Sat.Sep 04, 2010 - Fri.Sep 10, 2010

Trending Sources

5 Ways for B2B Companies to Engage on Facebook

Social Media B2B

Recently, I looked at 5 Ways for B2B Companies to Engage on Twitter. If the micro-blogging tool is often cited as a social media marketer’s golden child, Facebook may just as often be considered the red-headed stepchild. Jeff’s post Facebook is Doing it Wrong for B2B Companies touches on many of the ways Facebook is ignoring marketers’ needs, in addition to its shaky privacy policies and recently ill-received Places launch. Here’s a starter kit for B2B companies to better engage on Facebook: 1. Original Content and Industry Content. Questions. Photos and Videos. Tagging.

Where In The World Is B2B Social Media ROI? |


A collaborative effort with Eloqua answering the question, Where In The World Is B2B Social Media ROI

Tribes Rule the Hyper-Social Organization

Paul Gillin

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. wasn’t disappointed. The assumption in The Hyper Social Organization is that human beings are basically social animals and that our behavior is fundamentally tribal.

Google Launches New Search Interface: Google Instant


Have you ever thought finding what you were looking for on Google took too long? Google did. Today, the search giant launched a new version of its search engine interface. Google is calling this new interface Google Instant. Google Instant provides real-time suggested results as a user begins to type a keyword into Google. and search for more speficific keyword phrases. Connect with HubSpot

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Facebook, B2B and the Beatles – no really!

B2B Marketing Online

“Music’s all very well John, but you’ll never make a living out of it.” Those very words spoken, probably rather impatiently, to a teenage John Lennon by his maternal aunt Mimi. Six years later, the Beatles had changed the world. This quote neatly encapsulates a lack the vision and the failure to understand change and consequent new opportunities, the kind of attitude which is typically exhibited by older generations in response to youthful enthusiasm. must confess to thinking and saying some pretty similar things about Facebook. However, my perspective is shifting increasingly quickly.

Publishers - Give Content Away to Get

Junta 42

This post originally appeared at the ASBPE blog and is strictly targeted at anyone that considers themselves a publisher.  Marketers, you have permission to look away ;). Wait, you marketers may get something out of it as well. - JP. Publishers Need to Give to Get. Although our target ( Z Squared Media ) as a media company is corporate marketers, I get the opportunity to talk with publishers on a consistent basis. There is one constant that I find with publishers, no matter the size or industry –  They don’t like to share. Let me explain. Publishers Here’s the rationale.

Top 10 LinkedIn Tips for Lead Generation

Anything Goes Marketing

I had the pleasure of guest blogging on the “It’s all About Revenue Blog”. Here is a snippet from that post: If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some of the cool stuff that is now available. This post will provide tips for sales professionals and marketers to get the most out of LinkedIn so you can stay on top of your customers and prospects and

60 Proven Ways to Increase Your Online Marketing Influence


On July 7, in the late afternoon, I tuned in to The Influencer Project. For the next 60 minutes (actually it was closer to 62 minutes), I listened to 60 online experts tell at least one proven way to increase your influence online. As a sponsor for this event we have permission from ThoughtLead, the program organizers, to offer our community both the audio file and the complete transcript.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

Facebook Can Work for B2B


How to Make Facebook Work for B-2-B. Some B-2-B companies wonder if Facebook is really a good vehicle for marketing to other businesses. Given the prevalence of B-2-C marketing in the platform, that’s understandable. However, there are several good examples of Facebook strategies employed by B-2-B companies to engage customers that are worth noting. These include integrated social campaigns for product launches, using Facebook ads to lower advertising costs, and expanding … [ visit site to read more ].

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Content Marketing Infinity

Junta 42

Last week, I chatted with a marketing executive at a small company about content marketing tactics. This was his comment: We've been blogging for three months but haven't seen many results. When do we decide to stop and do something else? So many times, marketers get into the content arena with great (and often realistic) aspirations, but their timetables are too short. When expected results don't come in a few months, they ditch the program to advertise, call more customers, or any other demand generation activity they can think of. Just stopped. know it's difficult. Repeat, it can never stop.

The Role of Conferences and Trade Shows in B2B Marketing [#B2Bchat.


