Anyword
OCTOBER 7, 2019
In the last few years, publishers have had to make some dramatic shifts in order to stay afloat and competitive in a saturated media environment. The decline of print has forced publishers to look to new revenue streams. The resulting shifts have run the gamut, ranging from metered paywalls to affiliate programs and e-commerce experiences and much, much more. .
Parse.ly
OCTOBER 8, 2019
As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise. It’s always been incredibly challenging to break through the noise, but we have a secret weapon we’ve been using: data. Instead of creating another “Ultimate Guide” or “Top Ten Best Practices for xxxx,” consider stealing a page out of our playbook and use data to make your content stand out.
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Inbox Insight
OCTOBER 8, 2019
52% of marketers say they provide salespeople with their best quality leads, while salespeople rank marketing-sourced leads last. ( HubSpot, 2017 ). Now’s the time to scrutinize your lead qualification methodology and understand what a ‘quality lead’ really looks like from both a marketing and sales perspective. Read on to discover how to transform your conversion rates and get your sales team back onboard.
Zoominfo
OCTOBER 10, 2019
Statistically speaking, companies who employ a diverse staff achieve more financial success, attract better job candidates, and are more likely to capture new markets than less-diverse companies ( source ). But— the term diversity doesn’t just speak to a person’s skin color, ethnicity, or even their skill set. True diversity is achieved when a group of people who have a wide range of perspectives, experiences, and backgrounds are given a chance to openly collaborate and voice their opinions.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
InsightSquared
OCTOBER 11, 2019
September is surely a busy month with the end of quarter drawing near and everyone working extra hard for a strong Q3 finish. However, it didn’t stop the InsightSquared team from having another awesome month with tons of activities and fun. This month, InsightSquared welcomed Sitters Without Borders into the office for a lunch-and-learn event.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
OCTOBER 8, 2019
There’s been a competition going on between PPC and SEO for quite some time. And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly.
Zoominfo
OCTOBER 10, 2019
It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.
InsightSquared
OCTOBER 10, 2019
With communication taking on digital forms, tech-based tools and solutions are lucrative to the success of a modern sales and marketing strategy. A successful tech-based communication strategy depends on defining the plan, finding and implementing the right tools, and taking measures to ensure their longevity. The following steps can help create a strong and highly engaged workplace with tech-based communication strategy. .
Contently
OCTOBER 9, 2019
I believe that empathy for your audience is the foundation of good marketing. If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. Sure, you might be able to jam some conversions into your funnel. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
KoMarketing Associates
OCTOBER 10, 2019
Previous research has shown that marketing and sales alignment can be critical to sustaining a company’s overall bottom line, but new data shows that there are still struggles between marketers and other teams. Sojourn Solutions and Econsultancy recently teamed up to publish the “2019 Marketing Operations Maturity Benchmarking Report,” and statistics showed that the majority of top-performing marketers (41 percent) “mostly” align with sales on financial objectives, organizational structure and c
Zoominfo
OCTOBER 8, 2019
Everyone knows you need to include forms on your website to capture leads. But, it’s not enough to just slap a few form fields on your landing pages and call it a day. If you want your forms to convert, and convert consistently, you need a thorough web form optimization strategy. Believe it or not, only 52% of companies that use landing pages run tests on their forms to find ways to improve conversions ( source ).
Adobe Experience Cloud Blog
OCTOBER 10, 2019
When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and be recognized by brands, which is exactly why strategies like personalization are so effective. Account-based marketing (ABM) is a B2B strategy in which sales and marketing teams work together on a clearly defined set of target accounts to serve personalized campaigns uniquely designed for each individual account.
Contently
OCTOBER 11, 2019
When you’re searching for a healthcare provider, you want more than a scientific expert. You need someone accessible, prompt, and trustworthy. Today’s patients need personalized advice and access to helpful resources. This changing tide is why many healthcare and pharmaceutical companies are rethinking their content strategies. In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
KoMarketing Associates
OCTOBER 8, 2019
As marketers look ahead to 2020, new research suggests that they will have large budgets at their disposal to achieve their top objectives. The CMO Survey, recently published in partnership with Deloitte, Duke University’s Fuqua School of Business and the American Marketing Association, found that marketing budget growth is expected to remain strong with an 8.7% growth rate over the next 12 months.
Zoominfo
OCTOBER 8, 2019
Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. For account-based selling to be successful, everyone must maintain a comprehensive understanding of the customer. Enter, the Customer Insight Report. We call this the “Last Mile of Pre-Sales Customer Analysis.” An account-based strategy requires consistent messaging and positioning throughout the sales cycle.
