Sat.Mar 04, 2017 - Fri.Mar 10, 2017

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New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Tony Zambito

Illustration entitled Insight by Yu Luck. The digitization of the global business economy has been taking place at an unprecedented rate. Consider this. Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products. Today, the complete reverse has happened. Such transformation will also redefine what it means to acquire buyer insights.

9 Ways B2B Analytics Can Optimize Marketing Strategies


Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? And especially when a marketer is focused on down-funnel results, which optimization practices can help to achieve those revenue goals and KPIs? B2B ANALYTICS 01 -- Use lead scores to trigger marketing activities and workflows.

Getting Towards a Mature Data Infrastructure

Buzz Marketing for Technology

Data is the watchword in organizations large and small. In fact, how an organization frames data is the single most important determination of future success or failure. As some put it, Data is the new “oil,” the commodity of most value in the modern age. Many business leaders understand this intuitively. Intentions are necessary but not sufficient. Guest post by: Romi Mahajan.


When It Comes To Email Speed, It’s All About Reputation

It's All About Revenue

In my position managing Deliverability Support for Oracle Marketing Cloud, I see how senders often take for granted, just how quickly our email communications arrive to their intended recipients. In the course of a few minutes, mass marketing campaigns are deployed to audiences consisting of tens of thousands. Is there something wrong with our set up? Is it the domain? What can we do to fix this?

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

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The Pendulum Audience: Brand Marketing Lessons in Institutional Trust

Content Standard

In eighth grade science classes around the world, students are introduced to Newton’s first law of motion: a body in motion tends to stay in motion unless acted upon by an outside force. It’s a lesson that’s just as true for objects with mass as it is for marketing audiences—and brand marketing professionals who have to constantly contend with audiences that hate to sit still.

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For CMOs and Martech It's Not About Spending, It's About the Right Spending

It's All About Revenue

It's not about data. It's about the right data. How many times have you heard that or words to that effect? And quite frankly some marketers can never hear it enough as far too many still don't know the difference. But that's another topic for another time. This is all about marketing technology — martech to you and me. That number has increased over 2500% since 2011.

6 Tips to Help You Tell a Story with Your Content Like Ridley Scott

B2B Marketing Insider

What is more motivating – reason or emotion? Marketing pro, Bill McKendry answers this question perfectly with a quote from Antoine de Saint-Exupery. “If If you want to build a ship, don’t drum up the men to gather wood or assign them tasks. Instead, teach them to yearn for the vast and endless sea.” Think about […]. Content Marketing

Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Modern B2B Marketing

Author: Jacob Shama “Hey, Siri! Find the nearest sushi restaurant.”. New technologies are emerging and showing up in our everyday lives at a rapid rate. What is Artificial Intelligence and Why the Increase in Attention? It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

10 Impressive Examples of Influencer Marketing Campaigns


You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. That's great news for marketers -- right? Not so fast. 6) GAP.

How Unsubscribe Requests Can Affect Customer Experience

It's All About Revenue

“What can I do to reduce unsubscribes?” ” It’s a tough subject for many marketers. Email remains one of the best ways to communicate with consumers directly, but the effectiveness of the channel is contingent upon maintaining deliverability health to ensure messages get to the inbox. Direct Reflection of a Brand. It is not an opportunity to up-sell or re-engage.

Guide To The 9 Best Free Online SEO Courses

B2B Marketing Insider

21st Century is awesome. All possible knowledge is available just from your home, no matter what you studied in college, you can learn any skill to get the job of your dreams and lead a lifestyle you always wanted. Like I did.

3 Simple Ways to Validate Your Content Ideas


In the previous year, there has been a widespread emphasis on the message of bigger and better content. There are different avenues which are used to pass the trending message, but all of them are aimed at achieving the same goal. These include Brian Dean’s “skyscraper content” as well as Rand Fishkin’s “10x content.” To a large extent, this is very beneficial for business. Speaking of questions.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Micro-Influencer Marketing: A Comprehensive Guide


Has a celebrity ever convinced you to buy something? It’s okay if the answer is yes -- we’ve all been there. In fact, just recently, a famous dog helped convince me to purchase a GoPro camera. For a creature who can’t speak, he’s a pretty effective marketer. Loki the Wolfdog has over 1 million Instagram followers GoPro may not have otherwise been able to reach with posts on its own profile.

