The Mx Group

APRIL 23, 2019

The post The Often-overlooked Coolness of B2B Creative appeared first on The Mx Group.

Creativity 96

Creativity B2B 96

Marketing Insider Group

APRIL 24, 2019

A couple of weeks ago I was watching a famous quarterback getting interviewed on stage at a technology conference. And I noticed that everyone around me was on their phones. Then he said, “You know this year I turned 40 years old. And I realize I won’t be doing this forever.” Everyone looked up. Trying […]. The post The Power of Vulnerability in Event Marketing appeared first on Marketing Insider Group.

Event Marketing 248

Event Marketing Conference Marketing Content Marketing 248

InsightSquared

APRIL 23, 2019

Yet Another Marketing Buzzword? Every few years there is a new buzzword in B2B marketing. A few years ago it was “Inbound Marketing.” The inbound philosophy advocates publishing content through digital channels to entice qualified individuals to consume the content and enter the sales cycle. Then, there was “Account-Based Marketing.” The ABM approach advocates for targeting a predefined and limited set of companies and running campaigns to engage all individuals at these companies.

Buy 265

Buy Top of Funnel Process Account Based Marketing 265

Zoominfo

APRIL 24, 2019

The Internet has long been the dominant outlet used by businesses to reach their target audience. As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. For those who aren’t familiar with the acronym, SEO is the art of increasing a website’s visibility and traffic through organic (non-paid) search engine results.

Tactics 189

Tactics Cost SEO Lead Scoring 189

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Influitive

APRIL 22, 2019

One of the most valuable resources available to businesses today is a healthy community of engaged, happy customers. In fact, IDC expects the worldwide online communities market revenue to grow to $1.2 billion by 2019, representing a CAGR of 24.3%. Many leading companies are also leveraging their communities to mitigate costs, saving thousands without having.

Communities 154

Communities Cost Resources Paid Search Agency 154

KoMarketing Associates

APRIL 23, 2019

Marketers remain focused on increasing leads and sales prospects, but new research suggests that they still face a number of barriers to achieving these top objectives. Ascend2 recently published the “Marketing Resource Effectiveness Survey” and discovered that for the majority of marketers (64 percent), increasing leads/sales prospects is the top priority for their marketing strategy.

Customer Surveys 142

Customer Surveys Marketing & Strategy Marketing Strategy Leads 142

Zoominfo

APRIL 21, 2019

New technology affects the way every industry operates – and recruiting is no different. Over the last decade, the role of the recruiter has changed drastically thanks to advancements on the web. While evolution is always a good thing, many in the recruiting world have wondered: is the act of strategic candidate sourcing dead? This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Biznology

APRIL 22, 2019

We are excited to launch Author’s Corner, a new offering from Biznology that will feature excerpts from our contributors’ latest books. In honor of Earth Day, we are very pleased to feature this excerpt from The Great Pivot: Creating Meaningful Work to Build a Sustainable Future from our new contributor, Justine Burt. Disruption is Coming.

Ad Building 143

Ad Building Mobile Marketing Cost Comparison 143

Marketing Insider Group

APRIL 25, 2019

All marketers do it differently. From in-house departments and big-box firms to HubSpot agencies and boutique operations, all marketers have the freedom to enact their own approach and execute their favorite tactics. New trends are constantly emerging in attempt to keep up with changing customer preferences, and as marketers, we have creative freedom to satisfy […].

Inbound Marketing 224

Inbound Marketing Examples Advertising Agencies Paid Search Agency 224

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. By doing an audit, you can find if your existing activities are accomplishing your intended goals. It also helps provide a roadmap for the future so you can grow your audience on whatever platforms your organization is active on.

Paid Content 141

Paid Content Social Media Media B2B 141

Zoominfo

APRIL 23, 2019

Due to the legal issues with compliance, many financial advisors choose to avoid the headache and stay away from digital marketing. This is a wasted opportunity. There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant. So, whether you’re just starting out or trying to grow your business, there are a host of marketing tactics financial professionals can employ to increase their market share.

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Adobe Experience Cloud Blog

APRIL 24, 2019

Though agencies loudly tout the importance of transparency , ongoing federal probes show that clients—and the public—still struggle to trust advertising agencies. The ongoing industry conversation about media transparency was shocked into life by the Association of National Advertisers ‘ 58-page anonymously sourced 2016 report, detailing agencies’ widespread use of opaque business practices such as kickbacks.

Lead Scoring 134

Lead Scoring Lead Ranking Advertising Agencies Ad Building 134

Marketing Insider Group

APRIL 23, 2019

Do you feel like your B2B content marketing strategy has become stale and your methods don’t seem to be getting the results they used to? In the fast-paced world of digital marketing, it’s vital to stay up-to-date with the latest trends and tactics if you want to stay relevant to your audience and avoid falling […]. The post The Top B2B Content Marketing Strategy Ideas To Consider Using Today appeared first on Marketing Insider Group.

B2B Marketing 221

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 221

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

KoMarketing Associates

APRIL 25, 2019

Although marketers are becoming more interested in integrating data and analytics into their strategies, new research suggests that a “utility gap” still persists. MIT SMR and SAS recently conducted the “2019 Data Analytics Report” and statistics showed that in 2017, nearly 78 percent of marketers “somewhat” or “significantly” improved their access to useful data over the past 12 months.

