Sat.Sep 04, 2010 - Fri.Sep 10, 2010

Trending Sources

5 Ways for B2B Companies to Engage on Facebook

Social Media B2B

Recently, I looked at 5 Ways for B2B Companies to Engage on Twitter. If the micro-blogging tool is often cited as a social media marketer’s golden child, Facebook may just as often be considered the red-headed stepchild. Jeff’s post Facebook is Doing it Wrong for B2B Companies touches on many of the ways Facebook is ignoring marketers’ needs, in addition to its shaky privacy policies and recently ill-received Places launch. Here’s a starter kit for B2B companies to better engage on Facebook: 1. Original Content and Industry Content. Questions. Photos and Videos. Tagging.

Where In The World Is B2B Social Media ROI? |


A collaborative effort with Eloqua answering the question, Where In The World Is B2B Social Media ROI

Tribes Rule the Hyper-Social Organization

Paul Gillin

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. wasn’t disappointed. The assumption in The Hyper Social Organization is that human beings are basically social animals and that our behavior is fundamentally tribal.

Google Launches New Search Interface: Google Instant


Have you ever thought finding what you were looking for on Google took too long? Google did. Today, the search giant launched a new version of its search engine interface. Google is calling this new interface Google Instant. Google Instant provides real-time suggested results as a user begins to type a keyword into Google. and search for more speficific keyword phrases. Connect with HubSpot

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Outbound Calling Tips from Johnny Bench

Smashmouth Marketing

When I was in college, one of my roomates used to watch The Baseball Bunch. It was designed for kids, but I loved it. You had Johnny Bench, All-Star Hall of Fame catcher for the Cincinnati Reds, teaching a group of young kids how to be better players, and each week they also got professional tips from guest ballplayers like Jim Rice, Pete Rose, Cal Ripen, Jr, and even Ted Williams! What I loved most about the show, though, was the advice that each guest shared with the team. felt like I was getting a one-on-one coaching session with an All-Star right in my dorm room. This stunts growth!

B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content. Of course, I ended up doing the same! Enter Simon Sinek. Tweet This!

Media 20

Publishers - Give Content Away to Get

Junta 42

This post originally appeared at the ASBPE blog and is strictly targeted at anyone that considers themselves a publisher.  Marketers, you have permission to look away ;). Wait, you marketers may get something out of it as well. - JP. Publishers Need to Give to Get. Although our target ( Z Squared Media ) as a media company is corporate marketers, I get the opportunity to talk with publishers on a consistent basis. There is one constant that I find with publishers, no matter the size or industry –  They don’t like to share. Let me explain. Publishers Here’s the rationale.

Facebook, B2B and the Beatles – no really!

B2B Marketing Online

“Music’s all very well John, but you’ll never make a living out of it.” Those very words spoken, probably rather impatiently, to a teenage John Lennon by his maternal aunt Mimi. Six years later, the Beatles had changed the world. This quote neatly encapsulates a lack the vision and the failure to understand change and consequent new opportunities, the kind of attitude which is typically exhibited by older generations in response to youthful enthusiasm. must confess to thinking and saying some pretty similar things about Facebook. However, my perspective is shifting increasingly quickly.

Top 10 LinkedIn Tips for Lead Generation

Anything Goes Marketing

I had the pleasure of guest blogging on the “It’s all About Revenue Blog”. Here is a snippet from that post: If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some of the cool stuff that is now available. This post will provide tips for sales professionals and marketers to get the most out of LinkedIn so you can stay on top of your customers and prospects and

60 Proven Ways to Increase Your Online Marketing Influence


On July 7, in the late afternoon, I tuned in to The Influencer Project. For the next 60 minutes (actually it was closer to 62 minutes), I listened to 60 online experts tell at least one proven way to increase your influence online. As a sponsor for this event we have permission from ThoughtLead, the program organizers, to offer our community both the audio file and the complete transcript.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Content Marketing Infinity

Junta 42

Last week, I chatted with a marketing executive at a small company about content marketing tactics. This was his comment: We've been blogging for three months but haven't seen many results. When do we decide to stop and do something else? So many times, marketers get into the content arena with great (and often realistic) aspirations, but their timetables are too short. When expected results don't come in a few months, they ditch the program to advertise, call more customers, or any other demand generation activity they can think of. Just stopped. know it's difficult. Repeat, it can never stop.

