Sat.Oct 05, 2013 - Fri.Oct 11, 2013

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PowerViews with James Obermayer: Why Don’t Sales Reps Follow Up On Leads? The Real Issue

ViewPoint

'We’re nearing the last quarter of 2013, and another year of sales will soon be behind us. An important question all sales and marketing departments should be asking themselves is how they can better communicate in order to follow up on leads. Finding leads isn’t the hard part, but unqualified leads are just “ash and trash”, according to my latest PowerViews guest, James Obermayer, sales manager extraordinaire.

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99 Amazing Facts On The Future Of Business [Slides]

Marketing Insider Group

'The Future of Business is being defined right in front of our eyes. Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. Click to Tweet. By the end of 2013, there will be more mobile-connected devices than there are people on earth.

Insiders

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A Guide to Retargeting (Remarketing) for B2B Marketers

KoMarketing Associates

'According to research from American Business Media , B2B marketers are set to make increasing investments in digital advertising, specifically through search engine and mobile advertising, in the coming year, as detailed in a recent article from eMarketer. A critical reason search engine advertising in particular is attractive for B2B marketers is because of the immediacy in performance measurement.

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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

'Posted in Crowdsourcing Gaming Innovation. I had a chance to sit down with Luke Hohmann, founder of Conteneo , Inc. and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. The following is a transcript of our conversation. PD: Talk a little bit about what is a “serious” game.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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PowerMinute: How to Establish a Meaningful Lead Definition

ViewPoint

'If you are using BANT (Budget, Authority, Need, and Timeframe) to define a sales-ready lead, it’s time to STOP! BANT is an outdated methodology responsible for more lost opportunities than your CEO and CFO care to hear. Truth is, many companies buy solutions that have never been budgeted. Why? Because the value of the solution has not yet been realized by the buyer.

More Trending

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Social Data, Structured Data & No Data: SMX East 2013

KoMarketing Associates

'Last week I headed south to New York City to speak on a panel at SMX East. The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!). At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass.

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8 Steps To Become A Brand Publisher

Marketing Insider Group

'Why Businesses Need to Become Brand Publishers? Because the world has changed drastically since the internet, social media and mobile broadband have enabled us all to become information resources for each other. The newspaper industry lost $40 Billion in advertising revenue since 2000 as traffic to social media sites soared. The USPS is seeing 200 million fewer pieces of mail each year (and a massive loss to profits as a result) because the way we send and receive information has changed dramat

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Marketing to the Person, Not the Business: The Critical Importance of Personal Value

The Point

'Dave Brock wrote an excellent post recently (“ I’ve Never Ever Sold a Computer or Piece of Software ”) on what technology buyers really buy. His point (crudely distilled) is that while most of us believe that customers are buying our products and services, in fact what they’re really buying is more immediate and personal. Like the ability to keep one’s job.

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Best practices for social media shilling

Biznology

'Photo credit: calmenda. A venerable tradition in public relations is the grass-roots campaign. Get a solid issue behind you and get out the vote! Get people to chime in their support and try to get some attention. Maybe even circulate a petition. You don’t have to be in PR to know what this is and how effective it can be when done right. But when we started shifting PR online, we started shifting other things, too.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Engagement and Eloqua Experience

Avitage

'For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience. As a concept, engagement means something a little different to everyone. I often hear clients talk about engagement as: touches, email opens, click-thrus, event visits, content views or even downloads.

Eloqua 152
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How Google is Forcing Your Content to Get Better

Convince & Convert

'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. Code-named “Hummingbird” this new system de-emphasizes specific keywords in the search/search results schema in favor of semantic searching.

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6 Content Marketing Trends Poised to Dominate in 2014

Crimson Marketing

'“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” The best content for relationship building include: Blog posts. Guest blog posts. E-books. Email newsletters. PowerPoint presentations. Podcasts.

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What can search marketers do about “not provided”?

Biznology

'Image via CrunchBase. It’s been a long time coming, but it is finally here. Google is finally “not providing” search referrals for all organic searches. “Privacy,” they say. How does a searcher’s privacy affect search marketers? And what do search marketers do about it? When Google sneezes, search marketers catch pneumonia, so what’s the treatment?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Rel-time Visualization of Online Conversations

Avitage

'This is a dynamic visual representation of the online conversations being conducted in conjunction with today’s Marketing Profs B2B Forum in Boston #mpb2b. Keyhole, a provider of real-time tracking of social conversations, makes this possible. When you toggle between hashtage and keyword assessments of the conversation you will see the map update reflecting the current state of conversations.

