Marketing Insider Group

MAY 8, 2017

There are, what seems like, millions of articles written on the web touting the power of SEO. Thought-provoking books, seminars and training courses, all designed to help you place your website on page one of Google, bringing you in tsunami waves of web traffic. With all of these resources available, you’d think more businesses would […]. The post 5 Actionable Tips to Update Your SEO Strategy Right Now appeared first on Marketing Insider Group.

SEO 255

SEO Tips Marketing & Strategy Training 255

Onalytica B2B

MAY 10, 2017

As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year. Now, this is all well and good, but we need to take the next big step and educate the industry on how to get started.

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

markempa

MAY 9, 2017

Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. ( BBMG ). 50% of purchases are made because of word-of-mouth (Brains on Fire). 85% of purpose-led companies showed positive growth ( Harvard Business Review/EY ).

Psychographics 232

Psychographics Word of Mouth Paid Search Agency Marketing & Strategy 232

The Point

MAY 9, 2017

Steve Patti is a former B2B CMO, agency CEO, and CxO advisor with 30 years of international experience helping brands grow revenues. Earlier this year, he launched The B2B Content Agency to provide clients with buyer research, message strategy and insight-lead sales narratives. I talked to Steve recently about the rise of Account-Based Marketing (ABM) , ABM content, and how and where branding and messaging play a role in ABM success.

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Scoring 206

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Webinar Metrics

Marketing Insider Group

MAY 10, 2017

What do you think of when you hear the word marketing ‘automation’? For many of us, the word conjures images of cold industrial practices, long rows of robot machinery on the production line, spam emails with generic, impersonal greetings. Most of us have an instinctual reaction that says, “NOOOO!” I mean, if we went out and […]. The post How To Achieve Personalization With Marketing Automation appeared first on Marketing Insider Group.

Marketing Automation 193

Marketing Automation Automation Personalization Marketing 193

Buzz Marketing for Technology

MAY 11, 2017

In much of industry, the idea of “Digital Transformation” has taken root. At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings. In addition, digital transformation is about the inclusion of all potentially interested parties (employees, partners, customers, influencers) in the creation and execution of new lines of business and innovation.

Digital Transformation 188

Digital Transformation ROMI Business Barriers 188

Biznology

MAY 10, 2017

As influencer marketing programs become more popular, businesses are wondering how they can create their own influencer programs without emptying their piggy bank to hire influencers experts to do it for them. Once you understand the basics of influencer marketing, you can craft your own program and launch a series of influencer marketing campaigns.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

ViewPoint

MAY 11, 2017

PointClear was recently given a verbal approval for a pilot program by the SVP of Sales for a technology solutions provider. He liked us. Trusted us. Told us we had the deal. Then we got turned over to sales operations and purchasing (supposedly a formality). After a few additional conversations, we were told that a competitor provided a quote for half of what we charge for “the same services.

Lead Generation 168

Lead Generation Sales Leads Sales Qualified Leads PointClear 168

KoMarketing Associates

MAY 11, 2017

Although most B2B marketers agree that marketing measurement is critically important, new research suggests that they are still struggling to gauge their efforts. In the “2017 Marketing Measurement and Attribution Survey Report” from DemandGen, 91 percent of B2B marketers said that marketing measurement and reporting is a “top priority” at their company.

B2B Marketing 161

B2B Marketing B2B Marketing Automation Services Paid Search Agency 161

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Marketing Insider Group

MAY 9, 2017

What is thought leadership and why do you need it? These are questions I get asked all the time. Executives want to know how to build it. Marketers want to know how to deploy it. Sales people want to learn how to convert it. Thought leadership is also an important component to an effective content […]. The post What Is Thought Leadership and Why Do you Need It?

Thought Leadership 171

Thought Leadership Effectiveness Ad Building Content 171

Biznology

MAY 11, 2017

In the last three years, I have spoken with hundreds of digital marketers about their challenges. These conversations usually follow a conference talk or internal course I’ve delivered, in which I promote the ideas in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing. The vast majority of the digital marketers I have spoken with in these conversations agree with what needs to be done in their organizations to become more data-driven.

Marketing AI 152

Marketing AI Budget Programs Work Management Advertising Agencies 152

Direct Response Coach

MAY 6, 2017

There are many good reasons to embrace content and inbound marketing as a strategy for building website traffic and generating sales leads. We use it ourselves and believe it’s an important long-term strategy for every business. Note I said long-term – and therein lies the challenge for many organizations. I’ll explain in a minute, [.]. The post Do you have the patience for content and inbound marketing?

Inbound Marketing 133

Inbound Marketing Content Marketing & Strategy Organic Leads 133

KoMarketing Associates

MAY 9, 2017

Marketers are turning to personalization to enhance customer relationships, but not all of them are confident in their ability to execute their strategies. The “ 2017 Trends in Personalization ” report from Evergage found that while 96 percent of marketers agree that personalization can help advance customer relationships, 55 percent believe they aren’t getting it right.

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

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Social Media

Marketing Insider Group

MAY 11, 2017

There are new brands popping up every day trying to compete for consumers’ valuable attention. As a startup, you will more than likely be fighting an uphill battle in terms of budget and resources. In turn, there will be a lot of pressure to break the mold and show how you are truly unique. According […]. The post 3 Failsafe Ideas to Market Your Startup appeared first on Marketing Insider Group.

Startups 156

Startups Marketing & Strategy Marketing Resources 156

Biznology

MAY 12, 2017

One of these days, I’m going to find a ramshackle old barn, restore it, and convert it into a house. I just love the idea of living in a converted barn. And if I can manage a silo, maybe as a little retreat, that’d be great, too. In the office, though, we have a strict No Silo policy. Our goal is to have our team members–including members of the client team–think across departmental borders and to communicate across those borders, too.

