Marketing Insider Group
DECEMBER 5, 2016
I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained. Because if you are good enough to build an audience, then great things happen to your business. […].
KoMarketing Associates
DECEMBER 6, 2016
The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. We spoke to Jordan Con , a marketer with Bizible, for more insight into the report’s findings.
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Onalytica B2B
DECEMBER 6, 2016
Influencer marketing as a term is being used copiously, particularly within the PR industry amongst B2C firms. However, many B2B brands are potentially missing a trick by not exploring or exploiting the influencer territory. After all, when most think of influencers, they think reality TV stars posting an Instagram picture showcasing the results of the latest teeth whitening kit – more of a PR move.
ViewPoint
DECEMBER 8, 2016
Should you leave a voicemail? One of the best responses to this question that I have seen is from a somewhat dated (2015) article in Eyes On Sales in which the author asks: “How many callbacks do you get if you DON'T leave a voicemail?”. The following is from my favorite author (“New Sales. Simplified.” and “Sales Management. Simplified.”), Mike Weinberg: “Voice mail is a reality, and anyone in sales needs to deal with it.
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Marketing Insider Group
DECEMBER 8, 2016
The healthcare industry is vast, featuring a variety of B2B and B2C organizations for which the marketing goals are different. While B2B healthcare companies such as EHR providers ultimately aim to increase leads from hospitals and other healthcare facilities, B2C healthcare organizations instead aim for increased patient recruitment. According to a recent Google webinar, the […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Onalytica B2B
DECEMBER 8, 2016
Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference.
DiscoverOrg
DECEMBER 9, 2016
Sales is a crucible, burning away excuses and bad habits. Didn’t hit your quota? Go back to the phones and meet sales goals by providing prospects with solutions. Staying on fire requires constant honing of skills, studying the competition, and doing the hard work. To help get you start on the right foot for 2017, we reviewed our blog posts from the past year to find those that stood out in their mission to put a spark in sales efforts.
Marketing Insider Group
DECEMBER 5, 2016
Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. These modern tools have helped marketers establish more fruitful relationships with prospects, improving their ability […].
Hive9
DECEMBER 8, 2016
As marketers, we’re constantly working to predict future outcomes. We must both anticipate what tactics are most likely to pay off and how long they’ll take to begin yielding results. That guesswork drives marketing decision-making as we attempt to meet and exceed organizational targets.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Kabbage
DECEMBER 7, 2016
‘Tis the season to be jolly….and send out holiday emails to your prospects. If you’re like us, you’ve probably had your holiday email schedule locked and ready to go for some time now. But as you do your final checks and get ready to hit ‘Send’, it’s important to make sure you haven’t overlooked any key details. So, in order to help you stay off of the naughty email list and avoid common pitfalls, I created this list of holiday email best practices (based off of some real mistakes I’ve seen mark
Biznology
DECEMBER 8, 2016
Is there any reason to prefer a male or female explainer video narrator for tech-oriented videos? My answer has always been “not really.” However, Ben Lebay , a researcher at ConversionXL.com , has published a nice study of the perceived “trustworthiness” of male and female narrators, professional and non-professional. It’s called Which Type of Voice Actor Should You Use for Your Explainer Video?
Marketing Insider Group
DECEMBER 8, 2016
G Suite is a set of apps which includes Gmail, Docs, Drive and Calendar amongst others. However, you can use tools, plugins and the apps own features to enhance their functionality and raise levels of productivity within a business. These tips are perfect for beginner SEO practitioners to even the most seasoned marketing professionals. Here […].
Adobe Experience Cloud Blog
DECEMBER 6, 2016
Author: Heidi Bullock Do you ever get to this time of the year and look back and ask yourself where the time went? Maybe it’s just me, but 2016 went FAST. So instead of looking back, we’re looking forward to what 2017 will mean for marketers. Here are four key themes that we see taking center stage in the upcoming year: 1. Customer-Centric Marketing.
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Contently
DECEMBER 6, 2016
In 1956, a dust of mysterious plant spores blew into the town of Santa Mira, California. That’s when things started getting weird. Big green pods started growing around town. Even stranger, local psychiatrists suddenly had an influx of visits from people who lived in the community. Each patient suffered from a condition called Capgras delusion—when you believe someone you know has been replaced by an impostor.
