Sat.Nov 12, 2016 - Fri.Nov 18, 2016

article thumbnail

3 Tips for Better Aligning B2B Content Marketing & SEO in 2017

KoMarketing Associates

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. You can eat them on their own, but they complement each other so well.

SEO 223
article thumbnail

Top 5 B2B Marketing Tactics You Can’t Ignore

Marketing Insider Group

In our ever-advancing world, it can be hard to keep up – for B2B marketers, especially. Seemingly every week there is a new marketing tactic to not just analyze for validity and endurance, but to learn, implement and take advantage of. Notably online, there are endless marketing platforms, software and tools, each promising to fulfill […]. The post Top 5 B2B Marketing Tactics You Can’t Ignore appeared first on Marketing Insider Group.

Tactics 211
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Blast Off of the Sales Tech Stack: An Interview with Holger Schulze

DiscoverOrg

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. He is perhaps best known for his work creating large-scale online communities such as the B2B Technology Marketing Community on LinkedIn with over 97,000 followers across the world (at the time of this publication). Due to a growing wave of marketing and sales technology now sweeping into B2B sales organizations, the B2b Technology Marketing Group – together with

article thumbnail

How to Refine Your Sales Methodology

ViewPoint

Bob Apollo from Inflexion-Point Strategy Partners recently sent me three whitepapers to review and comment on. I thought all three were excellent, but due to my background in, and passion about, lead qualification, that was the one topic that really stood out. Bob’s view: Traditional lead qualification, such as the over simplified BANT criteria (Budget, Authority, Need and Timeframe) are inadequate to reflect the dynamics of today’s complex buying process.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

New Research Reveals Early ABM Success Comes From Existing Accounts

Influitive

People just can’t stop talking about account-based marketing (ABM). With new technologies to help organizations scale, and a shifting focus on the customer experience, the age-old strategy of focusing your marketing efforts on a shortlist of your most desired accounts has suddenly become all the rage. And a new report shows us why. Account Based.

More Trending

article thumbnail

HubSpot Announces LinkedIn, Facebook Partnerships and Free Marketing Automation Edition at INBOUND Conference

Customer Experience Matrix

HubSpot held its annual INBOUND conference in Boston last week. Maybe it's me, but the show seemed to lack some of its usual self-congratulatory excitement: for example, CEO Brian Halligan didn’t present the familiar company scorecard touting growth in customers and revenues. (A quick check of financial reports shows those are just fine: the company is expecting about 45% revenue increase for 2016.

article thumbnail

10 Reasons Why We do Influencer Marketing

Onalytica B2B

Influencer Marketing- something you’ve probably heard a lot about recently. Many think it’s a no brainer and the best thing since sliced bread (in the social media world anyway), some see it as being no different from traditional PR, and others are intrigued but do not fully understand the ‘how’ or the ‘why’ Influencer Marketing is not all about finding the Zoellas relevant to your industry or brand; it’s also about understanding the specific topical iss

article thumbnail

Brand mapping – Correspondence Analysis explained

Savanta

Which attributes most closely define your brand? Which other brands are challenging you for this space? How differentiated is your brand and where might there be white space? These are all critical questions for a marketer or indeed anyone managing a brand, but answering them isn’t always straightforward, as the following example illustrates. It’s from a real-life study of how buyers of corporate IT systems perceive different vendor brands.

Analysis 166
article thumbnail

How to Use Psychology to Convert More Leads

Marketing Insider Group

As a marketer, your job is to get people pick your team and once they’ve made their choice, to keep them happy there. Whatever analogy you use to describe marketing, one thing is clear: marketing initiatives are like mind games, and you can use psychology to get ahead. Psychology of a Customer In these mind […]. The post How to Use Psychology to Convert More Leads appeared first on Marketing Insider Group.

Leads 188
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

The ugly side of digital transformation

Biznology

Back in the early 1990s, the corporate world was seized by a concept called “business process re-engineering (BPR),” the goal of which was to rethink business from the ground up, questioning every assumption, and redesigning processes from scratch to achieve massive gains in efficiency and competitiveness. BPR spawned conferences, books, and countless consulting engagements, but there’s little evidence that anyone benefited from it other than the authors and consultants.

article thumbnail

What Is Customer Segmentation? A No-Frills Guide For Marketers

Kabbage

“Marketing to everyone is synonymous with marketing to no one”. The most common challenges facing B2B marketers today is knowing who your customers are, understanding what makes them different, and figuring out how you can get them to convert. Most marketers address this by grouping customers with similar characteristics into small groups and then marketing to those groups with personalized messages.

article thumbnail

How Long Does it Take to Get Results from Content Marketing?

NuSpark Consulting

“ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. How the chef prepares, combines and cooks quality, fresh ingredients determines how delicious a seafood paella will be. If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection.

article thumbnail

Map Your Content To The Customer Journey

Marketing Insider Group

What sort of experience do you provide to your customers? How can you ensure that you knock it out of the park every time you interact with an existing or potential customer? Knowledge is power when it comes to digital customer experience. You wouldn’t venture out into the wilderness without a map, and neither should […]. The post Map Your Content To The Customer Journey appeared first on Marketing Insider Group.