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The World’s First Instagram Hotel Gets Rave Reviews

Convince & Convert

'In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), it’s not all that surprising that an entrepreneurial hotel chain would attempt to cater to people’s snap happy travel preferences. Case and point – the world’s first “Instagram Hotel.” Located in Sydney, Australia, the 1888 Hotel has taken a big chance by branding itself with the rapidly growing visual social media channel.

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6 Content Marketing Trends Poised to Dominate in 2014

Crimson Marketing

'“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” The best content for relationship building include: Blog posts. Guest blog posts. E-books. Email newsletters. PowerPoint presentations. Podcasts.

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Do best practices really exist in the realm of Social Business?

Biznology

'Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia). A quick Google search for “social media best practices” reveals 102 million results. If you narrow that down to “social business best practices,” you’ll end up with still impressive 82 million results and change. If you start digging down the results, you’ll find something even more interesting: advice apparently as conflicting as: “Focusing on adoption as a success metric will like

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Avitage Master Content Publishing Briefing

Avitage

'Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. You can share this page link, or links to the Slideshare PowerPoint version or the video version below.

Content 131
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Use Content To Convert The Invisible Sale

Convince & Convert

'Prospecting for new business is a painful duty relished by very few business owners. No one likes to cold call or cold email. Because of this, far too many companies fail because they don’t keep their sales pipeline full of highly qualified prospects. In my earlier days, a VP of Biz Dev at a regional advertising agency, I once had to call on a prospect 52 times before our agency was invited to pitch for anything.

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

'Anyone else see what we see? #BADMarketing. Image: Courtesy of Society for Industrial and Applied Mathematics. The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing.

Marketing 119
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Choosing the Right CMS for Content Marketing

Biznology

'Photo credit: Sean MacEntee. This month, we bypass the concepts and big ideas of content marketing and dive into an important nuts-and-bolts question: how do you know which CMS (content management system) is right for you. On one hand, they’re all a huge step above the old days of static HTML sites. Those sites made it hard to update site content – that usually meant creating the content, editing the content, handing the content off to a techie and hoping that it worked as well on t

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Real-time Visualization of Online Conversations

Avitage

'This is a dynamic visual representation of the online conversations being conducted in conjunction with today’s Marketing Profs B2B Forum in Boston #mpb2b. Keyhole, a provider of real-time tracking of social conversations, makes this possible. When you toggle between hashtage and keyword assessments of the conversation you will see the map update reflecting the current […] The post Real-time Visualization of Online Conversations appeared first on Avitage.

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Live or Virtual … Interesting October B2B Events

ANNUITAS

'There is much more to a demand generation strategy than deciding which tactics you want to use next quarter.

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Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]

Crimson Marketing

'1. Your Website. A website health check will show what needs to be fixed to get the most from your content. 2. Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10. More landing pages + more calls to action = MORE CONVERSION. 3. Take your fill. News Articles . 3 in 5 consumers read branded content while looking at products to buy.

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Marketing Factors that Make a Difference

Vision Edge Marketing

'As marketers in the professional services industry, it is important to understand the key factors that enable us to acquire and keep customers profitably. We’ve been interested in understanding what these factors are, and rather than taking an academic view, we’ve been working with numerous companies to learn what makes a difference. We have identified four factors that make a difference and represent best practices for marketers.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Avitage Master Content Publishing Briefing

Avitage

'Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. You can share this page link, or links […] The post Avitage Master Content Publishing Briefing appeared first on Avitage.

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Will Facebook’s New Graph Search Live Up to the Hype?

Adobe Experience Cloud Blog

'Author: Maggie Jones Last week, Facebook introduced a big update: A hugely expanded, highly customizable search function. Facebook’s “Graph Search” feature has been around for a while ( we covered the initial roll-out last April ), but the update allows users to search status updates, photo captions, check-ins, and comments by geographic location, place, network, or period of time.

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Do Your Followers Know the Background? All Yodeling in Context

Convince & Convert

'Jennifer Beechen, WhiteWave @jenbeechen. Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

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