Sat.Sep 04, 2010 - Fri.Sep 10, 2010

Trending Sources

5 Ways for B2B Companies to Engage on Facebook

Social Media B2B

Recently, I looked at 5 Ways for B2B Companies to Engage on Twitter. If the micro-blogging tool is often cited as a social media marketer’s golden child, Facebook may just as often be considered the red-headed stepchild. Jeff’s post Facebook is Doing it Wrong for B2B Companies touches on many of the ways Facebook is ignoring marketers’ needs, in addition to its shaky privacy policies and recently ill-received Places launch. Here’s a starter kit for B2B companies to better engage on Facebook: 1. Original Content and Industry Content. Questions. Photos and Videos. Tagging.

Google Launches New Search Interface: Google Instant


Have you ever thought finding what you were looking for on Google took too long? Google did. Today, the search giant launched a new version of its search engine interface. Google is calling this new interface Google Instant. Google Instant provides real-time suggested results as a user begins to type a keyword into Google. and search for more speficific keyword phrases. Connect with HubSpot

Facebook, B2B and the Beatles – no really!

B2B Marketing Online

“Music’s all very well John, but you’ll never make a living out of it.” Those very words spoken, probably rather impatiently, to a teenage John Lennon by his maternal aunt Mimi. Six years later, the Beatles had changed the world. This quote neatly encapsulates a lack the vision and the failure to understand change and consequent new opportunities, the kind of attitude which is typically exhibited by older generations in response to youthful enthusiasm. must confess to thinking and saying some pretty similar things about Facebook. However, my perspective is shifting increasingly quickly.

Where In The World Is B2B Social Media ROI? |


A collaborative effort with Eloqua answering the question, Where In The World Is B2B Social Media ROI

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

The Role of Conferences and Trade Shows in B2B Marketing [#B2Bchat.


Join us this Thursday at 5 p.m. Pacific for a brand new #B2Bchat on the role of conferences and trade shows in the B2B marketing mix

Content Marketing Infinity

Junta 42

Last week, I chatted with a marketing executive at a small company about content marketing tactics. This was his comment: We've been blogging for three months but haven't seen many results. When do we decide to stop and do something else? So many times, marketers get into the content arena with great (and often realistic) aspirations, but their timetables are too short. When expected results don't come in a few months, they ditch the program to advertise, call more customers, or any other demand generation activity they can think of. Just stopped. know it's difficult. Repeat, it can never stop.

The Client Relationship Life Cycle


All relationships go through stages as they develop and mature. Client relationships are no exception. It's helpful to understand where you are in the relationship life cycle so that you can better identify the appropriate steps to take to preserve the relationship and hopefully advance it to the next level. There are also inherent risks associated with each stage that it's important to recognize.

60 Proven Ways to Increase Your Online Marketing Influence


On July 7, in the late afternoon, I tuned in to The Influencer Project. For the next 60 minutes (actually it was closer to 62 minutes), I listened to 60 online experts tell at least one proven way to increase your influence online. As a sponsor for this event we have permission from ThoughtLead, the program organizers, to offer our community both the audio file and the complete transcript.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Tribes Rule the Hyper-Social Organization

Paul Gillin

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. wasn’t disappointed. The assumption in The Hyper Social Organization is that human beings are basically social animals and that our behavior is fundamentally tribal.

How do you measure a personal brand?

grow - Practical Marketing Solutions

I am so proud and happy to shine a spotlight on Rebecca Denison in today’s Community Week post. She was one of the first true fans of {grow} and one of my first guest bloggers, while she was still a student at UNC. Ideally value equals sales or dollars for most campaigns or projects, but is that really applicable to social media? Not exactly. Probably not. Number of retweets and @replies.


Outbound Calling Tips from Johnny Bench

Smashmouth Marketing

When I was in college, one of my roomates used to watch The Baseball Bunch. It was designed for kids, but I loved it. You had Johnny Bench, All-Star Hall of Fame catcher for the Cincinnati Reds, teaching a group of young kids how to be better players, and each week they also got professional tips from guest ballplayers like Jim Rice, Pete Rose, Cal Ripen, Jr, and even Ted Williams! What I loved most about the show, though, was the advice that each guest shared with the team. felt like I was getting a one-on-one coaching session with an All-Star right in my dorm room. This stunts growth!

6 Sales and Marketing Communication Tips to Build Smarketing


A key part of sales and marketing alignment is building strong communication between the two groups. At HubSpot, we have built Smarketing (a term that I think was coined by Dan Tyre over two years ago) which is a partnership between sales and marketing that uses a number of different techniques to align sales and marketing better. Have Sales and Marketing Meet Frequently. This is a mistake.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Social Media and The Brand

B2B Marketing Insider

Michael Brenner on Brand and Social There has been a lot of discussion lately about Social Media and Branding. Brands are valuable assets that companies create, nurture and maintain with great care, right

Manage B2B Social Media Profiles, Content and Campaigns

Social Media B2B

In our continuing series of All-In-One Social Media Management Tools for B2B Marketers , we’re reviewing several Social Media Management Systems (SMMS) and how they can assist B2B social media marketers. This post will cover Spredfast and Argyle Social. See our previous post for a review of Awareness Networks Social Marketing Hub. SPREDFAST. Overview : Spredfast is an enterprise-level solution that empowers businesses to manage and communicate across all their social media channels including Facebook, Twitter, Flickr, YouTube, LinkedIn, MySpace, SlideShare and multiple blogging platforms.

