Sat.Jun 25, 2016 - Fri.Jul 01, 2016

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7 Lead Management Tools That Will Save You Hours

Marketing Insider Group

Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. This usually entails the long hard task of separating legitimate prospects from duds, organizing data, and consistently tracking key leads on a regular basis. […].

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What is the Minimum Acceptable Close Rate on Leads?

ViewPoint

I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. First, here is the question as posted: "What is the minimum acceptable close rate for leads provided to sales in a complex selling situation (long sales cycle and multiple decision-makers)?". One thing I like about LinkedIn is that there are lots of people who genuinely want to help!

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Why Every Company Has Time For Customer Advocacy (And Where To Find It)

Influitive

Marketers are busy people. That’s why the thought of managing another program or piece of technology every day sounds about as appealing as the next Justice League movie. You’ve got growth targets to hit, right? You don’t have time to delight your customers with something like an advocate community. (Isn’t that someone else’s job anyway?). The post Why Every Company Has Time For Customer Advocacy (And Where To Find It) appeared first on Influitive.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Are You Leveraging Your Content for Sales Enablement?

Marketing Insider Group

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Of course you do. But it’s possible that you may be undervaluing the impact your content can have when it’s more integrated with your sales team’s actions – and that has to change. […]. The post Are You Leveraging Your Content for Sales Enablement?

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My PocketCHIP is a portable Linux box

Biznology

Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. My second job was as LAMP technologist — Linux , Apache, MySQL , and PHP — but in my case it included Python and Zope, too.

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Maslow’s Hierarchy Applied to Marketing

Hive9

Most of us encountered Maslow’s hierarchy of needs in school. As a refresher, Abraham Maslow posited that human beings all had basic needs that had to be met before they could move up the hierarchy to meet other higher-level needs.

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Content Marketing for Real Estate: 7 Tips for Getting Real ROI

Marketing Insider Group

In the past few years, in an effort to build and maintain strong personal brands, attract new clients, and differentiate from local competitors, more real estate agents have taken up blogging than ever before. As it has been for many other industries and businesses, blogging can be an incredibly useful tool for real estate agents […]. The post Content Marketing for Real Estate: 7 Tips for Getting Real ROI appeared first on Marketing Insider Group.

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Why Sales and marketing misalignment is a problem that must be fixed

Sales Engine

One of the biggest failure points in content marketing is not actually in marketing—It’s the handoff from marketing to sales. That’s because most sales and marketing organizations are not properly aligned. Does this sound familiar? Marketing and sales leaders read the white papers and attend to the webinars about alignment, and so they get in a conference room, establish the same vocabulary and service level agreements.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Why big data and content marketing go together

Biznology

Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing , which helps content marketers to use big data to improve their results. James and I have been gratified by the reception the book has received, including this article from Paul Gillin including a podcast with me. You probably are familiar with both content marketing and big data as concepts, but maybe you haven’t considered how they work together.

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5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

by Gregor Črešnar. The term, audience development , has become more ubiquitous in the world of marketing. A recognition of the growing importance of digital content marketing to overall marketing strategies today. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing.

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How to Increase Your Authority with Evergreen Content

Marketing Insider Group

Evergreen content can help you grow your business along with your authority, but do you know what evergreen content is? Evergreen content in the most basic definition is content that is optimized for SEO the right way and has no expiration date that will maintain your expertise and authority for a long time period. As […]. The post How to Increase Your Authority with Evergreen Content appeared first on Marketing Insider Group.

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How to Have Useful Marketing Meetings that People Don’t Hate

Hive9

Meetings get a lot of flack. They’re a distraction from other work that needs to get done. Everyone has had the experience of impatiently sitting through a meeting that’s long, rambling, and unproductive.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The best salesman ever?

Biznology

I once worked with a software company who, upon retaining me, described all the problems that they were having in product development. They needed my help because the software developers were not moving fast enough, not delivering the features the clients wanted, and losing ground to competitors. These are serious problems, but I have faced them before.

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Why Brexit Will Affect The Future Of Global Business Marketing

Tony Zambito

by Nikita Kozin. The stunning outcome of Britain’s decisive vote to exit the European Union has caught the political, economic, and business world by surprise. Creating uncertainty in world financial markets, the future of the European Union, the pace of globalization, how to strategically plan for an eventual exit, and how to prepare for potential risk from this event.

