Sat.Feb 25, 2017 - Fri.Mar 03, 2017

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5 Useful Lead Nurturing Tactics to Get More Opportunities

markempa

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Here’s the thing: Our customer’s don’t see our funnels. They only have the aggregate experience of what they see, hear, and feel from us.

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Is Influencer Marketing 2017’s Most Trendy Trend?

Marketing Insider Group

What is the most powerful trend in marketing right now? That would be influencer marketing according to one recent survey which says influencer marketing is providing a 960% return on investment. How has this type of marketing proved to be so wildly successful, so quickly? How many companies are able to mimic these returns or is […]. The post Is Influencer Marketing 2017’s Most Trendy Trend?

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Why Every CEO Should Have a Social Media Presence

Onalytica B2B

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on. This social media trend coupled with millennials being deemed the “future” would suggest that every professional looking to target this group should be on social media; a “no brainer”- right?

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Link Building and Mobile SEO in 2017

Webbiquity

Guest post by Molly Jones. Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. As people increasingly rely on their mobile phones, mobile searches have now overtaken desktop searches. So it’s more important than ever to ensure your website ranks highly for relevant keywords.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How Sujan Patel Writes Six Top-Ranking Blogs Every Week

Influitive

As a content marketer, everything you do revolves around producing the best content as quickly as possible. However, in a world where competition for views is high, how can you strike a balance between quality and quantity? Sujan Patel, author, blogger, public speaker and co-founder of multiple startups including Mailshake and Narrow, has an answer.

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More Trending

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5 Best Practices for Effective Lead Scoring

Prospectr

What lead scoring system do you have in place? Do you have one in place? Are you just beginning to think about one? Don’t worry. I got you covered. Lead scoring has huge time-savings and conversion benefits once you have it down well. But what steps do you take to get there? Check out these best practices to eliminate the stumbling and get there fast: 1.

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How to budget for promotional marketing activity

Tomorrow People

Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity.

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Book Review: DISCOVER Questions Get You Connected

Webbiquity

In the age of empowered buyers, business is often won by the sales person who asks the best questions. Deb Calvert, president and founder of People First Productivity Solutions , has written the essential field guide for sales professionals who want to learn how to ask those questions. Today’s buyers have access to unprecedented levels of information: product specifications, pricing, customer reviews, competitive comparisons.

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2017 Budget Friendly Tools and Tips to Organize Your Content

Marketing Insider Group

It’s no secret that there are hundreds of tools, platforms, and outside resources that can help you improve your content marketing efforts. The challenge is understanding which tools you need, the appropriate time to fight for them, and how well they all play together to help you create quality content on a consistent basis. While […]. The post 2017 Budget Friendly Tools and Tips to Organize Your Content appeared first on Marketing Insider Group.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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3 Sneaky Tactics for Heating Your Leads Up Nearly Immediately

Prospectr

At first, you might have a little skepticism about this blog post’s title. Sounds a little manipulative, doesn’t it? Like, maybe it’s a big promise that you don’t actually get the value of. Well, it’s not. It’s meant to be an alluring title. But, you can do some things to heat prospects up fast. Here’s a few: 1.

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Organic vs paid social media: 12 myths vs realities

Biznology

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. Paid social social is paying any of these social networks to boost the reach of posts, display ads and videos, or sponsor messaging.

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Survey: Improving Data Quality is a Critical Objective of Marketing Data Strategy

KoMarketing Associates

According to a recent Ascend2 survey, “ Marketing Data Quality Trends ,” the majority of marketers (62 percent) agree that improving data quality is the most important objective of a successful marketing data strategy. Other crucial objectives include improving marketing data analytics (45 percent), integrating sales and marketing data (44 percent) and improving the user experience (43 percent).

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How Personalization Affects Lead Nurturing

Marketing Insider Group

The lead nurturing process walks a prospect through the stages of the sales funnel and continues through the sale. Proper execution requires knowing what to send when and ensuring that you’re adequately meeting your target market’s needs. This involves a variety of marketing strategies that require a thorough understanding of your target market’s characteristics and.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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4 Sales Team Weaknesses that Inhibit Revenue Growth

DiscoverOrg

A few weeks ago, I spent Saturday afternoon playing Super Mario Kart on Nintendo Wii U with a friend of mine and our two six-year-old boys. After hastily picking my character, vehicle, and tires, I noticed that my friend was carefully cycling through different vehicle options. Somehow, he had enabled a dialog box with ratings for each vehicle attribute including: Speed, Acceleration, Handling, Drift, etc.

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Why you don’t need to understand machine learning algorithms

Biznology

Some people think I am a machine learning expert. And in some ways, I am, which is great, because it is suddenly the flavor of the week—and I have lots of companies asking me for help solving their marketing problems with this new secret sauce. What I know is less how machine learning works, and more how to know that machine learning will help you with your marketing problem.

