Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. B2B Marketing Collateral Business Blogs Content Marketing Inbound Marketing Industrial Blogs Industrial Marketing Blogging News Rleases Press Rleases MORE >>

By {grow} Community Member John G. Olson. Dale Carnegie. heard Guy Kawasaki speak recently about the need to enchant others to bring influence in the digital age. It reminded me of a book I read decades ago, Dale Carnegie’s classic  How To Win Friends and Influence People ,  I paged through it again and was reminded of its timeless wisdom for garnering social influence. Written in 1936, its principles are relevant to digital communications today. Technology has given us enormous potential for reach, immediacy and influence. It provides a permanent online record of information and interactions. MORE >>

Inbound marketing leads, according to Hubspot, cost 62% less than leads from outbound marketing. But don’t expect that cost advantage to last. One of two things is happening: Inbound isn’t really more cost effective. Maybe Hubspot’s sample is biased or methodology is bad, but for whatever reason, the 62% isn’t true. Inbound really is more cost effective today and early adopters are reaping the benefit. If reports of inbound marketing’s cost effectiveness are wrong, then inbound today may be far more expensive than Hubspot’s research indicates. Better content. MORE >>

There is one clear sign of a vibrant and growing marketing team: it attracts more of the right people and sheds the rest. In the digital marketing age, that means 3 things: digital and social business leaders who use analytics to drive their decisions. Marketing leaders need to look around and determine if they are attracting these leaders of the future or if they are leaving  to drive the marketing efforts of your future competitors. But what attracts the marketing leaders of the future? The answer is simple: a culture and social business leaders who reward decisions based on data. Strategy MORE >>

Sales Leadership: Creating a Great Culture. It’s something I seldom find in many organizations.  While many companies focus on increasing communication between employees and/or building the right kind of culture to maintain a proper atmosphere many seem to fail. Even with the many books that have been written on communication and culture building I see people struggling to “get it right”. The first step is most individuals simply are confused as to what is culture! While there are tactical elements in building culture, leadership must first determine what is the desired culture! For you.  MORE >>