Sat.Jan 28, 2017 - Fri.Feb 03, 2017

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

If content marketing is the hero of the modern marketing story, then banner ads are most certainly the villain. This and the title of this post have become one of my favorite content marketing quotes because they demonstrate one of the biggest challenges with marketing today: Marketing that doesn’t deliver real results. But clicks aren’t the […].

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How to develop buyer personas for B2B marketing

Tomorrow People

Creating buyer personas is a powerful way to build the audience understanding every B2B marketing department needs for success, and an essential part of your campaign research.

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New Approaches To Understand Customers Needed In A Digital Transformation World

Tony Zambito

Illustration by Nikita Kozin. In numerous surveys of CEOs in the past few years, predictably, you will find growth strategies as one of the top priorities going into any new year. Strikingly, in these same few years, you will also find developing customer understanding also on the list of CEO priorities. What is changing in the past two years, is that CEOs are focused on globalization and digital transformation.

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How to Establish a Meaningful Lead Definition

ViewPoint

Walk out of your office and ask the first three marketers and the first three sales executives you encounter one question: What constitutes a lead? I suspect that you will get 6 almost entirely different answers to this essential, strategic question. Before technology came into play things were bad enough. With technology it is now possible to get more poor quality leads to sales faster than ever before.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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What Your Competitors Can Teach You About B2B Marketing

Marketing Insider Group

Successful B2B marketing is a delicate balance of new channels, changing preferences, advancing technology and intense pressure to drive results. To master the art of B2B marketing and help businesses reach their target customer, it’s important to first understand the businesses’ point-of-view. The recently released, 2017 B2B Marketing Mix Report, surveyed 100 marketing professionals working […].

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10 most inspiring digital marketing stories of 2016

Biznology

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. But channels and technologies don’t do justice to the ways some brands are putting it all together. Before I get to the list, I’d like to invite you all to join me at the next Biznology webinar I’m giving in March, 10 Inspiring Case Studies of Digital Transformation.

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B2B Paid Content Distribution: Facebook vs. LinkedIn

Contently

A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “ Oh, we’re B2B,” someone said. “We don’t think anyone’s looking for our content on Facebook.

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Should We Stop calling it PR? The Case for Influencer Relations

Marketing Insider Group

The use of public relations, or PR, has been around for more than 100 years. But the profession really developed and flourished during the second half of the 20th century. From the era of Don Draper until just before the publication of The Cluetrain Manifesto, companies had, for the most part, two ways of communicating […]. The post Should We Stop calling it PR?

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8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The 10 most fascinating people in B2B marketing in 2016

Biznology

Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it. Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. Our discipline is blessed with a lot of talent and plenty of new ideas.

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3 Ways to Make Controversial Content Work for Your Brand

Adobe Experience Cloud Blog

Author: Andrea Lehr Most brands avoid controversy like the plague, in large part because on the surface it does seem ill-advised. Who would want to associate their name with something Merriam-Webster defines as an “argument that involves many people who strongly disagree about something?”. However, there are some who choose to stir the pot because they know something others might not fully understand yet.

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15 Actionable Tips for Selling to Millennials: An Ecommerce Guide

Marketing Insider Group

As 2016 comes to an end, it’s important as business owners that we spend time reflecting on the lessons we learned over the past 12 months, and thinking about what we can do next year to connect with more people, sell more products, and scale our businesses. If you’re like most retailers, one particular area you should be focusing on is how to better reach and sell to the millennial… The post 15 Actionable Tips for Selling to Millennials: An Ecommerce Guide appeared first on Se

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Fulfillment Direct Mail: A Different Way to Look at (and Use) Direct Mail

Direct Response Coach

For the longest time, direct mail has been used as a first-touch marketing channel – reaching out to prospects to generate sales leads, direct orders, memberships, subscriptions and donations. The process typically involves: renting or buying a mailing list, developing an offer that fits the objective, creating a mailer that persuades the prospect to [.].

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why does Facebook want to build a phone?

Biznology

Recently, CNET reported that Facebook might be working on a phone of its own. All the cool kids are doing it. Apple was the first, and is the coolest kid on the block, but Google ‘s Android phone has a higher market share. Google is sticking with attempts at hardware, the latest with the well-received Pixel. Microsoft is still trying to move the needle on its Windows phone.

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2017 Benchmark Report: Marketers Optimizing for Mobile

KoMarketing Associates

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Nearly half of the respondents (42 percent) reportedly have a mobile-optimized website and many (26 percent) perform mobile advertising as a part of their strategy.

