Sat.Apr 08, 2017 - Fri.Apr 14, 2017

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How to Nurture Leads with Email Marketing

Marketing Insider Group

The Internet of Things (IoT) is radically changing the way people search and receive information. Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. Plus, let’s not forget email. Email marketing is very much alive. It has withstood.

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Data-Agnostic? See How Data Quality Affects ROI in This A/B Test

DiscoverOrg

If you consider various levels of quality—cars with lots of speed and no torque, or kitchen appliances with cheap motors—it’s easy to agree that quality affects user experience, good or bad, in a big way. Fast, friendly service at a restaurant can improve your dinner experience as much as a perfectly cooked steak. Data is no different. Quality is a factor, and accuracy matters a lot.

ROI 224
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How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. But it takes iterative testing and a methodological approach to achieve this sustainable return, and every recipe is specific to the individual business and its goals.

Startups 213
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Desperate and Fearful: Need Pipeline – Want Sales Lead Generation

ViewPoint

Last week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. You can read the blog here. In that blog, I wrote: “When the pipeline is weak, desperation and fear take over. Sales/B2B Marketing execs feel intense need to do something, but are afraid to risk budget. So, they settle for a cheap solution—which is how mediocre sales lead generation firms survive.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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3 Tips For Affiliate Marketers In 2017

Marketing Insider Group

Are you an entrepreneur who is looking for another mode of revenue? Affiliate marketing is one of the oldest methods of making money for online marketers all over the world. The great thing is, it works well because you don’t have to deal with customer service or creating new product ideas. Like anything else, affiliate […]. The post 3 Tips For Affiliate Marketers In 2017 appeared first on Marketing Insider Group.

Tips 204

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The secret to Mastodon’s success is mastering the hyperlocal

Biznology

Maybe you should install Mastodon , the latest-and-greatest Twitter-killer , onto your own server and launch your very own community in support of your own personal community of interest or of action. Why invest in a walled garden community without neighbors, when you can plop down your very own community-focused social network that has turn-key and built-in neighbors?

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10 Tips to Optimize Your Account Based Marketing Program

NuSpark Consulting

Account Based Marketing programs are showing up in nearly every organization, but far too many show unimpressive returns—not because the strategy is flawed, but because the implementation is too shallow, too riddled with inefficiencies, or missing a key factor. To improve the efficiency and efficacy of your ABM program and see what it can really do, we recommend you optimize according to these ten tips: Make data collection and analysis priority one.

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How to Become an Agile Marketing Machine

Marketing Insider Group

Top brands across industries, from eCornell to Verizon are adopting the nimble and unstoppable approach of agile marketing. Rooted in the disruption-hungry world of software development, agile is a powerful tech industry legacy that has proven itself to be the perfect solution to today’s toughest marketing challenges. How do we keep up with customer expectations, […].

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Marketers Challenged to Deliver Better Video Experiences to Customers

KoMarketing Associates

As agency and brand marketers continue to develop video content, research suggests that they are still struggling to provide a better customer experience. The “Advancing the Ad Experience” report from the FreeWheel Council for Premium Video (FWC) discovered that for the majority of agency and brand marketers (52 percent), creating a better ad experience is the biggest challenge when it comes to video.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Monetate Adds Machine-Learning Based Real Time Ecommerce Personalization

Customer Experience Matrix

Monetate is one of the oldest and largest Web testing and personalization vendors, founded in 2008 and now serving more than 350 brands. Its core clients have been mid-to-large ecommerce companies, originally in the U.S. and now also in Europe. I’ve been meaning to write about them for some time but when we finally connected late last year they had a major launch coming this April, so it made sense to hold off a little longer.

eCommerce 120
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What is business video content marketing and how to get started

Biznology

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

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Referrals: Your Untapped Source for Generating Leads

Marketing Insider Group

Email, SMS, content, paid ads, and social media are most likely among the first things you think about when it comes to lead generation. These are all great tools. However, you should be sure to remember one of the best tools out there: word of mouth or referral marketing. Referrals are potentially the most valuable. The post Referrals: Your Untapped Source for Generating Leads appeared first on PureB2B.

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Why Personalized Videos Are Dominating Content Marketing [Interview]

KoMarketing Associates

Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. The “ 2017 Video in Business Benchmark Report ” showed that customized videos were viewed 35 percent more frequently than their counterparts. For more insight into the results and how marketers are personalizing their content, we spoke to Vidyard content marketing manager Kimbe MacMaster on the report.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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This One Lead Gen Metric Will Help You Show Marketing ROI

Contently

Here are a couple of embarrassing facts about myself: 1. I have a catalogued list of my favorite content marketing SlideShares. 2. There’s one that’s my most favorite, and I reference it all the time. I’m talking about Why Content Marketing Fails , by Moz founder Rand Fishkin. It tackles the biggest content marketing mistakes with the help of clip art and some pretty bad fonts.