This Week in Content Marketing: Fake News Creates Huge Opportunity for Branded Content

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week, Robert and I discuss The New York Times’ business model – and why its future could be very bright. We also explain how the fake news crisis could be creating an amazing opportunity for brands, and prepare for some big media company acquisitions by brands. This week’s show.

3 Simple Presentation Techniques to Engage Your Audience

Modern B2B Marketing

Author: Kyra Johanson I recently had the opportunity to watch Jamie Gutfreund, Global CMO at Wunderman, present. Needless to say, she’s incredible. As someone blessed with a short attention span (# millennials ), I can tell you that I was completely captivated the ENTIRE TIME… so I know she crushed it. Afterward, I was lucky to be able to pull her aside and get the scoop.

Introducing Vidyard for SalesLoft: Skyrocket Sales Team Impact with Personalized Video Emails


Today we’re excited to announce that, in partnership with SalesLoft, the platform for modern day sales engagement, we’re launching a new integration that will help sales teams supercharge sales emails with personalized, custom videos boosting response rates by 8x! 2017 could be the hardest year for sales reps. It’s true. That’s why selling in 2017 requires a different approach. about them, not you.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

The Beginner's Guide to Small Business Marketing Online


According to Forbes , 80-90% of consumers research purchases online before buying. Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. How can I make a website without a developer? What is blogging? Brand.

6 Lessons Small Businesses Can Learn from March Madness

B2B Marketing Insider

March Madness is one of the most exciting times of the year for sports fans, and it’s right around the corner. But even if you’re not that into sports, there are some key business lessons you can learn from the March Madness tournament. Let’s take a look at them: 1. It’s okay to be the […]. Content Marketing

How To Build A Community of Brand Advocates

Influitive b2b

B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.

4 Content Ideas to Take From Your Events

It's All About Revenue

Events offer great opportunities to connect with others, learn about topics and technologies pertinent to our jobs, and can provide the fodder necessary to fuel additional content marketing programs. While it can be challenging to come up with your next big content theme or idea, consider mining the gold from the agenda highlights of an upcoming (or recent) event. Content Marketing

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign


You've spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video. With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads. In-Stream Ads. Budget.

Beginner’s Guide to Kanban for Agile Marketing

B2B Marketing Insider

Consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo. The post Beginner’s Guide to Kanban for Agile Marketing appeared first on The Agile Marketer. The post Beginner’s Guide to Kanban for Agile Marketing appeared first on Marketing Insider Group.

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Watch This Video – Introducing Harry’s American Internet Cowboys


Hey friends! I came across this video from Harry’s , a shaving company based out of the US. They are awesome, and I can’t believe how well this video shows off who they are — check it out! Every company tries to make an explainer video that goes over what they do, but in my humble opinion, Harry’s really nails it with this one. That’s a big, big job for such a short video!

How to Generate More Leads from Your Webinar Recordings

Modern B2B Marketing

Author: Jon Spenceley Everyone loves attending webinars, right? They provide you with all the education from a conference session without having to leave your desk or change out of your pajamas. But for many marketers, webinars are a one-trick pony: running the webinar program , getting the leads, following up on questions, and then you’re done. Right? Not exactly. 60-Minute Webinar. Pressed Play.

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

The Public Apology Letter: 6 Brands That Nailed It


There are some people who just refuse to sincerely apologize. My favorite example of this phenomenon is taken from a U.S. television franchise called "The Real Housewives," in which the cast members have become notorious for doling out feigned apologies. That, my friends, is not how you say, "Sorry.". I get it -- it's difficult to admit when you're wrong. So, who's done it best? Remorse. Not very.

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Sales Coaching Lessons from Facebook and Snapchat


Production vs. Performance Metrics: The Key to ‘Moneyball’-Style Content Planning


Yesterday kicked off my favorite event of the year. No, I’m not talking about SXSW Interactive, the annual tech festival where I attempt to turn myself into a beer-soaked taco. I’m talking about NFL free agency. Advanced stats aim to tell you how good a player really is by going beyond the “vanity” stats like yards or touchdowns. Content planning for efficiency. Europe).

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