Biznology
OCTOBER 9, 2019
The following is a sponsored article from our partner, Opolis. As companies like DoorDash, InstaCart, Lyft and Uber continue to make national headlines in their efforts to avoid having to classify their drivers as employees instead of independent contractors, states like California are weighing in. With the recent passing of Assembly Bill 5 , which will take effect January 1, 2020, Californians will soon be considered employees of a business unless an employer can show an individual’s work meets
Circle Studio
OCTOBER 10, 2019
Business cards are often the first impression on prospects. Like any first impression, a business card should stand out and differentiate your firm from competition. An interesting business card shows a potential client that you pay attention to detail, have a creative eye and produce high-quality work—all the way down to your business cards. An eye-catching design that saliently communicates your brand and necessary contact information, paired with high-quality stock and interesting texture, ca
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
KoMarketing Associates
OCTOBER 9, 2019
Although marketers have an abundance of data at their fingertips, new research suggests that they are still having trouble leveraging it and integrating it into their strategies. Arm Treasure Data recently published the “State of the Customer Journey 2019” report, and statistics showed that silos, in particular, were hurting marketers looking to leverage data – 47 percent of marketers stated that their information is siloed and difficult to access.
Zoominfo
OCTOBER 6, 2019
Hiring the perfect candidate is no easy task – especially in today’s hyper-competitive, fast-paced recruiting environment. Recruiters have a lot at stake every time they fill an open position because a bad hire can hurt a business in a number of ways. Consider these statistics from a CareerBuilder survey : 53% of bad hires brought a negative attitude to the workplace. 37% of businesses report a decrease in productivity due to a bad hire.
Rev
OCTOBER 10, 2019
Advertisement. It’s human nature after all… You’ve heard this saying, right? . “If you want to do business with someone, they’ve got to like you.” . Do you find that to be true? I have (at least to some degree) and the latest research I’ve seen on marketing to the subliminal supports it. Here’s the reason why I’m bringing it up : even the best leads can lose their value when the sales/marketing handoff is strained , and even worse when the measurement of those leads stops cold. .
Biznology
OCTOBER 11, 2019
Businesses spend billions of dollars on apps. According to BuildFire, smartphone users spend 90% of their time on apps as opposed to web browsers. The proliferation of smartphones isn’t slowing down. Nor is the profusion of app developers, IDEs, and frameworks. While there is no magic formula to apply to your app to make it a top 100 on the App Store, there are a few structural elements every successful app has: Exceptional user experience design.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Industrial Marketing Today
OCTOBER 7, 2019
Content marketing for industrial distributors can be very challenging. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche. Their competitors show the same line cards and unless they sell online directly, site visitors can’t see prices, nor do they have any idea about the lead time. Read more The post How Industrial Distributors Can Use Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today. [ This is onl
Zoominfo
OCTOBER 8, 2019
Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. For account-based selling to be successful, everyone must maintain a comprehensive understanding of the customer. Enter, the Customer Insight Report. We call this the “Last Mile of Pre-Sales Customer Analysis.” An account-based strategy requires consistent messaging and positioning throughout the sales cycle.
The Daily Egg
OCTOBER 9, 2019
You may be making a ton of sales every day – enough to bring in substantial profit for your business. But when you look at the numbers, you find that your actual revenue is only just enough to keep the business going. So what could be the reason behind this? You’ve done everything possible to […]. The post 5 of the Most Effective Ways to Reduce Business Operational Costs appeared first on The Daily Egg.
Biznology
OCTOBER 10, 2019
Recently on our podcast we talked about a conversation Tim Peter had with a colleague. The discussion revolved around AI. Tim was asked an intriguing question. “Come on. All this AI stuff, when we talk about marketing and all that, that’s all just hype, right?” The suggestion was that AI is just not a real thing that matters yet. Maybe it’ll matter someday.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Rev
OCTOBER 9, 2019
Advertisement. Wait, what B2B marketing crisis? If you’ve been watching the news at all concerning global relations (in your lifetime…), then you probably feel like there’s always some kind of conflict brewing up. The same could be said for the marketplace, except instead of talk around a potential conflict, you get talk around recessions (and with some news outlets, depressions).
Sprout Social
OCTOBER 10, 2019
With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand.
Content Marketing Institute
OCTOBER 10, 2019
It was to be a good read. From the email to the title, the messaging indicated the content offered valuable insights. She handed over her information. Now, she feels cheated. Why do brands produce content that lets their readers down? Continue reading → The post How to Stop Creating Content That Disappoints Your Audience appeared first on Content Marketing Institute.
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