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Content Source: The Secret Sauce To Quality Content

Marketing Insider Group

My cousin arrived from California the other day. As we sat enjoying a bottle of his excellent homemade Cabernet, he told me about his decades long wine-making hobby. Turns out there are many ways to screw up wine in the production process (technical term). But if you don’t begin with the right, quality grapes, there’s little you can […]. The post Content Source: The Secret Sauce To Quality Content appeared first on Marketing Insider Group.

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The Remains of The Evening

Ambal's Amusings

A guy. His girl. And, their dog. Planning world domination over a cup of coffee. I would like to say something interesting like the above…but, unfortunately, that isn’t the story. The actual boring story goes like this. A guy. His girl. And, their dog. The girl came back home dog tired. The guy worked at … Continue reading The Remains of The Evening.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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B2B Marketing Needs One Giant Step…Backwards

Marketing Craftmanship

In the dark ages of B2B marketing communications, circa 1980, the goal was to get your snail-mailed communications past the office gatekeepers (a/k/a “executive assistants”), and onto the desks of your targeted decision-makers. Most often, however, the sheer volume of first-class mail processed every morning by office gatekeepers made it more likely that your personalized pitch letter and costly sales brochure would end up, unopened, in the garbage can.

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7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers

Contently

The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social giant announced it will increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages. “The growth and competition in the publisher ecosystem is really, really strong,” Adam Mosseri, Facebook’s vice president of product management, told The New York Times.

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The Beginner’s Guide to Content Experiments

Marketing Insider Group

Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. In a study from HubSpot, one marketer managed to double the amount of monthly leads from the blog by optimizing old […]. The post The Beginner’s Guide to Content Experiments appeared first on Marketing Insider Group.

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There’s a “C Change” Underway: CMOs and CIOs Are Aligning for Digital Disruption

Adobe Experience Cloud Blog

Author: Jim Kowalski The phrase “sea change” is used to indicate significant transformation, usually for the better, and is derived from William Shakespeare’s work “The Tempest” (“nothing of him that doth fade; but doth suffer a sea change; into something rich and strange”). Today, it’s often used in business to describe a change in strategy or direction of a company, or a new disruptive product or business model that instigates growth.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Create a Worthwhile Instagram Contest

Sprout Social

An Instagram contest is a great way to get more followers, build an engaged audience and grow your brand. However, if you’re not careful, your contest runs the risk of attracting the wrong type of people or completely flopping. The goal of your contest shouldn’t just be to increase your follower count. You want to build awareness for your brand and engage your current followers.

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Infographic: The 6 Types of Millennials

Contently

There are marketers out there who would sell their vital organs if it meant they could get inside a millennial’s brain. After all, who needs a kidney when you can seduce millions of young people to pay for your bespoke financial services? But therein lies the problem—some marketers see everyone born between 1980 and 2000 as the same person. We’re not.

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Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure

Marketing Insider Group

Forrester reports that 99% of leads do not convert. LinkedIn reports that 87% of leads do not convert. So why are marketers so focused on lead goals and cost per lead when it comes to LinkedIn marketing and social selling? I believe this is giving marketing a false sense of LinkedIn success or failure. Here […]. The post Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure appeared first on Marketing Insider Group.

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You’ve Got Mail: 5 Things Your Subject Lines Are Missing

Adobe Experience Cloud Blog

Author: Mike Madden Ah, the elusive subject line. Just when you thought you wrote something brilliant, you find that your open rates are less than impressive. How could writing 5-7 words be so hard? You used to write 2,000-word papers in college. You can form a sentence in your sleep. No really, you’re a sleep talker. The truth is that subject lines are the doorway into your email campaigns.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Get It Together: Your Checklist for a Successful Content Marketing Strategy

Kapost

Content marketers, it’s time to get our s together. Only 32% of us ( down 2% from last year) have a documented content marketing strategy according to CMI’s 2016 B2B Content Marketing Trends-North America. Furthermore, only 30% of B2B marketers say their organization is effective at content marketing, down 38% from last year, according to the same report. .

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Is Video the Future of Small Business Marketing?

Contently

A unicorn sits on a toilet and poops out rainbow ice cream while a Shakespearean man makes too many innuendos to count. That might not seem like the best way to market your company, but it’s actually the premise of one of last year’s most successful branded videos. With almost 100 million views combined on Facebook and YouTube , “This Unicorn Changed the Way I Poop” helped put Squatty Potty—which makes a toilet stool to help you take care of business—on the map.

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Market With a Mission

Marketing Insider Group

Start Targeting the Right Accounts for your Business A little over a decade ago companies realized the need for more personalized marketing. Consumers of all types started craving a more personalized buying experience and the ways of marketing had to change so those expectations could be met. Creating a personalized buying experience required marketers to […].