July, 2019

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AI and Automation: The Future of Content Marketing?

Content Science Review

When you think of AI, you probably think of science fiction movies like Terminator and Star Wars. But these technologies are already here!

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift.

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A Guide to Content Marketing by Generation

Marketing Insider Group

For your marketing messages to be successful, it’s essential that you tailor them to your different audiences and markets. “Generational” marketing is the term coined for segmenting and targeting your markets by age rather than other demographics such as gender, location, or income. If you want to make sure your content marketing is effective for […].

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The Beginner’s Guide to Brand Activation

Zoominfo

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, we’re here to tell you this: brand activation is much more than an industry buzzword. In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Start Using Video for Business

Webbiquity

Guest post by Roman Daneghyan. Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix.

More Trending

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Why Data Storytelling Is Essential for the Modern PR Strategy

Contently

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” The truth about the marketing industry is that things are nuanced, and very rarely does a tenet apply 100% across the board for all brands in all industries. What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies.

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The Winning Social Media Content Strategy TV Networks Use

Convince & Convert

From a marketing perspective, there is no such thing as “social media.” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the

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Tips To Increase Your Email Open Rates – Based on Data

Marketing Insider Group

Email marketing continues to be a channel for marketers to nurture and convert prospects. However, you have to get your contacts to open the email first. Email open rates can vary based on many different factors but there are things you can do to increase them. To determine how to increase email open rates, we’re […]. The post Tips To Increase Your Email Open Rates – Based on Data appeared first on Marketing Insider Group.

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5 B2B Marketing Metrics That Matter

Zoominfo

In today’s technology and data-driven landscape, marketers are under constant pressure to prove the value of their efforts. But with the amount of data and analytics we have access to, it can be difficult to differentiate between the important marketing metrics and the not-so-important marketing metrics. If you’re struggling to report on the success of your marketing campaigns, we’re here to help. .

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity

Guest post by Emma Williams. Cats rule the internet—so much so that the topic has its own Wikipedia page. Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. And cats aren’t just superstars in pet-centric niches. Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others.

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Learn: The Difference Between Meh & WOW in B2B Artificial Intelligence

Rev

You’ve been in B2B for a hot minute. You know this story. . The hype cycle. A new methodology or CRM or automation software or what-have-you appears on the scene, and it’s going to fix what ails us as B2B marketers. It’s going to be that thing that finally lifts conversion rates over the industry average of 1-3%. So we’ve thrown all these new things at our campaigns, hoping they will be the fix.

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How a Common Content Strategy Unites Marketing’s Different Natures

Contently

I recently wrote about the many natures of marketing , including brand awareness and short-term sales activation (or lead gen, as we B2B marketers call it) and the role of content within an overall marketing strategy. The latest seminal research from Les Binet and Peter Field , titled Effectiveness in Context , analyzes hundreds of campaigns from the IPA Databank (with a focus on marketing effectiveness) and clarifies the dual model.

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The 5 Things Salespeople Need to Build Their Personal Brand

Adobe Experience Cloud Blog

When I launched into the wonderful and terrible experience of planning my wedding, I had one budget item I would not budge on: florals. While I appreciate their beauty, the idea that I was supposed to allocate 20% (TWENTY. PERCENT.) of my budget to something that was completely perishable was baffling to me. I scoffed at the recommended percentage and proudly proclaimed to my wedding investors (aka my parents) that we would dedicate no more than 10% maximum.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Save Money on Your Next Marketing Event

Marketing Insider Group

Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event. If you’re looking for ideas […]. The post How to Save Money on Your Next Marketing Event appeared first on Marketing Insider Group.

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10 Lead Generation Best Practices and Examples

Only B2B

As a marketer you should always focus on the lead generation best practices because the expectations of customers keep on changing and you need to anyhow fulfil their demand and. The post 10 Lead Generation Best Practices and Examples appeared first on ONLY B2B.

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Beyond Prospecting: How to Use Video in the Rest of Your Sales Process

Vidyard

We all know one-to-one video is highly effective for boosting click-through rates and getting an initial response from a prospect. Whether you use the whiteboard-and-wave webcam or screen share approach, video is proven to get up to 3x the response rate and 5x more meetings booked than boring text-based emails. But once you’ve made that initial connection with a prospect, how do you continue to use video through the rest of the sales cycle?

