Sat.Sep 27, 2014 - Fri.Oct 03, 2014

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6 Ideas to Create More Relevant Lead Nurturing Emails

markempa

'Tweet I’m writing this post while attending the ExactTarget Connections 2014 event. I’ve learned a lot from listening to the sessions and speakers here. As I listened to attendees and speakers, I frequently heard the same keywords, such as: Personalization. Segmentation. Customer focus. Data. Connection. Authenticity. But something I wanted to hear more about was relevance.

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5 Ways to Get More at Dreamforce -by Craig Elias

ViewPoint

'The fabled Dreamforce conference with all its innovation, big-name speakers, and craziness is just days away. Are you going to be there? If so, make sure you look for my colleague Craig Elias —who has a lot of information to share about sales leads. He created Trigger Event Selling™ and he’s a Dreamforce convention veteran. In fact, he has a new eBook that serves as a useful guide to getting the most ROI out of your Dreamforce experience.

B2B Sales 218
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Report: The Ambitious SME

Savanta

'SME businesses are a passion of mine. I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. But before I go on, let’s be careful with that label of ‘SME’. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone. Inevitably with a group of that size, there’s a lot of diversity – different attitudes, behaviours, needs and opinions.

SME 199
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Digital Marketing – What Are The Top Goals And Challenges?

Marketing Insider Group

'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. And all of us were looking to find out the best way to reach and convert new customers. Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Your Feedback is Needed! This Year’s B2B Website Usability Survey

KoMarketing Associates

'Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. We’d seen many reports on how B2B buyers find information online and what tactics B2B marketers were using to reach target audiences, but we couldn’t find anything of significance when it came to the buying experience once that buyer actually got to the vendor website.

More Trending

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Content Marketing. It’s Not Getting Any Better

ANNUITAS

'What A Difference A Year Makes. The Content Marketing Institute and MarketingProfs just posted their 2015 B2B Content Marketing Benchmarks, Budgets and Trends for North America Survey results. In its fifth year, the survey takes a close look at the content marketing discipline in B2B organizations and how organizations rank themselves. In reading through the study and then comparing this survey to last years, the hard truth is marketers are not getting any better.

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My Top-5 Most Compelling Apps

Biznology

'There are both a number of applications I use every day and several I have played with some that I thought I would share with you today. I have paid for some of these apps and others compel me but I don’t really have a use for them yet; that said, I keep on returning to them. Circloscope. After complaining about Google+ in such articles as Google+ on Its Third Birthday and Is Google+ the Antisocial Network?

RSS 174
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A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating

NuSpark Consulting

'Content marketing is vital to growing a business in today’s economy. With social media, email campaigns, eBooks, and other internet marketing tools, it’s important that your content stands out in an online sea of information. Creating content that will leave a lasting impression goes far beyond words. Internet users have extremely short attention spans, so unless your content includes varying features, many users will skip over it.

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How to Write Great Blog Posts Every Time

Writing on the Web

'How do you create quality content that attracts online readers and yet works to promote the growth of your business? Creating great content for your business blog is a what and how issue, as in what constitutes “good” content , and how does one produce that content so that it brings in the readers that a business blogger wants. Quality content stimulates reader/ customer engagement.

Blogger 158
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Demand Generation – It’s Not That Easy

ANNUITAS

'*This post first ran in the ANNUITAS blog on March 27, 2014. As we go into event season-it’s good to remember that building a Demand Generation Strategy isn’t easy. Attend workshops, sessions and learn from industry experts and peers and keep in mind this is a complex process that won’t be solved immediately. It is a process to be learned, implemented and continuously optimized.

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Vendor Selection Best Practices, Predictive Marketing Explained, Content Marketing Integration, and Other New Papers on Raab Web site

Customer Experience Matrix

'I''ve just gotten around to posting a bunch of new white papers in the Resources section of the Raab Guide Web site. Ordinarily you would need to register to view these, but I spent the whole afternoon putting this together, so I want as many people as possible to see them. Here you go: Technology Evaluation Best Practices describes the challenges that marketers face in selecting the right systems and lists best practices to follow for success.

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Show, don’t tell: Applying B2C marketing techniques to B2B

Biznology

'B2C marketers moved from a feature marketing approach to an emotional marketing approach a long, long, time ago. B2C marketers understand that they can sell more products if they package them inside an emotional appeal, rather than if they just list the features of the products. Despite the success this tactic has had in the B2C space, B2B marketers have been slow to adopt it.

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How Inbound Marketing, Blogs and Social Media Generate Qualified B2B Leads

Crimson Marketing

'To make your B2B lead generation strategy and marketing solutions effective, you need to hone in on the “types of leads that are most likely to convert into paying customers. That means filtering out prospects based on your resources and goals, and narrowing your attack.” When your strategy isn’t well defined, you may go off casting a wide net to capture leads.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why PR and Marketing Must Work Together to Measure Success

Convince & Convert

'Image via BigStockPhoto.com In the olden days before the Ad Tech revolution , back when advertisers were counting the number of drivers passing a billboard on a Tuesday as a metric for success, PR and marketing rarely combined forces to prove ROI. Today, with new methods of measurement, a blurring of responsibilities across social, and the growth of content marketing , an organization’s success is built on solid results from its communication efforts.