Facebook Can Work for B2B


How to Make Facebook Work for B-2-B. Some B-2-B companies wonder if Facebook is really a good vehicle for marketing to other businesses. Given the prevalence of B-2-C marketing in the platform, that’s understandable. However, there are several good examples of Facebook strategies employed by B-2-B companies to engage customers that are worth noting. These include integrated social campaigns for product launches, using Facebook ads to lower advertising costs, and expanding … [ visit site to read more ].

The Role of Conferences and Trade Shows in B2B Marketing [#B2Bchat.


Join us this Thursday at 5 p.m. Pacific for a brand new #B2Bchat on the role of conferences and trade shows in the B2B marketing mix

5 things to do to get ready for coming communication shift

Digital Body Language

A while ago, I wrote a piece on the next transition in communication that sparked a number of conversations. The idea explored in that article (and the explanation for the diagram on the right) was that the major search engines will next apply their computing and analysis horsepower to understanding who is talking to whom about what.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Tablets: the right medicine for B2B Marketers?

B2B Marketing Online

The launch of the new Samsung Galaxy Tab has heralded the official creation of a new market, or the evolution into a real market of one that never really took off. Tablet computers have been around for a while, but they are basically a laptop with a dual interface and certainly don't provide the portability you get with an iPad and the Galaxy Tab , or with the raft of other tablets due for release over the next few months. Removing the keyboard was an obvious next step, and the manufacturers clearly see an opportunity here. Over 4 million iPads sold suggest it's a big one. So what's so special?

Best Social Media Stats and Market Research of 2010 (So Far)


Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives?

50 Killer Free Social Media Icon Sets


Social media is an incredibly effective tool for sharing content, boosting popularity, improving search engine optimization, and getting found on the internet. Using actionable icons that integrate with the theme of your site , content and online activities instead of bland generic ones will help encourage readers to share your content. We have gathered these across the web. 3D Icon Set. 5. Web 2.0

5 Reasons Your Business Should be Sponsoring Social Media Events

WindMill Networking

10 of the 12 ConnectOC Organizing Committee Members. Over the past several months there has been a significant increase in the number of social media-related events occurring nationwide. Why would 60+ businesses want to sponsor an event like ConnectOC ? Here are 5 good reasons why: 1) Promotion Through Social Media Drives Viral Word of Mouth. Let’s face it: Social media is the rage.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

The Client Relationship Life Cycle


All relationships go through stages as they develop and mature. Client relationships are no exception. It's helpful to understand where you are in the relationship life cycle so that you can better identify the appropriate steps to take to preserve the relationship and hopefully advance it to the next level. There are also inherent risks associated with each stage that it's important to recognize.

Social media monitoring, online feedback and the bad reputation phobia


The fear of a bad reputation or negative feedback keeps many businesses from engaging in conversations with customers and prospects on social media. At the basis of this are often miscomprehensions and a lack of strategies to efficiently monitor, analyze and respond to online feedback. Click title to read more

6 Sales and Marketing Communication Tips to Build Smarketing


A key part of sales and marketing alignment is building strong communication between the two groups. At HubSpot, we have built Smarketing (a term that I think was coined by Dan Tyre over two years ago) which is a partnership between sales and marketing that uses a number of different techniques to align sales and marketing better. Have Sales and Marketing Meet Frequently. This is a mistake.

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Kind of like the dahlias I grow in my garden, Venetian beads come in an amazing array of colors and complexities. Each bead is its own little world you can get lost in. That’s why when an ad for Marco Polo Designs*, popped up in Facebook, I checked out their page and became a Fan. Be a Fan… Check. 3. Wrong.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Social Media and The Brand

B2B Marketing Insider

Michael Brenner on Brand and Social There has been a lot of discussion lately about Social Media and Branding. Brands are valuable assets that companies create, nurture and maintain with great care, right

How do you measure a personal brand?

grow - Practical Marketing Solutions

I am so proud and happy to shine a spotlight on Rebecca Denison in today’s Community Week post. She was one of the first true fans of {grow} and one of my first guest bloggers, while she was still a student at UNC. Ideally value equals sales or dollars for most campaigns or projects, but is that really applicable to social media? Not exactly. Probably not. Number of retweets and @replies.

