Marketing Insider Group

MAY 15, 2017

If you haven’t figured out how to tell your brand’s story well, you’re missing out on the huge revenue-boosting potential of your content marketing efforts. The right brand narrative has the power to increase the value of your business’s product or service by over 20 times. Why does the story matter? It is what makes […]. The post 6 Examples of Genius Brand Storytelling You Have to See appeared first on Marketing Insider Group.

Storytelling 278

Storytelling Examples Brand Identity Branding 278

DiscoverOrg

MAY 15, 2017

I’d confidently say that most CEOs and Boards would be happy if they could point to these results consistently at quarterly board meetings: – Better financial performance. – Higher return on sales. – Higher return on equity. – Higher operating results. – Lower corporate fraud. – Increased collective intelligence. – Increased innovation. – Reduced conflict.

Lead Ranking 209

Lead Ranking Lead Scoring Research Organic Leads 209

ViewPoint

MAY 16, 2017

When it comes time to exploring how you can increase lead generation ROI, that is, produce better leads more cost effectively, move "technology" to the bottom your to-do list. Technology is great at automating best practices, but you have to have them in place first. So start by engineering your processes to focus on lead quality not quantity. Then implement the workflow that encourages both sales and marketing to be acccountable for their role in revenue generation.

Sales Leads 202

Sales Leads Process Top of Funnel Lead Scoring 202

Tomorrow People

MAY 18, 2017

Holding the badge of “Creative” in the unforgiving, fast-paced agency environment demands an imaginative view on the world. Mental blocks will not be tolerated.

Automation 179

Automation Generation Paid Search Agency Advertising Agencies 179

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Marketing Insider Group

MAY 18, 2017

Many businesses spend a great deal of time and resources on lead generation. This is completely understandable since, without a consistent influx of new leads, a business simply can’t grow. So marketers go out and invest in proven tactics that drive prospects towards your brand’s sales funnel: Email Marketing – It’s got the best ROI.

Creativity 263

Creativity Generation Leads Lead 263

Savanta

MAY 15, 2017

There are six steps if you’re looking to conduct your own business to business survey. One, clearly define your objectives. Two, design a questionnaire which meets these and avoids common pitfalls (overly long with leading, double-barrelled, jargon filled, ambiguous questions). Three, pilot the survey. Four, decide whether telephone, online or face-to-face will get the best response rate.

Business to Business 136

Business to Business Customer Surveys Business Opinions 136

Zoominfo

MAY 19, 2017

Sales and marketing alignment should be one of your organization’s top priorities. These two teams may not always agree, but they need to work toward common goals. In fact, when both departments communicate effectively, they can generate more leads and increase revenue. Still not convinced? Check out these 20 sales and marketing statistics: Sales and Marketing Alignment Statistics Organizations with tightly aligned sales and marketing functions enjoy 36% higher customer retention rates ( source

Statistics 130

Statistics Zoominfo Buyer Personas Work Management 130

Marketing Insider Group

MAY 16, 2017

In case you haven’t heard, vlogging is the new blogging. Research shows that businesses are, on average, creating 18 vlogs a month. Yep, vlogs. Sounds like a type of stocky space alien, serves as one of the most powerful tools for engaging your target market and generating leads. Just using the term ‘video’ in a […]. The post Blogging Or Vlogging – Which One Is Right for Your Brand?

Brand Identity 232

Brand Identity Branding Video Marketing Research 232

Influitive

MAY 15, 2017

As a B2B content marketer, you’re under a lot of pressure. It’s harder to get prospects’ attention with the sheer volume of content that’s out there. You’re expected to create tons of new and exciting content—often all by yourself (or with limited resources). Plus, increasingly globalized audiences mean that you have to produce even more.

B2B Marketing 138

B2B Marketing Content Marketing B2B Content 138

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Webinar Metrics

Tomorrow People

MAY 16, 2017

Get increased and improved leads by using data intelligently.

Lead Generation 218

Lead Generation Traffic Analytics Leads 218

Contently

MAY 15, 2017

I rarely get nervous presenting content plans to Contently clients, but there’s one comment I hear every so often that makes me uneasy: “We don’t care if people share our content. We only care about generating leads and conversions.” This declaration usually comes from B2B marketers who dismiss social shares in the same way people talk about pageviews.

Correlation 157

Correlation Lead Scoring Lead Ranking Content 157

Marketing Insider Group

MAY 15, 2017

Marketing automation allows us to scale mundane tasks–like sending emails–so we can reach a much larger audience more efficiently. This process allows marketers to provide timely responses and distribute relevant content more effectively than ever before. With all the modern tools available to marketers, one can’t help but ask – is marketing automation killing creativity?

Marketing Automation Services 220

Marketing Automation Services Marketing Automation Creativity Automation 220

Biznology

MAY 18, 2017

If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the most popular networks? Would I find the pages fairly active with summaries and links to your blog articles and press releases? Would I see that you have a healthy number of followers and many of your employees have their personal profiles connected to your page?

Social Media 143

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 143

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

KoMarketing Associates

MAY 17, 2017

New research suggests that marketers are fairly confident in their existing strategies, and they are working closely with sales to achieve their objectives. According to the “2017 State of Inbound” report from HubSpot, the majority of marketers (61 percent) believe that their organization’s marketing strategy is effective. Broken down by position, 69 percent of C-level marketers said their strategy was effective, and 68 percent of vice presidents/directors agreed.

