Sat.Jan 28, 2017 - Fri.Feb 03, 2017

Trending Sources

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

Need ideas on how to generate high quality demand and turn prospects into customers? You’ve come to the right place. Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. The list is broken down by stage of the funnel. This could be a “contact us” form or a form to download gated content, such as an ebook. Brand campaign.

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How to develop buyer personas for B2B marketing

Tomorrow People

Creating buyer personas is a powerful way to build the audience understanding every B2B marketing department needs for success, and an essential part of your campaign research. b2b promotional campaigns buyer personas

What to do if the president tweets you

grow - Practical Marketing Solutions

By Mark W. Schaefer. I was interviewed this week about my views on how the new U.S. President has used and abused Twitter. I was asked if Donald Trump has changed Twitter, perhaps even pumped the channel with new life and vitality. And even more important, how has he changed the dynamics of PR … any company or public figure could become a tweet target! Has Donald Trump changed Twitter? Rapid.

New Approaches To Understand Customers Needed In A Digital Transformation World

Tony Zambito

Illustration by Nikita Kozin. In numerous surveys of CEOs in the past few years, predictably, you will find growth strategies as one of the top priorities going into any new year.  Strikingly, in these same few years, you will also find developing customer understanding also on the list of CEO priorities. Strategic Necessity In An Emerging Digital-Centric World. New Thinking And New Approaches.

Lead Generation Checklist

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What Your Competitors Can Teach You About B2B Marketing

B2B Marketing Insider

Successful B2B marketing is a delicate balance of new channels, changing preferences, advancing technology and intense pressure to drive results. To master the art of B2B marketing and help businesses reach their target customer, it’s important to first understand the businesses’ point-of-view. Content Marketing

[VIDEO] How to Get 30% Response Rates with Prospecting Emails

DiscoverOrg

Whether you’re in sales or marketing , you’ve probably spent a lot of time thinking about your email messaging. If you’re getting 30%+ of your prospects to reply to you, you can probably stop worrying about it as much, but if you’re getting less than that, then what I am about to share with you could be a game changer. What Makes a Good Prospecting Email. Watch the Video. Building a Framework.

Spamhaus Risk and the Future of Email Acquisition

It's All About Revenue

Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried. Over the years, so many things have changed in email marketing, except the web-based email signup form has skated along mostly unchanged from the early days. Innocent Victims. So what’s a marketer to do?

16 Video Marketing Benchmarks You Need to Know [Infographic]

Vidyard

Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot. And when something is so hot, you need to (a) use it (check!) and (b) maximize its performance. So how are you using video? How are your videos performing? How are you doing in comparison to your peers?

B2B Marketing Trends for 2016

How to Turn Your Customers Into Repeat Buyers: An Actionable Guide

B2B Marketing Insider

In ecommerce, loyal customers are valuable not just for their ability and willingness to provide you with good praise and support—but also for their ability to significantly impact sales. … The post How to Turn Your Customers Into Repeat Buyers: An Actionable Guide appeared first on Sellbrite. Content Marketing

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should -- it's also a highly useful marketing platform. It might seem a little bit intimidating. You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? Actually, yes. Ad Headline. Ad Body. Value. Testing.

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3 Ways to Make Controversial Content Work for Your Brand

Modern B2B Marketing

Author: Andrea Lehr Most brands avoid controversy like the plague, in large part because on the surface it does seem ill-advised. Who would want to associate their name with something Merriam-Webster defines as an “argument that involves many people who strongly disagree about something?”. It encourages audiences to click, read, and share the content. Stir up a debate.  .

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A Story of How Baseball and Video Helped Create a Winning Sales Development Team

Vidyard

What makes a good salesperson? No, forget that. What makes a great salesperson? Sure, you can just look at the numbers, at the quotas and accounts and commissions and deals closed…but for Adam Brophy, Manager of the Business Development team at Uberflip, the art of sales is so much more. Despite tasting the same, the experience of the pina colada is a hell of a lot different. It’s fun.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

The Top SEO Trends To Watch in 2017 [Infographic]

B2B Marketing Insider

This is a guest post from Jomer B. Gregorio from CJG Digital Marketing The SEO landscape has shifted and developed continuously within the course of 2016. From artificial intelligence to Google Penguin’s much-awaited final update, technology is doing more and more to change how SEO functions and operates. Just last year, Google had multiple updates for […]. Search Marketing

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The 10 most fascinating people in B2B marketing in 2016

Biznology

Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it. Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. Our discipline is blessed with a lot of talent and plenty of new ideas. Hats off to them all! friends. Thanks, Laura!

