Marketing Insider Group

JULY 27, 2016

Like the interest earned on your savings account, the returns on your content marketing efforts can grow significantly over time. “Content is one of the few forms of marketing that has a compounding return,” Tomasz Tunguz, a former Google product manager and now partner at Redpoint Ventures, said in a podcast with HubSpot CMO Mike […]. The post The Compounding Power of Content Marketing appeared first on Marketing Insider Group.

Content Marketing 216

Content Marketing Advertising Agencies Content CMO 216

DiscoverOrg

JULY 29, 2016

Looking to give a your sales a boost? There is a renewed interest in Account-Based Marketing (ABM) and it currently has two definitions: 1) a strategy for marketing to existing clients for the purpose of cross-selling or expanding presence within an account, and. 2) an alternative to “buyer persona marketing,” whereby named accounts are micro-segmented with messaging that is hyper-specific to their needs.

Account Based Marketing 172

Account Based Marketing Practices ABM Multi-Channel 172

markempa

JULY 26, 2016

B2B Lead generation is rapidly changing process for companies with the advent of MarTech. . Join me Thursday, July 28 at 10 am PST for an exclusive webinar. I’ll be sharing where B2B marketers can focus and what on the “best few” things they can do to improve their b2b lead generation efforts immediately. Register for “5 Things You Can Do Immediately to Improve your B2B Lead Generation.” In this session you’ll learn what you can do to improve the following: How to g

Lead Generation 164

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 164

KoMarketing Associates

JULY 27, 2016

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. What makes it this market even more enticing is the number of Chinese Internet users is growing at a rate that far surpasses that of most countries, which speaks to the business growth potential in the marketplace. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise necessary to succeed in online marketing

Search Marketing 148

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 148

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Webinar Metrics

Marketing Insider Group

JULY 27, 2016

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer? To find […]. The post 15 Effective Ways to Reduce Cost Per Acquisition appeared first on Marketing Insider Group.

Cost per Acquisition 180

Cost per Acquisition Acquisitions Cost CPA 180

markempa

JULY 25, 2016

Have you intentionally linked your sales, b2b marketing, and strategy? . If not, you’re in good company. Most companies struggle with this according to the Frank Cespedes, author, and Senior Lecturer at Harvard Business School , “selling [or marketing,] no matter how clever and creative can’t generate good financial returns unless it’s connected to strategy.”.

B2B Sales 152

B2B Sales Marketing Strategy Marketing & Strategy B2B Marketing 152

KoMarketing Associates

JULY 28, 2016

Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. This became crystal clear to me earlier this summer, in fact. While sitting in a graduate class, we were discussing the topic of search engine optimization and my professor told the class that keyword stuffing is the way to go.

SEO 144

SEO Lead Scoring Lead Ranking Mobile Marketing 144

Marketing Insider Group

JULY 27, 2016

Written by Katherine Boyarksy, Lead Generation Specialist at HubSpot. When it comes to promoting content, using your current channels can be tiring and can become tapped out pretty quickly. With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize […].

Conversion Rate 158

Conversion Rate Promotion Advertising Channels Optimization 158

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. While our discussion did include issues of the day, it didn’t include much of anything about the conventions in Cleveland and Philly.

PR 132

PR Web 2.0 Blogger Public Relations 132

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

markempa

JULY 26, 2016

People aren’t ready to buy when we want to sell. Think about it. . This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help . CEB discovered that a typical for B2B customer is 57% into their purchase process before they directly engage a sales rep or talk to a supplier.

Lead Scoring 135

Lead Scoring Lead Ranking Account Based Marketing Leads 135

ViewPoint

JULY 26, 2016

Most companies admit to generating only a 10-25% follow-up of their sales inquiries. With so little follow-up, they’re reaching, on average, only 25% of available buyers. This means that 75% of the marketing dollars spent on lead generation are wasted. Why it’s Important. “If your company is average, you are only following up 10-25% of the leads you give your salespeople which means you are wasting 75% of your lead generation budget!”.

Budget Management 131

Budget Management Spending Marketing Management Budget Programs 131

Marketing Insider Group

JULY 25, 2016

Can you believe we’re more than half way through 2016 already? It feels like just yesterday when we were making our 2016 content marketing predictions last year. In 2015, 88% of marketers said content marketing was core to their overall marketing strategy. Their top five priorities included creating more engaging content, developing a better understanding […].

Trends 153

Trends Content Marketing Content Marketing & Strategy 153

ANNUITAS

JULY 28, 2016

I had a conversation with a prospect today about their demand generation challenges. As is often the case in these discussions, the topic of the sales team came up. My prospective customer, who is an executive on the marketing side of the organization, wanted to know how he could get sales to appropriately respond to the leads that would be generated from a perpetual demand generation program.

Demand Generation 122

Demand Generation Demand Generation Planning 122

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Social Media

Influitive

JULY 25, 2016

In business, the perfect balance of efficiency, hard data, and quantifiable ROI is what drives success. Obtaining each element of this trifecta, however, has been difficult for PR experts. Our projects are often full of red tape and middlemen, our data is usually more qualitative than quantitative, and you may recall a blank stare or. The post Do You Know What Your PR Is Worth?

PR 122

PR Efficiency ROI Public Relations 122

Sales Engine

JULY 29, 2016

You’ve seen the Internet decimate industries such as record labels, newspapers, and cable TV—and in case you haven’t noticed, it’s crushing the B2B sales rep’s ability to get in front of qualified prospects. (If you still have your head in the sand about this, it’s time to face reality.) Sales reps need leads, and it’s marketing’s job to get at least some of them—a majority would be nice.

