markempa

MARCH 11, 2013

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. It’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance. They would be wise to follow the lead of Aimee Miller, Vice President of Marketing, AppFolio , a property management software company.

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Top of Funnel Analytics Marketing Management Planning 255

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. In our discussion, Lori shared key insights into the B2B buyer's journey as well as marketing and sales alignment.

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The Point

MARCH 13, 2013

Studies show that responding to new sales leads promptly, literally within minutes, can have a dramatic impact on the rate at which those leads are qualified, and the speed at which they convert to opportunities and, ultimately, deals. An effective lead follow-up strategy , therefore, is essential to ensuring that you’re getting the most from your investment in demand generation.

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Autoresponders Effectiveness Trade Show Bandwidth 180

Biznology

MARCH 14, 2013

Google Analytics (Photo credit: Kansir). Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. How is your search marketing working? Are you getting the results you want? Maybe you don’t even know how to measure results. Your analytics are essential to your initial search marketing plan and improvement plans.

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Search Marketing Analytics Marketing Analytics Tools Planning 168

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy.

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ANNUITAS

MARCH 11, 2013

List hygiene. I know, it’s a very sexy topic, right? Well, get ready to dive in because list hygiene is an essential piece of your overall email deliverability strategy that will help drive revenue. As I explained in Part One of the Email Deliverability Drives Revenue post, it’s all about getting to the Inbox. When B2B marketers are successful in getting to the Inbox, the percentages of conversion increase and that means more revenue.

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Biznology

MARCH 11, 2013

Photo credit: Serolynne. In my last Biznology post, “Social business, the forest and the garden: Your intranet is not the Internet” , I wrote about why patterns that are so successful over the Internet often fail inside corporate firewalls. In essence: the Internet is humongous, with billions of users; its content is measured in exabytes ; participants are free agents and often anonymous or strangers; the platform is an immense forest, a fertile ground for infinite experimentation.

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Digital B2B Marketing

MARCH 12, 2013

Looking at most B2B marketing, the answer is clearly “no, you don’t.” You do not trust your content to tell your story, grow your audience or sell your solutions. Instead, you put your trust in your outbound marketing and sales process. Don’t trumpet your content as your communication king, as the key way you connect with your audience, if the real way you connect with your audience comes after they fill out a registration form.

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Customer Experience Matrix

MARCH 14, 2013

Raab Associates has been gradually relocating from New York to Pennsylvania over the past two weeks. I won’t subject you to a post like “what B2B marketers can learn from moving companies”, which is one of my least favorite ploys for repackaging old advice in a “fun” format. In fact, I only mention it to explain why I haven’t been writing with my usual frequency and why this post is relatively brief.

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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WriteSpark

MARCH 12, 2013

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. That's update mistake for two reasons: The customer may lose patience with the process and back-out of the case study.

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Case Study Case Studies Studies Customer Satisfaction 139

Biznology

MARCH 15, 2013

Photo credit: Wikipedia. If you are even a casual reader of my posts here at Biznology you will see that one of my hobbies is to observe what might called the “conventional wisdom” of the Internet space and then call b t on it if I think it’s a fair assessment. Fortunately, there is a never-ending font of information to feed this terrible habit of mine.

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Wikipedia Social Media Eye-Tracking Internet Marketing 161

Convince & Convert

MARCH 10, 2013

Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Once Oprah gave Twitter her imprimatur, the service crossed the chasm (6 million members before she joined in April, 2009 and 105 million a year later).

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Adobe Experience Cloud Blog

MARCH 15, 2013

by Dayna Rothman I am pleased to welcome Helen Nesterenko as today’s guest blogger. Helen is the founder of writtent.com. She enjoys helping businesses create content their customers and prospects will love. Can you believe that Facebook’s Timeline feature is nearly a year old? 12 months later, small businesses are still trying to figure out how to use the visually-driven and slightly complex design to its full advantage.

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Facebook Eye-Tracking Social Media Marketo 105

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

WriteSpark

MARCH 12, 2013

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. That's a mistake for two reasons: The customer may lose patience with the process and back-out of the case study.

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Case Study Case Studies Studies Customer Satisfaction 120

Biznology

MARCH 13, 2013

Photo credit: Fora do Eixo. Yesterday, Glenn Gaudet of GaggleAMP presented our latest Biznology® Webinar about how to amplify your corporate social media messages. With the introduction of social media, companies were provided an army of megaphones that had a genuine affinity for the company and its products. This army is the employee base. However, the initial fear many companies had was the inability to control the message.