Bizible Introduces Custom Attribution Modeling With Machine Learning Recommendation

bizible

I’m excited to announce that Bizible now has full-funnel custom attribution modeling, which is the first and only B2B custom modeling backed by machine learning. This has long been our most requested feature and one that shows just how far B2B marketing measurement has come in just a few years. Developing your custom attribution model can be daunting, so customers won’t need to go at it alone.

The Essential Artificial Intelligence Glossary for Marketers

Hubspot

Thank goodness for live chat. If you’re anything like me, you look back at the days of corded phones and 1-800 numbers with anything but fondness. But as you’re chatting with a customer service agent on Facebook Messenger to see if you can change the shipping address on your recent order, sometimes it’s tempting to ask, am I really talking to a human? But first, a disclaimer. Algorithm.

The B2B Demand Gen Marketing Playbook

How To Ideate New Content When You Feel Like You’ve Exhausted All Topics

ScribbleLive

Sometimes the hardest part of a content marketer’s job is coming up with new and fresh content ideas. It can feel like you’ve written all there is to write about a given topic or industry. When you’ve fallen into that dark place, try these four creativity kick-starters. 1. Monkey See, Monkey Do… But Better. All content marketers and creators have a handful of brands or publications that they aspire to be on par with – in terms of content quality, authority, design, experimentation with formats, etc. Competitors are often the cause of much content envy. In Conclusion.

15 Actionable Tips for Selling to Millennials: An Ecommerce Guide

B2B Marketing Insider

As 2016 comes to an end, it’s important as business owners that we spend time reflecting on the lessons we learned over the past 12 months, and thinking about what we can do next year to connect with more people, sell more products, and scale our businesses. The post 15 Actionable Tips for Selling to Millennials: An Ecommerce Guide appeared first on Marketing Insider Group. Content Marketin

To Be Agile CMOs Must Align Digital and Traditional Marketing Strategies

It's All About Revenue

One of the definitions of the word align is to bring into cooperation or agreement with a particular group. According to the findings of a newly-released survey, presented by The CMO Club in partnership with Accelent Consulting and Oracle Marketing Cloud, CMOs the world over would be wise to bring into cooperation digital and traditional marketing. " Singles Only. Reach For This. CMO Corner

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The Top B2B Content Marketing Trends to Watch This Year [Infographic]

Hubspot

If you're a B2B marketer who isn't investing in content creation, you're in the minority -- 88% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals in 2016. Read on to learn about the challenges, priorities, and growth opportunities on B2B marketers' minds as we continue to ease into 2017.

A Content Formula for Complex B2B Organizations

Where Are You on the Marketing Maturity Curve? [Report]

Modern B2B Marketing

Author: Adrienne Whitten I love data.   As a marketer today, you can’t really function without it, and as far as I’m concerned, the more you have, the better.  . 2017 Marketing Benchmark Report–North America . The report is rich with useful data, so I won’t try to capture it all here, but as a preview, there are six sections to the report: Marketing Organization & Technology. Metrics & ROI.

How To Use Your Marketing Expertise to Write the Perfect Job Interview Follow-Up

B2B Marketing Insider

It has become customary for candidates to follow up with a letter of thanks after an interview, no matter what the job. In fact, it’s really more of an expectation than an option for most positions, and most experienced interviewers will consider it a critical oversight should you over look it. Beyond just a professional […]. Marketing Strategy

Data Driven Marketing Without a Data Management Strategy is Like a Day Without Coffee

It's All About Revenue

Ok, ok my title is just a tad self-serving, being the coffee-consuming-beast that I am but. you get the point. Over seven million. That's how many hits I got back when I Googled the term "data driven marketing." " Quite frankly I am surprised it was not higher given the amount of "talk on the street" there is about it. Strategically Speaking. You do remember it, yes?

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A Brief History of Productivity: How Getting Stuff Done Became an Industry

Hubspot

Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I knew, as an angsty 15-year-old, what I know after conducting the research for this article. Back then, I would have been sent to my room for "acting smart." There are endless tools and apps that help us get more done -- but where did they begin? What Is Productivity?

Six Key Steps to Successful Marketing Automation Adoption

B2B Paid Content Distribution: Facebook vs. LinkedIn

Contently

A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “ Oh, we’re B2B,” someone said. We only want to use LinkedIn.”

Should We Stop calling it PR? The Case for Influencer Relations

B2B Marketing Insider

The use of public relations, or PR, has been around for more than 100 years. But the profession really developed and flourished during the second half of the 20th century. From the era of Don Draper until just before the publication of The Cluetrain Manifesto, companies had, for the most part, two ways of communicating […]. The post Should We Stop calling it PR? Marketing Strategy

The 29 Best Web Analytics Tools

Webbiquity

While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” Google Review Count:  600. Pricing:  free.