Sat.Nov 03, 2012 - Fri.Nov 09, 2012

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Is Modern Marketing an Art or Science? [Infographic]

It's All About Revenue

by Jesse Noyes | Tweet this You know the old lines and adages. Marketing is a dark art.” “I I know half my marketing budget isn’t wasted, I just don’t know what half.”. These are common refrains of the marketing world. It’s always been the marketer’s job to stir the soul, win the heart, or at the very least relate convince people to buy. Science is the new buzzword.

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A Brief Guide to Increasing Website Conversions with Video


More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions. I’ve been reading various studies on the connection between video and conversion increase, and all have supported the use of video marketing as a key tool to increase engagement and conversions. Humanizing yourself or your firm builds trust, and trust increases conversions.

Successful? It might be time to replace yourself.

grow - Practical Marketing Solutions

A few miles from my house there was a very successful Wal-Mart store. It was in a great location and the parking lot was always packed. I had heard that this was actually one of the chain’s most successful stores. So at first, it was surprising when Wal-Mart closed this store at the height of its popularity and opened a bigger store a few miles away. They were re-inventing themselves. Tweet.

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Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. Learn from those who are bigger, faster and stronger.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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Why marketing doesn’t suck

grow - Practical Marketing Solutions

Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. Maybe I am out of touch or naive, but this characterization of my profession has never even entered my mind. I honestly don’t think I could be in a more interesting, helpful, or meaningful field. A Marketing Inspiration. Tweet.

The Five Metrics that Must be on Your Marketing Dashboard


by Laura Patterson, VEM and Julie Schwartz, ITSMA. Marketers are always asking us, “What are the five most important metrics that should be on our marketing dashboard?” These marketers want a template; a quick and easy answer so they can move on to their next challenge. Well, we’re not giving them the easy way out. What does senior management expect marketing to contribute towards these outcomes?

Why Industrial News Releases Make Good Blog Posts

Industrial Marketing Today

Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. B2B Marketing Collateral Business Blogs Content Marketing Inbound Marketing Industrial Blogs Industrial Marketing Blogging News Rleases Press Rleases

Has Your Organization Embraced Social Selling?

Sales Prospecting Perspectives

Now that we all realize the impact social media can have on a business or brand, what are the ways to maximize the effect? Does your organization utilize social intelligence for prospecting and leverage the social data extracted from these outlets to engage with your target audience? Each day there are new case studies promoting the value of Social Media in the sales process and by now most organizations must realize that if they aren’t utilizing Social Media, then their competition will be. I could continue with the numbers supporting social selling, but I think most of you get the point.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Losing control of your brand? Let’s get excited!

grow - Practical Marketing Solutions

By Mars Dorian, Contributing {grow} Columnist. Control. Humans are suckers for it. There’s a little Darth Vader in all of us – the little dictator who only supports his own opinion and vaporizes anything that doesn’t go his way. As marketing professionals, many of you out there have had an entire career built on command and control of “THE MESSAGE.” ” Go ahead.

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10 Clever Website Error Messages From Creative Companies


Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down. It's a bummer, but a fact of life. Time for us to learn how many of our readers are Oregon Trail fans. Tumblr.

Customer Case Studies: More Effective, Loss Costly

Stories that Sell

Time and again, I've posted on the effectiveness of customer case studies. But now, there's more evidence that they not only work, but also that they're one of the least expensive content marketing options out there. In a 2011 survey by TechValidate , 126 B2B marketing and sales professionals weighed in on their challenges and strategies for content marketing. Conclusion.

Why you should consider centralizing your search keyword lists


Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Keyword collaboration isn’t just important for digital marketing.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

The New, Old Rules for Winning Fans and Influencing Followers

grow - Practical Marketing Solutions

By {grow} Community Member John G. Olson. Dale Carnegie. I heard Guy Kawasaki speak recently about the need to enchant others to bring influence in the digital age. It reminded me of a book I read decades ago, Dale Carnegie’s classic How To Win Friends and Influence People , I paged through it again and was reminded of its timeless wisdom for garnering social influence. I about had it!” John G.

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Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]


Once upon a time (the past hundred years or so), in a land not far from here (all of our respective doorsteps), lived the concept of "yellow books.". These books were not like other books you may stumble upon. They were fat and heavy, dirtied your fingers, and configured your eyes into a permanent squint-mode with their tiny type. These yellow books were dangerous creatures, indeed.

Who Won a Markie Award?