Best Social Media Stats and Market Research of 2010 (So Far)


Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives?

SaaS Solutions Becoming the Standard for Marketing Solutions

Tom Pisello

A recent survey conducted by Big Blue Moose, a digital media consulting firm, found that an overwhelming majority of respondents are using SaaS products for their marketing efforts. Of the 105 people who responded to the online

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority

Tony Zambito

Image via Wikipedia. The pressure to achieve top line revenue growth and profitable growth strategies remain as the key challenges B2B CEO’s face today.    Compounding these challenges is the rapid transformation underway in the buyer-seller relationship brought on by the advent of digital marketing and social media technology. 

50 Killer Free Social Media Icon Sets


Social media is an incredibly effective tool for sharing content, boosting popularity, improving search engine optimization, and getting found on the internet. Using actionable icons that integrate with the theme of your site , content and online activities instead of bland generic ones will help encourage readers to share your content. We have gathered these across the web. 3D Icon Set. 5. Web 2.0

Facebook Can Work for B2B


How to Make Facebook Work for B-2-B. Some B-2-B companies wonder if Facebook is really a good vehicle for marketing to other businesses. Given the prevalence of B-2-C marketing in the platform, that’s understandable. However, there are several good examples of Facebook strategies employed by B-2-B companies to engage customers that are worth noting. These include integrated social campaigns for product launches, using Facebook ads to lower advertising costs, and expanding … [ visit site to read more ].

5 Reasons Your Business Should be Sponsoring Social Media Events

WindMill Networking

10 of the 12 ConnectOC Organizing Committee Members. Over the past several months there has been a significant increase in the number of social media-related events occurring nationwide. Why would 60+ businesses want to sponsor an event like ConnectOC ? Here are 5 good reasons why: 1) Promotion Through Social Media Drives Viral Word of Mouth. Let’s face it: Social media is the rage.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The Changing Role of the B2B Sales Rep in Social Selling

Social Media B2B

Gone are the days of mass marketing and generic sales tactics. B2B customers today are savvier, less patient and have higher expectations for personalized communications to drive their purchasing decisions. Spam emails, newsletters and webinar invites are just about as effective as sending your prospect last week’s newspaper, and not surprisingly have low success rates. Similar to their demand for more personalized sales and marketing outreach, buyers expect attention from people, not companies. Out with the corporation, in with the individual. leader. Follow him on Twitter at @umbertom.

Does a Content Production Strategy Have a Place in Manufacturing?

Ad Your Comment Here

It’s probably pretty safe to say that the manufacturing sector has generally been a “follower&# in its adoption of online marketing practices.  It may also feel like “content&# is hard to come by in many manufacturing settings – content that will draw people to your company, your products, your people.  Is manufacturing a content-hopeless space? Key word there? Searchable.

Week in Review: September 10th

Savvy B2B Marketing

School's back in session - for the kids, and for B2B marketers. There's something about fall that seems to get everyone's academic engines revving at full speed. So, grab your lunchbox, your new notebook, and a sharp #2 pencil, and get ready to take note of all the great posts that caught our eye this week. Cheers! Thought Microsites Were Dead? even in the industrial business segment

Crisis Communication – San Bruno Fire

PR Meets Marketing

via flickr by achesonblog. At approximately 6:15 pm, we now know a huge gas explosion occured in San Bruno.  First, First, please take a moment to send positive thoughts to the residents and families of the homeowners. Like the BP oil spill, the confusion around such an explosion is understandable. What perplexed me was an on-air phone interview with a PG&E spokesperson.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Are Your Voicemails Putting Prospects to Sleep?

Sales Lead Dynamics

“Hi, Mary, this is Fred Smith from XZY Consulting, a strategy consulting firm. We help clients develop more effective strategies. I’d like to talk to you about ways we could work together. Please call me at xxx-xxx-xxxx.”. Ssszzzzz………… Snore………Yawn…….Borrrring……. Borrrring……. Executives are bombarded with voicemail messages from vendors all day long. It takes time to listen to them. and delete.

Does Your Social Media Personality Fit Your Brand?


Many companies spend quite a bit of time thinking about their brand and marketing — what type of persona does the brand have, how should the brand interact with customers, etc. If you’ve spent any time building up your brand (personal brands included), does your social media personality fit the image of your brand? Or maybe you just use social media to market and promote yourself.

Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

Rory Brown. It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past. Neil Thackray. Is that a significant part of the strategy?

How to write lead generating white papers?

Connect the Docs

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" " Read on to get their insights. Jonathan Kantor. Blog WhitePaperPundit Twitter Jonathan_Kantor. "The Executive Summary & Design and Formatting” Jonathan Kantor's Bio. Books. Others.


Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.