and, as you can imagine, amongst millenials. Additionally, app stores are becoming more popular in business/enterprise settings, and while email may be growing, it’s not solving many of the communication issues in the enterprise. We’ve highlighted many of the key findings of the report below. Check out the nice infographic that Jive put together to highlight some of the data also. Let us know your thoughts below!

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Google Analytics Now Tracks Facebook Likes, Tweets, and Google +1.

PWB Marketing Blog

Who Do B2B Buyers Trust?

The ROI Guy

A common debate in B2B marketing is how to create and deliver the right content at the right time to help improve the connection and engagement with prospects and their buying decisions. When analyzing decision making patterns, buyers make purchasing decisions based on content containing the most valuable information and seek out sources, which are trustworthy and relevant. Overall, buyers continue to prefer documents such as research briefs, white papers and blog posts as the most important form of content along each stage in the buyer’s journey.

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Who the Heck Do You Think You ARE?

Savvy B2B Marketing

I don’t have to tell you that the world we live in is absolutely jam packed with marketing messages. Success means making your message stand out from the crowd. could quote a bunch of statistics about how many marketing messages the average person is bombarded with every day, but the truth is, you don’t need to worry about that. And standing out is easier than you might think. Wrong!

47% of B2B marketers endorse using sex to sell

The B2B Research Blog

Ever since I was invited to join The Network of Aspiring Women (Birmingham Group), I’ve felt more in touch with my feminine side ( see post here ). Perhaps that’s why my interest was piqued by a recent discussion on the B-to-B Marketing LinkedIn Group. Kate Bishop, Marketing Co-ordinator at Custom Fluidpower, has a dilemma.   To use, or not to use, promotional girls at a trade show stand? Her boss is insistent but she has concerns.  I share them. First, let’s be clear about exactly what a “promotional girl” is. Use promotional girls if… They’re tastefully dressed. They’re knowledgeable.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

The Human Aspects And Definition Of Content


People often ask me to define what content is. One would be forgiven for considering this an obvious question. Don’t we all know what content is? The posts on our blogs, the images we upload to Flickr, the videos we put on YouTube to engage an audience, the e-books we create and spread to create [.]. Content marketing

Dead Man Blogging

grow - Practical Marketing Solutions

“Here it is. I’m dead, and this is my last post to my blog.&#. I’ve been haunted since I read those words a few weeks ago. Jenn Whinnem had hosted a discussion on {grow} about our digital footprint and the implications when we die. Johnny Russo , added a link to a post by Derek K. Since that day, Derek’s post has been pounding in my head.  When Perhaps tomorrow. Articles.

Savvy Speaks: Social Media Day 2011

Savvy B2B Marketing

Thursday, June 30 th is the second annual Social Media Day. According to, “the global event is a celebration of the technological advancements that enable everyone to connect with real-time information, communicate from miles apart and have their voices be heard.” Stephanie. The rewards of being open far outweigh the "risks." " Jamie. just a human being.

Find New Customers | Great content on B2B demand generation and always FREE

Fearless Competitor

B2B Lead Generation | Free content at Find New Customers. “The content at Find New Customers is so good, you really should make it a pay site.&#. That has been suggested several times. Problem is, that is not our business strategy. We use the Elevation Principle (as Mike Stelzner spoke of in this book Launch.) What will you find at Find New Customers today? What do you think?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Marketing Automation by the Numbers (New Graphic)


I recently had the privilege of developing with the new graphic below – Marketing Automation by the Numbers.  It is a compilation of relevant and frankly, very compelling statistics about the state of the marketing automation industry, its business impact and future growth.  Hope you enjoy and find it useful in your pursuit of marketing excellence. Marketing Automation by the Numbers.

Three Questions for Measuring Social, Not Media

Digital B2B Marketing

You Manage What You Measure. This should be a call to ensure you measure your social media activities, and to measure them correctly. One of the challenges of measuring social media ROI is the return comes in many different forms. As companies develop social media plans and programs, anticipating the ways social media will deliver ROI is a challenge few have addressed. They should be.