PR 166
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V12 Launchpad Combines Prospect Database with Outbound Campaigns

Customer Experience Matrix

'V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists. Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. This year V12 further expanded Launchpad by adding the ability to import and enhance clients’ own customer lists.

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Does your marketing speak persona?

Biznology

'I’ve been working lately with a very smart guy who has a wealth of marketing experience–mostly offline but growing experience online also. He is working with me to devise a content marketing strategy for a luxury product that requires regular service–that is as detailed as I am allowed to get in public. I went through all of my normal questions about the clientele, but quickly found that this very intelligent and experienced man has no experience with the concept of personas.

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When creating advertising, don’t make your audience connect too many dots

Direct Response Coach

'Chevy’s TV commercial for the Cruze leaves me confused, until now … I got it. I finally got it. I’ve watched this TV commercial dozens of times over the past few weeks, and I couldn’t figure it out – until today. I finally connected the dots. If you are creating advertising of any type, are [.]. The post When creating advertising, don’t make your audience connect too many dots appeared first on McCarthy and King Marketing.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Why Every Organization Needs a Chief Marketing Improvisation Officer

Convince & Convert

'Image via BigStockPhoto.com As a stage improviser, I love playing with the audience and creating stories in real-time. As a marketer, that often applies improvisational tools to improve client outcomes. Being prepared and still knowing when to ditch the playbook is a very important balancing act. Improvisation does not mean “winging it.” Improvising requires preparation, fluency, and knowledge – the oxymoronic “art” is in knowing when to deviate from the plan.

Planning 164
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#BADMarketing in the Newspaper

Crimson Marketing

' If you’re running an ad for golf, you should probably make sure the image is for the right sport. #BADMarketing. Image: Courtesy of Twitter. The post #BADMarketing in the Newspaper appeared first on.

Twitter 125
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Keep consumers clicking on your online videos

Biznology

'Digital video content is growing in popularity faster than its creators can seemingly accommodate. Consider these stats: 65 percent of consumers are visual learners and the brain processes visual data 60,000 (!!!) times faster than text alone. One minute of video content has the same impact as 1.8 million words, according to Forrester Research. 45.4 percent of internet users watch at least one piece of digital video content per month. 80 percent of consumers who watched a video online in the pa

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Best Practices for Mobile SEO

Adobe Experience Cloud Blog

'Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%. With the number of global smartphone users hitting two billion this year (and six billion by or before 2020), the MMB study not only demonstrates that mobile marketing is a promisi

Practices 105
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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5 Scientifically-Proven Tips to Drive More Conversions

Convince & Convert

'Image via BigStockPhoto.com Thanks to sites like Upworthy and Buffer, the content marketing industry is experiencing a sort of renaissance. Not that it wasn’t before, but copywriting is now extremely important. Success is no longer about cramming SEO keywords into posts and littering your site with as much content as possible; it’s about delivering useful, entertaining, and quality content.

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How Industrial Content Marketing Builds Stronger Relationships Based on Trust

Industrial Marketing Today

'Strong relationships have always been the cornerstone in complex industrial sales. That hasn’t changed and won’t change in the foreseeable future. How we start and build new business relationships have changed in today’s digital age. Ask any successful salesperson and s/he will tell you that trust is the key to building strong and sustainable relationships. [.

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About Content

Biznology

'Content strategy, or how important content is for any brand, is what all brand people are talking about. Every marketer wants to create content that people will love, share, and talk about it. Every brand wants to get connected with amazing storytelling able not only lift the brand higher but also make people want to talk about the brand, the content, and connect to it.

Content 126
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Traditional and Predictive Lead Scoring: a Match Made in Data Heaven

Adobe Experience Cloud Blog

'Author: Jessica Cross By its very nature, lead scoring should be predictive – a potential customer’s score should predict whether that person is going to buy from you. Before I started working at FlipTop, a predictive lead scoring platform, I’d always tried to base scoring on customers we’d won, but I’m not a data scientist – the most I could determine was that certain industries or job titles were more likely than others to become customers.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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4 Email Plugins That Will Grow Your List Today

Convince & Convert

'As a blogger, I understood that the email list was important to build, but without the proper tools it was impossible. Plugins will either help you succeed or destroy your image among your readers. So, I began to search for those plugins. The plugins I came across were either outdated, horrible looking, or buggy. I was frustrated for months as I searched for the perfect plugin for my site.

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Qualified vs. Unqualified Leads

SugarCRM

'The post Qualified vs. Unqualified Leads appeared first on Salesfusion.

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The Biggest Lesson I Learned this Year As A CEO

LEADership

'2014 has been quite an enlightening year for me so far. I have had the privilege to learn valuable life lessons from the likes of Anthony Robbins and Jay Abraham. Following my curiosity, I have explored Dr. Carol Dweck’s theory of intelligence (Fixed Vs. Growth Mindset). Observing the leadership qualities of high-profile CMOs, I have been able to share with you a few of their success secrets in the CMO Spotlight series.