Sat.Aug 30, 2014 - Fri.Sep 05, 2014

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12 Questions to Ask When Performing SEO Keyword Research

KoMarketing Associates

'The other day members of our team had an informal discussion on how we choose keywords for our clients’ web pages. We base keyword selection on criteria that includes factors like relevance, competitiveness, and existing search results. The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time.

Keywords 202
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The Myth About Sales Pipeline

ANNUITAS

'Most sales managers or Sales VPs will tell you that in order to meet their quota, they must have a pipeline of X. Whether it is a three X, five X or seven X pipeline, these sales people have a formula that they follow that knows what they need to get them to their stated goal. Having worked with many sales professionals over the years, this X Factor is closely monitored and is one of their top KPIs.

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Using Insights to Tame the Strategic Planning Beast

Buzz Marketing for Technology

'With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers.

Planning 182
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How to nail your next presentation: 10 rules for public speaking success

Biznology

' I was recently invited to address a local professional group and the invitation got me thinking about what goes into a good presentation. I’ve had the privilege to see some really great ones, and the misfortune to see more than my share of awful ones. With that in mind, here are 10 tips for public speaking success. Follow these to nail your next presentation!

Rules 174
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Blogging Labor: Top 10 Posts of the Past Year

Webbiquity

'In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. There’s no question which type of posts here generate the greatest interest: statistics and research account for five of the 10 most-read posts (and eight of the top 20). Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress.

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More Trending

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Content Management – Aggregate Don’t Upload

Avitage

'As a content operations consultancy and service provider we occasionally find ourselves in the embarrassing position of the “cobbler’s children.” This syndrome reared its ugly head when we realized that our spreadsheet based content inventory wasn’t really working as a good way to discover and access the right content for specific sales, marketing or content requirements.

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Direct Mail Envelopes: To tease or not to tease

Direct Response Coach

'One of the tell-tale signs of promotional direct mail is the use of so-called “teaser” copy and graphics on the direct mail envelopes. Over the years, I have had many clients who have been reluctant to use teaser copy because they thought their mail would look too much like advertising mail (better known as [.]. The post Direct Mail Envelopes: To tease or not to tease appeared first on McCarthy and King Marketing.

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Marketing failure should not be fatal

Biznology

'We live in a society that extols winning and winners. As a result, we spend a disproportionate amount of time analyzing why things have worked well, but very little time understanding when they don’t. Given the fact that many initiatives do not achieve the lofty goals set for them, it would appear that we would be wise to spend more time learning from failure to avoid repeating the same errors.

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One change that dramatically improved B2B marketing results

Digital B2B Marketing

'You can’t rely on your own data. Your prospects spend the vast majority of their time doing everything except opening your emails, visiting your site or viewing your content. Despite the magic of marketing automation and the ability to collect information on every mouse movement on every page of our sites, we only get a tiny window into the lives of our prospects.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Bennett Porter, SurveyMonkey’s VP of Marketing Communications: What Is The “Data Downside” and How Do You Avoid It? [Podcast]

Crimson Marketing

'Collecting customer feedback was once as slow, expensive and difficult as standing in a shopping center with a clipboard. Enter marketing technology such as Survey Monkey, which empowers the collection of 2 million online survey responses every day. Bennett Porter, Vice President of Marketing Communications for SurveyMonkey, lauds the ability of this technology to deliver marketing intelligence into the hands of marketers, but says the “right data” to watch is that which really affe

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Seven Communication Sins That Kill Simplicity and Business

Convince & Convert

'Image source: Mindaugas Danys, CC 2.0 The way you communicate with prospects and customers creates or destroys value. When communication is focused and simple, it can add value by challenging your prospects’ status quo, expanding their options, and helping them to see things in new ways. Yet, too often we complicate things and we may not realize it.

Business 167
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In marketing, authenticity is the new black

Biznology

'Marketers have a longstanding reputation as many not the most straightforward folks you’ve ever met. Like salespeople, marketers have been known to shade the truth just a touch. They know how to give any story just the right “spin.” You might be forgiven for taking what marketers say with a grain of salt. And the younger you are, the more likely it is that you pay almost no attention to marketing at all.

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B2B Marketers: If You Fail to Plan, You Are Planning to Fail

B2B Marketing Traction

'So I’m going to say it again. If you want your marketing to work, you have to first plan it, and then you have to execute the plan. Simple, right? You’d be surprised how many businesses fail to write a marketing plan. Or, if they write one or hire someone to write it, they end up putting on a shelf or in a drawer, never to be read or acted upon.

Planning 118
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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#BADMarketing from Spirit Airlines

Crimson Marketing

'This play on Toronto Mayor Rob Ford’s drug scandal may not have the mass appeal the airline hoped for…#BADMarketing. Image: Courtesy of Gawker. The post #BADMarketing from Spirit Airlines appeared first on.