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How to Turn Your Customers Into Repeat Buyers: An Actionable Guide

Marketing Insider Group

In ecommerce, loyal customers are valuable not just for their ability and willingness to provide you with good praise and support—but also for their ability to significantly impact sales. Attracting and converting new customers is an essential part of growing your ecommerce business, but if you really want to boost sales in 2017, you need to put more focus on getting active and one-time customers to visit your store again.… The post How to Turn Your Customers Into Repeat Buyers: An A

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Quaero AdVantage CDP Bridges Identified and Anonymous Data

Customer Experience Matrix

It’s a common pattern: several vendors proudly roll out new products they developed in secret, only to find they’re all very similar. The amazing coincidence isn’t really so amazing: everyone sees the same problems and has the same technologies available to solve them. So they come up with similar solutions. Simultaneous rollout. I've had this picture in my head for years.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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PSA: your virtual online friends are part of your family

Biznology

I recently spent a ten-day stint in Alexandria Hospital. Amazing docs, nurses and techs. No matter how much I try to diminish the import of my time in a buttless gown and adjustable bed, ten days is ten days. While I was there, I felt vulnerable, embarrassed, self-conscious, and stupid. So, no social media check ins, no Facebook Live , no Twitter , and no YouTube vlogging.

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BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

DiscoverOrg

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. Why did our co-founders Henry and Kirk pick Information Technology? Well, IT budgets were still pretty big back then, so that’s one simple reason. However, another one is that in 2007 IT spending was hotter than it’s ever been.

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20 Steps To Take After Your Next Marketing Event

Marketing Insider Group

This year already is chock-full of some great marketing events, as noted in this comprehensive guide of the best marketing conferences scheduled for 2017. Your business may have its own event planned for this year, and if so you’re probably engrossed in all the planning and logistics that come with putting on such a massive […]. The post 20 Steps To Take After Your Next Marketing Event appeared first on Marketing Insider Group.

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Report: B2B Marketers are Still Experimenting with Influencer Marketing

KoMarketing Associates

As influencer marketing continues to grow in popularity, new research suggests that B2B marketers are still in the early phase of adopting this tactic. The “Influence 2.0: The Future of Influencer Marketing” report from Traackr looked at how marketers are integrating influencer marketing (IM) into their overall strategies. Data shows that nearly half of B2B IM programs are still in the experimental phase.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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3 Account-Based Marketing Mistakes You Can’t Afford to Make

Adobe Experience Cloud Blog

Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business. But how do you ensure your strategy is headed in the right direction?

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Don’t screw up your social media listening

Biznology

Let me guess: your company has an outstanding social media presence. You do social listening every week. You have an 80% Share of Voice. You have a ton of retweets that showcase your “reach.” Sound familiar? I know from experience that once you peel back the covers, take a look at how you’re getting these numbers, and, more importantly, how you’re interpreting them, that it’ very easy to pinpoint problems and inaccuracies.

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It Has Never Been Easier to Be Average

Marketing Insider Group

It has never been easier to be average. When we start to do anything new, it can be a struggle. We don’t have all the answers we need. But today, with just a little bit of effort, we can find them and ascend quickly to “average” status. Want to learn how to drive more leads? In seconds, 188 million pages are there waiting to tell you.

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Turn Marketing Analytics into Sales Enablement

Hive9

The most effective marketing organizations in 2017 (and beyond) will be those who break down any remaining barriers that prevent them from working harmoniously with sales. Collaboration is the path to better results for both teams, a bigger contribution to the company’s bottom line, and a clear justification for getting a sizeable budget renewed each year.

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How Will Virgo Season Impact Your ESG Communication?

3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

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4 Ways Demand Generation Marketing Is Like Football

Adobe Experience Cloud Blog

Author: Randy Frisch They say the toughest position on a football field is the quarterback. You’ve got hundreds of plays to learn and optimize. You need to learn how to play in the scorching sun (think Miami) and adjust to the bitter cold a week later (think Green Bay). You get hit with a blow when you least expect it and need to dash to an opening that presents itself.

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Quota on seeing the Evening Sky

Ambal's Amusings

“That’s the nature of being a parent, Sabine has discovered. You’ll love your children far more than you ever loved your parents, and – in the recognition that your own children cannot fathom the depth of your love – you come to understand the tragic, unrequited love of your own parents.” – Ursula Hegi, Stones … Continue reading Quota on seeing the Evening Sky.

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How To Use Your Marketing Expertise to Write the Perfect Job Interview Follow-Up

Marketing Insider Group

It has become customary for candidates to follow up with a letter of thanks after an interview, no matter what the job. In fact, it’s really more of an expectation than an option for most positions, and most experienced interviewers will consider it a critical oversight should you over look it. Beyond just a professional […]. The post How To Use Your Marketing Expertise to Write the Perfect Job Interview Follow-Up appeared first on Marketing Insider Group.