Sat.Jun 25, 2011 - Fri.Jul 01, 2011

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20 Experts, 1 Awesome Resource: The Social Media ProBook

It's All About Revenue

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  Edelman’s David Armano went so far as to name his digital persona Vector David (I didn’t have the heart to point out his digital doppelganger’s unfortunate initials). That project goes live now. Right now.

4 Types Of Active Members – How To Spot Them And Engage

Leader Networks

There are different reasons why people participate in online communities. Not one size of inspiration fits all online community members. People tend to respond better to appropriately designed reward stimulus. Simply put, if they get what they need online, they will be more likely to continue their participatory acts. Some example rewards include a member spotlight article about them.

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For Google, the party is over before it starts

grow - Practical Marketing Solutions

There are going to be a gajillion articles about Google +, the new “Facebook killer.&#. haven’t seen the platform yet. haven’t tested it. I don’t care about Google’s legacy of failure with other abysmal attempts at the social space. But I can predict it’s not going to kill Facebook. Here’s why. I had a 17-year-old kid in one of my classes a few months ago.

My First Award!

Content Marketing for BI

I’m very pleased to have my white paper chosen as the winner of the 2011 Apex Marketing and PR Publications Award. have written several Verizon white papers for my client Pivot Communications (who is terrific to work with by the way). APEX 2011 is the 23rd annual awards program put on by Communications Concepts recognizing excellence in publications work by professional communicators.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Two B2B Social Marketing Initiatives Worth Checking

Paul Gillin

A couple of notable B2B efforts have caught my eye recently that I wanted to share. One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name. wrote in B-to-B magazine early this year about a Make magazine-like video series they started last fall that appeals to engineers’ passion for tinkering as well as for fun. It respects its audience.

7 Personality Traits of Top Salespeople – from Harvard Business Review

Fearless Competitor

Love this article in Harvard Business Review, as the author, Steve W. Martin, (bio below) shares 7 personality traits that top salespeople have in common. He has personally interviewed thousand of salespeople and administered personality tests to 1,000 of them. The personality tests were given to high technology and business services salespeople as part of sales strategy workshops I was conducting.

Enterprise Social Media and Personal Branding


Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah. Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand. Not at all. That brand image matters little in social media. How is this achieved? Through personal branding.

The Resume is Dead: The (Story) Bio is King

Stories that Sell

Note from Casey Hibbard:While I’m out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational storytelling and writing. By Michael Margolis. Gone are the days of “Just the facts, M’am.” Instead we’re all trying to suss each other out in the relationship economy. Do I share something in common with you?

Savvy Survey - Who are all these experts?

Savvy B2B Marketing

Malcolm Gladwell wrote in his best selling book Outliers that to become an expert in a given field one must focus on practicing that field deliberately for 10,000 hours. That means in order to be an expert you would have to focus 8 hours a day for nearly 3 1/2 years without taking a day off in order to achieve "expert" status. So we are trying to find the experts.

The Influence of the Social Buyer on B2B Business

Tony Zambito

Image via Wikipedia. In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers.    What we do know is that B2B buyers are demanding more social experiences in their buying processes.      To date, it appears that many of the efforts to reach buyers remain tactical in nature. 

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Social Business Readiness: 5 Questions for IT Executives

Leader Networks

Within the IT department at some firms, the social media pendulum swings to extremes. Companies are either busy banning all forms of social media usage or getting drunk at the social media party and allowing any and all forms of social media tools and behaviors to proliferate within their organizations. Does the list of approved social tools include an appropriate range of capabilities?

5 Things Social Media can Learn from Radio

Social Marketing Forum

It may surprise you that social media shares some qualities with the more traditional medium of radio. Obviously the technology is very different, but there is a good deal which bloggers and social media people can learn from radio done right. Here are five key things social media can learn from radio: One-to-One communication Good [.]. Blogging Content marketing Social media marketing blogging content marketing radio tips & tricks

Who the Heck Do You Think You ARE?

Savvy B2B Marketing

I don’t have to tell you that the world we live in is absolutely jam packed with marketing messages. Success means making your message stand out from the crowd. could quote a bunch of statistics about how many marketing messages the average person is bombarded with every day, but the truth is, you don’t need to worry about that. And standing out is easier than you might think. Wrong!

