Sat.Feb 25, 2017 - Fri.Mar 03, 2017

Trending Sources

The Demise of the White Paper is Greatly Exaggerated

The Point

If you can say anything about marketers, it’s that we love obituaries. Yes, we love to declare things dead. Inbound Marketing? The MQL? Lead Funnels? Outside the rarified air of marketing punditry, however – i.e. in the land of marketing practitioners – all three of these concepts are still alive and well. Why all the premature death notices? Amongst those strategies, according to Dun: 1.

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Is Influencer Marketing 2017’s Most Trendy Trend?

B2B Marketing Insider

What is the most powerful trend in marketing right now? That would be influencer marketing according to one recent survey which says influencer marketing is providing a 960% return on investment. How has this type of marketing proved to be so wildly successful, so quickly? How many companies are able to mimic these returns or is […]. appeared first on Marketing Insider Group.

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How to budget for promotional marketing activity

Tomorrow People

Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity. b2b promotional campaigns

30 Seconds to Killer Storytelling Anytime, Anywhere

Type A Communications

March 2, 2017 by Carla Johnson I’ve written about how high-quality storytelling can take companies out of the commodity conundrum and actually help raise prices. That’s great!” readers tell me. read more. Change Management Marketing Storytelling Carla Johnson Emma Coates Pixar Pixar Storytelling storytelling Type A Communications

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

How Sujan Patel Writes Six Top-Ranking Blogs Every Week

Influitive b2b

As a content marketer, everything you do revolves around producing the best content as quickly as possible. However, in a world where competition for views is high, how can you strike a balance between quality and quantity? Sujan Patel, author, blogger, public speaker and co-founder of multiple startups including Mailshake and Narrow, has an answer.

Leveraging Video to Get More Sales Meetings [Podcast]

Vidyard

The more we talk to sales people, the more we realize that cold calling just isn’t cutting it anymore. And when you’re targeting large, enterprise companies, you need every edge you can get just to get your prospects’ attention — let alone land a meeting. That’s why we’ve been implementing a video-first approach to sales here at Vidyard; video is engaging and helps cut through inbox clutter.

Why Every CEO Should Have a Social Media Presence

Onalytica B2B

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on. Wrong. Of the F500 CEOs, not one has a presence on all 6 major social media platforms. So, the question arises; what are C-suite professionals missing?

5 Useful Lead Nurturing Tactics to Get More Opportunities

B2B Lead Generation Blog

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Here’s the thing: Our customer’s don’t see our funnels. They only have the aggregate experience of what they see, hear, and feel from us. Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. Let me explain. Three Lead Generation Stages You Need to Nurture. name, company, email, etc.). Email. Events.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Make Your Content Marketing Influential by Understanding the Influencers

B2B Marketing Insider

There is another benefit on top of the Influencer Marketing ROI we discussed earlier this week.potential when used for your marketing campaigns. Information. Influencers offer gallons of fuel to keep your marketing fire burning in the form of invaluable insights and knowledge about your customer base and about where your brand’s industry is heading. And that’s […].

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3 Reasons to Attend Modern Marketing Experience 2017

It's All About Revenue

Oracle Marketing Cloud customers, partners, and team members alike are gearing up for our flagship event, Modern Marketing Experience , April 25-27 in Las Vegas. We’re hoping to see you there! Select your experience based on topics relevant to your interests. Garner wisdom from the brightest in the marketing crowd. Enjoy the show(s)! Maximize your experience with an invigorating performance!

SEO Cheat Sheet for Facebook, Yelp, Pinterest, Etsy, and Google [Infographics]

Hubspot

Before the internet was more widely available, your business may have relied on printed directories, such as the Yellow Pages , to be found and discovered by new customers. The greatest likelihood someone would call you over your competitors was if you paid for larger print ad placements, or if your brand's name started with one of the first letters of the alphabet. Facebook. Pinterest. Google.

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3 Ways Artificial Intelligence Is Transforming B2B Marketing

Content Standard

The year is 2020. Artificial intelligence has hit the mainstream, and AI butlers are a household standard. You come home late after a night out. Your butler, which was alerted to your arrival by a location sensor, opens the door. Based on your past behavior, it knows you won’t want to wake up until 11:00 a.m. and that you’ll want pancakes almost immediately. It Can Show You the Future.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Lead Nurturing’s Biggest Challenges

B2B Marketing Insider

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. When done right, it can eventually turn prospects into loyal customers who can contribute to sustainable revenue for the long run. While they might not be customers from the get-go, prospects turn. Demand Generation

14 Visualizations Mapping The B2B Buyer Journey

KoMarketing Associates

When we begin a conversation with a new client, we discuss how their own prospects typically find them and turn into qualified leads and customers. Our understanding the B2B buyer’s journey, from market realization to vendor selection, becomes critical in developing a successful online marketing program. The reason this discussion is important is because it helps establish a foundation for keyword research used in all online marketing endeavors, but particularly SEO , PPC, and content marketing. But how does the B2B online marketer go about uncovering their buyer’s journey?