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Marketers See Positive Results from Segmenting Email Marketing Campaigns

KoMarketing Associates

As marketers turn to email to reach their target audiences, new data suggests that email segmenting can yield more positive results. MailChimp recently published statistics on how email marketing campaigns perform when marketers use list segmentation tools. These resources allow marketers to target campaigns toward specific audiences based on what they know about their preferences.

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How to Grow Your Start Up Safely and Quickly from a Flexible Office

Marketing Insider Group

Each year, the number of ‘digital’ enterprises increases. These days, you do not have to be bound to a brick and mortar location to be successful. Plenty of brands operate exclusively via the internet and scores more run their operations from flexible, coworking environments. Nevertheless, while business models may change, the power of an impressive […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Lessons from the 2017 Business Superbrands

Savanta

Interesting results from TCBA/Superbrands in their latest ranking of the UK’s top 20 Business Superbrands. Congrats to British Airways for winning top spot for the third year running! The rankings illustrate a few important lessons about B2B branding in the modern day. Firstly, there are remarkable consistencies year-on-year in terms of the top 20 Business Superbrands; once a brand achieves top 20 status it tends to stay there unless the brand experiences a particular problem.

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Video for account-based marketing

Biznology

Account-based marketing is about extending and expanding your business with your best customers. It’s a hot topic in B2B marketing world, and getting hotter, according to Gartner’s Noah Elkin ‘s Three Trends Driving Interest in Account-Based Marketing (ABM). One these trends “personalization.” Video for account-based marketing should capitalize on this trend.

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More Marketers Integrating Video with Customer Journey Mapping Efforts

KoMarketing Associates

New research suggests that marketers will continue to turn to mobile in the coming months, and more are thinking about integrating video with their efforts. The “2017 Mobile Marketing Guide for CMOs” from YouAppi recently discovered that 74 percent of marketers expect to increase their investment in video for mobile marketing in 2017, while about 17 percent expect their investment to at least stay the same.

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Make Your Content Marketing Influential by Understanding the Influencers

Marketing Insider Group

There is another benefit on top of the Influencer Marketing ROI we discussed earlier this week.potential when used for your marketing campaigns. Information. Influencers offer gallons of fuel to keep your marketing fire burning in the form of invaluable insights and knowledge about your customer base and about where your brand’s industry is heading.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Lessons from the 2017 Business Superbrands

Savanta

Interesting results from TCBA/Superbrands in their latest ranking of the UK’s top 20 Business Superbrands. Congrats to British Airways for winning top spot for the third year running! The rankings illustrate a few important lessons about B2B branding in the modern day. Firstly, there are remarkable consistencies year-on-year in terms of the top 20 Business Superbrands; once a brand achieves top 20 status it tends to stay there unless the brand experiences a particular problem.

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Why You Need a Cross-Functional Content Marketing Calendar

Contently

I lead a double life, but there’s a secret weapon that lets me get away with it. At Contently, I’m both our director of content strategy—which means I oversee strategy work we do for hundreds of clients—and also the editor-in-chief of our internal publications, The Content Strategist, The Freelancer, and Contently Quarterly. I love both lives, and I stubbornly refuse to give either up.

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5 Monthly PPC Check-Ups to Keep an Account in Shape

KoMarketing Associates

Much like we regularly go to the doctor to stay healthy, the key to PPC success is making sure to regularly check that all areas of an account are running as smooth as possible. Discovering areas that are working, as well as where enhancements can be made, is vital to the health of an account. This post will go over a few paid search areas that should be checked monthly to ensure an account remains in tip-top shape.

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Lead Nurturing’s Biggest Challenges

Marketing Insider Group

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. When done right, it can eventually turn prospects into loyal customers who can contribute to sustainable revenue for the long run. While they might not be customers from the get-go, prospects turn. The post Lead Nurturing’s Biggest Challenges appeared first on PureB2B.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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How Marketers Should Think About Customer Marketing in the Engagement Economy

Adobe Experience Cloud Blog

Author: Chandar Pattabhiram I frequently cite the statistic that only 13% of marketing leaders are working to retain and grow customer relationships through improved customer experiences. But now, we exist in the Engagement Economy—a new era, a digital world where everyone and everything is connected—and keeping customers is quickly becoming more important than acquiring them.

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Experience 3D Augmented Reality/Virtual Reality Demos at EXHIBITORLIVE! 2017

Kaon

Create authentic AR and VR experiences that are relevant to real-world B2B environments. Imagine placing a fully scaled digital representation of your product in your customers’ environment OR fully immersing them in a digitally simulated environment (such as a virtual data center or virtual diagnostics lab) so they can truly understand the value proposition in the context of their business environment.

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There is nothing Sexy about being a Parent

Ambal's Amusings

There is nothing sexy about being a parent. It is often boring and tiresome. Day after day, week after week, month after month, year after year…you wake up and do what humanity has done for its off spring to thrive. Yet, when Kumar wakes up before all of us…then starts nagging us to wake up … Continue reading There is nothing Sexy about being a Parent.

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