Sat.Apr 09, 2016 - Fri.Apr 15, 2016

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50 Must-Know Statistics to Improve Your Lead Generation Strategy

Marketing Insider Group

With so many brands competing for the same shares of consumer attention and dollars, generating quality leads has become increasingly more challenging for today’s marketers. That’s why having an effective lead generation program is more important than ever before when it comes to achieving your marketing goals. Done right, a successful lead generation strategy will […].

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How to think differently about B2B Content: Interview with Florence Quinn

Sales Engine

As a 25-year veteran owner of a public relations firm in New York and Miami, Florence Quinn has certainly seen some changes in the various ways that brands promote their stories. “In the early days it was all about quantity of clips,” she says. “Now it’s not just about producing content that the traditional media wants to write about, but also content that is search engine optimized, [content] that the bloggers would be interested in, and even other brands.

B2B 168
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How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

Beginnings are hard. We procrastinate the projects and tasks we perceive tough, complicated, or otherwise messy. Starting a content marketing program from scratch is right up there on the list. Neck-tightening tension separates things we intend to do from the things we actually do. Left unresolved, tension quickly escalates to anxiety, stress, and self-doubt.

Startups 146
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Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. This is because traditional data warehouses were never designed to handle the volume, variety and velocity of today’s data-centric applications.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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12 Tactics to Launch & Market Your Startup (with Little to No Money)

Marketing Insider Group

Last year I launched Content Marketer – a tool that helps to scale and automate content marketing; a project that I (more or less) dedicated my entire life to working on for the six months prior to its launch. We’re up and running now, so you might think the hard part’s over. Well, I’ll let you […]. The post 12 Tactics to Launch & Market Your Startup (with Little to No Money) appeared first on Marketing Insider Group.

Startups 142

More Trending

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7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media and it’s really important. Why? Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). A ssets (free). S ocial Media. T rack. This post, by guest author Paul Wilberforce , looks at the common mistakes you should always avoid.

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B2B Marketing Integration: 5 Ways to Work Better With Sales Departments

KoMarketing Associates

When I worked in-house for a large client-facing B2B company, we often were frustrated at missteps and the lack of communication between the sales department and our department, which created marketing campaigns for clients. We felt they constantly over-promised, leading us to under-deliver because of turnaround times or because we simply couldn’t do what they promised.

B2B Sales 126
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Have You Been Using the Most Powerful Content Marketing Tool Incorrectly?

Marketing Insider Group

The Beloved Kid’s Movie You Didn’t Know Was Content Marketing I had taken a big risk with my kids and it paid off. I apprehensively showed my sons a movie on-demand that I had grown up loving as a kid. The movie was from the 70’s, so I wasn’t sure whether they’d like it or think […]. The post Have You Been Using the Most Powerful Content Marketing Tool Incorrectly?

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Why SEO is just the start for digital marketing

Biznology

Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first for valuable keywords in your industry. With all that hard work behind you – the SEO and analytics, the content strategy and content development – you must be leaning back, feet up on your desk, maybe even smoking a cigar… No?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Thunderhead ONE Provides Powerful Journey Orchestration

Customer Experience Matrix

As I wrote a couple of posts back , I’ve recently noticed a new set of vendors offering “journey optimization engines”*. The key feature of these systems is they select customer treatments based on movement through a journey map. The treatments are usually executed through external systems such as email service providers, CRM, or Web content management.

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The Pros and Cons of Different Revenue Attribution Models

Hive9

Understanding and demonstrating marketing ROI isn’t easy. It’s a challenge that’s long plagued marketing organizations and one that remains challenging given how much easier it is today to collect marketing analytics than it’s ever been before.

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How to Create Dynamic Social Content

Marketing Insider Group

Dynamic social content is content that evokes responses, earn shares, and meets a need. One way to determine whether or not your content is dynamic is to ask yourself if you would share that content if it came across your newsfeed. Then, take an outsider’s view and ask yourself it evokes any kind high energy […]. The post How to Create Dynamic Social Content appeared first on Marketing Insider Group.

Content 134
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Becoming a reddit Internet sensation

Biznology

I’ve unlocked the code to becoming an Internet sensation on reddit because I’ve become an Internet sensation on reddit ! Back in 2012 I wrote both Reddit is the 800-pound Gorilla in the Room and You Must Commit to Reddit to Succeed. Back then, I was terrified of reddit. Don’t get me wrong, I am still terrified to market on reddit but now I know what it feels like — and it feels as good as you imagine.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Innovate Finance Global Summit – Live Update 5pm

Onalytica B2B

The main events at the Innovate Finance Global Summit have now finished. The mornings events saw some fantastic keynote speeches which we posted about in our earlier update. After lunch on the Plenery Stage we saw a series of panels addressing opportunities. First off was The Opportunity: Blockchain’s Coming of Age where experts considered the hurdles of moving blockchain out of the lab, hosted by the World Economic Forum.

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What Is the Cost of Video Production for the Web?