Buyer Personas 120

Buyer Personas Sales Qualified Leads Top of Funnel Leads 120

Marketing Insider Group

JULY 25, 2016

Content creation can sometimes seem like throwing a penny into a wishing well; you get your hopes up, toss your penny, and then watch it float to the bottom, lost among hundreds of other pieces of change. And now there are more pennies in the content marketing wishing well than ever. According to the Content […]. The post Here’s Why I Didn’t Engage With Your Content appeared first on Marketing Insider Group.

Content 149

Content Content Marketing Marketing 149

DiscoverOrg

JULY 25, 2016

Sales is tough and ongoing sales development is a never ending process. In order for a company to succeed, it needs to have a well-developed, well-trained team — one that is able to authentically connect with customers and set more meetings, schedule more demos, and close with confidence. In even the fastest growing organizations, there is always room for improvement.

Practices 120

Practices Best Practices Forecasting B2B Sales 120

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Biznology

JULY 27, 2016

Not playing Pokémon Go yet? Think it’s just for kids? If your specialty is digital marketing, and you haven’t tested it yet, it’s time. The game is wildly popular. Combining augmented reality, GPS, and mobile devices, it creates a social experience enabling players to explore the real world. And engagement is incredibly high: Users spend 43 minutes a day on average playing the game.

Storytelling 116

Storytelling Viral Marketing Public Relations Mobile Marketing 116

The Point

JULY 27, 2016

A prospective client asks: “What are the best demand generation strategies for finding people who are ready to buy our product?”. My response: Finding highly-qualified, late-stage prospects has less to do with demand generation channels or tactics, and much more to do with content. For example, if you offer prospects a broad, educational white paper on trends in your product category, you’re more likely to generate a wide spectrum of leads, some more qualified than others, and many who are only

Demand Generation Agencies 116

Demand Generation Agencies Buy Product Demand Generation 116

Marketing Insider Group

JULY 26, 2016

The lifeblood of any social media campaign is ‘shares’ from your followers. You want word of your business to spread far and wide, raising awareness and hopefully sales. However, a successful campaign needs more than just a hyperlink and a pretty image. Write the right post, and the customers will come flocking. These tools will […].

Tools 147

Tools Social Media Campaigns Social Marketing 147

Kaon

JULY 29, 2016

According to a paper by Gavin Finn, president & CEO of Kaon Interactive , posted by Chief Marketer, B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences, along with the increasingly rapid pace of technological change. To understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena, the paper identifies primary sentiments of populations in many markets.

Purchase 109

Purchase Paper Interactive Marketing B2B Sales 109

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hive9

JULY 29, 2016

Marketers are communicators. In theory that means we know the value of making sure that all terms and ideas are clear. In practice, marketers don’t always take the time to sit down and make sure everyone in the organization is on the same page.

Organization 102

Organization Practices Marketing 102

Ambal's Amusings

JULY 25, 2016

#‎tostrive‬ ‪#‎toseek‬ ‪#‎tofind‬ Through all the ups and downs, through the sunny and windy days, through the stormy and rainy days, through the stable and unstable days, I’ll give everything a shot that it deserves, I’ll do whatever it takes, I’ll walk with you, I’ll move across the world or country… just because you ask … Continue reading #‎ToStrive‬ ‪#‎ToSeek‬ ‪#‎ToFind‬.

100

100

Marketing Insider Group

JULY 28, 2016

Having an irresistible call to action (CTA) is an important and necessary step toward generating quality leads for your business. When a visitor reaches your landing page, you’re pretty much asking them to complete some sort of action, usually filling out a form in order to access a content offer or purchase a product. Not […]. The post How to Design an Irresistible CTA appeared first on Marketing Insider Group.

Design 142

Design Landing Pages Order Purchase 142

Hinge Marketing

JULY 25, 2016

We’ve all been to this strategic planning retreat. There’s the conference room, the flip chart, the SWOT analysis, a spate of brainstorming, and a working lunch. Sound familiar? At the end of the day, the group has negotiated a growth strategy that keeps everyone happy. Sure, it’s more of a feel-good strategy than an effective one. But everyone wins.

Work Management 99

Work Management Marketing Management Service Marketing & Strategy 99

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hive9

JULY 26, 2016

More money seems like the answer to so many problems, but at a lot of businesses, you know it just isn’t going to happen. The budget is what it is. With some savvy, technological acumen, and the right approach though, you can make the budget you have go further.

Marketing 101

Marketing Business 101

Contently

JULY 26, 2016

How many Facebook posts did you like today? Can you tally up the tweets you’ve read since this morning or recall your retweets? I bet if you knew how many posts, tweets, ‘grams, videos, and stories you read and shared every day, the number would probably shock you. A lot of us start reading, watching, and scrolling from the minute we wake up.

Content 99

Content Youtube Facebook Social Media 99

Marketing Insider Group

JULY 23, 2016

Gut: Hey Brain, want to write something that’ll almost certainly expose us to massive criticism? Brain: Uhhh, no? Gut: TOO LATE DOIN’ IT HERE WE GOOOO!!!! As a content creator, I don’t really care about data. There. I said it. Don’t misunderstand: I know I’m supposed to care about data. I’m supposed to end that opening sentence with, […].

Content 142

Content Marketing Content Marketing 142