Lead Gen 147
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Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. There are other reasons a larger commitment to SEO may not make sense, of course, but that doesn’t mean you can’t get the most out of the content you do publish by applying foundational SEO co

SEO 136
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Want More Creative Marketing? You Need More Sensitive Marketers

Marketing Insider Group

As things get increasingly commoditized in our world, creative thinking becomes the biggest weapon your brand possesses. Eventually, all task-based, logic-driven jobs in marketing will be automated, and even now, they’re table stakes. They’re the types of tasks that get you to perfectly average. But to differentiate, we need to rely more heavily on something others can’t copy and technology can’t commoditize: the creativity of your people.

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4 Tools and Tactics to Generate More Leads with Baidu PPC

KoMarketing Associates

The ultimate goal of business is to capture more customers and close more deals. But this does not happen overnight. Successful conversions start with an initial touchpoint: a website visit, a PPC ad, or a social media post. Once a prospect is in the lead-tracking system with their basic information, the sales department has the opportunity to understand more about a potential customer and get the sale.

PPC 120
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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5 Steps to Quick and Easy Personalized Emails for Account-Based Marketing

NuSpark Consulting

Harry is usually one of the top business development reps at The Best Solutions Company. He has the personal touch and is a pro at engaging executives on the phone. But today, he’s stymied. Account-based marketing has changed the game. The marketing department is no longer sending mass emails to key accounts. Instead, they want him to create personal emails to each person he’s targeting.

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Make chatbot-ready videos for account-based marketing

Biznology

Did you know that Facebook thinks that most online interactions between businesses and their customers will soon be mediated by chatbots ? Chatbots can deliver an immediate personalized response—which is what customers want. Microsoft has the same idea. Going forward, the underlying design of Microsoft Windows will be “Conversation as a Platform,” and chatbots will be in on most conversations.

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“Just Ship It” Is the Murkiest Phrase Ever, So We Dove Headfirst Into It [Podcast]

Marketing Insider Group

Channel Links: iTunes, SoundCloud, Stitcher, Google Play We hear the phrase a lot, from friends, bosses, clients, peers: JUST SHIP IT! Just ship your work already. But should you? COULD you? Is this idea friend … or foe? Today we go exploring the topic of shippin’ it, and shippin’ it good. Stories about Chris Piascik, an illustrator who has published.

Google 135
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B2B Enterprise Marketers are Inching Toward Sophisticated Content Marketing

KoMarketing Associates

Many B2B marketers have a content marketing strategy, but new research sheds light on how B2B enterprise marketers, in particular, are finding success with this tactic. The “B2B Enterprise Content Marketing 2017: Benchmarks, Budgets, and Trends—North America” report from the Content Marketing Institute and MarketingProfs recently discovered that 53 percent of B2B enterprise marketers are extremely/very committed to content marketing.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” Here’s the annoying truth: The answer is always changing, and even more annoyingly, the answer depends on whom you’re asking. For example, “totally crushing it” means different things to different people.

Facebook 128
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How to choose the best cloud-based LMS software

Biznology

Choosing to utilize Learning Management System software, whether it is for online education or employee training, is one of the best decisions you can make. You can provide your learners with many useful benefits and enable them to learn and train at their own pace, while monitoring their progress and assessing them with the goal of making sure they acquire the highest level of knowledge they need.

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Follow My Exciting … Insurance Blog: How to Make Any Industry Riveting

Marketing Insider Group

Compelling content sells. That’s great for those marketing for the so-called sexy industries like food, travel and leisure, and skydiving. For insurance brokerages, accounting firms, and plumbing repair services, getting people excited about your brand isn’t as simple. Yet, with creativity and some thinking outside-of-the-box, you can make any industry interesting, engaging, and worthy of […].

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Marketers Seek Technologically Advanced Agencies for Analytics Needs

KoMarketing Associates

When marketers review their relationship with agencies, they want to know that they are fully capable of utilizing data and analytics to the best of their ability, according to new research. The “ State of Agency Business Development ” report from Advertiser Perceptions recently surveyed 158 marketers to determine how they narrow down their list of agencies to work with for advertising purposes.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Less, But Better: 4 Practical Ways to Create Enough Engaging Content

Adobe Experience Cloud Blog

Author: Josh Ritchie “Brands need to be pushing out new content all the time. ”. That’s what marketers have been hearing for the past few years—and many of us have bought into this thinking. In response to this, and to fill the need of an “always on” content operation, there’s been a push for content teams to function as publishers. That push for more content is so intense that some brands are using the 24-hour newsroom approach to create more and more content in an attempt to be relevant.

Practices 133
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Webinar Recap: Planning & Performance in an ABM World

Hive9

Our recent webinar on Marketing Planning and Performance in an ABM World covered a lot of territory. With three experts in the field each bringing insights from their particular background and specialty, attendees got a heaping dose of knowledge in exchange for the hour they spent.

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Weekend Reading: “Full Funnel Marketing” by Matt Heinz

Marketing Insider Group

For the 118th episode of The Marketing Book Podcast , I interviewed Matt Heinz, author of Full Funnel Marketing. There is no sale without marketing and no marketing without sales. It’s no longer enough for B2B marketers to feed their sales team with qualified leads, supply them with content and bid them good luck the rest […]. The post Weekend Reading: “Full Funnel Marketing” by Matt Heinz appeared first on Marketing Insider Group.