Sat.Jan 21, 2017 - Fri.Jan 27, 2017

Trending Sources

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy. In a previous post, I discussed key strategies for following up with trade show leads.

Three Reasons Why Your B2B Thought Leadership Fails

B2B Marketing Insider

Content marketing should be one of the most effective means for advisers to reach their target audience. But marketing directors are clearly not exploiting this opportunity to its full potential. Our Value of B2B Thought Leadership Survey reveals why. The post Three Reasons Why Your B2B Thought Leadership Fails appeared first on Marketing Insider Group. Content Marketing

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Empathetic Marketing: How To Connect With Your Customers

B2B Lead Generation Blog

Have you made empathetic marketing part of your strategy in 2017? If not, you should. I interviewed Michael Brenner ( @BrennerMichael ) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. He’s a sought-after keynote speaker and co-author of The Content Formula. Thanks, Brian.

Content Marketing to Engineers is Tough. And Getting Tougher

Industrial Marketing Today

Every industrial marketer should sit up and take notice of some of the preliminary findings from a recent survey called the Engineering Marketers 2017 Survey conducted by ENGINEERING.COM. As you read through this article, pay close attention to the prediction and the recommendations for achieving success with industrial content marketing to engineers. This is only a content summary.

Survey 114

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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#FlipMyFunnel Launches Account Based Marketing University

Customer Experience Matrix

Not the ABMU mascot It sometimes seems that Account Based Marketing is really Marketing Automation 2.0, in that many people leading the charge to ABM were also involved in launching B2B marketing automation ten years or so ago. How none of us has aged a day is a mystery we shan't discuss. There will be tests and a certificate of completion. They’re trying to get rid of it. !#$@#$ martech.)

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification

ScribbleLive

Content marketing and social media go hand-in-hand, and sometimes the two disciplines seem interchangeable. For many smaller marketing teams, content and social media marketing are owned and operated by the same person/function, while larger marketing teams separate the two functions entirely. Whether social media is owned by a content team or a specialized social unit, the relationship between the two marketing functions breaks down most simply like this: Content fuels social media with, well, content (copy, visuals, links, etc.). Below are some tips to unite content and social media.

More Sales Less Time

Your Sales Management Guru

More Sales/Less Time. -A A book review-. If want to exceed your sales goals this year-read this book…. I am not sure how some people do it? Jill Konrath has written three other sales related books and now she hits the mark again with More Sales/Less Time published by Penguin books. This book sets a different tone from her past books, Selling to Big Companies, SNAP Selling and Agile Selling. In this book, Jill shares a highly personal story, sharing a lot of research that ends up providing every executive, sales manager and certainly all salespeople a formula to increase productivity.

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The Undeniable Benefit of a Consistent Cross Channel Marketing Message

It's All About Revenue

While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to hear from you there. However, they also want you to talk to them on other channels, including digital and traditional channels. Say it the Same Way Everywhere. Multiple Channels Consulted for the Purchase Process. Cross Channel Marketing

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

When Is a Phone Call Better Than an Email? 6 Times When You Should Take It Offline

Hubspot

I don't know about you, but as a rule, I communicate better via written word. It gives me time to think. It lets me use the vocabulary that my SAT tutor hammered into my brain so many years ago. And most of all, it gives me a screen to hide behind when I have to confront an uncomfortable topic -- making the situation much less awkward. Have a look, and start talking. 1) When You Want to Apologize.

4 Secret Weapons for Sales Enablement

Modern B2B Marketing

Author: Chris Gillespie There are nearly 17 million Google search results for “ marketing and sales alignment ”–too many in my mind, given that they all sound pretty much the same. Most of them beseech marketers and salespeople to “just get along,” but while they advertise “shockingly simple secrets,” most of them are troublingly vague. Other than buy a thesaurus, that is. The best way to do that?

Who Owns Twitter (Marketing or Sales)?

NuSpark

For anyone who really loves social media, there’s simply no substitute for Twitter. It’s fast-paced even by social standards, and there will always be something interesting happening or someone new to meet when you log in. From a value perspective, the part about meeting someone new is critically important. So are you better off consigning the initiative to Sales or Marketing?

Taking Your Content the Extra Mile By Marketing to Marketers, Earning Trust, and Mastering the.

It's All About Revenue

With many not-so-successful ABM implementations, an overload of Pokemon Go content, and increasing obstacles because of ad blockers it’s not surprising so many marketers are embracing a new year. To kick off this year, Randy Frisch and I have an inspirational lineup of content marketers to help you with your 2017 content marketing strategy. Our guests will fill your ears with goodness.

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

The Goldfish Conundrum: How to Create Content for Short Attention Spans

Hubspot

The creation of mobile devices has made multitasking close to ubiquitous in the modern world. Between social media, live streaming, and digital news, it’s hard to imagine a time of day when we aren’t tempted to look at a screen while we’re doing something else at the same time. The Current State of Content Marketing. What's a marketer to do? How to Create Content That Gets Consumed. Video.