Work Management 141

Work Management Marketing Management Content Marketing Content 141

Savanta

MAY 12, 2017

We recently partnered with B2B Marketing Magazine to produce a ‘career acceleration guide’ for B2B marketers. . In the survey that underpins this report we captured the experiences of over 70 B2B marketers who’ve made it to the heady heights of head of marketing, VP marketing or CMO. What’s the secret of their success? Well, it wasn’t an accident, with 71% actively planning their career.

B2B Marketing 120

B2B Marketing Planning B2B Paid Search Agency 120

KoMarketing Associates

MAY 10, 2017

Previous research indicated that B2B marketers were beginning to adopt account-based marketing (ABM) tactics, and a new survey sheds light on their progress. The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that over the past 12 months, the percentage of B2B marketers who say they use ABM has increased from 49 percent to 81 percent.

Account Based Marketing 139

Account Based Marketing B2B Marketing ABM B2B 139

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Marketing Insider Group

MAY 9, 2017

Livestreaming is an excellent tool for increasing interest in your brand – before, during and after the event happens. It expands your audience and breaks down the barriers of space and time. Anyone who’s interested can view it as it happens, whether they live across the globe or across town, or check out the recorded […]. The post Step-By-Step Guide for Making Your Next Event’s Livestreaming Video A Success appeared first on Marketing Insider Group.

Video Marketing 138

Video Marketing Barriers Tools Brand Identity 138

Customer Experience Matrix

MAY 6, 2017

It’s been said that sports are soap operas for men. You can see business news the same way: a drama with heroes, villains, intertwining story lines, and endless plot twists. One of the most interesting stories playing out right now is online advertising, where the walled gardens of Google , Facebook , and other audience aggregators are under assault by insurgent advertisers who, like most rebels, aspire as much to replace their overlords as destroy their power.

Marketing Management 120

Marketing Management Paid Search Agency Vendors Ads 120

Savanta

MAY 12, 2017

We recently partnered with B2B Marketing Magazine to produce a ‘career acceleration guide’ for B2B marketers. . In the survey that underpins this report we captured the experiences of over 70 B2B marketers who’ve made it to the heady heights of head of marketing, VP marketing or CMO. What’s the secret of their success? Well, it wasn’t an accident, with 71% actively planning their career.

B2B Marketing 120

B2B Marketing Planning B2B Paid Search Agency 120

KoMarketing Associates

MAY 11, 2017

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. However there are key differences between Baidu PPC and Google AdWords as well.

Adwords 121

Adwords PPC Paid Search Agency Google 121

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Marketing Insider Group

MAY 9, 2017

Many B2B selling organizations hit a wall in their new customer acquisition and revenue growth rates. This is the result of a critical underlying cause they unaware of, and do not fully appreciate even when they become aware. Sales pipeline quality, volume and conversion rates are both symptom and impact of this condition. This condition is especially evident in companies that are engaged in a complex or solution sale.

B2B Sales 131

B2B Sales B2B Class Consulting 131

Adobe Experience Cloud Blog

MAY 11, 2017

Author: Johnathan Chanti Influencer marketing has become a powerful strategy for brands looking to entice new audiences. And judging by the $2 billion market share it claimed last year, it’s a trend set to get stronger in 2017. Despite this, not all influencer campaigns are created equal. While it would seem that the larger the following, the better, evidence shows that vanity metrics—such as the number of followers—don’t provide enough information to make an educated decision about who best to

Effectiveness 134

Effectiveness Advertising Agencies Thought Leadership Paid Search Agency 134

Convince & Convert

MAY 10, 2017

The social channels we use are less important now than ever before. Today, it’s all about how you tell your story. Takeaways. Carefully choosing your social channels no longer has the impact it once had on your marketing success. Many of the new feature roll-outs on top social platforms have focused on storytelling. Forget about reaching your daily quota of posts, and focus more on the stories you share.

Social Media 120

Social Media Media Storytelling Social Networks 120

KoMarketing Associates

MAY 8, 2017

Most marketers agree that video is an important component of content marketing, but a new survey suggests that their opinions on advertising slightly differ by age group. In the “Different Generations, Different Standards” report from Amobee and Turn, researchers surveyed agency executives and split them into two groups – under 30 years-old and over 30 years-old.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Paid Search Agency 120

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Marketing Insider Group

MAY 11, 2017

Channel Links: iTunes, SoundCloud, Stitcher, Google Play We continue our every-other-week series profiling names you know sharing stories you don’t. This week, we get existential and emotional with one of the most creative content marketers on the planet, Doug Kessler. About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and.

Profiling 127

Profiling Tactics Creativity Marketing 127

Adobe Experience Cloud Blog

MAY 10, 2017

Author: Marissa Lyman A member of your public relations team just secured a killer placement for your company. Congratulations! This is big news—pun intended! This article has it all—corporate messaging pull-through, a nice quote from your executive, complimentary language about your organization—it’s a win all the way around. You’ve passed it around internally and everyone has replied all with comments like “very cool” and “great hit.”.

Press 133

Press Thought Leadership Marketo Advertising Agencies 133

Zoominfo

MAY 9, 2017

Due to recent economic uncertainty, the job market has been undergoing a major reset. While labor market signals remain mixed, employees have a strong say in demanding better work-life balance, more flexibility, and competitive benefits from their employers. Still, the macroeconomic conditions may convince workers to become more cautious, opting for the stability and security of their current positions.

Zoominfo 100

Zoominfo Opt-out Opt-in Fulfillment 100