Marketing Report 120

Marketing Report Marketing & Strategy Marketing Strategy Effectiveness 120

Savanta

MAY 16, 2017

In their latest report on the state of the market research industry , ESOMAR estimate that just 4% of research spend is on business to business market research. That’s shockingly low. I took a sample of 400 companies which represent the UK business landscape: The 100 companies on the FTSE 100 Index. 50 random companies picked from the FTSE All Share Index.

Business to Business 120

Business to Business Spending Research Business 120

Marketing Insider Group

MAY 16, 2017

Publishing the results of a B2B thought leadership survey is only the start of its journey. Exploiting its full potential demands a strategic and integrated campaign, designed to maximise its impact and longevity – and ultimately your ROI. The post How to Maximize Your Thought Leadership ROI appeared first on Marketing Insider Group.

Thought Leadership 163

Thought Leadership ROI B2B Thought Leadership Customer Surveys 163

Biznology

MAY 15, 2017

Image credit: BPMA.co.uk. Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. It takes experience to pinpoint just the right promotional product to match with your company’s culture, brand, and customer expectations.

Merchandising 140

Merchandising Promotion Campaigns Budget Programs 140

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Social Media

Contently

MAY 15, 2017

According to Scott Brinker’s latest marketing technology landscape, there are over 5,000 martech vendors. That’s a lot of vendors. There are so many that you’ll have to click on the landscape just to read the different categories: Brinker has done an amazing job identifying and categorizing all the vendors in a space that’s expanding so rapidly.

Vendors 134

Vendors High Quality Lead Paid Search Agency Twitter 134

Savanta

MAY 16, 2017

In their latest report on the state of the market research industry , ESOMAR estimate that just 4% of research spend is on business to business market research. That’s shockingly low. I took a sample of 400 companies which represent the UK business landscape: The 100 companies on the FTSE 100 Index. 50 random companies picked from the FTSE All Share Index.

Business to Business 120

Business to Business Spending Research Business 120

Marketing Insider Group

MAY 17, 2017

When it comes to obtaining qualified B2B marketing leads, many B2Bs face an all-too-common challenge: their sales and marketing teams fail to jive. One major area of discord between the two groups stems from their disagreement about who (or what) makes the “ideal” B2B marketing lead. Sales teams often blame marketing for providing them with “lousy” […].

Sales Qualified Leads 158

Sales Qualified Leads B2B Marketing Marketing Leads B2B 158

Biznology

MAY 17, 2017

Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that are getting more attention with our divisive politics today. Most brands can no longer ignore these trends and remain apolitical. There are always risks of offending some customers and employees so the challenge is to determine what issues to address, and how.

Brand Identity 138

Brand Identity Branding Paid Search Agency Loyalty 138

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Contently

MAY 19, 2017

Last night, a close friend who works in content marketing DMed me on Twitter. She was very concerned. “I have to admit I’m Twitter stalking you because I’m intrigued that this conference has you turned into a tween at a Harry Styles concert,” she wrote. “You’re suddenly VERY EXCITED about things like demand waterfall.

Conference 133

Conference Account Based Marketing ABM Buyer Personas 133

Savanta

MAY 15, 2017

There are six steps if you’re looking to conduct your own business to business survey. One, clearly define your objectives. Two, design a questionnaire which meets these and avoids common pitfalls (overly long with leading, double-barrelled, jargon filled, ambiguous questions). Three, pilot the survey. Four, decide whether telephone, online or face-to-face will get the best response rate.

Business to Business 120

Business to Business Customer Surveys Business Opinions 120

Marketing Insider Group

MAY 19, 2017

For the 123rd episode of The Marketing Book Podcast, I interviewed Jon Wuebben, author of Future Marketing: Winning in the Prosumer Age. Wuebben argues there has never been a better time to be a marketer. But like everything else, marketing will change dramatically in the coming years. The next fifteen years will unleash unprecedented improvements […].

Marketing & Strategy 152

Marketing & Strategy Marketing Marketing Strategy 152

Adobe Experience Cloud Blog

MAY 19, 2017

How many times have you had a question but no one to answer it? So you resort to good old Google to help you. We’ve all been there, done that. And it’s the reason that Quora , a Q&A website, was created. Quora allows users to ask anything and get amazing, crowd-sourced answers from the people who understand the issue and want to help. As a marketer, Quora may or may not be a channel on your radar, but it should be because, in 2016, they decided to release an advertising platform.

Paid Search Agency 133

Paid Search Agency Ads Budget Programs CTR 133

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Contently

MAY 17, 2017

Let’s play a little game. Can you guess what year this lede is from? “There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. That’s a pretty impressive stat!

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Kaon

MAY 18, 2017

Register for Our Houston Seminar. Kaon has leveraged our global marketing community to create an educational seminar that will help you make the right decisions for your organization. This year we will discuss “digital transformation” and how CMO’s and senior marketing leaders will utilize technology to gain a competitive advantage, increase sales productivity and drive effective customer experiences.

Digital Transformation 100

Digital Transformation Network Marketing Interactive Marketing Tagging 100

Marketing Insider Group

MAY 19, 2017

The world of brick and mortar retail stores is not dead. In fact, having a physical location comes with a lot of perks that e-commerce sites simply cannot compete with. So, as many sites grow in popularity, it becomes financially tempting for companies to open up a physical store to sell their products to a […]. The post Transitioning Your E-Commerce Marketing To Including A Physical Store appeared first on Marketing Insider Group.

Paid Search Agency 145

Paid Search Agency Marketing & Strategy Marketing Product 145