Content 184
article thumbnail

Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

article thumbnail

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

KoMarketing Associates

With the holiday season right around the corner, we all have family, friends, and good food on our minds. However, the forward thinking should not stop there. With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy. 1.

Trends 148
article thumbnail

The CMO's Guide to Building an Engaged Customer Community in Four Steps

Tomorrow People

Creating relevant and engaging content for your target audience is vital for marketing success. This post reveals how to build and exploit customer engagement, create a targeted opt-in community and, ultimately, monetise your B2B content.

article thumbnail

Search + Social = Online Reputation Management

Biznology

I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris , or now for Status Labs : too little content online! Generally-speaking, the richer the mogul, the more élite the individual, the more likely they’ve tried to keep off Google’s radar, keep out of the index.

article thumbnail

9 Top Holiday Marketing Campaigns (For Every Season)

Marketing Insider Group

Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Sadly, when executed, many holiday marketing campaigns simply fall flat. Why is that? I believe it’s because the audience gets lost in the shuffle. Marketers are so busy trying to find the right images to post on social media, or putting a holiday spin on […]. The post 9 Top Holiday Marketing Campaigns (For Every Season) appeared first on Marketing Insider Group.

Campaigns 179
article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

How The New York Times Took Native Advertising Global

Contently

Today, plenty of brands and publishers have content studios. But a few years ago, when The New York Times launched T Brand Studio, its native ad shop, the content marketing space still had that new car smell. “The Gray Lady” took a big risk investing in an unproven model that blended editorial creativity with marketing. Thus far, that risk has paid off.

article thumbnail

9 Questions to Ask Before You Make a Martech Investment

Hive9

Many businesses have more tech products than they need. The martech market is so full of new and exciting products that it’s easy to be swayed by the possibilities of tech tools that sound great (and even are great), but aren’t necessarily a good fit for your organization.

article thumbnail

5 Ways Your Social Media Posts Improve Your SEO

Convince & Convert

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages. And that makes sense. Google’s algorithm is designed—and is constantly being tweaked—to find and rank high-quality, useful content for each search query.

article thumbnail

How to Create Interactive Experiences Based on Their Stage in the Journey

Marketing Insider Group

We’re a little over 2 months til 2017. That’s kind of scary to think about, especially when you realize that you have to start thinking about your marketing campaigns for the upcoming new year. What trends will you follow – or will you be a trendsetter? Do you want your campaigns to be funny or […]. The post How to Create Interactive Experiences Based on Their Stage in the Journey appeared first on Marketing Insider Group.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Search: The art and science of identifying your target audience

Biznology

A common theme with marketers is to acquire as much intelligence, data, and insight as possible in order to “place your bets”: meaning, you want to make sure that the money you are spending on marketing will ensure the people you want to reach actually consume your messaging and then act accordingly. And if they don’t act accordingly, at least you have the data, research, and insight to back up your investment decisions, right?

article thumbnail

What Is Customer Segmentation? A No-Frills Guide For Marketers

Kabbage

“Marketing to everyone is synonymous with marketing to no one”. The most common challenges facing B2B marketers today is knowing who your customers are, understanding what makes them different, and figuring out how you can get them to convert. Most marketers address this by grouping customers with similar characteristics into small groups and then marketing to those groups with personalized messages.

article thumbnail

5 Ways to Scale Your ABM Strategy

Adobe Experience Cloud Blog

Author: Vyoma Kapur So you’ve been tasked with running an account-based marketing (ABM) strategy that will target bigger deals that potentially close at a faster rate. You have thousands of accounts on your ABM list, selected by sales, marketing, or in tandem…but you’re a team of one. Sound familiar? Without burning the midnight oil or taking your budget through the roof, how do you make ABM happen?

article thumbnail

How Customer Profiles Can Boost Your Marketing Success

Marketing Insider Group

Today’s consumers are more connected than ever, and they are using a number of devices to search for information and make purchases. According to a Nielsen report, an average U.S. consumer owns and uses four different devices to access and consume content. The diverse array of digital devices available today means that marketers must find […].

article thumbnail

Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

article thumbnail

A Podcast Interview With Andy Paul on  Accelerate!

ViewPoint

My interview with Andy Paul’s podcast Accelerate! is packed and includes the following: What is the truth about leads? What percent of leads does sales follow-up on? What percent of the buying process is complete before sales needs to be involved? How are companies nurturing leads? Are there enough hunters, beaters and farmers in sales? What is multi-touch, multi-media, multi-cycle marketing?

article thumbnail

Brand mapping – Correspondence Analysis explained

Savanta

Which attributes most closely define your brand? Which other brands are challenging you for this space? How differentiated is your brand and where might there be white space? These are all critical questions for a marketer or indeed anyone managing a brand, but answering them isn’t always straightforward, as the following example illustrates. It’s from a real-life study of how buyers of corporate IT systems perceive different vendor brands.

Analysis 120
article thumbnail

Contently Named One of the 50 Best Places to Work in Media By Ad Age

Contently

Sometimes, Mondays suck. Okay, maybe a lot of times. Saying goodbye to the weekend is never easy, but there is a solution: making the workplace a better place. That means building a culture where people enjoy each other’s company, are fulfilled by their responsibilities, and have access to the resources they need to succeed. Of course, that always sounds much simpler than it actually is.