Sat.Dec 24, 2016 - Fri.Dec 30, 2016

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25 Content Marketing Stats to Guide Your 2017 Strategy

Marketing Insider Group

With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 […]. The post 25 Content Marketing Stats to Guide Your 2017 Strategy appeared first on Marketing Insider Group.

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How to Harness the Power of Social Media

Writing on the Web

When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable. However, social media marketing isn’t as simple as a lot of business owners anticipate. Posting a tweet or a Facebook update now and then isn’t going to cut it!

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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #6: Nurturing Triples Marketing’s Return

ViewPoint

Lead nurturing triples marketing's ROI, but only if done properly. I propose that nurturing is the most underutilized marketing activity at a marketer’s disposal. A new era of accountability starts in 2017 and nurturing (additional contact using multiple touches and multiple media—including phone, voicemail and email—across multiple cycles) is well worth the time and modest increase in expense.

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11 inspiring case studies of digital transformation

Biznology

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into digital transformation or they will suffer financially and fall behind their competitors (source: PWC ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ).

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Help Me Help You – My Top 2016 Posts on Marketing and Leadership

Marketing Insider Group

2016? What a year! So yeah, it’s round-up time here at Marketing Insider Group. I spent 2016 giving dozens of keynote speeches and conducting workshops with thousands of people on the topic of Content Marketing and the Leadership and Culture required to support real Innovation. My goal has always been to help you find the […]. The post Help Me Help You – My Top 2016 Posts on Marketing and Leadership appeared first on Marketing Insider Group.

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How Serious Is Snapchat’s Power, Really?

Convince & Convert

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2016. Image via Unsplash. Listen to this blog post as a podcast: My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force: Snapchat.

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Why account-based marketing is a game changer for Japan

Biznology

I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. Mr. Niwayama was kind enough to share his thoughts on where B2B marketing in Japan is headed, and why Account-Based Marketing will play an important part in its growth.

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9 Best Grammar and Editing Tools For Content Marketers

Marketing Insider Group

Content marketing is a tough gig. You’ve got nothing to fall back on but your words, so those words have got to be perfect. If they aren’t, then you’re the one who’s going to take the flack when the general public spot the errors. There’s no need to worry, though. These nine tools are perfect […]. The post 9 Best Grammar and Editing Tools For Content Marketers appeared first on Marketing Insider Group.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. We’re fortunate to work in an industry where so many contribute and provide perspective related to new opportunities and challenges faced.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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A Wild Trip to Mexico

Ambal's Amusings

It all started a few weeks ago. I gave Kumar one of my awesomely brilliant bright ideas. “Dey Kumaru, boys have had a busy and rough year. So much has happened this year and we haven’t traveled much. Why don’t we take the boys somewhere…someplace quiet… just to relax” The rest, as they say, is a … Continue reading A Wild Trip to Mexico.

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What am I supposed to do with all this data?

Biznology

Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. It’s almost comical how much data and insights are available to marketers today. So how do you sift through the noise? How do you prioritize what’s most important to your marketing or overall business goals? Tough to do! Everybody loves to talk about their “data-driven” approach to marketing.

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“Data Doesn’t Drive Change” – Why You Should Start with a Story

Marketing Insider Group

What if something is based not on historical precedent, but future potential? How do you measure that? Can you? Today, we go outside our echo chamber with a Grammy-nominated music teacher who helps us re-think our conventional wisdom about data. Then, we return to the business world and hear the story of Michael Brenner, the […]. The post “Data Doesn’t Drive Change” – Why You Should Start with a Story appeared first on Marketing Insider Group.

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Marketing Measurement Is More Than Taking Credit

Hive9

Better access to data gave marketing departments something that long felt elusive before: a specific measure of success. Until recently, so much of what marketers did was hard to measure. We assured the CEO and CFO that our work was making a difference, but it was difficult to prove in a tangible way.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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3.5 Reasons to Skip Industry Awards

Marketing Craftmanship

For certain industries, such as financial services, that aggregate performance-related data – for example, in annual “league tables” ranking investment banks by the number or size of M&A transactions they’ve underwritten – there is some logic, as well as an objective basis, on which firms can claim to have outperformed their competitors. But for most industries – lacking any quantitative basis or objective means on which to base relative performance of its individual companies – there are se

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Unconditional Love

Ambal's Amusings

I practically do nothing for Rainbow…except remember to give her food and water. I don’t play with her. I don’t rub her belly. I don’t take her for a walk. I don’t put her on my lap and spoil her silly like the boys do. I don’t do anything of that. I think she missed … Continue reading Unconditional Love.

