The Point

MAY 14, 2009

There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message. In a [.]. Tags: B2B Marketing E-mail Event Promotion Webinar Invitations Webinars email design email marketing web seminar invitations Web seminars.

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Salesforce.com Webinar Metrics Tagging Promotion 138

markempa

MAY 13, 2009

A few weeks ago I wrote a post called 5 steps for using LinkedIn as a lead generation tool and step number five was ‘create your own LinkedIn group and share relevant content.’. Well, last Thursday I launched the B2B Lead Gen Roundtable Group on LinkedIn. I wanted to create a group to discuss and share ideas that focus on the many aspects of B2B lead generation such as lead nurturing, lead management, teleprospecting and more.   I’m jazzed at how fast the group is growing and even more exc

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Customer Experience Matrix

MAY 12, 2009

On Monday, Eloqua announced a new free deployment service for its clients. This is part of a larger industry trend to offer free deployment. It follows last month’s free deployment offer from Eloqua reseller Pedowitz Group , which generated quite a bit of comment on this blog. The new service, called QuickStart, will also be delivered by Eloqua partners, giving them an opportunity to start a relationship that could lead to future paid business.

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Eloqua Marketing Automation Services Marketing Management Demand Generation Agencies 120

Chris Koch

MAY 15, 2009

I’ve done enough presentations about web 2.0 to see that the sessions tend to fall into one of two categories: revival meeting or therapy session. This week, I experienced both. Most of my web 2.0 sessions are with marketers from big B2B technology companies and I often experience deep cynicism, even anger, from people who question whether web 2.0 has any value for marketing.

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

The Point

MAY 13, 2009

A client writes: “What’s best practice in terms of how many times per month you hit each key contact in your database?” This is becoming a common question, driven in part by the trend in B2B towards more proactive lead nurturing and the rapid adoption of marketing automation systems. Suddenly, companies have the tools at [.]. Tags: Blogs Database Marketing E-mail Installed Base Marketing Lead Management Lead Nurturing Marketing Automation e-newsletters.

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Lead Nurturing Marketing Automation Services Database Marketing Newsletter 116

Buzz Marketing for Technology

MAY 11, 2009

Takeaways on a speech by Dr Vijay Govindarajan speaker at the World Innovation Forum. When you visualize your strategic plans visualize your plans in 3 boxes: Box 1 - Managing the Present Box 2 - Forgetting the Past Box 3 - Creating the Future Most organizations over focus on Box 1! And strategy is really about Box 2 and Box 3. Strategy is about creating leadership in the year 2030.

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Thought Leadership Planning Work Management Tagging 100

Adobe Experience Cloud Blog

MAY 13, 2009

The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies. Enjoy! 1. How did you get into sales and marketing, and what you like most about it?

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Thought Leadership B2B Thought Leadership Work Management Marketing Management 61

Dahle Communication

MAY 13, 2009

Over the past couple of months I have been genuinely shocked at what I saw going down the street. Both times I wish I would have had a camera to be able to show people what I saw because I knew they wouldn't believe me. The first time this happened, this is what I saw: A man probably in his 60's or 70's was walking down the street. This in and of itself would not be a big deal, it is what he was wearing that shocked me.

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Smashmouth Marketing

MAY 11, 2009

Check out the interview of me discussing how having good data impacts lead generation success on ReadyContact's Blog. Tags: data lead gen interviews demand marketing sales2.0 sales.

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ReadyContacts Lead Generation Lead Gen Generation 100

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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readwrite

MAY 11, 2009

With a name like SocialMedia.com , it had better be good – right? The company called SocialMedia is launching a number of new advertising products today and they beg a question that could be fundamental to the financial viability of this new online world – do people want to talk about products and be active participants in advertising campaigns?

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Adobe Experience Cloud Blog

MAY 11, 2009

Here at Marketo, everyone is very excited about the upcoming SiriusDecisions 2009 Summit being held May 13-15 in Scottsdale, Arizona.  This year’s topics focus around Lessons Learned , and over 400 attendees will have the opportunity to share their experiences through panel discussions, networking sessions, and workshops.   We are looking forward to all the well-respected speakers, and many of the sessions, including those discussing pipeline dynamics, social media, benchmark m

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Top of Funnel Marketo Lead Ranking Sales Cycle 51

WebMarketCentral

MAY 14, 2009

Note: This is the second in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications. An intuitive, user-focused web site begins with an intuitive, user-focused brand. To arrive at such a brand, be systematic. Branding is about building a perception , and B2B buyers expect a strong business brand.

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Brand Identity Branding B2B Tagging 20

Buzz Marketing for Technology

MAY 14, 2009

Takeaways on a speech by C. K. Prahalad speaker at the World Innovation Forum. So we are beginning to see the impact of current economic crisis. The bad news is there is going to be significantly more regulation in the future but the good news is there is a tremendous access to global talent like we have never seen before. New competitors who we did not think could play on the global stage from India, China Brazil etc are coming online.

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Tagging Cost Network Marketing Communities 106

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Dahle Communication

MAY 11, 2009

That is the question I have. Is Cuba really that bad of a government that we should continue to impose a sanction on them? Are they any worse than Iran or North Korea? Those two countries are trying to build nuclear weapons. Iran has even said they want to wipe Israel off the face of the earth. Is Cuba really worse than Iran? Maybe they are, but I think it is debatable.

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Adobe Experience Cloud Blog

MAY 15, 2009

The other day when speaking to a well respected SEO he commented on how Google lacked sophistication, noting that their algorithms could be enhanced and results for searchers improved. He specifically commented on how results differ for the plural of words from the singular, which I agree can be very frustrating (as both a searcher and search marketer).

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Auto Responder Google Lead Scoring Lead Ranking 48

WebMarketCentral

MAY 12, 2009

Note: This is the first in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications. It’s a question we hear a lot. And for good reason. Either way, you’re still marketing to a human being – right? Yes and no. We wrote an e-book that covers how B2B marketing differs from consumer marketing, called What Marketing Directors Need in a B2B Marketing Consultant.

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B2B Tagging Comparison Case Study 20

WebMarketCentral

MAY 11, 2009

How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? For new websites, how can you incorporate SEO best practices into the design from the beginning? What tactics are most effective at driving increased search traffic? What emerging topics and techniques should SEO specialists investigate? How can PR and SEO work together more productively?

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning