Sat.Nov 03, 2012 - Fri.Nov 09, 2012

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Is Modern Marketing an Art or Science? [Infographic]

It's All About Revenue

by Jesse Noyes | Tweet this You know the old lines and adages. Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.”. These are common refrains of the marketing world. It’s always been the marketer’s job to stir the soul, win the heart, or at the very least relate convince people to buy. Science is the new buzzword.

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In A Social Business The Marketing Nerds Will Win

B2B Marketing Insider

There is one clear sign of a vibrant and growing marketing team: it attracts more of the right people and sheds the rest. In the digital marketing age, that means 3 things: digital and social business leaders who use analytics to drive their decisions. But what attracts the marketing leaders of the future? But it’s hard to argue with results. Marketing “brings the buyers.”

Losing control of your brand? Let’s get excited!

grow - Practical Marketing Solutions

By Mars Dorian, Contributing {grow} Columnist. Control. Humans are suckers for it. There’s a little Darth Vader in all of us – the little dictator who only supports his own opinion and vaporizes anything that doesn’t go his way. As marketing professionals, many of you out there have had an entire career built on command and control of “THE MESSAGE.” REALLY open it up.

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Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. Learn from those who are bigger, faster and stronger.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Who Won a Markie Award?

It's All About Revenue

by Jesse Noyes | Tweet this The red carpet. The glamorous post-award interviews. The shouts of “I can’t believe it! We won!” ” No, I’m not talking about the Oscars. That’s the feel and color from the annual Eloqua Markie awards. Each year, organizations from across the globe compete for the honor – and each year the competition gets tougher.

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A Brief Guide to Increasing Website Conversions with Video

NuSpark

More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions.  I’ve been reading various studies on the connection between video and conversion increase, and all have supported the use of video marketing as a key tool to increase engagement and conversions. Humanizing yourself or your firm builds trust, and trust increases conversions.

Why marketing doesn’t suck

grow - Practical Marketing Solutions

Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. Maybe I am out of touch or naive, but this characterization of my profession has never even entered my mind.  I honestly don’t think I could be in a more interesting, helpful, or meaningful field. But this was no whim. How about you?

Why Inbound Marketing Will Cost More

Digital B2B Marketing

Inbound marketing leads, according to Hubspot, cost 62% less than leads from outbound marketing. But don’t expect that cost advantage to last. One of two things is happening: Inbound isn’t really more cost effective. Maybe Hubspot’s sample is biased or methodology is bad, but for whatever reason, the 62% isn’t true. If not, it will be soon. Better content. Shorter Forms.

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Your online reputation should be a culmination of you

Biznology

Everybody indeed wants a shortcut. Like Jackson Pollock , you’re creating a genius work of Abstract Expressionistic spatter painting; unlike Pollock, you’re probably not being remotely as artful and intentional as he was — and this is a problem. Of course, not just ten or twenty but more like, for me, “about 50,300,000 results (0.32 So, how does one respond to this?

The 5 Indispensable Requirements of Modern Marketing

It's All About Revenue

by Jesse Noyes | Tweet this “Marketing used to be pretty simple.” Not anymore. That’s how Joe Payne , Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. Everyone, as he put it, is talking about marketing. The world has taken notice. The Internet, mobile, social media, and analytical tools available have flipped the equation. Where once sales was able to control most of the buying process, customers now can run the table. This is a daunting amount of responsibility. Digital Body Language. But that’s not enough. It’s Social and Mobile.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Successful? It might be time to replace yourself.

grow - Practical Marketing Solutions

A few miles from my house there was a very successful Wal-Mart store.  It was in a great location and the parking lot was always packed. I had heard that this was actually one of the chain’s most successful stores. So at first, it was surprising when Wal-Mart closed this store at the height of its popularity and opened a bigger store a few miles away. They were re-inventing themselves. Tweet.

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Optimizing the Lead: 4-step lead generation analysis

B2B Lead Generation Blog

Tweet When you think of the word optimization, you might think of writing keyword-stuffed blog posts for search engine optimization or running split tests for landing page optimization. But, in reality, any marketing process can be optimized. Including lead generation. On a webinar today for ReadyTalk at 1 p.m. EST – “ Planning for 2013: How to best utilize top lead gen tactics in the New Year ” – David Kirkpatrick, Senior Reporter, MECLABS, and I will review the basics of the lead generation funnel. Step #1: Review closed deals. Begin with an analysis of the deals that have closed.

Why you should consider centralizing your search keyword lists

Biznology

Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Keyword collaboration isn’t just important for digital marketing.

The Five Metrics that Must be on Your Marketing Dashboard

VisionEdge

by Laura Patterson, VEM and Julie Schwartz, ITSMA. Marketers are always asking us, “What are the five most important metrics that should be on our marketing dashboard?” These marketers want a template; a quick and easy answer so they can move on to their next challenge. Well, we’re not giving them the easy way out. What does senior management expect marketing to contribute towards these outcomes?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

The New, Old Rules for Winning Fans and Influencing Followers

grow - Practical Marketing Solutions

By {grow} Community Member John G. Olson. Dale Carnegie. heard Guy Kawasaki speak recently about the need to enchant others to bring influence in the digital age. It reminded me of a book I read decades ago, Dale Carnegie’s classic  How To Win Friends and Influence People ,  I paged through it again and was reminded of its timeless wisdom for garnering social influence. about had it!” John G.

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B2B Marketing Has a Perception Problem

Digital B2B Marketing

Do you care if potential prospects see your services as high value or a complete rip-off? Of course you do. This is about the perception each individual has about you. This is about your brand. Perceptions are created by experience with your products, service and people, through what other people say about you (even competitors) and through your own marketing. All they see are leads.

Top 5 Social Business Myths

Biznology

Photo credit: Wikipedia. As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status. In this post, I’ll elect my top 5 social business myths, but of course, lists shouldn’t be dogmatic either: the intent of this post is just to raise awareness that statements are not truer just because they are repeated a lot. Here is my top 5 list: 1.

B2B Marketing Best Practices for Pinterest

KoMarketing Associates

This is the second part of a two-part series from Erica Bell on B2B best practices for photo-driven sites. You can find the first part  here. Pinterest Infographics. While B2B marketers tend to focus on trade shows, advertisements, and other methods to convert leads, photo driven sites can be valuable marketing tools. Getting Started. Creating an account is easy. Boards and Pins. Engagement.

Marketing Technology: 3 Solutions You Can't Live Without

In order to successfully execute modern marketing initiatives around attracting, engaging, prioritizing, converting and retaining customers, you need technology. Of course that opens up a whole other can of worms, as both the type and number of marketing technology systems has exploded over the past few years.

10 Clever Website Error Messages From Creative Companies

Hubspot

Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down. It's a bummer, but a fact of life. Time for us to learn how many of our readers are Oregon Trail fans. Tumblr.

Has Your Organization Embraced Social Selling?

Sales Prospecting Perspectives

Now that we all realize the impact social media can have on a business or brand, what are the ways to maximize the effect? Does your organization utilize social intelligence for prospecting and leverage the social data extracted from these outlets to engage with your target audience? Each day there are new case studies promoting the value of Social Media in the sales process and by now most organizations must realize that if they aren’t utilizing Social Media, then their competition will be. could continue with the numbers supporting social selling, but I think most of you get the point.

7 Paradoxical Sales Principles

Jill Konrath's Fresh Sales Strategies Blog

Recognizing and acting on these 7 paradoxical sales principles is critical to your long-term success. 1. To win more sales, stop selling. When people feel like they're being sold, they react negatively and put up barriers. Focus on helping your prospects achieve their business, professional and personal objectives – not making a sale. 2. To speed up your sales cycle, slow down.

Pinterest for Business – A non-profit example

Ad Your Comment Here

Syracuse University was highlighted in the new Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network book that came out last month as one of the highlighted non-profit examples. The excerpt is as follows: “…The idea of creating a brand for your non-profit is not against the mission of your company.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Why Industrial News Releases Make Good Blog Posts

Industrial Marketing Today

Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. B2B Marketing Collateral Business Blogs Content Marketing Inbound Marketing Industrial Blogs Industrial Marketing Blogging News Rleases Press Rleases

Finding Elmer in Hurricane Sandy

Marketing Craftmanship

This is where I found Elmer, the Volunteer Craftsman. One week ago today, my wife and I spent most of the night in total darkness lying on a mattress we had dragged into the front hallway: the location we determined to be the safest in the house…other than the basement, which we considered our retreat of last resort. On the other side of our front door, Hurricane Sandy lived up to expectations.