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12 Social Media Video Content Examples: Amplify Your Social Media Traffic

Brandpoint

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Here are some of the stand-out factoids from Forbes , HubSpot and Vidyard’s 2019 Video Benchmark Report : By 2022, online videos will make up more than 82% of all consume

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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A Checklist for Growing Your Content Strategy

Contently

We know that not every content marketer begins their program from scratch. While it’s exciting to launch something from the ground up, many of us are handed half-finished projects and asked to push them over the finish line. If you’re a content marketer focused on growth rather than creation, you could be in any number of situations. You might have inherited a content program when you started a new job.

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Email Isn’t Dead; You’re Just Doing It Wrong

Adobe Experience Cloud Blog

Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works. Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing channel.

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8 Resources to Improve Your Writing

Marketing Insider Group

There are many ingredients that go into a successful content marketing recipe. However, just as when you’re making a cake, you need to perfect the basics before worrying about fancy techniques. The key to creating great content is being a great writer. We’re not all blessed with natural writing talent. But this is definitely a […]. The post 8 Resources to Improve Your Writing appeared first on Marketing Insider Group.

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7 Steps to Developing a Content Marketing Strategy

Only B2B

Revisiting and developing a content marketing strategy will not hurt anybody who is either just starting out with content marketing or have been using a similar approach for a while. The post 7 Steps to Developing a Content Marketing Strategy appeared first on ONLY B2B.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Video for Small Business: 7 Ways to Boost Your Brand [Examples]

Vidyard

By now you’ve probably heard all about how video can help your business. You might already be making videos, or at the very least, you know why you should (if not, check out our list of the numerous reasons why video should be a top priority ). If you’re now wondering how to use video to market your business, we’re here to help you get started.

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5 Ways To Reinvent The B2B Customer Experience To Boost Engagement

Engagio

Your customers are the heroes of your story! According to research , 75% of business buyers expect personalized offers from sellers. And 65% of business buyers will not hesitate to look for other vendors if a company didn’t make an effort to personalize communications with their organization. Indeed, whether you are in the B2B or B2C space, customer experience is key to success in the modern world.

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What to Do in Minneapolis While Attending a Marketing Conference

Brandpoint

In Minneapolis for the long-awaited 2019 Digital Summit ? This event takes place from Aug. 14-15, hosts over 1,500 attendees and is filled with great sessions on content marketing , social media , B2B, UX and more. While your days will be packed with learning cutting-edge industry trends and networking, you still might want to take time to experience some of what the host city has to offer.

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8 Myths About Marketing Automation

Adobe Experience Cloud Blog

Every business eventually realizes that much of its marketing can be automated. Gone are the days of remembering to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page. Marketing automation is a no-brainer for big businesses, who might have hundreds of thousands of customers to interact with on a daily basis.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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5 Ways for Content Marketers to Avoid Shiny Object Syndrome

Marketing Insider Group

Are you a magpie when it comes to marketing? Do you excitedly collect every new software tool and try out every new SEO hack as soon as you hear about it? If so, you may be suffering from “shiny object syndrome”. If you’re constantly chasing new ideas and being distracted by the latest strategy, you’ll […]. The post 5 Ways for Content Marketers to Avoid Shiny Object Syndrome appeared first on Marketing Insider Group.

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6 Content Syndication Networks That Will Drive Traffic

Only B2B

Creating a content worth reading is the most crucial part of content marketing which is where different content syndication networks come in to picture. You will not be able to. The post 6 Content Syndication Networks That Will Drive Traffic appeared first on ONLY B2B.

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4 Stupid Simple Ways To Increase Product Page Conversions (Today)

The Daily Egg

Everybody is always looking for the next great marketing hack. The next great tactic that is going to skyrocket their sales and company growth. That one glorified A/B test to change everything… But more often than not, this leads to neglecting key factors that we know impact sales. Product pages don’t need to be fancy, […] The post 4 Stupid Simple Ways To Increase Product Page Conversions (Today) appeared first on The Daily Egg.