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Social Media Media Webinar Metrics Privacy 153

Convince & Convert

MARCH 14, 2013

It all started with a hashtag – two years ago, the ceremonial first fan photo with a #Nike tag on Instagram. Fast forward to the present, and Nike has amassed more than one million followers and more than six million photos with the tag #Nike on Instagram. To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account.

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Communities Social Media Tagging Validation 148

Adobe Experience Cloud Blog

MARCH 13, 2013

by Heidi Bullock Marketing automation is a great solution to help drive your business. Marketers need to be more accountable, engage with customers and potential buyers, and also scale their activities. They are increasingly spending more dollars on technology to support these activities, and in the near future may even out pace CIOs on technology spend.

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Marketing Automation Services Marketing Automation Work Management Automation 105

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

B2B Marketing Traction

MARCH 12, 2013

I’m surprised by the number of organizations that do not run marketing meetings well, if at all. Marketing has long been considered a creative task, as opposed to a mission-critical operation in businesses. As a result, there is too much focus on creativity and too little focus on the operational aspects of marketing. Run your marketing like your business.

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Planning Effectiveness Work Management Marketing Plans 104

Industrial Marketing Today

MARCH 11, 2013

Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Some of the findings are consistent with their reports [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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Social Media Media Marketing Report Social Marketing 101

Convince & Convert

MARCH 12, 2013

Clipped via iTunes. By now most of us content marketers have heard of, and probably already started using, Vine , the new app from Twitter that allows users to easily produce and share six-second videos. When it comes to adding the new tool to our content marketing toolbelt, how do we avoid misusing Vine ? I say the answer is the same for producing six-second videos as it is for producing sixty-second videos – you need a plan.

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Planning Video Marketing Content Marketing Paid Search Agency 146

Adobe Experience Cloud Blog

MARCH 12, 2013

by Dayna Rothman In Marketo’s recent Social Marketing Rockstar Tour, we visited 15 cities to talk about implementing, executing, and measuring social strategy. We met marketing interns and CEOs and all levels in between; spoke to marketers from every industry; and networked with marketers from large companies with 10,000+ employees and small companies with fewer than 10.

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Social Media Social Marketing Media Marketo 105

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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ANNUITAS

MARCH 15, 2013

'This month we have the Brighttalk Data Driven Marketing Webinar, the Digital Marketing Strategy Summit Online Event and more!

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Webinar Metrics Marketing Strategy Marketing & Strategy Marketing 100

MLT Creative

MARCH 13, 2013

On Thursday, March 7th 2013, Facebook announced plans for a News Feed overhaul that will be implemented over the coming weeks. The redesign aims to make the News Feed a more seamless and dynamic. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

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B2B Marketing Planning B2B Creativity 75

Convince & Convert

MARCH 15, 2013

Jake Jacobson, Garmin @jakesjournal. Jake Jacobson , Social Media Manager at Garmin , joins the Social Pros Podcast this week to reveal Garmin’s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

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Communities Mobile Advertising Emarketing Stats 138

Adobe Experience Cloud Blog

MARCH 11, 2013

by Dayna Rothman The digital revolution has transformed marketing. With the changing buyer, budget pressures, new social channels, and content, marketers have to do more with less. And marketing automation has become the new must-have technology to help marketers increase their reach. Now marketers can nurture leads until they are ready to buy, send only the hottest leads to sales, and deliver results to the executive team.

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Advertising Agencies Paid Search Agency Ad Agencies Marketo 105

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

ANNUITAS

MARCH 14, 2013

'This month we have the ADMA Association for data-driven marketing and advertising and DemandCon.

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Webinar Metrics Advertisements Advertising Marketing 100

Integrated B2B

MARCH 10, 2013

Our team spends a lot of time discussing business cases – real business cases, not “feel good” benefit-based stuff, but the ones with numbers on them. We’re keen to work out, for each of the customers or prospects we speak to, where revenue can be generated and/or savings can be made by putting knowledge-sharing campaign platforms in place. At the center of it all is a concept we call “Return on Know-how” (ROK).

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SME Work Management Marketing Management Case Studies 62

Hubspot

MARCH 15, 2013

It appears the Google search spam team has a busy year planned. Matt Cutts recently attended SMX west and gave details on what updates they have planned for 2013. And guess what? There will be an update of both Google Panda and Penguin this year. Surprised? Probably not. Google's updating their algorithm all the time -- some updates bigger than others, of course.

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