Sat.Mar 04, 2017 - Fri.Mar 10, 2017

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New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Tony Zambito

Illustration entitled Insight by Yu Luck. The digitization of the global business economy has been taking place at an unprecedented rate. Consider this. Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products. Today, the complete reverse has happened. Intangible assets, such as copyrights, patents, training, procedures, data, digital innovations, and intellectual property, now comprise 84% of the market value of the S&P

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How To Build A Community of Brand Advocates

Influitive

B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.

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Likability Matters: 4 Ways to Make People Like Your Brand

Marketing Insider Group

You know ‘that guy’? The one that everyone likes? He’s always fun to be around but never pushy. He’s calm, cool and collected when everyone else is stressed, sort of like he knows a secret about life that the rest of us will never figure out. And he always seems to have the answer – […]. The post Likability Matters: 4 Ways to Make People Like Your Brand appeared first on Marketing Insider Group.

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Why That Bargain Contact List You Bought is a Sales Dead End

DiscoverOrg

If a salesman wanted to sell you a bridge in Brooklyn, you’d recognize the racket almost immediately. Today, it’s a punchline, but once upon a time, people took the offer seriously: Two people a week for 30 years bought a worthless deed to the Brooklyn Bridge thinking the document would change their fortunes with the toll fares they could charge. Turns out all they had bought was an expensive piece of parchment.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Influencer Marketing: Truth or Myth?

Onalytica B2B

Influencer marketing is a relatively new concept; with new concepts comes scepticism and criticism- fuel for misinformed opinions and sweeping statements. For every person that gets influencer marketing, there’s likely to be another that doesn’t. After all, if everyone knew everything about everything, then well, what a boring place the world would be!

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6 Lessons Small Businesses Can Learn from March Madness

Marketing Insider Group

March Madness is one of the most exciting times of the year for sports fans, and it’s right around the corner. But even if you’re not that into sports, there are some key business lessons you can learn from the March Madness tournament. Let’s take a look at them: 1. It’s okay to be the […]. The post 6 Lessons Small Businesses Can Learn from March Madness appeared first on Marketing Insider Group.

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Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

From a marketing perspective, there is no such thing as “social media.” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook

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Study: Personalization Efforts Leading to Increased Profitability

KoMarketing Associates

Personalization is ensuring that marketers can deliver a consistent customer experience, and new research indicates that it is also helping them boost their bottom line. The “2017 Personalization Development Study” from Monetate found that 95 percent of marketers who increased their ROI three-fold through personalization saw a rise in profitability last year.

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Tapping into emotions in the B2B buying process

Savanta

Shock! B2B buyers are people. Seems obvious, right? Yet marketers often treat B2B buyers as automatons making careful, logical and completely rational decisions during the buying process. That’s simply not the case as B2B buyers are influenced by their emotions too. As a B2B marketer you can use this to your advantage by tapping into the emotional dimensions of decision making.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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6 Tips to Help You Tell a Story with Your Content Like Ridley Scott

Marketing Insider Group

What is more motivating – reason or emotion? Marketing pro, Bill McKendry answers this question perfectly with a quote from Antoine de Saint-Exupery. “If you want to build a ship, don’t drum up the men to gather wood or assign them tasks. Instead, teach them to yearn for the vast and endless sea.” Think about […]. The post 6 Tips to Help You Tell a Story with Your Content Like Ridley Scott appeared first on Marketing Insider Group.

Tips 209
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8 ways to refresh your brain when you’re overworked

Biznology

Stress is such a normal part of daily life; it’s easy to forget that it takes a toll. If you don’t take care of yourself when you’re feeling overworked, the rest of your life suffers. You may feel tired and unmotivated. You get less sleep. You’re more susceptible to negative emotions. You don’t think clearly, which makes it harder to work, which leads to more stress.

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B2B Marketers Staying Committed to Investments in Social Media

KoMarketing Associates

The CMOs of B2B product and services companies continue to invest in social media marketing. However, they vary in how much they currently spend and intend to spend on this channel in the coming months. In “The CMO Survey Highlights and Insights Report” published in February 2017, CMOs from B2B product companies said they spend 9.4 percent of their marketing budget on social media.

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Tapping into emotions in the B2B buying process

Savanta

Shock! B2B buyers are people. Seems obvious, right? Yet marketers often treat B2B buyers as automatons making careful, logical and completely rational decisions during the buying process. That’s simply not the case as B2B buyers are influenced by their emotions too. As a B2B marketer you can use this to your advantage by tapping into the emotional dimensions of decision making.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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Guide To The 9 Best Free Online SEO Courses

Marketing Insider Group

21st Century is awesome. All possible knowledge is available just from your home, no matter what you studied in college, you can learn any skill to get the job of your dreams and lead a lifestyle you always wanted. Like I did.

