The Point

FEBRUARY 28, 2019

Creativity 216

Creativity B2B 216

Biznology

MARCH 1, 2019

In case you missed it, Gen Y surpassed Gen X’s share of the workforce a couple of years ago. IDG recently published a report, Marketing Your Technology to Millennials , on communication preferences of 20–30-somethings as IT decision-makers (ITDMs). Here are a few highlights from IDG’s findings with respect to videos for marketing to millennials in IT. 97% watch tech-related videos.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Marketing Insider Group

FEBRUARY 28, 2019

Recently at the end of a two-day onsite training with an enterprise financial organization, one of the leaders of their internal creative agency approached me with an extremely common Agile marketing question: “Do we really need crossfunctional marketing teams for Agile to work?” As is often case with Agile marketing questions, there many potential answers […].

Advertising Agencies 179

Advertising Agencies Paid Search Agency Training Ad Agencies 179

Onalytica B2B

FEBRUARY 28, 2019

Artificial Intelligence : what is it? How will it impact our lives? How will it be used? Will it actually take over? As the field emerges and becomes more widely discussed, social media’s role in shaping public debate answering these questions and more has never been more apparent, with more of us turning to social media for news. Influencers in this space have the unique position & unprecedented opportunity to drive this global conversation in a way not previously available for established

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SendX

FEBRUARY 25, 2019

You have likely put quite a bit of time and effort into generating new leads. Made use of landing page campaigns and social media lead generation strategies – do you know what’s next? You have to figure out how to nurture all of these leads in an effort to build your actual sales conversions. The bad news is, this isn’t always a simple task. One option that you may have never thought to use is email marketing automation.

Marketing Funnels 158

Marketing Funnels Top of Funnel Marketing Automation Services Email Marketing 158

Marketing Insider Group

FEBRUARY 27, 2019

A successful marketing strategy can mean the difference between business success and failure, but what is marketing exactly? How should you best approach it in today’s digital world? Many business people consider marketing to be the same thing as advertising and lump it in with sales. However, while sales and marketing are closely related, they […].

Advertisements 279

Advertisements Advertising Marketing & Strategy Marketing 279

Kaon

FEBRUARY 28, 2019

Industry 4.0 is a major disruptor of manufacturing. Smart factories will use digital intelligence in real-time to optimize the manufacturing and supply chain processes. Automation and access to ever-increasing amounts of data have sped up the rate of production as well as the diversity of product. Globalization and digitization have made it easier for new players to emerge in markets, thus increasing competition.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Biznology

FEBRUARY 25, 2019

Surviving and thriving as a marketer in the competitive and ever-evolving world of digital marketing is undeniably a great challenge. One way to stand out is by keeping yourself updated on the latest trends, techniques and technologies. Online learning courses have been a boon to digital marketers to educate themselves on the latest developments — professional education via e-learning has become a valuable, convenient and comfortable experience for both employees and employers across the g

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

You’ve got a loyal following of delighted customers. Now it’s time to grow. But to do that, you need leads. The question is, how do you go about getting them? What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Marketing Insider Group

FEBRUARY 25, 2019

Content Marketing agencies like ours exist for one simple reason: to attract potential customers. Content marketing does this by creating the content your audience wants, using the keywords they use. So if you are looking to grow your business, increase website traffic, rank for important keywords, improve your SEO, or deliver revenue or qualified leads, […].

Marketing Agencies 2 279

Marketing Agencies 2 Paid Search Agency Advertising Agencies Traffic 279

ATAK Interactive

FEBRUARY 28, 2019

“Value proposition” is typically one of the first marketing vocabulary words that the “fake it til you make it” professionals intertwine in their vocabulary. And look, I get it. It sounds cool and it’s easy to grasp the concept from the name alone. It was my first marketing vocabulary phrase and it felt damn good to say out loud. Consider me a huge fan of the value prop (and if you say it just like that, kids, you’ll look as cool as Joe Namath in 1965).

Work Management 113

Work Management Marketing Management Rules API 113

Content Marketing Institute

MARCH 1, 2019

Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they're equally important in terms of SEO. Follow these nine steps to make progress with your image optimization. Continue reading → The post 9 Steps to Optimize Images for SEO appeared first on Content Marketing Institute.

Optimization 111

Optimization SEO Content Marketing Content 111

Adobe Experience Cloud Blog

FEBRUARY 27, 2019

Automated marketing tools have evolved over the last few decades, giving generations of marketers new and innovative ways to engage with their customers. That’s not going to stop anytime soon. Automated marketing technology continues to advance rapidly. And over the next few years, it’ll change the way people experience your brand and interact with your company.

Marketing Automation Services 134

Marketing Automation Services Work Management Marketing Management Automation 134

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Social Media

Marketing Insider Group

FEBRUARY 26, 2019

Imagine the impact on your business if you were able to meet with your target audience in person, develop real life connections, and as a result propel your content marketing strategy. This does not have to be a figment of your imagination as live events are quickly becoming a top marketing priority for businesses. In […]. The post How Live Events Boost Your Content Marketing Strategy appeared first on Marketing Insider Group.

