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IT'S ALL ABOUT REVENUE JUNE 29, 2011  20 Experts, 1 Awesome Resource: The Social Media ProBook by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. Edelman’s David Armano went so far as to name his digital persona Vector David (I didn’t have the heart to point out his digital doppelganger’s unfortunate initials). That project goes live now. Right now. | WORKFACE JUNE 30, 2011  Why Personal Branding Matters to Big Companies I had an opportunity at a recent online marketing conference in Minneapolis to spend a few minutes with Steve Woods, CTO of marketing automation vendor Eloqua. Steve is a very interesting and smart guy, author of a couple of books, Digital Body Language and Revenue Engine. We got to talking about the role of the corporate social media strategist , a relatively new position in large enterprises. | SOCIAL MARKETING FORUM JUNE 28, 2011 To Social Media with Love You don’t “win” social media, you participate. You join the community which drives it and you serve that community and enrich it. Opinion Social media marketing opinion social media Social Media Day | FIFTH GEAR ANALYTICS JUNE 29, 2011 5 Best Practices for Multichannel Campaign Success. (Case Study) An international document destruction company wanted to kick start sales in the New Year while resolutions to clean up were fresh in the minds of CEOs and office managers. We worked feverishly through the holidays to create an integrated multichannel campaign that could launch in early January. What did we learn? We came away with 5 best practices for multichannel campaign success | | | | | | | |
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IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 28, 2011  [Interview] Klout & Involver On Influence And Facebook Marketing
by Jesse Noyes | Tweet this If you follow social media, online influence or Facebook marketing, chances are you heard the news last week between Klout and Involver. Klout measures influence on social media platforms like Facebook, Twitter and, most recently , LinkedIn. Involver is a social media marketing company. Together the two startups are making it possible for brands to customize the Facebook fan page experience based on fans’ Klout scores. The connection between social media influence and Facebook marketing made headlines. Full disclosure: Involver is an Eloqua client.). Share email. MORE >> -
 For Google, the party is over before it starts
There are going to be a gajillion articles about Google +, the new “Facebook killer.&#. haven’t seen the platform yet. haven’t tested it. don’t care about Google’s legacy of failure with other abysmal attempts at the social space. But I can predict it’s not going to kill Facebook. Here’s why. had a 17-year-old kid in one of my classes a few months ago. He’s a complete social media freak and a brilliant kid. asked him: “If I gave you $50 bucks, would you switch from Facebook to something else?&#. “Then no.&#. “No way.&#. MORE >> -
SAVVY B2B MARKETING | THURSDAY, JUNE 30, 2011  Who the Heck Do You Think You ARE?
I don’t have to tell you that the world we live in is absolutely jam packed with marketing messages. Success means making your message stand out from the crowd. could quote a bunch of statistics about how many marketing messages the average person is bombarded with every day, but the truth is, you don’t need to worry about that. If you can reach your target market with a message that really speaks to their problems, you will automatically stand out from the crowd of milquetoast, gray, bland marketing messages that your prospective clients are busy ignoring. Who are you? Wrong! MORE >> -
WRITING ON THE WEB | THURSDAY, JUNE 30, 2011 Serial Writing Formula: 1=5+2=7+1
I’m no math genius, nor do I even think remotely like that in analytical terms. But once in a while I stumble upon something that makes sense , saves time , and produces exponential results. I’m talking about serial writing. You take one main concept, break it down into a list of 5 key elements, write an introductory overview, write a concluding summary, and here’s what you get: 7 stand-alone articles to post on your blog and to submit to article directories. idea = 5 points + intro + summary = 7 articles + 1 PDF report. Here’s what I’m talking about. Digg this! MORE >> -