Marketing Report 137

Marketing Report Advertising Agencies Barriers Analytics 137

Biznology

APRIL 23, 2019

Even savvy marketers can be forgiven for thinking that GDPR isn’t something they need to worry about – it applies only to EU citizens, right? While that’s technically true, you could be at risk if your website is accessible from EU countries. Even more importantly, similar privacy-protecting legislation is being implemented here in the US. Similar, although not the same.

Privacy Policies 116

Privacy Policies Privacy Protection Work Management Marketing Management 116

Adobe Experience Cloud Blog

APRIL 25, 2019

It’s no secret that working together in a team to achieve one common goal leads to a smoother and faster process. After all, two minds are always better than one, wouldn’t you agree? Just as it sounds, collaboration is a practice that brings together the whole team to achieve a specific goal. Working in a collaborative environment opens the doors to creating a product that offers real value in a fast and efficient manner and maintains a strong team.

Peer-to-peer 134

Peer-to-peer Product Ad Building Lead Ranking 134

Marketing Insider Group

APRIL 24, 2019

The sales and marketing landscapes are evolving, especially with regard to lead and demand generation. Surprisingly, a successful lead generation marketing campaign may not equate to strong sales conversion rates. Why? Because not all leads are created equal – while some are simply digital window shoppers, there are Marketing Qualified Leads (MQLs) which should be […].

Marketing Qualified Leads 205

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 205

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

KoMarketing Associates

APRIL 26, 2019

Although it is assumed that marketers are responsible for generating the most leads within a company, new research shows that they still lag behind sales teams. CSO Insights recently published the “2019 Sales Performance Report” to measure the B2B sales cycle and hone in on lead generation within companies. Statistics showed that in 2018, approximately 52.6 percent of leads came from sales teams, while just 20.2 percent came from marketing teams.

Marketing Report 127

Marketing Report Leads Lead Marketing Qualified Leads 127

Biznology

APRIL 24, 2019

In this week’s Wednesday Wisdom feature, Consultants Collective member consultant Douglas Spencer explores why transparency – even in the face of bad news – is good for your brand, and offers some valuable tips for how to share bad news with your employees, customer, investors and other stakeholders. During its last earnings call, Walgreens Co-chief Operating Officer Alex Gourlay admitted, “Our execution is lacking where it needs to be.”.

Brand Identity 106

Brand Identity Branding Consulting Transparency 106

Brandpoint

APRIL 24, 2019

Minnesota PRSA President Greg Zimprich has an impressive list of achievements. He has over 30 years of experience in the local PR community, including with General Mills, Honeywell and Medtronic. He’s been a member of PRSA for 30 years, as well, and is currently serving in his fifth term on the MN PRSA Board of Directors. He’s earned his APR in 2003, was elected to the College of Fellows in 2015, has judged multiple awards programs and has spoken at a variety of events including the

PR 120

PR Public Relations Broadcasting Communities 120

Marketing Insider Group

APRIL 23, 2019

My dad taught me many lessons growing up, and one that stands out as relevant to demand generation is this: He said, “Choose your friends carefully because [like it or not] you are judged by the company we keep.” He didn’t know it the time, but he explained a cognitive bias called the halo effect. […]. The post How the Halo Effect Drives Demand Generation and Leads appeared first on Marketing Insider Group.

Demand Generation 203

Demand Generation Demand Effectiveness Generation 203

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Content Marketing Institute

APRIL 25, 2019

Cutting filler words bloating your online writing sharpens your point. It’s how you ratchet up your words’ value for readers. Clearer content is easier to understand. Here’s a list of common culprits you should get rid of. Continue reading → The post Get Rid of These 25 Phrases and Words From Your Content appeared first on Content Marketing Institute.

Content 111

Content Content Marketing Paid Search Agency Companies 111

Biznology

APRIL 25, 2019

Digital transformation is all around us–no company can escape. Most companies recognize this, and focus on managing the change in an effective way. But then there are others that think they can avoid digital. I have been in meetings with clients in which I patiently explained all the forces buffeting their business and what they needed to do to at least cope.

Paid Search Agency 99

Paid Search Agency Companies Digital Transformation Analytics 99

Content Standard

APRIL 26, 2019

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts. So how can you know the best social media distribution channels for your content when the platforms are in constant flux?

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Go Beyond SEO

APRIL 23, 2019

An appealing website is a great start for establishing an online presence, and the website may even be worth the investment, but the right digital marketing plan can help potential clients find you online. If you’re going to outsource Digital Marketing (SEO, PPC, Social Media) follow these steps and hire the best company. 1. Know Your Needs Before Choosing an SEO Company.

Paid Search Agency 100

Paid Search Agency Paid Content Advertising Agencies Companies 100

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Content Marketing Institute

APRIL 26, 2019

Your site sees a lot of traffic, but conversions are apathetic. Could your call to action be the blame? Look at these four before-and-after CTA examples to see what you could do better and improve your conversion rates. Continue reading → The post Can’t Get That Click? 5 Simple Strategies for CTAs That Convert [Examples] appeared first on Content Marketing Institute.

Examples 111

Examples Marketing & Strategy Click Rate Conversion Rate 111

The Daily Egg

APRIL 25, 2019

Ready for a sobering fact? We’re going to kick off this interview with a very surprising stat from a CRO report that we recently released: This is a problem for a number of reasons, but chief among them is that marketers tend to spend a looooot of money and resources on getting people to visit […] The post CRO Hero: Robb Fahrion, Flying V Digital Marketing Agency appeared first on The Daily Egg.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Ad Agencies Stats 108

Oktopost

APRIL 22, 2019

Attribution. It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for lead generation. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101