Marketing Craftmanship
SEPTEMBER 12, 2016
Thought Leadership is perhaps the most widely used and consistently abused strategy in professional services marketing. There’s diverse opinion regarding what it is, and fuzzy expectations with respect to its benefits. Our simple definition is that Thought Leadership is a content marketing strategy designed to leverage intellectual capital as a means to engage target audiences.
markempa
SEPTEMBER 12, 2016
How can you drive fast growth with marketing? In this interview you’ll hear from Jim Fowler, founder of Owler on what he’s learned to grow fast. Owler – a free competitive intelligence platform – went from 0 to over 500,000 users. And they’re on pace to exceed a million users by the end this year. I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com).
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Marketing Insider Group
SEPTEMBER 15, 2016
Traditional marketing does not have the same effect on consumers as it once did. Customers are now conditioned to avoid advertisements. Personalized content marketing is swiftly replacing generic ads. Content tailored to the customer’s needs offers brands a new opportunity. They can pinpoint specific consumer interests. This kind of content is highly effective.
Webbiquity
SEPTEMBER 15, 2016
Guest post by Christelle Macri. In email marketing, the subject line is of paramount importance. It is, after all, the primary element the recipient will refer to when deciding on whether or not to open the mail in the first place. Yet, despite this, many companies sending email marketing messages fail to give subject lines the attention they deserve.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
ANNUITAS
SEPTEMBER 13, 2016
I had the opportunity to spend last week at the Content Marketing World (#CMWorld) event in Cleveland. It’s not easy to bring 3,500 people together, to get and keep them engaged (while wearing orange) and remain inspired about the still-evolving concept of content marketing. *Pic via NewsCred.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
SEPTEMBER 14, 2016
What does content marketing have to do with law firms? Just like in any other industries, leading law firms are using content marketing to build their brand, attract new clients and grow their revenue. According to the 2015 State of Digital & Content Marketing for Law Firms Survey, Am Law 200 firms were creating only […]. The post How Law Firms Can Get Started With Content Marketing appeared first on Marketing Insider Group.
ViewPoint
SEPTEMBER 13, 2016
Cold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Do you agree these are lies? In late August I asked industry experts that same question and asked them to substantiate their answers. The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist.
Customer Experience Matrix
SEPTEMBER 15, 2016
Everyone in marketing knows there’s a lot of new marketing technology, but how quickly is martech really growing? Many people cite changes in Scott Brinker ’s iconic marketing technology landscape, which has roughly doubled in size every year since Brinker first published it in 2011. Brinker himself is always careful to stress that his listings are not comprehensive, and anyone familiar with the industry will quickly realize much of the growth in his vendor count reflects greater thoroughness an
Biznology
SEPTEMBER 15, 2016
Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content. By structured content , we mean small content modules that are tagged for use by different devices, applications, or media types.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Marketing Insider Group
SEPTEMBER 12, 2016
So you’ve just gotten the green light from the leadership team to launch a content marketing program. Congrats! But there’s a problem: they want you to do this within the next month or so. If you’re sitting at your desk panicking and scratching your head, and wondering how you could possibly deliver a strategy in […]. The post How To Launch A Successful Content Marketing Plan In 6 Weeks appeared first on Marketing Insider Group.
Contently
SEPTEMBER 12, 2016
Keeping track of all the most effective social media techniques can be dizzying. There’s no golden rule or master trick that works across all platforms. Even if there were, it would probably be outdated in a month. Why? Because effectively using social media requires Rubik’s Cube-like logic. There are so many different platforms to keep track of, and a shift on one network could impact how you approach others.
ANNUITAS
SEPTEMBER 15, 2016
I was fortunate enough to catch up with James Farmer , Founder and Publisher of B2B Marketing , a B2B-focused media company with a bold and outstanding mission to “actively empower marketers and leaders to drive serious business growth.” James shared a few insights into some of the industry’s challenges and what B2B marketers can expect from their launch into the US market.
Biznology
SEPTEMBER 14, 2016
This webinar featuring LinkedIn expert Kristina Jaramillo gives LinkedIn strategies to increase your revenue and not just your connections. Studies show that just 1 in 5 business leaders and sales and marketing professionals can demonstrate a clear ROI from their social media marketing and social selling. Most focus on brand awareness, reach and numbers instead of relationships and how to leverage them to create revenue.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Marketing Insider Group
SEPTEMBER 13, 2016
In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley and XOJet are getting LinkedIn wrong as they are simply focused on brand awareness, reach and filling the funnel. I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are […]. The post How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1 appeared first on Marketing Insider Group.
