Sat.Oct 22, 2016 - Fri.Oct 28, 2016

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Account-Based Everything: Is it Time for a New Territory Analyst Manager Role?

DiscoverOrg

As a newly hired sales rep, I began the way I did at every new company, spending the first several weeks typing furiously into a growing Excel spreadsheet. It wasn’t until after my own special brand of analysis, that I would begin full-on selling. I was always taught to plan my attack and then attack my plan. The plan comes first, and then the attack.

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Selling into the “hidden opportunity market”

Avitage

We used to say, “sell ahead of the RFP.” Then, for more than a decade we’ve been telling clients, “sell ahead of your competitive herd.” Now we’re telling them, “sell into the ‘hidden opportunity market’ ” As a result of recent client work, I’ve re-examined CEB’s Challenger Customer for clues on how to improve B2B sales practices, especially for sales content.

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Three Influencer Marketing Secrets to Drive Traffic

Webbiquity

Guest post by Tim Brown. I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. I was trying to figure out what kinds of ads they responded well to on social media—but lo and behold, they’ve already grown a deep resistance to advertising.

Traffic 213
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MarketingProfs B2B Nuggets of B2B Wisdom

ANNUITAS

This year’s MarketingProfs B2B Forum 2016 is a whirl-wind of data, inspiration, marketing advice, how-to’s and more than a little fun. What makes an event a success from an attendee’s perspective? Is it the sessions you can attend (by attend I mean find a seat for), the activities you can engage in (morning mixers or yoga), the quality of content (first-rate speakers and presentations) or the accessibility of VIPs and speakers to further your education.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. The idea is, of course, to get leads and prospects to move past the awareness phase , and ultimately convert. As B2B marketers, we are often challenged to explain the importance of targeting buyers across stages of the conversion funnel, rather than one stage exclusively.

More Trending

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Fast Track Your Sales with New Tools

DiscoverOrg

The idea of supercharging your sales is nothing new. We are all racing toward our quotas, wanting to find a better way to get a rolling start at the beginning of the quarter. Our payout depends on it. Even if you’re the three-time Formula One World Champion Lewis Hamilton of Sales, you still need a top-performing vehicle, or in this case, a serious set of tools, to help you close.

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3 Problems You Need to Solve Before You Buy New Marketing Technology

The Point

We marketers may be many things, but few of us can be described as patient. We want results, and we want them now. And so when martech companies come along promising instant answers to all our marketing challenges, we’re all ears. We all want the quick fix, right? Wish it were that easy. Listen, marketing technology is great, and in the right circumstances can make a big difference.

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How To Use RLSA To Help Increase High Quality Leads

KoMarketing Associates

While Remarketing Lists in Search Ads (RLSA) have been out for a while, it’s still a very powerful – yet underutilized – function in Google AdWords. By using RLSA for your AdWords accounts, you have the potential to increase the amount of high quality leads by increasing reach and frequency with users who have engaged on your site but did not convert.

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6 Steps To Building An Effective Content Marketing Strategy

Marketing Insider Group

If you’re completely new to content marketing, developing your content marketing strategy can seem like a rather daunting and impossible task. You’ve likely read a lot of blogs and even books on how to create a successful content marketing program, and are probably feeling pretty confused about what you should do next. If you’re not […]. The post 6 Steps To Building An Effective Content Marketing Strategy appeared first on Marketing Insider Group.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Rethinking Market Strategy In A Digital Economy

Tony Zambito

by Delwar Hossain. The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. For good reasons too. Customer behaviors have significantly shifted in the last decade impacting conventional thinking on the role of marketing and sales and their abilities to connect with customers.

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Like Leaving Flour Out of a Cake

ViewPoint

Bad things happen to cake when ingredients are left out. Leave baking powder out and you end up with a flat, dense textured cake that may or may not be appetizing to your family. If you leave laws and a judicial system out of marketing and sales departments, you have a recipe for disaster. Laws include important elements such as an agreed upon lead definition, hand-off processes, metrics, and reporting.

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What Is a B2B Marketing Experience?

Tomorrow People

We are in the age of the customer. Consumers are now far more in control of their relationships with businesses than ever before as digital has revolutionised how we interact with the world and each other.