Marketing Strategy 276

Marketing Strategy Marketing & Strategy Content Marketing Content 276

Unbounce

FEBRUARY 27, 2019

In 2019, more than half of all web pages will be loaded on smartphones. This means more prospects than ever before will connect to your business while on the go. But it also means more of ‘em will connect while hurrying between appointments—or while fighting for a seat on public transit, or while struggling with spotty Wi-Fi at the local Starbucks. So they’ll have much less patience for your slow-loading web pages, no matter what you’re offering.

Landing Pages 111

Landing Pages Enterprise Management Validation Mobile Marketing 111

Content Marketing Institute

FEBRUARY 25, 2019

Do you want to refresh your social media marketing? Video is a great way to engage your audience, but it can be difficult to determine what options will work for your brand. Let’s break down five valuable options. Continue reading → The post 5 Types of Video to Add to Your Social Media Marketing appeared first on Content Marketing Institute.

Social Media 111

Social Media Social Marketing Video Marketing Media 111

Biznology

FEBRUARY 25, 2019

If you are like most marketers, you’ve probably been salivating over personalizing your website for years. It has always seemed like a good idea, but it’s never seemed possible. At first, you thought, “If Amazon can do it, we can do it!” But then your IT folks told you the way Amazon does it. Amazon has so many products and so many purchases in its history–and so many repeat visitors–that it is relatively simple to guess what people want.

Personalization 91

Personalization Amazon Privacy Traffic 91

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Marketing Insider Group

FEBRUARY 27, 2019

As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and people have been using it for commercial purposes for almost as long. While email marketing may not be as exciting as some of the newer options available in digital marketing, it’s still one of the […]. The post 6 Examples of AI in Email Marketing appeared first on Marketing Insider Group.

Email Marketing 250

Email Marketing Examples Marketing 250

The Daily Egg

FEBRUARY 27, 2019

When attempting to become the best eseller you can be, you may wish to take a few notes from some of the best ecommerce landing pages being published today. If developed and optimized effectively, an ecommerce landing page can become a major catalyst for conversions. That’s because, when it comes to ecommerce, landing pages definitely […] The post The Best Ecommerce Landing Pages to Boost Your Conversions appeared first on The Daily Egg.

Landing Pages 110

Landing Pages eCommerce Conversion Best Practices 110

Pearl Digital Marketing

FEBRUARY 26, 2019

It's not enough to rely on keyword research to fuel your SEO strategies anymore. You need to be creating content around content topics that your target audience wants to learn more about. As you create this content, you're naturally going to include keywords and search queries that your audience is searching for. In this blog, we'll take a look at a specific content creation strategy designed to boost SEO - skyscraper content.

SEO 110

SEO Content Keywords Design 110

ClearVoice

FEBRUARY 27, 2019

For many of us, being a freelancer is one of the most wonderfully awful experiences imaginable. Wonderful because of the freedom and opportunities you find when working for yourself. Awful because it can be hard to find meaningful work, especially as you are working hard to establish yourself as a reputable resource for prospective clients. The good news is that you’re not alone in your journey.

Tips 109

Tips Fulfillment Blogger Validation 109

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Marketing Insider Group

FEBRUARY 26, 2019

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. When we talk about B2C companies, we’re talking about those selling directly to consumers, while B2B companies sell to other businesses. Despite the advantages of social media marketing, […].

Social Media 236

Social Media Paid Search Agency Social Marketing B2B Marketing 236

Content Marketing Institute

FEBRUARY 28, 2019

Counting headlines is an antiquated skill. But the sentiment should live on: Writing a headline that best fits its environment is what makes it great. Follow this checklist for headlines that work for your audience and your brand. Continue reading → The post How to Write Headlines That Get Your Brand What It Wants [Checklist] appeared first on Content Marketing Institute.

Brand Identity 109

Brand Identity Branding Content Marketing Best Practices 109

Sprout Social

FEBRUARY 28, 2019

In October 2018, Google announced that it will be shutting down the consumer version of Google+ owing to insufficient usage. The company announced that it was too challenging to keep maintaining a product that could not meet consumers’ expectations. The initial announcement also stated that Google would complete the Google+ shutdown in 10 months. This wasn’t too surprising to a lot of social media marketers and experts who had been anticipating the downfall of the platform for a while.

Google 109

Google Ideal Customer Profiles Profiling Communities 109

Engagio

FEBRUARY 25, 2019

2018 was a big year for Account Based Marketing. A number of organizations adopted account-based strategies and innovative technologies, like Engagio, to execute those strategies. With that increase in market adoption, our clients began asking an obvious question: Who will lead this change? As a part of our talent services, we’ve helped clients fill this highly-sought-after, but hard-to-find, niche position throughout 2018.

Account Based Marketing 102

Account Based Marketing Planning ABM Work Management 102

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Marketing Insider Group

FEBRUARY 26, 2019

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. When we talk about B2C companies, we’re talking about those selling directly to consumers, while B2B companies sell to other businesses. Despite the advantages of social media marketing, […].

Social Media 228

Social Media Paid Search Agency Social Marketing B2B Marketing 228

Content Marketing Institute

FEBRUARY 27, 2019

Timing content marketing to a special day often is a good idea. You catch the peak of the interest in a topic and amplify your content assets in a more effective way. But how do you organize and scale the process? Use these five tools. Continue reading → The post Step-by-Step Planning for Well-Timed Content Marketing Campaigns appeared first on Content Marketing Institute.

Planning 107

Planning Campaigns Content Marketing Content 107

InsightSquared

FEBRUARY 28, 2019

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