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3 Biggest Insights For B2B Marketing 2017 [Research]

Marketing Insider Group

In case you haven’t heard, Demand Gen Report just released the results of a brand new survey on the effectiveness of content-enabled campaigns. You might be asking, wait, what’s a content-enabled campaign? You can go here to get the full story, but for the purposes of this survey, DGR defines a content-enabled campaign as a […]. The post 3 Biggest Insights For B2B Marketing 2017 [Research] appeared first on Marketing Insider Group.

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A 3-Point Health Check for Your Marketing Strategy

Adobe Experience Cloud Blog

Author: Patrick Groover Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern marketing automation platform provides enough flexibility to achieve the same outcomes in many different ways. That being said, while it is possible to take many paths to achieve your objectives, some configurations present a healthier approach than others.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why Your Company Might Need a Content Audit

Hubspot

Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships. While the goal of content marketing is clear, many companies forget to track what type of content is actually working. Even powerhouse Microsoft fell into that habit.

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10 Trends for B2B Marketing in 2017

Kapost

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. Is mobile a big contender for grabbing market share in the B2B space? Is content still relevant, and if so, how? Is marketing more targeted, driving clicks, likes, shares and purchase power towards a particular funnel not just “a sales funnel.”?

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Weekend Reading: “Momentum” by Shama Hyder

Marketing Insider Group

For the 103rd episode of The Marketing Book Podcast, I interviewed Shama Hyder, author of “Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age.” For a growing number of people these days, the field of marketing seems overwhelmingly complex. And with good reason – if you follow Scott Brinker’s Marketing Technology Landscape Supergraphic, […].

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6 Holiday Campaigns That Drive the Customer Journey

Adobe Experience Cloud Blog

Author: Vyoma Kapur As the winter holiday festivities are slowly coming to an end in the U.S., it’s time to finally rest, relax, and recharge with your loved ones. Throughout this season, you’ve probably seen, heard, and experienced thousands of holiday campaigns and messages designed to influence specific actions (whether you realized it or not).

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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5 Disruptions to Marketing, Part 5: Artificial Intelligence

chiefmartech

The Machine Intelligence 3.0 landscape above was created by Shivon Zilis and James Cham. This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure.

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The State of the B2B Conversation: Disconnected

Marketing Interactions

Corporate Visions recently surveyed more than 400 B2B organizations to find out how one statistic is creating challenges at the intersection of content strategy, sales enablement, and lead conversion. The result is its State of the Conversation Report. The survey was based on the impact of this buzzworthy stat that surfaced a few years back: Buyers are 57% of their way through their buying cycle before they interact with salespeople.

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How to Use Syndicated Content to Generate Leads

Marketing Insider Group

Syndicating content is a great way to improve your lead generation efforts because it amplifies your reach, allowing you to tap into an audience you might not have been able to reach otherwise. This helps you optimize returns and put your content in front of a relevant demographic with high buying potential, so you’re not […]. The post How to Use Syndicated Content to Generate Leads appeared first on Marketing Insider Group.

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Attracting New Customers with Targeted Multi-Channel Marketing

distribion

Adjust your stance. Check. Hold the club using the correct grip. Check. Swing through the ball after impact. Check. Golf can be a challenging sport to play, but with the proper training, and lots of patience, you can be successful. Similar to the playing routine a golfer must follow to score well, there too is a list of things every marketer should do when teeing up their next campaign.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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The Funny and Fabulous: 10 Best Video Marketing Examples of 2016

Vidyard

Every year we sit down and put together the best videos from the year that just passed. And every year we share them with you. Because, who doesn’t love to get a little inspiration from the greats who traveled before us? Or, maybe just spend another 15 minutes watching videos online? Yeah we get sucked into that black hole, too. Don’t worry. This year, we present you with a mix of both B2B and B2C videos to give you the absolute best caliber of marketing to use … well, however you like in 2017!

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The Problem with Scale for B2B Content Marketing

Marketing Interactions

Using content for marketing in B2B companies has caught on with a fervor that continues unabated. And, even though only a small percentage of B2B marketers say they are consistently effective with it, most of them will produce more content next year. It boggles the mind that we’d keep doing more of something that we aren’t sure is working. But, what concerns me is that rather than trying to fix the effectiveness issue, marketers are running full steam ahead.

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What Is a Maturity Assessment? The Secret to Producing Hot Leads

Marketing Insider Group

Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments…but you’re not quite sure what exactly it is. Let’s clear that up. For the user, a maturity assessment is essentially a resource that helps indicate whether or not a certain solution or strategy is right for you based on the […]. The post What Is a Maturity Assessment?

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