Find New Customers | Great content on B2B demand generation and always FREE

Fearless Competitor

B2B Lead Generation | Free content at Find New Customers. “The content at Find New Customers is so good, you really should make it a pay site.&#. That has been suggested several times. Problem is, that is not our business strategy. We use the Elevation Principle (as Mike Stelzner spoke of in this book Launch.) What will you find at Find New Customers today? What do you think?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Money Is the Root of All Marketing Plan Evil

B2B Marketing Insider

Today officially marks the half way point in the year.  Which means your 2011 marketing plan has just a few more chances to be analyzed, reviewed and refined in order to help you meet your objectives for the year. As you look at your results, how are you doing? Are you on track to meet your plan? Or do you see wasted effort, tactical thinking and a reactionary culture. The Road To Hell. Ughhh!

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78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success

Ad Your Comment Here

Jive Software came out with the results of study yesterday of 902 US-based knowledge workers that indicated that social business is a top executive strategic imperative, and, as you can imagine, amongst millenials. Additionally, app stores are becoming more popular in business/enterprise settings, and while email may be growing, it’s not solving many of the communication issues in the enterprise. We’ve highlighted many of the key findings of the report below. Check out the nice infographic that Jive put together to highlight some of the data also. Let us know your thoughts below!

Savvy Toolkit - 101 Marketing Quotes via Hubspot

Savvy B2B Marketing

Summer is upon us! Kids are out of school, swimming pools are open, parks, picnics and dogs who catch frisbees are all more appealing than the work sitting in your inbox. Sometimes you just need that jolt of inspiration to get you back on track. To get you started the Savvy Sisters have gone ahead and grabbed out each of our favorites to get you that quick fix while the other 95 are downloading.

What’s the best book on B2B marketing?

Fearless Competitor

Let’s have some fun. A lot of great books by superb authors have been written on B2B marketing – but which is the best? Here’s a chance to speak your mind. Please select which of these B2B marketing books is best. We’ll share the results with our readers in a couple of weeks. View This Poll customer surveys. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. To learn more about Jeff, please click on Who is the Fearless Competitor? Paul Dunay, Buzz Marketing for Technology.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Google Analytics Now Tracks Facebook Likes, Tweets, and Google +1.

PWB Marketing Blog

Dead Man Blogging

grow - Practical Marketing Solutions

“Here it is. I’m dead, and this is my last post to my blog.&#. I’ve been haunted since I read those words a few weeks ago. Jenn Whinnem had hosted a discussion on {grow} about our digital footprint and the implications when we die. Johnny Russo , added a link to a post by Derek K. Since that day, Derek’s post has been pounding in my head.  When Perhaps tomorrow. Articles.

Savvy Speaks: Social Media Day 2011

Savvy B2B Marketing

Thursday, June 30 th is the second annual Social Media Day. According to, “the global event is a celebration of the technological advancements that enable everyone to connect with real-time information, communicate from miles apart and have their voices be heard.” Stephanie. The rewards of being open far outweigh the "risks." " Jamie. just a human being.

Find New Customers Fan of the Month – Don F. Perkins

Fearless Competitor

B2B Lead Generation | Find New Customers Fan of the Month. Each month starting in July, we will recognize a special fan of Find New Customers. This month our fan of the month is none other than Don F. Perkins. Don F. Perkins. According to Linkedin, Don is a Business Development Executive at Innovative Information Inc. Don is also the author of the MindMulch blog. Why don’t you follow him?

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Three Questions for Measuring Social, Not Media

Digital B2B Marketing

You Manage What You Measure. This should be a call to ensure you measure your social media activities, and to measure them correctly. One of the challenges of measuring social media ROI is the return comes in many different forms. As companies develop social media plans and programs, anticipating the ways social media will deliver ROI is a challenge few have addressed. They should be.

Outsourcing Lead Generation: A CMO’s Perspective


There are many factors to consider when deciding whether to do outbound lead generation in-house or to partner with a lead generation services firm. thought it would be interesting to share the perspective of a chief marketing officer who has experience on both sides of the question. Karen Hayward is Executive Vice President and Chief Marketing Officer of CenterBeam, an IT managed service provider.