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5 Tips to Turbocharge Conversions on YouTube

Convince & Convert

'With over 55% of the US market share, YouTube is the largest online video platform in the country. It is also the 2 nd largest search engine in the world. It offers marketers a very relevant demographic – adults aged 18-49 years of age who consist of 67% of the total audience on YouTube, as compared to just 24% of the total audience on primetime TV.

Youtube 166
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How WebMD Has Changed B2B Marketing Forever

Marketing Craftmanship

'Many B2B companies, and professional services firms in particular, do not succeed at marketing for two major reasons: Failure to understand that the vendor selection process has fundamentally changed. Prospective customers now turn to their personal networks and publicly available information — via digital and social media channels—to self-diagnose their problems and to self-prescribe their own solutions.

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How Coca-Cola and Yoplait Use “Customer Participation” Marketing – And How You Can, Too

Adobe Experience Cloud Blog

'Author: Mike Stocker Coca-Cola and Yoplait are enormous brands that already have millions of customers – but while other companies might be content to rest on their laurels (and their customer bases), these brands are also known for their innovative marketing. Most marketers won’t be able to match Coca-Cola and Yoplait’s budgets, but we can take a page from their campaigns.

Planning 105
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Interesting Infographics: Your Guide To Social Media Lead Generation

LEADership

'Did you know that over 40% of marketers believe their Facebook usage is a vital part of running a business? Are you aware that 82% of social media leads are collected from Twitter? According to the infographic, “How To Generate Leads With Social Media” by Quick Sprout , for the past four years, social media has been a key component in generating leads.

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How to Make a Successful YouTube Channel

Convince & Convert

'There is no doubt that the Internet overall and social media specifically have made the world a smaller place. We can go on Twitter, Facebook, YouTube, and other networks to see firsthand global events in real time – not minutes or days later like in traditional media – whether it’s the Arab Spring protests or the Pope giving mass or concerts of our favorite artists.

Youtube 164
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Talking LinkedIn Strategy with Mark Amtower

Hinge Marketing

'Sometimes a conversation really takes off. I had just such an experience recently when I appeared on Mark Amtower’s Amtower Off Center to talk about what makes an effective LinkedIn strategy. Chuck Brooks, VP for DHS at Xerox, joined Mark and I to discuss what a powerful resource LinkedIn can be for businesses in a variety of industries, and how to leverage it for the greatest possible impact.

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How Consumers Decide: Marketing for the 5-Step Model

Adobe Experience Cloud Blog

'Author: Rachel Yarnold Decisions, decisions! Even when we aren’t aware of them, we’re making them all the time. Many of those decisions we make easily, without even thinking – orange juice or coffee? Gym or happy hour? TV or sleep? But with larger decisions we tend to think more deeply, and take longer to decide. Purchase decisions are similar. Some are made quickly, without much thought, while others can take weeks or months of research and deliberation to decide.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Building Relationships with Lead Nurturing

SugarCRM

'The post Building Relationships with Lead Nurturing appeared first on Salesfusion.

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You Are Not the Star of Your Content Marketing

Convince & Convert

'I talk a lot about the principle of “Marketing Sideways” – content marketing that is inherently useful (a Youtility ) but is NOT about your products and services per se. This type of content marketing transcends the transaction, and creates awareness for your brand at the top of the funnel – among potential customers that otherwise might not be introduced to your company and its offerings.

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“Eat This—It’s Good For You”

LEADership

'That’s Never Good Enough, So What Else Can You Do? . As parents we tell our children to eat their veggies because they are good. Then what happens? We struggle, the kids are unhappy, the veggies just sit there staring at us. Even as adults, fitness and nutrition experts tell us to eat what’s good and avoid what’s bad. A lot of what we eat may be very good for us, but that isn’t why we eat it.

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The New Nonprofit: Better Communication, Bigger Donations

Adobe Experience Cloud Blog

'Author: Steven Simoni Here’s something that not enough nonprofits are saying to their boards and CEOs: “We need a more sophisticated marketing automation strategy.”. There may not be a CMO at your NGO, but people who work in development, donor relations, and communications are looking for better, more cost-effective ways to fund their good work – whether your goal is running after-school programs, supporting innovative research, or providing humanitarian relief.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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10 Effective Website Copywriting Tips for Marketing Your Technology Firm

Hinge Marketing

'Did you know you’re being watched? Your technology firm is under online scrutiny by prospective clients—at least, it should be. Here’s what the research tells us about how professional services firms, including tech firms, are being checked out these days: So if your website’s not converting viewers or if visitors leave your site right away, it might be helpful to take a look at the content and copy on your website.

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Social Selling Works But Not How You Think

Convince & Convert

'(watch video to see guest appearance from Sharpie, the hedgehog) I read an article a couple of days ago that really got me mad. It turned out that J.D. Power and Associates surveyed 1,900 American consumers and found only 1% of those consumers used social media when shopping for a new or used vehicle, and among Millennials it was only 5%. Here’s my reaction to that survey: “No s**t.” Click image to tweet Under what circumstances would you actually use social media to buy a car

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Trade Shows and Trade Offs

SugarCRM

'The post Trade Shows and Trade Offs appeared first on Salesfusion.