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 28, 2011  10 Fast Facts About HomeAway
by Jesse Noyes | Tweet this For years, Austin, TX-based HomeAway has been helping vacationers find private home rentals that can be rented for a month or even a day. Now the company is looking to find a home of its own on the public market. Tomorrow, (June 29) HomeAway is expected to hit the public market in hopes of raising as much as $216 million, with a valuation that will be in the billions range. It’s just the latest IPO from an Internet-centric company. And like LinkedIn, Pandora and Groupon before it, we scoured the company’s S1 filing to bring you 10 Fast Facts About HomeAway. Enjoy! MORE >>
- 7 Steps to Increase Facebook Fans HUBSPOT | TUESDAY, JUNE 28, 2011
- 7 Personality Traits of Top Salespeople – from Harvard Business Review FEARLESS COMPETITOR | WEDNESDAY, JUNE 29, 2011
- 4 Types Of Active Members – How To Spot Them And Engage LEADER NETWORKS | SUNDAY, JUNE 26, 2011
- Outsourcing Lead Generation: A CMO’s Perspective VIEWPOINT | MONDAY, JUNE 27, 2011
- Tailor Your Pitches Without The BS: Lessons From SHIFT Communications DIANNA HUFF - B2B MARCOM | THURSDAY, JUNE 30, 2011
- 7 Things Good Marketers Have in Common ENGAGE | WEDNESDAY, JUNE 29, 2011
- The Resume is Dead: The (Story) Bio is King STORIES THAT SELL | TUESDAY, JUNE 28, 2011
- ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 29, 2011
- 5 Key Questions for Choosing a Marketing Automation Solution MARKETING GENIUS BLOG | TUESDAY, JUNE 28, 2011
- Two B2B Social Marketing Initiatives Worth Checking PAUL GILLIN | WEDNESDAY, JUNE 29, 2011
- How to keep your blog regular B2B MARKETING BLOG | WEDNESDAY, JUNE 29, 2011
- The Mobile Revolution & B2B: The (Cool!) InfoDoodle CK'S B2B BLOG | SATURDAY, JUNE 25, 2011
- B2B SEO Benchmarking Report – highlights THE B2B RESEARCH BLOG | FRIDAY, JULY 1, 2011
- Top Posts This Week MI6 MARKETING AGENCY | SATURDAY, JUNE 25, 2011
- The Ultimate 8-Point Checklist for Remarkable Content HUBSPOT | THURSDAY, JUNE 30, 2011
- 5 Ways to Find Your B2B Company’s Online Fans SOCIAL MEDIA B2B | THURSDAY, JUNE 30, 2011
- Stopping the Internet's rush to judgment on everything BIZNOLOGY | FRIDAY, JULY 1, 2011
- Marketing Automation Is No Genie In A Lamp! LEAD VIEWS | FRIDAY, JULY 1, 2011
- 6 Ways to Instantly Improve Facebook Fan Engagement HUBSPOT | THURSDAY, JUNE 30, 2011
- INFOGRAPHIC: Blogging Platforms CLIENT BRIDGE | WEDNESDAY, JUNE 29, 2011
- Stop Chasing Demand – New Rules for Opportunity Selection SALES CHALLENGER | THURSDAY, JUNE 30, 2011
- Marketing Automation by the Numbers (New Graphic) ANNUITAS GROUP | TUESDAY, JUNE 28, 2011
- How to Write the Best Blog Post EVER HUBSPOT | FRIDAY, JULY 1, 2011
- Enterprise Social Media and Personal Branding WEBBIQUITY | THURSDAY, JUNE 30, 2011
- Public Relations is… B2B VOICES | THURSDAY, JUNE 30, 2011
- How to Align Marketing & Sales MI6 MARKETING AGENCY | FRIDAY, JULY 1, 2011
- Top 5 Metrics for Auditing Your Social Media Marketing ROI HUBSPOT | FRIDAY, JULY 1, 2011
- The Influence of the Social Buyer on B2B Business BUYEROLOGY | SUNDAY, JUNE 26, 2011
- Trendsetting: Are You Ready for These Five Trends? B2B VOICES | WEDNESDAY, JUNE 29, 2011
- Search is three-dimensional chess BIZNOLOGY | WEDNESDAY, JUNE 29, 2011
- My First Award! CONTENT MARKETING FOR BI | WEDNESDAY, JUNE 29, 2011
- 78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success AD YOUR COMMENT HERE | THURSDAY, JUNE 30, 2011
- DISC Refresher – There Is Fun in the Data. FIFTH GEAR ANALYTICS | FRIDAY, JULY 1, 2011
- Bridging the Actionable Analytics Gap > Part2: Back to Basics INSIGHTIQ BLOG | MONDAY, JUNE 27, 2011
- 7 Effective Ecommerce Applications of Twitter HUBSPOT | WEDNESDAY, JUNE 29, 2011
- 5 Creative Ways to Make Your White Paper Irresistible THE POINT | TUESDAY, JUNE 28, 2011
- 12+ Tips for Trade Show Success THE EFFECTIVE MARKETER | WEDNESDAY, JUNE 29, 2011
- Lead Nurturing Fundamentals – How to do lead nurturing FEARLESS COMPETITOR | WEDNESDAY, JUNE 29, 2011
- 7 Ways to Instantly Improve Your Webinars HUBSPOT | FRIDAY, JULY 1, 2011
- Easy-to-Read Fonts Improve Site Visitors’ Experience DIANNA HUFF - B2B MARCOM | TUESDAY, JUNE 28, 2011
- Marketing Analytics Drill Down: What Referring Sources Can Tell You MODERN B2B MARKETING | MONDAY, JUNE 27, 2011
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