KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. After all, Content Marketing Institute reported that 61 percent of B2B marketers increased their use social media for content marketing purposes compared with one year ago.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

Marketing Insider Group

AUGUST 28, 2019

Content is core to any buying process, and it is marketing’s opportunity to create relationships with existing and potential customers. Content is everywhere, and in this digital age, that might cause some marketers to take good content for granted. Just because there is an abundance of content wherever a buyer looks, that doesn’t mean the […].

Content 194

Content Buy Process Marketing 194

The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – is its ability to target specific audience demographics: job title, industry, etc.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

InsightSquared

AUGUST 28, 2019

It is crucial to have a “clean” Salesforce instance, but it’s another daunting task to maintain it. Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices. If reps are not accurately updating opportunities properly (MANA, close dates, value, next step fields, etc) then the validity of your sales process diminishes.

Forecasting 218

Forecasting CRM Process Startups 218

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Webinar Metrics

Webbiquity

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Zoominfo

AUGUST 26, 2019

You’ve heard it before and we’ll say it again: It’s more cost-efficient to retain existing customers than it is to acquire new customers. This statement pops up during every conversation about customer retention for one simple reason— it’s true. Every day, your customers are bombarded with corporate promotions and marketing messages, from both familiar and unfamiliar brands.

Storytelling 189

Storytelling Ideal Customer Profiles Zoominfo High Quality Lead 189

Influitive

AUGUST 29, 2019

Part of what makes someone an exceptional online community manager is the ability to pinpoint exactly what resonates with members and pivot when you’re not offering what they’re looking for. In the two years that he’s been running Webroot’s customer advocate community, Senior Communications Manager, Drew Frey, has become well-acquainted with this fact.

Communities 154

Communities Case Study Case Studies Companies 154

Webbiquity

AUGUST 29, 2019

Guest post by Samantha Waites. Although email has largely displaced physical paper mail for most business correspondence, there are still instances where traditional mail is the better channel. It stands out and makes an impression in a way email simply can’t match. Since a postal mail document is longer lasting and likely to get more focused attention than an email, it’s vital to get it right.

Business 170

Business Paper Marketing Proposals Design 170

Marketing Insider Group

AUGUST 26, 2019

20 years ago, the responsibility of building a company’s brand fell solely on the shoulders of the marketing department. The role of the marketing team is to build a strong brand, increase awareness of that brand, and to manage its reputation. This is still the case, but the responsibilities of the marketing team have now […]. The post Brand Activation: Why Blending Marketing, HR, and Empathy Is a Winning Combination appeared first on Marketing Insider Group.

Activities 238

Activities Brand Identity Branding Marketing 238

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

InsightSquared

AUGUST 28, 2019

It is crucial to have a “clean” Salesforce instance, but it’s another daunting task to maintain it. Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices. If reps are not accurately updating opportunities properly (MANA, close dates, value, next step fields, etc) then the validity of your sales process diminishes.

Forecasting 136

Forecasting CRM Process Startups 136

KoMarketing Associates

AUGUST 29, 2019

customer concept in financial chart graph. In an effort to harness data and provide a more personalized, memorable experience to customers, new research shows that companies are turning to customer data platforms (CDP) or at least have plans to do so in the near future. London Research recently published the “Customer Data Excellence” report in partnership with BlueVenn to gain a better understanding of how businesses are using CDPs to provide enhanced customer experiences.

Marketing Report 121

Marketing Report Planning Statistics Custom Publishing 121

Influitive

AUGUST 29, 2019

Part of what makes someone an exceptional online community manager is the ability to pinpoint exactly what resonates with members and pivot when you’re not offering what they’re looking for. In the two years that he’s been running Webroot’s customer advocate community, Senior Communications Manager, Drew Frey, has become well-acquainted with this fact.

Communities 124

Communities Case Study Case Studies Studies 124

Marketing Insider Group

AUGUST 30, 2019

It’s a common scenario in the business world. The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. While some see may see it as an impossible challenge, I saw it as an opportunity. And it resulted in one of the highest ROI-producing […]. The post How I Helped SAP Achieve 7x Content Marketing ROI (With A Little Help From My Friends) appeared first on Marketing Insider Group.

ROI 173

ROI Content Marketing Content Marketing & Strategy 173

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Social Media

Biznology

AUGUST 28, 2019

Artificial intelligence (AI) is rapidly breaking into almost all sectors of society, and the restaurant industry is no exception. Here are six ways AI is reshaping how the restaurant industry functions. 1. Assisting With Scheduling. Shift scheduling is exceptionally tricky in the restaurant business. There are so many fluctuations to contend with, ranging from the number of restaurant reservations to the amount of foot traffic arriving.

Forecasting 116

Forecasting Order User-Generated Content Statistics 116

KoMarketing Associates

AUGUST 27, 2019

Marketers are constantly looking for ways to link their efforts to company success, and new research shows that they are still struggling to gain insight into how their initiatives are making a difference. DemandGen recently published the “2019 Marketing Measurement and Attribution Survey Report,” and statistics showed that the majority of marketers (42 percent) believe their company “needs improvement” in terms of its current ability to measure and analyze marketing performance and impact.

