Sat.Sep 04, 2010 - Fri.Sep 10, 2010

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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content. This struck me recently at a concert I attended in Madison Square Garden where everyone around me was either texting, taking pictures or video taping (using their smartphone) th

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Facebook Can Work for B2B

NuSpark Consulting

How to Make Facebook Work for B-2-B. Some B-2-B companies wonder if Facebook is really a good vehicle for marketing to other businesses. Given the prevalence of B-2-C marketing in the platform, that’s understandable. However, there are several good examples of Facebook strategies employed by B-2-B companies to engage customers that are worth noting.

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Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Guest post by Alexandre Sagala. Effective lead nurturing is crucial to successful b2b marketing. “Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Understanding that not every lead is ready to buy right away, but that it’s less costly to convert an existing lead than to generate a new one, you may be askin

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Top 10 LinkedIn Tips for Lead Generation

Anything Goes Marketing

I had the pleasure of guest blogging on the “It’s all About Revenue Blog”. Here is a snippet from that post: If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some of the cool stuff that is now available. This post will provide tips for sales professionals and marketers to get the most out of LinkedIn so you can stay on top of your customers and prospects and.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Social Media and The Brand

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 9, 2010 4 Subscribe Social Media and The Brand Share There has been a lot of discussion lately about Social Media and Branding.

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Social Networking for Business: What’s Right for Yours?

Writing on the Web

(As I’m on vacation for a week, I’ve invited Sydni Craig-Hart to share social networking tips.). The big 3: Facebook , Twitter and LinkedIn. Everybody who’s anybody has a profile in each. And it seems everybody is preaching the same thing: You HAVE to have a Facebook Fan Page. You HAVE to be on Twitter. You HAVE to join LinkedIn and participate in groups.

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Outbound Calling Tips from Johnny Bench

Smashmouth Marketing

When I was in college, one of my roomates used to watch The Baseball Bunch. It was designed for kids, but I loved it. You had Johnny Bench, All-Star Hall of Fame catcher for the Cincinnati Reds, teaching a group of young kids how to be better players, and each week they also got professional tips from guest ballplayers like Jim Rice, Pete Rose, Cal Ripen, Jr, and even Ted Williams!

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Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority

Tony Zambito

Image via Wikipedia. The pressure to achieve top line revenue growth and profitable growth strategies remain as the key challenges B2B CEO’s face today.  Compounding these challenges is the rapid transformation underway in the buyer-seller relationship brought on by the advent of digital marketing and social media technology.  For many B2B CEO’s, they are witnessing the conventional strategies associated with sales and marketing being dismissed and tossed aside by buyers at an alarmi

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True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.

Customer Experience Matrix

Summary: LeadPAC lets marketers pay for email responses as easily as they pay for search responses. It’s a major improvement over traditional lead generation. I can’t recall a vendor with the same business model as LeadPAC from marketing automation vendor True Influence. That's pretty rare in itself, but what really matters is that LeadPAC's model offers some powerful benefits.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Business Blogging: 4 Ways to Have Fun and Profits

Writing on the Web

(Vacation time, so here’s another guest post, this one by Susan Long, freelance marketing consultant.). If you’re writing your blog for more than just fun, you’ve probably thought about how you can make some money from it. There’s plenty of ways you can make cash from your writing, and you might not have thought of some of them before. 1) Putting ads on your blog.

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How to write lead generating white papers?

Ambal's Amusings

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" Read on to get their insights. Jonathan Kantor. Blog WhitePaperPundit Twitter Jonathan_Kantor. "The Executive Summary & Design and Formatting” Jonathan Kantor's Bio.

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Who Are Your Thought Leaders, Really?

WriteSpark

Standard corporate line: "We are the thought leaders in (fill in topic/technology/industry)." Reader reaction: "Oh yeah? Who is doing the thinking and what makes them so smart?" You can create more credibility for thought leader positioning by showcasing the people behind your content and messages. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.

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Gmail Priority Inbox: the Death Knell for Email as Lead Generation?

The Point

This month, Google released a new feature called Priority Inbox , designed to help Gmail users better cope with email overload by automatically determining which emails are most important to you. For example, messages sent from people that you typically respond to immediately will receive special attention and preferential placement, as will emails sent to you exclusively and not to others.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Blog Writing: What Can We Learn From Reality TV?