Hey CMOs, This Is Not An Alternative Fact: Improving Customer Experience Can Increase Revenue

It's All About Revenue

Sorry, I could not help myself with the "alternative fact" reference in the title. Just seemed appropriate given the context for as hard as it may be to believe for some, when a brand improves its customer experience, its revenue can and will increase, oftentimes significantly. Connection Problems. But most companies cannot measure those behaviors at the individual customer level.

The Do's and Don'ts of Infographic Typography [Free Guide]

Hubspot

The following is an excerpt from Do's and Don'ts of Infographic Design , a free guide we created with our friends at leading graphic design software company Venngage. If you'd like to access the full guide, click here. One of the most important, but least considered parts of designing an infographic is typography. After all, picking the right fonts is exceptionally hard. How are they used? Headers.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Book Review: DISCOVER Questions Get You Connected

Webbiquity

In the age of empowered buyers, business is often won by the sales person who asks the best questions. Deb Calvert, president and founder of People First Productivity Solutions , has written the essential field guide for sales professionals who want to learn how to ask those questions. It’s all a few clicks away. That’s where DISCOVER Questions Get You Connected fills in needed detail.

How Marketers Should Think About Customer Marketing in the Engagement Economy

Modern B2B Marketing

Author: Chandar Pattabhiram I frequently cite the statistic that only 13% of marketing leaders are working to retain and grow customer relationships through improved customer experiences. But now, we exist in the Engagement Economy—a new era, a digital world where everyone and everything is connected—and keeping customers is quickly becoming more important than acquiring them. So what can you do?

Get More Value Out of Your MarTech Investments: Balancing People, Processes and Technology

It's All About Revenue

According to Gartner, CMOs will likely spend more on technology than CIOs. Yet, there are many marketers that feel let down by the promise of marketing technology. Some say it’s not as easy as they thought/were promised it would be. Others say they don’t have enough resources or support from the business to be successful. Sound familiar? It just won’t work. There are no shortcuts.

How LinkedIn Uses LinkedIn for Marketing [Infographic]

Hubspot

If you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way. Whether you're updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search. For marketers, this means a huge opportunity to reach an engaged community through sponsored content, messages, and campaigns.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Marketing’s answer to winning in an ad-free world

grow - Practical Marketing Solutions

American baseball star Babe Ruth was among the first celebrity influencers. He made more money from his sponsorships than his sports career. By Mark Schaefer. After uttering one sentence a few weeks ago, I was “fired” from a consulting job … before it even started. Here’s the statement that got me fired: “I think we are gradually moving toward an ad-free world.”

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How Personalization Affects Lead Nurturing

B2B Marketing Insider

The lead nurturing process walks a prospect through the stages of the sales funnel and continues through the sale. Proper execution requires knowing what to send when and ensuring that you’re adequately meeting your target market’s needs. This involves a variety of marketing strategies that require a thorough understanding of your target market’s characteristics and.

5 Simple Ways to Shape Your Content Through Your Culture

Modern B2B Marketing

Author: Josh Ritchie Many content marketers think they’re doing content right. They brainstorm. They monitor upcoming events. They plan their editorial calendar based on things like: New product releases and updates. Holidays. Company news. Current events. Trends. Conferences. They stick to their calendar and publish regularly. Yet their content fails. It’s not surprising. What Is Good Content?

Your Content Strategy Needs a Villain

Content Standard

Imagine Dorothy skipping down the yellow brick road without worrying about a wicked witch. Imagine Harry Potter growing up without his famous scar and infamous archenemy. Imagine Luke Skywalker with no father-figure angst. Perhaps our heroes would still be heroes without their bad-guy counterparts. Or would they? For a hero to be born, sometimes a villain is required. Bear with me here.).

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Dagnabbit: Why We Love Marketers Who Curse

Hubspot

We’ve been together for a while now, Marketing Blog readers. I’ve shared stories with you about business school, my surprise revelation that I’m an introvert, and other personal tidbits here and there. Here's one that I hope won't lower your opinion of me: I have a bit of a potty mouth. My first instinct is to apologize for it. I've seen real-life examples of this phenomenon. A Bit About Cursing.

Is Agile Marketing a Productivity Booster or Buzzword?

B2B Marketing Insider

It’s likely you’ve heard the term ‘agile marketing’ at least once today (especially if you’re a member of our MVP Squad). It’s a hot topic in marketing circles and it doesn’t look like it’s going anywhere soon; either you’re using it, thinking of using it, or perhaps, you’re in that group who just doesn’t quite […].

How Digital Connectivity Impacts Marketing Teams

Modern B2B Marketing

Author: Nina Brakel-Schutt In a 21st-century buzzword tournament, “connect” would make the finals. It’s the de-facto relationship verb of digital life, and it seems to take on new meanings every year: “We connected yesterday.”. “I’m I’m losing connectivity.”. Can we connect these software platforms?”. Stay connected on the move!”. Connect with us on Facebook.”. “It’s You get the picture.