Savvy Week in Review: July 1

Savvy B2B Marketing

Short week this week and next week, but there's still some bloggy goodness to be shared. The Savvy Sisters will be taking Monday off to enjoy the U.S. Fourth of July holiday - attending cookouts, watching fireworks, getting sunburned. all the fun stuff. We wish our fellow Americans a happy holiday weekend and wish the rest of you a fabulous weekend even though it's not a holiday.

Breaking Blogging’s Biggest Taboo

grow - Practical Marketing Solutions

I’ve probably read 10,000 blog posts and there is one topic that I rarely see expressed. So today, I’m going for it. As a blogger, it’s cool to be annoyed, excited, introspective, outraged, depressed, happy, mad, sad, and glad. But it is never, ever cool to be proud. think the reason is simple. Social media at its core is narcissistic. The past few years have been a wild ride.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

To Call or Email? That is the Question

B2B Lead Blog

Tweet When Brian Carroll and I present webinars on adding the human touch to lead nurturing, like the ones last month for the B2B Lead Roundtable and Marketo , we inevitably get these questions: “How often should we call? How often should we email? What should we do first?” ” The last question always guides me to the best responses for the first two. Second, emails cannot do discovery.

How to Align Marketing & Sales

MI6 Marketing Agency

An Interview with Christine Crandell, Marketing & Sales Alignment Thought Leader. In this episode of the the B2B Specialists podcast I interview Christine Crandell. For more than 20 years Christine has advised and worked with enterprise technology CEOs around the world on the opportunities and challenges that stand between them and success. A key challenge facing many companies, especially in hitech, is how to achieve sales and marketing alignment. Christine has conducted extensive research on this topic and has experience in making marketing and sales alignment happen. Related Posts.

What’s the best book on B2B marketing?

Fearless Competitor

Let’s have some fun. A lot of great books by superb authors have been written on B2B marketing – but which is the best? Here’s a chance to speak your mind. Please select which of these B2B marketing books is best. We’ll share the results with our readers in a couple of weeks. View This Poll customer surveys. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. To learn more about Jeff, please click on Who is the Fearless Competitor? Paul Dunay, Buzz Marketing for Technology.

Google Making its Biggest Effort Yet?

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After trying multiple times, Google has introduced another attempt to take on Facebook and dominate the social networking scene.   The biggest question is whether this new product will attract enough users to be competitive. On Tuesday, Google launched its latest social networking service called The Google+ Project. So I’m commenting from my armchair. What is it? Not bad. Related articles.

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Serial Writing Formula: 1=5+2=7+1

Writing on the Web

I’m no math genius, nor do I even think remotely like that in analytical terms. But once in a while I stumble upon something that makes sense , saves time , and produces exponential results. I’m talking about serial writing. You take one main concept, break it down into a list of 5 key elements, write an introductory overview, write a concluding summary, and here’s what you get: 7 stand-alone articles to post on your blog and to submit to article directories. idea = 5 points + intro + summary = 7 articles + 1 PDF report. Here’s what I’m talking about. Digg this!

Money Is the Root of All Marketing Plan Evil

B2B Marketing Insider

Today officially marks the half way point in the year.  Which means your 2011 marketing plan has just a few more chances to be analyzed, reviewed and refined in order to help you meet your objectives for the year. As you look at your results, how are you doing? Are you on track to meet your plan? Or do you see wasted effort, tactical thinking and a reactionary culture. The Road To Hell. Ughhh!

Find New Customers Fan of the Month – Don F. Perkins

Fearless Competitor

B2B Lead Generation | Find New Customers Fan of the Month. Each month starting in July, we will recognize a special fan of Find New Customers. This month our fan of the month is none other than Don F. Perkins. Don F. Perkins. According to Linkedin, Don is a Business Development Executive at Innovative Information Inc. Don is also the author of the MindMulch blog. Why don’t you follow him?

[Jun 25 - Jul 1] Social Media Highlights

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Starting this week, we will be sharing with you the latest Social Media highlights from the past week: Google’s rolling out of new tools and updates marking its ambition in Social Mediasphere; LeanLaunchLab, a service that helps start-ups avoid ineffective boardroom meetings; Lastly, an overall Mid-Year assessment on Social Networks. 1. Google + Project Launched on Tuesday.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.