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How To Create A Successful B2B Marketing Campaign Budget

Marketing Insider Group

Launching a B2B marketing campaign for the very first time or for a new market can be hard. You likely don’t have any past data to refer to, which makes it difficult to determine the right budget to allocate to a specific marketing activity or channel. So what can you do to get started? The […]. The post How To Create A Successful B2B Marketing Campaign Budget appeared first on Marketing Insider Group.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Interactive video for sales just got a big boost from Apple

Biznology

In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” But he goes on to note that “most consumption of online video remains very similar to watching TV via the internet.”. A type of video experience that is not like watching TV—and is new to most smart phone users— is “interactive” video.

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Changing Buyers and the Future of B2B Sales – An Interview with DSG Consulting

ANNUITAS

From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales. ANNUITAS: Tell us a bit about yourself and how DSG Consulting helps their clients?

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Celebrities may be Making a Fortune With Their ‘#ad’ Posts, but What About The Brands?

Onalytica B2B

Whether you’re a social media addict compelled to share picturesque sunsets and Tumblr worthy salads, or you’re partial to the standard social media check during your daily commute, you’re bound to have noticed the rise in sponsored posts on anything from the latest teeth whitening set to the current protein shake fad or must-have fashion accessory.

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How to Work in Marketing When You’re Bothered by Suck

Marketing Insider Group

It always starts with a logo. Typically, for me, that means something designed in PowerPoint. Also typically for me, that means losing many designer friends who, upon hearing of my preferred tool, promptly put a hex on my family for all eternity and stop talking to me. The things we do for side projects. But […]. The post How to Work in Marketing When You’re Bothered by Suck appeared first on Marketing Insider Group.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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5 Reasons to Create an Integrated Marketing Plan

Hive9

Enterprise marketing organizations employ a lot of people for different types of work. Scale allows you to hire highly specialized staff for grade-A outcomes. But if the sophisticated pieces of your marketing plan don’t all fit together, you won’t see the results you need.

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What The Top 4% of Account-Based Marketers Have in Common

ANNUITAS

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing.

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Infographic: A Marketer’s Guide to Posting on LinkedIn

Contently

It feels like social media editors only have fun on Twitter and Facebook. Those platforms may be the go-to places for celebrities and “sexy” B2C brands—if Denny’s is ever going to be sexy, this is it—but when it comes to B2B marketing, LinkedIn has them beat. According to a new infographic from WebpageFX , 80 percent of B2B social media leads come from LinkedIn.

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Lead Quantity vs Lead Quality: Achieving a Balance

Marketing Insider Group

Traditional sales and marketing strategies have long focused on lead quantity by casting a wide net to capture as many leads as possible. The ability to attract a high volume of contacts during a lead generation campaign is usually prioritized over lead quality. “The more leads we have, the higher the chance that some of […]. The post Lead Quantity vs Lead Quality: Achieving a Balance appeared first on Marketing Insider Group.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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7 key roles in digital marketing

Biznology

I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. In the lively discussion that followed, the best question was about talent. “What kind of team do you need to create outside-in marketing content?

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What The Top 4% of Account-Based Marketers Have in Common

ANNUITAS

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing.

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Agencies Have a Morale Problem

Contently

Like most industries, the agency world is in an intense period of transition. As competition heats up from media and tech companies, and brands turn to in-house teams , agencies are being forced to evolve or die. That pressure has had detrimental effects on agency employees. According to a new study by Campaign US, the American offshoot of a British ad trade magazine, morale in the agency world has sunk to dramatic new lows.

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Introducing SnapClasses: Nutritious and Delicious Mini-Talks on Creativity, Content & Tech via Snapchat

Marketing Insider Group

“Listen to your audience.” Few sayings have become more rote in the tech world than that. Unfortunately, it’s the saying — not the practice — that’s gone mainstream. For whatever reason, rather than listen to a few highly engaged individuals interacting with your content, marketers and startups and media companies everywhere act like the strongest […].

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Survey on Customer Data Management - Please Help!

Customer Experience Matrix

I'm working with MarTech Advisor on a survey to understand the state of customer data management. If you have five minutes or so, could you please fill it out? Link is here. And if possible, pass on to people in other companies who could also help. You'll get a copy of the final report and my gratitude.

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Changing Buyers and the Future of B2B Sales – An Interview with DSG Consulting

ANNUITAS

From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales. ANNUITAS: Tell us a bit about yourself and how DSG Consulting helps their clients?

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5 Journalistic Standards That Don’t Always Apply to Content Marketing

Contently

At the end of a long interview for a story about people looking to change careers, my source said the dreaded words: “Please don’t use my real name.” He didn’t want people to know he was getting out of the field, so I panicked at first. There’s no way I could use an anonymous source. Then I remembered I wasn’t writing for a news outlet.