Biznology
DECEMBER 9, 2016
How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard cou
Marketing Insider Group
DECEMBER 9, 2016
For the 100th episode of The Marketing Book Podcast I was thrilled to interview Dr. Philip Kotler, the man widely regarded at “The Father of Modern Marketing.” A faculty member since 1962 of the Kellogg School of Management at Northwestern University, Dr. Kotler is the author of over 55 marketing books (translated into more than […]. The post Weekend Reading: “Marketing 4.0” by Philip Kotler appeared first on Marketing Insider Group.
KoMarketing Associates
DECEMBER 8, 2016
Let’s face it; We’ve all been there, riding the subway trying fruitlessly to load a mobile page that takes FOREVERRRR. It’s an extremely frustrating experience, and, oftentimes, I give up all together – most users do. Slow loading mobile pages can drastically cut down on a site’s conversion rate and visitors. Accelerated Mobile Pages (AMP) are trying to solve for these issues, cutting mobile pages down to the bare minimum in order to improve overall performance and usability.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Savanta
DECEMBER 7, 2016
When developing the optimum pricing strategy in business-to-business (B2B) markets, it’s essential to have insights into how the market is likely to react when a product or service is sold at different price points. That’s where market research comes in. It informs pricing strategy by revealing likely levels of demand, revenue and profitability under different pricing scenarios.
Biznology
DECEMBER 7, 2016
After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content?
Marketing Insider Group
DECEMBER 9, 2016
PDFs have their place. They’re easy to download, send, design, and skim. Over the years, they’ve become the unofficial default for many marketers, but times are a changin. When it comes to building buzz, holding attention, and reaching new markets, PDFs can fall a little … flat. The good news is, there are lots of […]. The post 19 Demand Generating Content Formats That Aren’t a PDF appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
DECEMBER 7, 2016
Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. There was once a time when growth was the name of the game in mobile marketing, but the tides are turning. Installs alone are not enough to propel apps to the top of the app store’s search results— mobile engagement and retention are becoming make-or-break metrics for app store optimization (ASO).
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hive9
DECEMBER 6, 2016
The great thing about having access to enhanced marketing data is that it shows you what works. The corollary, of course, is that it also shows you what isn’t working in your marketing mix. Although unpleasant, digging into the drivers behind underperforming metrics are critical to improvement in your bottom line.
Contently
DECEMBER 5, 2016
My buzzword of the year is “scale.” At some point over the past 12 months, everyone seemed to simultaneously realize that simply saying the word “scale” would make them sound smart as hell in any meeting. When I wrote “scale” into the headline of this article, my first thought was that I’m an all-powerful god.
Marketing Insider Group
DECEMBER 7, 2016
Companies trying to execute a B2B solution or value sale must overcome selling problems that start at the prospecting stage and persist to the end. Symptoms include too few quality additions to the sales pipeline, protracted and lengthening sales cycles, and low win rates. A significant cause is sellers haven’t realigned messages, sales conversations, and sales […].
Kaon
DECEMBER 5, 2016
Original article published on Mobile Marketer. Today’s business-to-business buyers are increasingly more self-educated and turning to sources other than salespeople for product information. Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Biznology
DECEMBER 6, 2016
Episode 64 of the #FIR podcast is up. Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about Breitbart News’ call for a boycott of Kellogg’s after the cereal company pulled its ads, the suggestion that we should stop measuring employee engagement, PR’s ability to propel Virtual Reality into the mainstream, the need for brands and agencies to adapt to a voice-driven world (with Amazon Echo and Google Home becoming new means of searching and engaging), the latest f
Contently
DECEMBER 9, 2016
Three things in life can instantly turn my smile into a frown: dealing with a Philadelphia Eagles loss, realizing it’s Sunday when I’m outside a Chick-fil-A, and clicking on a video that serves me a pre-roll ad. Turns out, I’m not the only person upset about that last one. According to data from an August 2016 report by Nielsen and Newlio, over half of people fed a pre-roll video will skip it—and that’s just one of the popular avoidance tactics.
Marketing Insider Group
DECEMBER 6, 2016
You’ve probably heard a couple of things about Instagram and email marketing. You’ve heard that email is the old, reliable work horse of marketing, and you’ve probably heard that Instagram is the “big thing” on the social media scene. But did you know that they could work together to increase engagement with your email marketing? […]. The post How to Bring Instagram Love to Your Email Marketing appeared first on Marketing Insider Group.
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