9 Awesome Search Engines That Aren’t Named Google


Searching is one of the core utilities of the internet. Most websites today have a search function, and we all spend a lot of time searching. On Google, for example, 34,000 searches occur each second. For many internet users, Google has become the default search engine in web browsers and mobile devices; however, Google isn’t always the best search engine for the job. Connect with HubSpot

How to Use the LinkedIn Follow Feature? Think Outside of the Box.

WindMill Networking

I recently got asked a great question in my Windmill Networking LinkedIn Group : Neal, what is one of the most recent insights you have learned about LinkedIn that can help us? Since I wrote the book on LinkedIn , although 90% of the functionality of the site is still the same, I am finding the “Follow&# features that LinkedIn have introduced to be of value for some. Please chime in!

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Social CRM: social media and communities in customer relationship management and marketing


Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. You think you know what is important to customers. You have a list. Your company is managed according. Click title to read more

Lead Nurturing – How to Develop a Solid Process for B2B Lead Management


Guest post by Alexandre Sagala. Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ”  “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Here is a process to get you started on the right track. Planning.

3 Successful Headline Secrets from NY Times

Content Marketing Today

How to Get Readers to Spend Serious Time with Your Core Content. Be brief. Be complete. Be Enticing. Headlines have always been important in print publications. They are even more important online. They grab readers’ attention and lure them into reading entire articles. If you have lots of great headlines, avid readers will linger much longer with your content. Solutions for Short Attention Spans.


grow - Practical Marketing Solutions

Next up on {grow} “ Community Week &# is Kristen Daukus, a fellow marketing entrepreneur, social media lover and consultant: “I am afraid to use social media because people will use it to complain about me and my business.&#. work primarily with small businesses and can’t tell you how many times I hear that sentence. Don’t they matter? Consider complaints a gift! Nothing! Maybe.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Search engine marketing and social: why SEO and search engine optimized content are not enough


In order for your website or other online properties to be found online (inbound marketing), you still need a good search engine optimization strategy. Defining relevant keywords for your business and, more than ever, for your target groups. Relevance is increasingly becoming important in search. Click title to read more

Character Study: Mr. Clean

B2B Ideas @ Work

Around the world, he’s known as Don Limpio, Monsieur Net and Mister Proper but, here in America, he’s just Mr. Clean—and his famous bald face has been popping up in messy kitchens since 1957. The melody and lyrics of his trademark jingle (“Mr. Don Cherry and Betty Bryan provided the original vocals for the jingle, which is now the longest-running in advertising history.

The Changing Role of the B2B Sales Rep in Social Selling

Social Media B2B

Gone are the days of mass marketing and generic sales tactics. B2B customers today are savvier, less patient and have higher expectations for personalized communications to drive their purchasing decisions. Spam emails, newsletters and webinar invites are just about as effective as sending your prospect last week’s newspaper, and not surprisingly have low success rates. Similar to their demand for more personalized sales and marketing outreach, buyers expect attention from people, not companies. Out with the corporation, in with the individual. leader. Follow him on Twitter at @umbertom.

Crisis Communication – San Bruno Fire

PR Meets Marketing

via flickr by achesonblog. At approximately 6:15 pm, we now know a huge gas explosion occured in San Bruno.  First, First, please take a moment to send positive thoughts to the residents and families of the homeowners. Like the BP oil spill, the confusion around such an explosion is understandable. What perplexed me was an on-air phone interview with a PG&E spokesperson.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Tips to create effective email marketing templates and why it really matters


Despite the fact that inbound marketing is hot and that we live in social media times (and as you might know, I’m a strong believer in the endless opportunities of combining and integrating channels such as social and email), email marketing is still crucial. Inbound or outbound: it doesn't. Click title to read more