Customer Surveys 121

Customer Surveys Paid Search Agency Companies Marketing & Strategy 121

Adobe Experience Cloud Blog

AUGUST 26, 2019

The digital revolution has changed everything for marketers. Over the past few years, we’ve been given more power and more leverage within our organizations. And that power and leverage has brought with it sky-high expectations. Marketing now has a seat at the executive table, working alongside the C-suite to not only deliver on its traditional short-term KPIs but also facilitate the brand’s long-term vision.

Top of Funnel 132

Top of Funnel B2B Marketing B2B B2B Thought Leadership 132

Marketing Insider Group

AUGUST 30, 2019

It’s a common scenario in the business world. The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. While some see may see it as an impossible challenge, I saw it as an opportunity. And it resulted in one of the highest ROI-producing programs my last company ever saw. This scenario is exactly what happened when I was asked to take on the job as SAP’s very first Vice President of Content Marketing.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Only B2B

AUGUST 30, 2019

B2B marketing, an acronym for Business to Business marketing. It is often referred to as corporate sales too. Coined from the fact that the B2B segment exclusively caters to the. The post Benefits and Opportunities in B2B Marketing appeared first on ONLY B2B.

B2B Marketing 118

B2B Marketing B2B B2B Sales Segmentation 118

KoMarketing Associates

AUGUST 28, 2019

Many enterprise companies have Voice-of-the-Customer (VoC) programs in place to enhance the overall customers experience. However, new research suggests that marketers at these companies are struggling to implement VoC programs, and as a result, they are not seeing as much success. The XM Institute recently published “The State of Voice of the Customer Programs, 2019” report, and statistics showed that most enterprise marketers (48 percent) would only rate their VoC program as “somewhat successf

Marketing Report 120

Marketing Report Custom Publishing Statistics Marketing & Strategy 120

Biznology

AUGUST 27, 2019

Gating content —requiring site visitors to provide their email address or other information before they can access or download the information— is a critical part of the conent marketing equation. Here are some tips and tricks for getting gating right. Before we dive into the nitty-gritty of gating content, let’s take a step back and recall that the purpose of gating content is to help you establish and strengthen relationships with your prospects.

Effectiveness 99

Effectiveness Content Marketing Planning Content 99

Marketing Insider Group

AUGUST 28, 2019

When I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things. A few years ago I gathered all these bits of paper and sticky notes and wrote down on one piece of paper my favorite marketing quotes and words of wisdom and inspiration. When I speak, I also tried to invent some of my own tweetable quotes.

Marketing Strategy 110

Marketing Strategy Marketing & Strategy Banners Thought Leadership 110

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Only B2B

AUGUST 29, 2019

Tracking the return of investment (ROI) of Marketing qualified leads (MQL) in marketing, is a need that fulfills a marketing department’s goal of generating quality leads. These leads often have. The post 6 Tips to Track ROI of MQL in Marketing appeared first on ONLY B2B.

Marketing Qualified Leads 114

Marketing Qualified Leads Lead Ranking MQL ROI 114

Oktopost

AUGUST 26, 2019

Way back in 1980, The Buggles famously sang that “Video Killed the Radio Star.” It would not be the last decisive victory for this plucky media format. It took time for technology and bandwidth infrastructure to iron out the buffering and quality issues that made streaming video somewhat underwhelming in the early days of the internet. Once the proper foundation had been laid, video wasted no time conquering the web.

B2B Marketing 111

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 111

Unbounce

AUGUST 29, 2019

I’m sure you’ve noticed this ubiquitous illustration style by now. Depending on who you ask, these cartoons are either fun and whimsical, or strange and faceless. Maybe you see them as friendly-looking doodles … or maybe you see them as just plain weird. Whatever your opinion, one thing is for sure: these little buddies are everywhere right now. For better or worse, they have completely taken over the visual identities of many high-profile SaaS brands.

Design 111

Design Trends Paid Search Agency Advertising Agencies 111

Marketing Insider Group

AUGUST 28, 2019

When I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things. A few years ago I gathered all these bits of paper and sticky notes and wrote down on one piece of paper my favorite marketing quotes and words of wisdom and inspiration. When I speak, I also tried to invent some of my own tweetable quotes.

Marketing Strategy 106

Marketing Strategy Marketing & Strategy Banners Thought Leadership 106

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Only B2B

AUGUST 25, 2019

Effective email marketing is necessary for your business to acquire leads and promote your business or brand. How Will Effective Email Marketing Be Beneficial It is not a hidden fact. The post Definitive Guide to Effective Email Marketing appeared first on ONLY B2B.

Email Marketing 110

Email Marketing Effectiveness Marketing Promotion 110

Sprout Social

AUGUST 30, 2019

The past 12 months have seen Instagram add a host of new publishing tools to their Stories functionality, introduced just three years ago (but it seems like it’s been with us for ages, right?). In fact, Instagram has rolled out more feature updates for Stories than it has for general post publishing, which shows us just how important they consider this feature to be.

Brand Identity 109

Brand Identity Branding User-Generated Content Tagging 109

Spiralytics

AUGUST 25, 2019

There’s no denying the fact that digital marketing has turned into one of the most powerful forces in the marketing industry. It’s generally recognized as a highly effective tool when it comes to putting your brand out there. Right at the fore is content marketing , where you create, publish, and distribute valuable content with the objective of attracting prospects and turning them into customers.

Content 104

Content Conversion Distribution Custom Publishing 104