It's All About Revenue

by Jesse Noyes | Tweet this The red carpet. The glamorous post-award interviews. The shouts of “I can’t believe it! We won!” ” No, I’m not talking about the Oscars. That’s the feel and color from the annual Eloqua Markie awards. Each year, organizations from across the globe compete for the honor – and each year the competition gets tougher.

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B2B Marketing Has a Perception Problem

Digital B2B Marketing

Do you care if potential prospects see your services as high value or a complete rip-off? Of course you do. This is about the perception each individual has about you. This is about your brand. Perceptions are created by experience with your products, service and people, through what other people say about you (even competitors) and through your own marketing. All they see are leads.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

How Customers Decide to Buy: Debunking Common Marketing Myths - Part 1 of 4

Cloud Potential

read more. Customer's Buying Process How Customers Buy

Buy 50

Responding to the Buyers Purchase Path


A few weeks ago I was leading a workshop on Lead Nurturing, which included the concept of buyer personas and defining the buying path for each individual persona. One attendee asked, “Why would you need separate buying journeys? Don’t you need to define one buyer’s journey for the persona and just align the content to that?” It is a great question! Moral of the story? Acknowledgement. Decision.

Tips for Choosing a CRM System that Will Please the Entire Firm


As a B2B marketing consultant, I know that a well-maintained client and prospect database (or lack thereof) can make or break a marketing campaign. More importantly, the right CRM system allows marketers to measure the ROI of a series of "touches" via long-term client development strategy. I was recently involved in a committee to help choose a database/CRM system for a client.

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Reality Check: How to Tell if Your Marketing Content Is Actually Valuable


We marketing folk talk a whole heck of a lot about " creating valuable content." In fact, a quick site search of our own blog turned up over 1,400 results for the term "valuable content" alone. And that doesn't even include the multitude of other variations of the phrase we've used, like "helpful content," "educational content," "remarkable content," or "quality content.". Here's what I mean.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Pinterest for Business – A non-profit example

Ad Your Comment Here

Syracuse University was highlighted in the new Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network book that came out last month as one of the highlighted non-profit examples. The excerpt is as follows: “…The idea of creating a brand for your non-profit is not against the mission of your company.

Optimizing the Lead: 4-step lead generation analysis

B2B Lead Generation Blog

Tweet When you think of the word optimization, you might think of writing keyword-stuffed blog posts for search engine optimization or running split tests for landing page optimization. But, in reality, any marketing process can be optimized. Including lead generation. On a webinar today for ReadyTalk at 1 p.m. EST – “ Planning for 2013: How to best utilize top lead gen tactics in the New Year ” – David Kirkpatrick, Senior Reporter, MECLABS, and I will review the basics of the lead generation funnel. Step #1: Review closed deals. Begin with an analysis of the deals that have closed.

Your online reputation should be a culmination of you


Everybody indeed wants a shortcut. Like Jackson Pollock , you’re creating a genius work of Abstract Expressionistic spatter painting; unlike Pollock, you’re probably not being remotely as artful and intentional as he was — and this is a problem. Of course, not just ten or twenty but more like, for me, “about 50,300,000 results (0.32 So, how does one respond to this?

New Data Indicates Twitter Users Don't Always Click the Links They Retweet [INFOGRAPHIC]


When you're picking, choosing, and crafting content to power your Twitter marketing efforts, it's easy to think that measurements like clickthroughs and retweets would both reflect "successful" or "engaging" content -- or insert your own unicorns-and-rainbows adjective there. Remarkable," "worth sharing," and "interesting" all work well, too. I looked at 2.7 How to Act on This Data.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

3 Lessons B2B Brands Can Learn from Man's Best Friend


I open my front door, my heart fills with joy as my beautiful, precious Cavalier King Charles Spaniel (“Cav”) runs to leap in my arms and shower me with kisses. This doesn’t happen just once in a while – it happens every single time I enter my home. What does this have to do with B2B brands? The answer is “EVERYTHING!” Dogs get it!

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Book Review: Optimize


The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. That’s clearly good for searchers, as search engine results have become more relevant and useful. Among the specific pieces of wisdom Lee shares in the book are: • Search is a moving target. What motivates them? What do they care about?”

Top 5 Social Business Myths


Photo credit: Wikipedia. As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status. In this post, I’ll elect my top 5 social business myths, but of course, lists shouldn’t be dogmatic either: the intent of this post is just to raise awareness that statements are not truer just because they are repeated a lot. Here is my top 5 list: 1.