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Customer Case Studies: More Effective, Loss Costly

Stories that Sell

Time and again, I've posted on the effectiveness of customer case studies. But now, there's more evidence that they not only work, but also that they're one of the least expensive content marketing options out there. In a 2011 survey by TechValidate , 126 B2B marketing and sales professionals weighed in on their challenges and strategies for content marketing. Conclusion.

Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]

Hubspot

Once upon a time (the past hundred years or so), in a land not far from here (all of our respective doorsteps), lived the concept of "yellow books.". These books were not like other books you may stumble upon. They were fat and heavy, dirtied your fingers, and configured your eyes into a permanent squint-mode with their tiny type. These yellow books were dangerous creatures, indeed.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Using emotion to close the deal in online marketing

Biznology

Photo credit: Wikipedia. If you sell online, you know the problem. How many people place things in their carts but don’t come back? For some e-Commerce companies, they convert fewer than 20% of orders placed in carts, usually because they are withholding pricing (or shipping charges) before the item goes in the cart.

22 Photos from Eloqua Experience 2012

It's All About Revenue

by Jesse Noyes | Tweet this There were tears, cheers and plenty of flair. Another Eloqua Experience has passed, but that doesn’t mean we can’t get nostalgic, right? We asked attendees to share their photos on Instagram and Twitter with the hashtag #EE12. We combed through tons of them to pick out a few select favorites to post here. Looking through all the images some patterns emerge.

How Customers Decide to Buy: Debunking Common Marketing Myths - Part 1 of 4

Cloud Potential

read more. Customer's Buying Process How Customers Buy

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Responding to the Buyers Purchase Path

ANNUITAS

A few weeks ago I was leading a workshop on Lead Nurturing, which included the concept of buyer personas and defining the buying path for each individual persona. One attendee asked, “Why would you need separate buying journeys? Don’t you need to define one buyer’s journey for the persona and just align the content to that?”  It is a great question! Moral of the story?  Acknowledgement. Decision.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Five Digital Media Marketing Lessons in Sandy’s Eye

Biznology

Image credit: Getty Images via @daylife. have a stock answer whenever I’m asked why I’m good at PR: “It’s all about the relationships.” In PR, your success or failure is 90% driven by the types of relationships that you have with the media. Cultivating those relationships takes up a fair amount of your time and represents one of the greatest intangibles, which is what makes PR so hard to quantify. Digital media marketing, especially the social side, is not much different. It’s all about the relationships – with your customers. Here are some lessons from the storm and its aftermath. Just saying.

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Book Review: Optimize

Webbiquity

The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. That’s clearly good for searchers, as search engine results have become more relevant and useful. Among the specific pieces of wisdom Lee shares in the book are: •  Search is a moving target. What motivates them? What do they care about?”

Reality Check: How to Tell if Your Marketing Content Is Actually Valuable

Hubspot

We marketing folk talk a whole heck of a lot about " creating valuable content." In fact, a quick site search of our own blog turned up over 1,400 results for the term "valuable content" alone. And that doesn't even include the multitude of other variations of the phrase we've used, like "helpful content," "educational content," "remarkable content," or "quality content.". Here's what I mean.

The Future of Online Advertising

It's All About Revenue

by Jesse Noyes | Tweet this Online advertising is all about delivering high-level of impressions, right? Wrong, says Eloqua’s Chief Technology Officer Steve Woods. While online ads have commonly been about delivering ads to buyers who have interacted with a brand, now there’s the ability to personalize by delivering ads based on where the person is in the buying cycle. At Eloqua Experience , Steve took time to share the online advertising trends shaping the industry. Check it out in the video below. Click here to view the embedded video. It’s free.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

5 Smartphone Applications Every Salesperson Needs

Sales Intelligence View

As a salesperson, how do you use your smartphone? Do you only use it for calling and texting; or maybe you play games on it during boring meetings? You can greatly boost your sales productivity by using your smartphone in innovative ways. Below is an overview of the top 5 apps that will help you do your work more effectively. CamCard. Use CamCard to instantly save sales leads. CompanionLink.