Sat.Dec 16, 2017 - Fri.Dec 22, 2017

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Top 10 Email Marketing Strategies from 2017 (And 1 for The Future)

Marketing Insider Group

Email marketing continues to be one of the most effective channels to use to reach out to and stay connected with your customers. While many brands have seen their open rates decline over the past few years, those who have been able to keep up with how email has been changing have reaped the benefits […]. The post Top 10 Email Marketing Strategies from 2017 (And 1 for The Future) appeared first on Marketing Insider Group.

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Help your sales team succeed in 2018: Hire sales ops

InsightSquared

SaaStr founder Jason Lemkin recently discussed the reality a sales team faces on January 1: the closed/won deals start at $0. The commitment of new goals can be daunting, even for the most seasoned of sales teams. To alleviate some of the pressure of the new year, Lemkin offered a list of ideas you can implement to help your sales team succeed in 2018.

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. Luckily for us, we work in an industry where there is lots of great content and smart people creating it. Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition.

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Discover Buyer Intent and Boost Your Content Marketing ROI

NuSpark Consulting

“If you’re not putting out relevant content in relevant places, you don’t exist.” — Gary Vaynerchuk. Are you facing the content conundrum? Unfortunately, it’s something that’s all too familiar to B2B marketers. Your potential buyers are sorting through an avalanche of content. Despite that, you need e-books, webinars and other information designed to attract leads, walk them through the buying cycle and convert sales.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The Best Event Marketing Ideas From 2017

Marketing Insider Group

With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing. Blog articles, email newsletters, social media and downloadables like eBooks and white papers may still be the backbone for most brands’ content strategies but there’s no escaping the fact that consumers want more.

More Trending

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B2B Marketers Look to Improve Data Acquisition to Achieve Goals

KoMarketing Associates

As B2B marketers reap the benefits of data and analytics, new research suggests that they intend to refine their database solutions and strategies in the coming months. According to the second annual “Database Strategies and Contact Acquisition Survey” from Demand Gen Report, about 65 percent of marketers intend to target specific segments in the future for better engagement.

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The 12 Days of Content Marketing - A tip-a-day for success in the new year and beyond

Tomorrow People

Don’t settle for any more turtle doves! Find out what to ask for this Christmas for a more successful content marketing strategy in 2018. All you want for Christmas is content marketing success, so here’s a day-by-day tip list to hand over to your true love (marketing agency!) to ensure you’re able to sing about your ROI this Christmas. Day 1: BE Strategic.

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Top 10 Content Marketing Articles of 2017

Marketing Insider Group

Content marketing – the art of attracting customers to your brand because your content is that good – has really come into its own in 2017. No longer viewed as ‘just a blog,’ content is being created, curated and delivered in creative, innovative and engaging ways through dozens of platforms, from brilliant videos to inspiring live […]. The post Top 10 Content Marketing Articles of 2017 appeared first on Marketing Insider Group.

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Pipeline Cleanliness Playbook: Four Lessons Learned

InsightSquared

Pipeline cleanliness is critical to managing your reps, controlling your pipeline, and making an accurate forecast, but it’s a challenging and lofty goal. We recently hosted a small customer workshop for sales ops leaders to compare their successes, and collaboratively develop the Pipeline Cleanliness Playbook: Four Lessons Learned. Lesson 1: Decide what you will look for, and when.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Ways We Helped Clients Overcome B2B Content Marketing Challenges in 2017

KoMarketing Associates

With 2017 coming to a close, it’s time to look back on the past 12 months and prepare for 2018. At KoMarketing, it’s been a successful year and I’ve once again seen the content marketing team grow in terms of size and ability. Working closely with our clients, we were able to overcome a number of common content marketing challenges on our way to improved website performance.

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Take the lead, deliver the future, and rise to the top in four stages

Biznology

Lesson for leaders. Imagine the near future, the world of 2025. People’s digital steps will be triggers that deliver the best knowledge, tools, and commercial choices. Without being interrupted, people will know how to succeed immediately with their “best step” and options. Next, your ads and content will fit you. What people see and consume will be what they like.

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Marketing, Meet Your Ultimate Metric

Marketing Insider Group

Marketing is broken, and we as marketers have our own tactics to blame. In the rush to produce ever more marketing content in response to the cries from sales and executives for “More! Now!”, we have fractured our workflow with an ever-increasing set of tools that give us more metrics while obfuscating our goals and […]. The post Marketing, Meet Your Ultimate Metric appeared first on Marketing Insider Group.

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InsightSquared Staff Picks: Favorite Leaderboard Songs of 2017

InsightSquared

The votes have been counted — we have InsightSquared’s favorite leaderboard songs of 2017. The list includes songs across all genres, and time periods. ( Check out the top 12 most popular leaderboard songs of 2017 among our customers here. ). #1 Timber by Pitbull ft. Ke$ha. #2 Y’All Ready for This from Space Jam. #3 Livin La Vida Loca by Ricky Martin. #4 Here Comes The Money by The Mellow One. #5 Numb/Encore by Jay-Z and Linkin Park. #6 How You Like Me Now by The Heavy. #7 Let’s Get

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Report: Marketers Spend Equally on Third-Party Data and Activation Solutions in 2017

KoMarketing Associates

Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. By the end of 2017, U.S. firms will have invested more than $20.1 billion on third-party audience data and activation solutions.