Contently
SEPTEMBER 15, 2016
By the late ’90s, not everything was awesome at Lego. After a string of product launches that deviated from its core product, Lego was stretched thin. In 1998, it lost money for the first time. The iconic toy company struggled to compete for the attention of children enraptured by video games. With the consumer internet coming into full swing, the brand seemed destined to become a nostalgic remnant of times past.
Adobe Experience Cloud Blog
SEPTEMBER 15, 2016
Author: Elaine Ip Live streaming is all the buzz lately. While it’s certainly not a new concept (think televised sports games or Saturday Night Live), many social media platforms now have capabilities that allow anyone and everyone to share live videos with their audience—be it friends, families, colleagues, or prospects and customers. Captivate Your Buyers.
Biznology
SEPTEMBER 12, 2016
Have you read studies recommending your blog posts should be around 2,000 words and thought, “How can I write THAT MUCH BLOG CONTENT all the time?” I hear you. I’ve felt the exact same way. A lot of writers (maybe even you) are squirming in frustration. They’re trying to magically transform a 500-word article into 2,000 words because “it’s what Google needs.” Their writing is suffering because of it.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Marketing Insider Group
SEPTEMBER 12, 2016
Creating viral content is very difficult because there are so many variables that can determine the success of a viral campaign. And many of the things that factor into this success are beyond your control. Often, what makes sense on paper just doesn’t work in real life, and it can be impossible to determine why. […]. The post Viral Content Reverse Engineering Strategy appeared first on Marketing Insider Group.
Contently
SEPTEMBER 16, 2016
My name is Cara, and I’m a recovering fact-checker. After more than a decade as a freelance researcher at publications like Vogue, Vanity Fair, and Bon Appétit, I process information through a skeptic’s eye. Whether it’s fine print on a Dr. Bronner’s soap label, a recipe, or an Instagram caption, I question the accuracy of everything I read.
Hive9
SEPTEMBER 14, 2016
Marketers are creative- we want to do the kind of work that people admire, are entertained by, and that they remember. One of the great attractions of marketing is that it’s a creative profession that actually pays.
Biznology
SEPTEMBER 13, 2016
When it comes to contract work, it’s essential that you keep on driving the ball well through the end zone. Never allow yourself to get lazy because there’s a lot of good work to do all the way to the end. Even more, wrapped in a ham-fisted fine-dining analogy, you’re responsible for the taste you leave in the mouth of your outgoing client.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Insider Group
SEPTEMBER 14, 2016
By Kristel Joy Nisda, Digital Marketing Philippines Myths, myths, myths everywhere. Sure enough, every industry shares their own legends that somehow people are still inclined to cling on. But in digital marketing? It really sounds ridiculous since the word “digital” and “myth” seems to be a weird juxtaposition with each other. But worry not, because we are […].
Contently
SEPTEMBER 13, 2016
Content Marketing World recaps have become a cottage industry in their own right for tech vendors. Everyone is eager to dish about what you missed at the annual bacchanalia of hideous orange outfits, dad jokes, and content talks. Sure enough, there have been a ton of recaps already, including a few very good reads. ( Here are three I’d recommend.).
Adobe Experience Cloud Blog
SEPTEMBER 16, 2016
Author: Joe Paone One of the first interviews I had in college was with a local money manager who was looking for a new recruit to make calls and drive business. He was specifically looking for a PhD… someone who was poor, hungry, and driven of course. I was sold by the fact that you had “unlimited upside potential.” For a soon-to-be college grad, that sounded great.
Kapost
SEPTEMBER 12, 2016
What exactly does content marketing success look like for B2B? Many teams explore this question through metrics related to lead generation, newsletter sign-ups, and top-of-funnel pageviews. The fact is, content marketing success is different for every organization and every step of the conversion funnel. This variability creates challenges for marketers who often feel like they’re fitting a square peg in a round hole with their content analysis.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Marketing Insider Group
SEPTEMBER 13, 2016
For decades, marketers have hidden behind the tacit acceptance that “half of the marketing we do is effective, we just don’t know which half.” While John Wanamaker was specifically referring to advertising all those years ago, we know this challenge applies to all the marketing channels we use in in today’s digital, social, and mobile-connected […].
Contently
SEPTEMBER 14, 2016
Eighteen months ago, Barclays UK decided it was time for a change. In the past, the company took an average of six weeks to ideate, produce, and release a piece of content. It was a torturously slow process, especially in a digital arena that values speed. Today, it has cut its creative process down to a mere 72 hours. It was, no pun intended, an amazing turnaround.
Hive9
SEPTEMBER 12, 2016
As we enter the last quarter of the year, many of you are thinking about next year’s marketing plan. A lot of marketers find it easiest to create a new marketing plan each year by making changes to last year’s plan.
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