Search and download resources from our library.
- All Topics
- ABM
- Content
- Content Marketing
- Data
- Events
- Lead Generation
- State of IT
The 2023 State of IT: Insights for B2B Tech Marketers
Our exclusive SOIT report covers IT budget growth for 2023, B2B client retention and most importantly, how to tackle and grow despite recession fears....
How to Include Dark Funnel Insights In Your Demand Generation Strategy
Getting visibility into the dark funnel is now easier with these five behind-the-firewall sources of demand generation....
The Ultimate Checklist to Generate Demand Throughout the Customer Lifecycle
Intent data helps B2B marketers increase demand generation effectiveness and ROI across the entire lifecycle. Here’s a checklist to understand if you’re using intent data strategically....
Three Signs Your B2B Marketing Strategy May Need To Be Re-evaluated
Sometimes, market shifts and pipeline disruptions require more than optimizing existing campaigns. Don't miss these three signs your strategy may need to be reevaluated....
How to Use Intent Data to Maximize Marketing ROI Throughout the Customer Lifecycle
The need to increase marketing ROI is more important than ever to ultimately generate revenue for organizations. Find out how Authentic Intent™ data can maximize demand generation performance and ROI....
Build Intent-Based Target Account Lists (TALs) to Drive Better Demand Generation ROI
Building target account lists (TALs) with top priority accounts that yield higher conversion rates can be a challenge for a demand generation marketer. Here’s where intent data comes into play....
Finding Your Ideal Data Solution
Authentic intent data is the gold standard to deliver the best possible business ROI...
Strategic Value of Intent Data
The B2B Guide to Intent Data: How multiple stakeholders can leverage the power of intent data...