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Surprising Results in Customer Data Platform Survey

Customer Experience Matrix

The Customer Data Platform Institute (CDPI) recently surveyed its members about their customer-facing systems and CDP deployment plans. ( Click here to download the full report.) While CDP Institute members are obviously not typical marketers (being smarter, richer, and better looking), the answers still provide some intriguing insights into the marketplace.

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5 Tools Digital Marketers Want for Christmas

Marketing Insider Group

To survive in today’s competitive digital marketing landscape, you need to be intuitive, social media-savvy, and persistent. Most importantly, you need to be a jack of all trades. To save time and make your job simpler, you will have to rely on a wide range of digital marketing tools. Whether you’re analyzing off-page backlinks or […]. The post 5 Tools Digital Marketers Want for Christmas appeared first on Marketing Insider Group.

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Sales Operations Analyst Job Description

InsightSquared

Sales operations teams are constantly inundated with tasks and projects, and it’s sales operations analysts who execute the majority of day-to-day work to prevent the backlog from piling up. Leaders of sales operations teams are involved with prioritizing and distributing work, but they count on sales operations analysts to deliver the lion’s share of it.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Corporate Gift Giving: Guidelines for Compliant Policies

Zoominfo

It’s that time of the year again — the holiday season is coming upon us and your B2B sales reps are working longer hours to close last-minute deals. Your marketing team is busy too — fully entrenched in messaging and plans for the upcoming year. It seems like there’s not enough time in the day. Yet, there’s one last thing to consider before taking a well-deserved break for the holidays — corporate gift giving.

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10 Outstanding Advocate Marketing Program Examples

Influitive

I’ve got a question for you, marketers—what if there was a way to generate: Thousands in sales pipeline Hundreds of online reviews Countless pieces of user-generated content Increased web traffic and social shares Higher engagement rates and Net Promoter Scores …by tapping into a network of fans and evangelists your company already has?

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Two Things We Put Off (and Shouldn’t) When It Comes to Our Marketing Site

Marketing Insider Group

Even as marketers, we need to ensure that our home on the web is handled. It needs to be set up correctly, as well as maintained. The following two issues are not as much fun as planning the next marketing strategy. They are not as interesting as running a content marketing campaign. So, what do […]. The post Two Things We Put Off (and Shouldn’t) When It Comes to Our Marketing Site appeared first on Marketing Insider Group.

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Studying the Hidden World of Dark Social Engagement

Contently

There’s a hidden world of social sharing that often gets overlooked. For every tweet, pin, and Facebook link, there are certain shares that people have struggled to measure for years. As brands and publishers push for better engagement and tangible ROI, unlocking this data has never been more important. There are two main ways for readers to share content online: use a share button or copy and paste the link.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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The “Digital Master” Book Series Summary

KoMarketing Associates

“Digital Master” is the series of guidebooks (21+ books) to perceive the multi-faceted impact digital is making to the businesses and society, help forward-thinking organizations navigate through the journey in a systematic way. Digital Master refers to those high-performing, highly innovative and high-mature (less than 15%) digital organizations; at the individual level, Digital Masters are those cross-generational digital professionals who are equipped with the advanced digital minds and build

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Three foundation insights for any ABM strategy

Savanta

Take a look at your customer base and, if you’re a B2B company, you’ll find that it probably follows the 80:20 rule where the majority of sales (often around 80%) come from a small proportion of customers (that’s the 20%). That being the case, it makes sense to focus your resources on these high value customers as that will give you more bang for your buck.

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3 Ways to Ensure You Get the Marketing Budget You Need in 2018

Adobe Experience Cloud Blog

It’s planning season, marketers. Are you donning your boxing gloves? Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% of company revenue in 2016) to 11.3% in 2017. Why? According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution.

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How NOT following my dreams enabled me to build a startup with 3.2 million users

JotForm

Follow your dreams and the money will follow Rise and grind Sleep is for losers. Work hard, play hard. Success requires stress Hustle until the haters ask if you’re hiring Motivational startup quotes are everywhere. They shout from Instagram feeds, coffee mugs and status updates. Maybe.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Marketers Set to Invest More in MarTech in 2018

KoMarketing Associates

A new report has found that in 2017, marketers frequently turned to marketing technology to achieve their objectives, and the trend is likely to continue into the new year. The “2018 Stats on Strategy, Technology Spend, and Success” report from Conductor recently discovered that over the past year, 43 percent of marketers were using between six and 10 different martech solutions, such as automation, social tracking and SEO tools.

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Create Your B2B Video Marketing Strategy in 4 Easy Steps

Vidyard

Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. With this desire and drive for video many B2B marketers feel overwhelmed, and underprepared. Despite video being in such high demand, and customers wanting more video , few B2B marketers feel they use video effectively.

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3 Strategies to Maximize the ROI of Your Next Event

Adobe Experience Cloud Blog

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. User Group Meetings. Executive Networking Dinners. Roadshows or 1 Day Seminars. Customer Advisory Boards. Tradeshows. User Conferences. While events can be powerful for driving engagement and adoption of your brand, it can often be tricky to get consensus and clarity on how to measure the ROI of an event.

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