3 Steps to Reduce Churn and Increase Revenue

Modern B2B Marketing

Author: Rick Siegfried Customer churn, or churn rate, refers to the pace at which customers leave your company in a given period. The ideal churn rate would obviously be 0% (i.e. 100% customer retention), as a high churn rate indicates not only a loss of customers but an underutilization of your existing customer base. A key to this is improving the customer experience to reduce churn. Revenue won.

The difference between “free speech” and politicizing your brand

grow - Practical Marketing Solutions

By Mark Schaefer. Undeniably, there’s a blurring between public and personal in the digital world today. It’s just so easy to be reactive on Facebook and the other social platforms that perhaps we lose sight of the public consequences of what we’re doing. Everybody has the right to post whatever they want as long as it is not “hate” or hurting another person.

Bizible Partners with CallTrackingMetrics To Include Inbound Calls In B2B Attribution Reporting

bizible

Today, I’m happy to announce a Bizible integration with CallTrackingMetrics. Through this integration, Bizible will now track and report marketing channel and related information for inbound calls in the same way as all other marketing channels. I'm excited that through our partnership we're able to integrate CallTrackingMetrics into existing reporting through Bizible.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

4 Smart Ways to Keep Up With Google in 2017

Hubspot

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. What do all of these changes have in common? png">. 4 Ways Marketers Can Strengthen Their SEO Strategy in 2017. The solution?

Welcome to Marketing In The Engagement Economy

Modern B2B Marketing

Author: Steve Lucas You’ve heard it a thousand times: digital transformation has shifted the way companies do business. As a part of this shift, buyer expectations have changed. As a marketer, there are dozens of ways to reach your customer, but the trick is finding out how, when, and why they want to be engaged. Now, a thoughtful, personal, seamless, experience is what customers crave.

A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016

Influitive b2b

January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If

Paid online influencer marketing is fully mainstream

Biznology

Over New Year’s I attended Renaissance Weekend down in Charleston, South Carolina , to be among the world’s most innovative, accomplished, successful, and disruptive experts from across a panoply of academy, experience, and expertise. When I think of ad-blocking, I assumed that only a small cadre of tech-sophisticates actually used them. Actual spokespeople. Like this post?

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

46 Facts Every Entrepreneur Needs To Know [Infographic]

Hubspot

Popular culture makes entrepreneurship seem very appealing. Between "Shark Tank," "Joy," and "The Social Network," it can be hard to deduce what the experience of founding and running your own business is truly like. The hard truth of the startup world: 90% of all startups fail, and the most common reason for failure is a lack of market need for the product or service.

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s 1) TwitterCounter. Google Review Count: 436. I like it.” ” — ViralBlog. Showcase reviews: ViralBlog. 2) Tweepi.

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The 7 Traits of Successful Content Marketers

Junta 42

One of the most influential authors of my personal and career journey is Napoleon Hill. Napoleon Hill’s classic Think and Grow Rich was first published in 1937. Now, in its 80th anniversary year, Mr. Hill’s lessons are still extremely relevant and valuable. In its relation to content marketing, I noticed some clear takeaways that most corporate marketers simply do not embrace. Desire. Faith.

Why CMOs Need To Be Bullish On Mobile DMPs

It's All About Revenue

Not sure why I used the word "bullish" in the title. I don't think I have ever used that word before in a title or any of the thousands of posts I have written. Let's just call it the "Trump Effect" as to why I used that word instead of say confident or self-assured. Stats Incredible. Since we are marketers and we all love stats, try these on for size. CMO Corner

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

63 Web Design Terms Every Marketer Should Know

Hubspot

When you're new to marketing, especially on a small team, you might have to do a lot of things at a moment's notice. And when it comes to things like blogging and social media, sure, you've got this. But soon enough, you're being pulled onto design projects. One day you're mocking up an infographic; the next, you're designing an ebook. You feel woefully unprepared -- and that design vocabulary?

Overcoming the Challenges of Big Data for the Small Business Marketer

B2B Marketing Insider

There are a lot of articles saying the best way to plan your marketing strategies is to utilize big data. And these articles all have a point. Big data can be a powerful resource for marketers when building a campaign as you are basing decisions off of hard data and not your own assumptions. There […]. Marketing Strategy

How to Build a Social Media Dream Team

Modern B2B Marketing

Author: Ellen Gomes Social media is one of the most powerful ways to reach and engage with your buyers today. Because it’s almost universally used—by consumers and brands—it’s one of the most effective (and perhaps cost-effective) channels to connect with your audience. Roles and Responsibilities. Strategic goals. Number of platforms utilized. Weekly social time commitments. Content strategy.