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6 Ways Infusing Customers Into Our Account-Based Marketing Campaigns Drove $300K In Sales

Influitive

Account-based marketing (ABM) is one of the hottest marketing trends of 2017. According to SiriusDecisions, 58% of B2B companies planned to invest in ABM technology or services last year. However, many companies only use traditional tactics, like retargeted ads and email nurtures, to engage ideal prospects. But these techniques won’t help you build authentic relationships.

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20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. Organic search also came in a close second for lead generation, trailing only email (70 percent versus 73 percent, respectively).

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10 Inspiring Case Studies of Digital Transformation

Biznology

In this free 30-minute Biznology® webinar, Rob Petersen gives you 10 characteristics of successful digital companies. The case study companies include Zappos, McDonald’s, and U.S. Express. Many companies report they are undergoing digital transformation, even though most don’t know how to go about it. Is your company one of them? 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of digital touchpoints

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Weekend Reading: “KNOWN” by Mark Schaefer

Marketing Insider Group

For the 113th episode of The Marketing Book Podcast, I interviewed Mark Schaefer, author of “KNOWN: The handbook for building and unleashing your personal brand in the digital age.” In today’s world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the […].

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Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Adobe Experience Cloud Blog

Author: Jacob Shama “Hey, Siri! Find the nearest sushi restaurant.”. New technologies are emerging and showing up in our everyday lives at a rapid rate. Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today.

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Usage of Digital and Mobile Marketing Expanding in China

KoMarketing Associates

New data from the China Internet Network Information Center (CNNIC) shows enterprises are using a diverse set of marketing channels in order to reach their customers ( Note: Linked study is in Mandarin ). However, the study found digital marketing is the most used channel and mobile is a growing focus. Out of the 3,000 companies surveyed, 38.7 percent are leveraging digital channels.

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ABM Best Practices According to Research

Hive9

For a lot of B2B businesses, account-based marketing represents an effective way to target and win the customers that are most valuable to you. 84% of the businesses that do account-based marketing and measure how well it works cite a higher ROI from ABM than from the other types of marketing conducted.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Side Projects and the Quest to Create the Exceptional [Podcast]

Marketing Insider Group

Richard’s side project started with that familiar feeling when you just can’t wait to see people’s reactions. But in this case, it was his own reaction that surprised this serial side hustler. SUBSCRIBE at unthinkable.fm Channel Links: iTunes, SoundCloud, Stitcher, Google Play FEEDBACK ON THE SHOW? – Email jay@unthinkable.fm – Tweet twitter.com/jayacunzo – Snap snapchat.com/add/jayacunzo – Insta instagram.com/jacunzo LINKS TO.

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3 Simple Presentation Techniques to Engage Your Audience

Adobe Experience Cloud Blog

Author: Kyra Johanson I recently had the opportunity to watch Jamie Gutfreund, Global CMO at Wunderman, present. Needless to say, she’s incredible. As someone blessed with a short attention span (# millennials ), I can tell you that I was completely captivated the ENTIRE TIME… so I know she crushed it. Afterward, I was lucky to be able to pull her aside and get the scoop.

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Beyond the buzzwords

Biznology

In our days, companies are wrestling with how to engage with their customers differently. Customer segmentation and what are known as customer journey maps are common ways to engage with customers, enabled by mobile, social, and so-called big data insight into what customers care about. An ecosystem perspective extends how to engage with customers; it places the customer in a broader context of interaction–of the various types of “blurring” that a combination of technology evolution,

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The Sexiest Man Alive is one who can run Math Modeling on Excel

Ambal's Amusings

I might have said in the past that the man who helps clean up after my child’s vomit, the man who eats my HOT Parangikai (Pumpkin) Kootu and the man who wakes up in the morning to help get my child ready is the sexiest one on the planet. That is all true. The geek in … Continue reading The Sexiest Man Alive is one who can run Math Modeling on Excel.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Engage At Scale: Customer Obsession Requires Customer-Defined Value ( Part 2)

Marketing Insider Group

This is a two-part series that explores an increasing understanding of the customer as technology and customer behavior evolves and what business must do to keep up with this evolution. For part 1: please go to Engage at Scale: Leverage Customer Micro-moments Customer value means how the Customer defines value NOT the business Direct marketing principles defined customer value […].

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Why It’s Time for SMBs to Implement ABM

Adobe Experience Cloud Blog

Author: Mary Kate Francis ABM might be a new addition to the marketing buzzwords dictionary, but the concept is nothing new. Account-based marketing (ABM) has existed as a marketing strategy for decades. If you’re influencing more than one individual in an organization for a deal, then it’s likely that you’ve been practicing some form of ABM. So why has account-based marketing only recently gained widespread popularity and practice among B2B businesses?

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Marketing and Logistics: Email Marketing Strategy

Zoominfo

Email marketing is one of the most effective and efficient forms of marketing. Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. Your Guide to Logistics Email Marketing If you haven’t done any email marketing in the past, creating a new strategy from scratch might sound daunting.