Hinge Marketing

In the past, professional-grade video has been an expensive proposition. Shooting, editing and production required specialized equipment and expertise. Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. Fortunately, advances in technology have made even professional videography more affordable than ever.

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Exploratory Marketing: Basic Measures

Marketing Insider Group

Today’s environment calls for marketing to focus on the “end value” in mind. The advertising and marketing industry has a saturation of companies with churn and burn models or providing mediocre strategies but charging client’s huge fee’s. Now more than ever to be successful and get higher quality clients the paradigm has shifted and companies […].

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Emerging marketing trends for 2016

Biznology

Time flies when you love what you do! Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. After looking through many of the trends we are seeing, the common themes across almost all new marketing initiatives have to do with delivering excellent customer experiences.

Trends 112
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Innovate Finance Global Summit – Live Update 12pm

Onalytica B2B

The Innovate Finance Global Summit is well under way, and this morning we have already seen some fantastic keynote speeches. Highlights on the Plenary Stage have included keynotes from Ron Kalifa , Vice Chairman and Executive Director at Worldpay , talking about British Innovation in the Digital Era. Harriett Baldwin , Economic Secretary to HM Treasury talking about FinTech growth from the perspective of The Treasury, and Christopher Woolard , Director of Strategy and Competition at the FCA ,

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An Introduction to Automated Journey Maps

Hive9

Mapping the customer journey has long been a goal of marketers. The light at the end of a long, darkly-lit tunnel. Some have made it across the finish line only to realize the maps created are based on assumptions about what customers might do, rather than what they actually do.

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7 Reasons Retail Brands Can’t Ignore Mobile Marketing

Marketing Insider Group

As a retailer, you know how important a successful marketing campaign can be. What you might not be aware of, though, is the powerful impact mobile marketing is having on retail. Whether you cater to a mobile audience or not, here are seven reasons that you can’t ignore mobile marketing any longer: Just About Everybody […]. The post 7 Reasons Retail Brands Can’t Ignore Mobile Marketing appeared first on Marketing Insider Group.

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Are you being seduced by Klout scores?

Biznology

Klout is a very interesting site that scores people according to their influence, and it’s fun to check your score to see whether you’re trending up today. But don’t fall into the trap of focusing on people with high Klout scores when you attempt your influence marketing. You might be missing the more important lesson from Klout. Nobody’s Klout score means as much as you think it does.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Writing is very Lonely Work

Ambal's Amusings

Writing is very lonely work. You sit at your laptop and bleed your heart out. (Not my phrase, it is Hemingway’s) You don’t do it for anybody on this planet. You do it simply to cope with the craziness of life. You write to heal yourself. And, then, you does the most courageous thing. You … Continue reading "Writing is very Lonely Work".

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Are you reaching your decision makers in real-time?

Lattice

Buyers are now in possession of unlimited information and online content has become a dominant driver for purchase decisions. In fact, according to Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase. Unfortunately, many organizations are still using traditional sales and marketing models, which were developed for a different time.

Webcast 100
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6 Content Marketing Resources Brands Should Be Aware Of

Marketing Insider Group

Yes, I know my title ends in a preposition. Sue me, grammar police of the world. There’s a reason that content dominates the world of marketing: It allows businesses to leverage their knowledge and stand out from their competition. Besides being cost effective, content marketing provides value that quickly builds relationships with customers. It also […].

Resources 126
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How the Marketing Funnel brings order to your marketing plan

Direct Response Coach

Are you familiar with the marketing funnel? You may know it as the sales funnel or the lead funnel. Whatever the name, I think it’s very useful graphic. For me, it provides a good visual framework for individual marketing activities as they apply to your sales process. Let me put it another way. Not that [.]. The post How the Marketing Funnel brings order to your marketing plan appeared first on McCarthy and King Marketing.

Planning 100
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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9 Sales Follow-Up Strategies to Stop Wasting Leads

Zoominfo

If you received 1,000 leads today, could you turn them into business? How many of those would actually become paying customers and how many would ignore you until they get the energy to say no? The sales industry is caught up in B2B lead generation. Companies harvest leads from lead providers without guaranteeing their ROI. They might think enough leads will equal business, but without the right follow-up process, all companies actually get is radio silence.

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How to Increase Your Content Visibility in Google Knowledge Graph

Convince & Convert

As a digital marketing expert, I inevitably find myself struggling to keep up with the happenings around the world. I’m always keen to grab more and more knowledge from everything I come across, but it can be difficult. I wonder about the enormity of the human mind. From the day we are born till the moment we die, our brain collects, loads, and stores everything.

Google 118
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3 Steps To Effective Content On A Tight Budget

Marketing Insider Group

Developing and executing an effective content marketing strategy is no easy task. Many marketers share the same content marketing headache of limited resources, tight deadlines, ambiguous metrics, and siloed teams producing content and engaging consumers on their own. So how do you go about solving these challenges to achieve your marketing goals? What you need […].