Join us this Thursday at 5 p.m. Pacific for a brand new #B2Bchat on the role of conferences and trade shows in the B2B marketing mix

5 things to do to get ready for coming communication shift

Digital Body Language

A while ago, I wrote a piece on the next transition in communication that sparked a number of conversations. The idea explored in that article (and the explanation for the diagram on the right) was that the major search engines will next apply their computing and analysis horsepower to understanding who is talking to whom about what.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Tablets: the right medicine for B2B Marketers?

B2B Marketing Online

The launch of the new Samsung Galaxy Tab has heralded the official creation of a new market, or the evolution into a real market of one that never really took off. Tablet computers have been around for a while, but they are basically a laptop with a dual interface and certainly don't provide the portability you get with an iPad and the Galaxy Tab , or with the raft of other tablets due for release over the next few months. Removing the keyboard was an obvious next step, and the manufacturers clearly see an opportunity here. Over 4 million iPads sold suggest it's a big one. So what's so special?

Best Social Media Stats and Market Research of 2010 (So Far)


Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives?

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50 Killer Free Social Media Icon Sets


Social media is an incredibly effective tool for sharing content, boosting popularity, improving search engine optimization, and getting found on the internet. Using actionable icons that integrate with the theme of your site , content and online activities instead of bland generic ones will help encourage readers to share your content. We have gathered these across the web. 3D Icon Set. 5. Web 2.0

5 Reasons Your Business Should be Sponsoring Social Media Events

WindMill Networking

10 of the 12 ConnectOC Organizing Committee Members. Over the past several months there has been a significant increase in the number of social media-related events occurring nationwide. Why would 60+ businesses want to sponsor an event like ConnectOC ? Here are 5 good reasons why: 1) Promotion Through Social Media Drives Viral Word of Mouth. Let’s face it: Social media is the rage.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

The Client Relationship Life Cycle


All relationships go through stages as they develop and mature. Client relationships are no exception. It's helpful to understand where you are in the relationship life cycle so that you can better identify the appropriate steps to take to preserve the relationship and hopefully advance it to the next level. There are also inherent risks associated with each stage that it's important to recognize.

Social media monitoring, online feedback and the bad reputation phobia


The fear of a bad reputation or negative feedback keeps many businesses from engaging in conversations with customers and prospects on social media. At the basis of this are often miscomprehensions and a lack of strategies to efficiently monitor, analyze and respond to online feedback. Click title to read more

6 Sales and Marketing Communication Tips to Build Smarketing


A key part of sales and marketing alignment is building strong communication between the two groups. At HubSpot, we have built Smarketing (a term that I think was coined by Dan Tyre over two years ago) which is a partnership between sales and marketing that uses a number of different techniques to align sales and marketing better. Have Sales and Marketing Meet Frequently. This is a mistake.

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Kind of like the dahlias I grow in my garden, Venetian beads come in an amazing array of colors and complexities. Each bead is its own little world you can get lost in. That’s why when an ad for Marco Polo Designs*, popped up in Facebook, I checked out their page and became a Fan. Be a Fan… Check. 3. Wrong.

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

How do you measure a personal brand?

grow - Practical Marketing Solutions

I am so proud and happy to shine a spotlight on Rebecca Denison in today’s Community Week post. She was one of the first true fans of {grow} and one of my first guest bloggers, while she was still a student at UNC. Ideally value equals sales or dollars for most campaigns or projects, but is that really applicable to social media? Not exactly. Probably not. Number of retweets and @replies.

How to Use the LinkedIn Follow Feature? Think Outside of the Box.

WindMill Networking

I recently got asked a great question in my Windmill Networking LinkedIn Group : Neal, what is one of the most recent insights you have learned about LinkedIn that can help us? Since I wrote the book on LinkedIn , although 90% of the functionality of the site is still the same, I am finding the “Follow&# features that LinkedIn have introduced to be of value for some. Please chime in!

9 Awesome Search Engines That Aren’t Named Google


Searching is one of the core utilities of the internet. Most websites today have a search function, and we all spend a lot of time searching. On Google, for example, 34,000 searches occur each second. For many internet users, Google has become the default search engine in web browsers and mobile devices; however, Google isn’t always the best search engine for the job. Connect with HubSpot

Social CRM: social media and communities in customer relationship management and marketing


Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. You think you know what is important to customers. You have a list. Your company is managed according. Click title to read more

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.