Marketing Insider Group
MARCH 7, 2017
You know ‘that guy’? The one that everyone likes? He’s always fun to be around but never pushy. He’s calm, cool and collected when everyone else is stressed, sort of like he knows a secret about life that the rest of us will never figure out. And he always seems to have the answer – […]. The post Likability Matters: 4 Ways to Make People Like Your Brand appeared first on Marketing Insider Group.
Tony Zambito
MARCH 6, 2017
Illustration entitled Insight by Yu Luck. The digitization of the global business economy has been taking place at an unprecedented rate. Consider this. Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products. Today, the complete reverse has happened. Intangible assets, such as copyrights, patents, training, procedures, data, digital innovations, and intellectual property, now comprise 84% of the market value of the S&P
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Influitive
MARCH 10, 2017
B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.
DiscoverOrg
MARCH 8, 2017
If a salesman wanted to sell you a bridge in Brooklyn, you’d recognize the racket almost immediately. Today, it’s a punchline, but once upon a time, people took the offer seriously: Two people a week for 30 years bought a worthless deed to the Brooklyn Bridge thinking the document would change their fortunes with the toll fares they could charge. Turns out all they had bought was an expensive piece of parchment.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Marketing Insider Group
MARCH 10, 2017
March Madness is one of the most exciting times of the year for sports fans, and it’s right around the corner. But even if you’re not that into sports, there are some key business lessons you can learn from the March Madness tournament. Let’s take a look at them: 1. It’s okay to be the […]. The post 6 Lessons Small Businesses Can Learn from March Madness appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
MARCH 6, 2017
When thinking about SEO, don’t just focus on your ranking positions. It’s only half the story. I’ve often heard “we rank number 3, so we’ve done our job.” Ranking well is just the beginning. You have to look past that and analyze if you are getting any business value out of that ranking position. With search, especially today, customers have dozens of options at their fingertips.
Convince & Convert
MARCH 8, 2017
From a marketing perspective, there is no such thing as “social media.” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook
Marketing Insider Group
MARCH 6, 2017
What is more motivating – reason or emotion? Marketing pro, Bill McKendry answers this question perfectly with a quote from Antoine de Saint-Exupery. “If you want to build a ship, don’t drum up the men to gather wood or assign them tasks. Instead, teach them to yearn for the vast and endless sea.” Think about […]. The post 6 Tips to Help You Tell a Story with Your Content Like Ridley Scott appeared first on Marketing Insider Group.
KoMarketing Associates
MARCH 6, 2017
Personalization is ensuring that marketers can deliver a consistent customer experience, and new research indicates that it is also helping them boost their bottom line. The “2017 Personalization Development Study” from Monetate found that 95 percent of marketers who increased their ROI three-fold through personalization saw a rise in profitability last year.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Savanta
MARCH 10, 2017
Shock! B2B buyers are people. Seems obvious, right? Yet marketers often treat B2B buyers as automatons making careful, logical and completely rational decisions during the buying process. That’s simply not the case as B2B buyers are influenced by their emotions too. As a B2B marketer you can use this to your advantage by tapping into the emotional dimensions of decision making.
Biznology
MARCH 10, 2017
Stress is such a normal part of daily life; it’s easy to forget that it takes a toll. If you don’t take care of yourself when you’re feeling overworked, the rest of your life suffers. You may feel tired and unmotivated. You get less sleep. You’re more susceptible to negative emotions. You don’t think clearly, which makes it harder to work, which leads to more stress.
Marketing Insider Group
MARCH 8, 2017
21st Century is awesome. All possible knowledge is available just from your home, no matter what you studied in college, you can learn any skill to get the job of your dreams and lead a lifestyle you always wanted. Like I did.
KoMarketing Associates
MARCH 9, 2017
The CMOs of B2B product and services companies continue to invest in social media marketing. However, they vary in how much they currently spend and intend to spend on this channel in the coming months. In “The CMO Survey Highlights and Insights Report” published in February 2017, CMOs from B2B product companies said they spend 9.4 percent of their marketing budget on social media.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Savanta
MARCH 10, 2017
Shock! B2B buyers are people. Seems obvious, right? Yet marketers often treat B2B buyers as automatons making careful, logical and completely rational decisions during the buying process. That’s simply not the case as B2B buyers are influenced by their emotions too. As a B2B marketer you can use this to your advantage by tapping into the emotional dimensions of decision making.
Influitive
MARCH 7, 2017
Account-based marketing (ABM) is one of the hottest marketing trends of 2017. According to SiriusDecisions, 58% of B2B companies planned to invest in ABM technology or services last year. However, many companies only use traditional tactics, like retargeted ads and email nurtures, to engage ideal prospects. But these techniques won’t help you build authentic relationships.