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Breaking Blogging’s Biggest Taboo

grow - Practical Marketing Solutions

I’ve probably read 10,000 blog posts and there is one topic that I rarely see expressed. So today, I’m going for it. As a blogger, it’s cool to be annoyed, excited, introspective, outraged, depressed, happy, mad, sad, and glad. But it is never, ever cool to be proud. think the reason is simple. Social media at its core is narcissistic. The past few years have been a wild ride.

Laugh and Learn featuring @fearlesscomp | Episode 32 – A Day Made of Glass

Fearless Competitor

B2B Lead Generation | Laugh and Learn featuring @fearlesscomp – A Day Made of Glass (by Corning). Day Made of Glass. In this weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation consultancy Find New Customers shares a key marketing lesson using wit and humor. This remarkable video has already more than 13,000,00 views! Paul Dunay, Buzz Marketing for Technology.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

How to Align Marketing & Sales

MI6 Marketing Agency

An Interview with Christine Crandell, Marketing & Sales Alignment Thought Leader. In this episode of the the B2B Specialists podcast I interview Christine Crandell. For more than 20 years Christine has advised and worked with enterprise technology CEOs around the world on the opportunities and challenges that stand between them and success. A key challenge facing many companies, especially in hitech, is how to achieve sales and marketing alignment. Christine has conducted extensive research on this topic and has experience in making marketing and sales alignment happen. Related Posts.

The Human Aspects And Definition Of Content


People often ask me to define what content is. One would be forgiven for considering this an obvious question. Don’t we all know what content is? The posts on our blogs, the images we upload to Flickr, the videos we put on YouTube to engage an audience, the e-books we create and spread to create [.]. Content marketing

Stopping the Internet's rush to judgment on everything


Image via CrunchBase. by Frank Reed. With Google+, Google dropped a boulder into the still waters of the Internet and created some serious ripples this week. So you know, this is not a review of Google+. I am experimenting with it but have not done nearly enough with it to form a credible opinion. Internet Marketing Facebook Google search Search Engines Social network

Who Do B2B Buyers Trust?

The ROI Guy

A common debate in B2B marketing is how to create and deliver the right content at the right time to help improve the connection and engagement with prospects and their buying decisions. When analyzing decision making patterns, buyers make purchasing decisions based on content containing the most valuable information and seek out sources, which are trustworthy and relevant. Overall, buyers continue to prefer documents such as research briefs, white papers and blog posts as the most important form of content along each stage in the buyer’s journey.

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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

To Call or Email? That is the Question

B2B Lead Blog

Tweet When Brian Carroll and I present webinars on adding the human touch to lead nurturing, like the ones last month for the B2B Lead Roundtable and Marketo , we inevitably get these questions: “How often should we call? How often should we email? What should we do first?” ” The last question always guides me to the best responses for the first two. Second, emails cannot do discovery.

Facebook Fan Page: Top 5 Reasons to Have One

Writing on the Web

As some of you know, I’m not an avid Facebook fan, but as a business owner, I don’t ignore the fact that so many people use it daily. There are certain pitfalls with it, like with any social networking site. You don’t want to get caught up wasting time if you’re running a business. But you can’t ignore the numbers of people there everyday. Hope you “like&# it!

Industrial E-mail Marketing: Use Application Notes to Engage Engineers

Industrial Marketing Today

E-mail marketing to in-house lists is the most popular marketing channel for reaching engineers and industrial professionals. This was one of the findings in a recent study published by GlobalSpec. The chart below shows the different online marketing tactics that manufacturers and industrial companies plan to use in 2011. You can download the full study from here. Email marketing metrics.

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Wanna win a free business book?

Fearless Competitor

Launch: How to Quickly Propel Your Business Beyond the Competition. is the new book by Michael L. Stelzner and you can own it for free. Launch. Why do you want this book? As one of a select few bloggers invited to review this book, they sent us free copy to give away. But if you’re looking for a better way to reach the business heights you’ve only dreamed of, start reading Launch.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

[Interview] Klout & Involver On Influence And Facebook Marketing

It's All About Revenue

by Jesse Noyes | Tweet this If you follow social media, online influence or Facebook marketing, chances are you heard the news last week between Klout and Involver. Klout measures influence on social media platforms like Facebook, Twitter and, most recently , LinkedIn. Involver is a social media marketing company. The connection between social media influence and Facebook marketing made headlines.