Writing on the Web

(Guest Post: I’m on vacation, so I invited Tim Handorf to write a guest post. Tim writes on the topics of online colleges and universities. He welcomes your comments at his email Id: tim.handorf.20@googlemail.com.). As a blogger, you know by now that increasing your traffic means grabbing your audience’s attention and keeping it. The Internet is a veritable distraction mine filled with bells and whistles and flashing lights, so keeping a large audience enthralled and focused is a con

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Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. That brings up a range of questions: What does CRM integration mean? What if you’re choosing a CRM system today?

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Who Are Your Thought Leaders, Really?

WriteSpark

Standard corporate line: "We are the thought leaders in (fill in topic/technology/industry)." Reader reaction: "Oh yeah? Who is doing the thinking and what makes them so smart?" You can create more credibility for thought leader positioning by showcasing the people behind your content and messages. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.

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Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

Rory Brown. It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past. Logically, then, the most exciting and successful advances in B2B media should come from those with an understanding of B2B markets but without the old-media burde

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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No More Geek-Speak: SEO for Smart Bloggers

Writing on the Web

How can you learn basic search marketing for blogging in 5 minutes or less? Scribe SEO Copywriting is a practical tool you install and use for each blog or web pages you want to publish. Once installed, you can get a report BEFORE you publish, which tells you how optimized your content is for search engines. Before I started using Scribe , I assumed (because I’m pretty smart and I’ve been getting good search results) that if I wrote quality headlines and posts, using the keyword phra

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Marketing Lessons from the Grateful Dead

Biznology

Image via Wikipedia. While I was away on vacation, David Meermen Scott sent me his latest book, Marketing Lessons from the Grateful Dead , which I finally had a chance to read now that I am back and you should read it, too. As familiar as I was with the Grateful Dead, I never thought about the fact that the way they sold themselves became a blueprint for so much of how businesses succeed online today.

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5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.  As part of the discussion we talked about the enabling technologies they were utilizing.  These technologies included a marketing automation platform and a CRM system.  Somewhere in the course of the conversation, one of the marketing folks in the room made the statement, “We have marketing automation, but it just doesn’t work.”  I was very intrigued

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search UNcanny Insights From UnMarketing September 7th, 2010 |Written By: Jay Baer | View Comments Tweet The new book UnMarketing from Canadian viral marketer and Twitter gadfly Scott Stratten takes the rules and puree

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Tribes Rule the Hyper-Social Organization

Paul Gillin

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. I wasn’t disappointed. In this groundbreaking book, the authors expand upon ideas laid down in their early research that are both simple to grasp and momentous in their implications.

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Google Instant: It's the Usability Stupid!

Biznology

Image via CrunchBase. I am writing this post on Wednesday which is the same day that Google announced it's new Google Instant search interface. There has been the usual uproar with Steve Rubel throwing out link bait "death of SEO" posts which was beat up on in the comments section (and for good reason because it was not well thought out at all as evidenced by his claim that different people will get different results.uhhh. that's personalization and it's been around for many years now).

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The Secret to Successful Email Marketing: Testing

Adobe Experience Cloud Blog

Hate it or love it, email marketing is here to stay. According to a recent CSO Insights survey, email marketing was the top lead generation program based on quality and quantity of leads. So, the million-dollar question remains: How do I better leverage email marketing? Figuring out what works and what doesn’t work in your email marketing campaigns takes more than an educated guess, it requires patience and constant fine tuning.

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Sales and Marketing Unite! Really.

ViewPoint

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Character Study: Mr. Clean

MLT Creative

Around the world, he’s known as Don Limpio, Monsieur Net and Mister Proper but, here in America, he’s just Mr. Clean—and his famous bald face has been popping up in messy kitchens since 1957. Dreamed up by Harry Barnhart and Ernie Allen of the Chicago ad firm Tatham-Laird & Kudner, Mr. Clean was given a tough, muscular appearance that was reportedly modeled after a Navy sailor.

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How to Succeed at Affiliate Marketing

Biznology

Image by Getty Images via @daylife. Affiliate marketing is a tough way to make a living these days. The competition is fierce, the commissions are slimmer than ever, and the marketing costs higher than ever. All this was brought to mind for me when someone sent me a question on affiliate marketing. This question was from someone with a lot of experience in Internet marketing who is tired of working for other people and wants a business of her own, in an area that she knows about, such as fashion

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The Four Pillars of Trust Online

Adobe Experience Cloud Blog

The final keynote of the SES Conference was given by Tim Ash, CEO of SiteTuners.com. It was entitled, The Four Pillars of Trust Online. Ash prefaced his lecture by informing us how “it is NOT about technology.&# It’s how we adapt to the latest technology and leverage it to create trust with our online buyers. And not only do you have to creat trust, you have to attain that trust within one twentieth of a second.