Marketing Insider Group
MARCH 10, 2017
For the 113th episode of The Marketing Book Podcast, I interviewed Mark Schaefer, author of “KNOWN: The handbook for building and unleashing your personal brand in the digital age.” In today’s world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the […].
KoMarketing Associates
MARCH 7, 2017
SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. Organic search also came in a close second for lead generation, trailing only email (70 percent versus 73 percent, respectively).
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Biznology
MARCH 9, 2017
In this free 30-minute Biznology® webinar, Rob Petersen gives you 10 characteristics of successful digital companies. The case study companies include Zappos, McDonald’s, and U.S. Express. Many companies report they are undergoing digital transformation, even though most don’t know how to go about it. Is your company one of them? 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of digital touchpoints
Adobe Experience Cloud Blog
MARCH 6, 2017
Author: Jacob Shama “Hey, Siri! Find the nearest sushi restaurant.”. New technologies are emerging and showing up in our everyday lives at a rapid rate. Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today.
Marketing Insider Group
MARCH 4, 2017
Richard’s side project started with that familiar feeling when you just can’t wait to see people’s reactions. But in this case, it was his own reaction that surprised this serial side hustler. SUBSCRIBE at unthinkable.fm Channel Links: iTunes, SoundCloud, Stitcher, Google Play FEEDBACK ON THE SHOW? – Email jay@unthinkable.fm – Tweet twitter.com/jayacunzo – Snap snapchat.com/add/jayacunzo – Insta instagram.com/jacunzo LINKS TO.
KoMarketing Associates
MARCH 7, 2017
New data from the China Internet Network Information Center (CNNIC) shows enterprises are using a diverse set of marketing channels in order to reach their customers ( Note: Linked study is in Mandarin ). However, the study found digital marketing is the most used channel and mobile is a growing focus. Out of the 3,000 companies surveyed, 38.7 percent are leveraging digital channels.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Hive9
MARCH 7, 2017
For a lot of B2B businesses, account-based marketing represents an effective way to target and win the customers that are most valuable to you. 84% of the businesses that do account-based marketing and measure how well it works cite a higher ROI from ABM than from the other types of marketing conducted.
Adobe Experience Cloud Blog
MARCH 10, 2017
Author: Kyra Johanson I recently had the opportunity to watch Jamie Gutfreund, Global CMO at Wunderman, present. Needless to say, she’s incredible. As someone blessed with a short attention span (# millennials ), I can tell you that I was completely captivated the ENTIRE TIME… so I know she crushed it. Afterward, I was lucky to be able to pull her aside and get the scoop.
Marketing Insider Group
MARCH 9, 2017
This is a two-part series that explores an increasing understanding of the customer as technology and customer behavior evolves and what business must do to keep up with this evolution. For part 1: please go to Engage at Scale: Leverage Customer Micro-moments Customer value means how the Customer defines value NOT the business Direct marketing principles defined customer value […].
Biznology
MARCH 8, 2017
In our days, companies are wrestling with how to engage with their customers differently. Customer segmentation and what are known as customer journey maps are common ways to engage with customers, enabled by mobile, social, and so-called big data insight into what customers care about. An ecosystem perspective extends how to engage with customers; it places the customer in a broader context of interaction–of the various types of “blurring” that a combination of technology evolution,
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Ambal's Amusings
MARCH 7, 2017
I might have said in the past that the man who helps clean up after my child’s vomit, the man who eats my HOT Parangikai (Pumpkin) Kootu and the man who wakes up in the morning to help get my child ready is the sexiest one on the planet. That is all true. The geek in … Continue reading The Sexiest Man Alive is one who can run Math Modeling on Excel.
Adobe Experience Cloud Blog
MARCH 8, 2017
Author: Mary Kate Francis ABM might be a new addition to the marketing buzzwords dictionary, but the concept is nothing new. Account-based marketing (ABM) has existed as a marketing strategy for decades. If you’re influencing more than one individual in an organization for a deal, then it’s likely that you’ve been practicing some form of ABM. So why has account-based marketing only recently gained widespread popularity and practice among B2B businesses?
Marketing Insider Group
MARCH 6, 2017
Consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo. The post Beginner’s Guide to Kanban for Agile Marketing appeared first on The Agile Marketer. The post Beginner’s Guide to Kanban for Agile Marketing appeared first on Marketing Insider Group.
Expert insights. Personalized for you.
264 
Let's personalize your content