Convince & Convert
SEPTEMBER 4, 2013
'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about two new announcements from Facebook that appear to come from opposite ends of the philosophical spectrum. Maybe. Or Maybe Not. Within 96 hours, Facebook made two pronouncements (I like to imagine them being made via scrolls read in a town square, preceded by trumpeter fanfare, but in reality they were simple blog posts).
Savanta
SEPTEMBER 27, 2013
'Relationships matter in B2B. But for many B2B businesses it’s simply not commercially viable to individually account manage each customer. This means that when issues arise, customers need to be directed to ‘mass service’ channels – usually a contact centre. I’ve recently spent a lot of time with Vodafone exploring what great customer service looks like.
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Customer Experience Matrix
SEPTEMBER 26, 2013
'Raab Associates’ new Guide to Customer Data Platforms is now available (click here to buy ). You may not find that news to be fall-off-your-chair exciting. In fact, you’re more likely to wonder whether the world needs yet another report on anything at all. Fair enough. So before telling you what’s in the CDP Guide, I''ll tell you why it exists. Simply put, marketers need better databases.
KoMarketing Associates
SEPTEMBER 25, 2013
'A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. Danny Sullivan of Search Engine Land confirmed this shift with Google, as discussed in the recent article on SEL this week and highlighted in news coverage on our site as well.
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ViewPoint
SEPTEMBER 24, 2013
'BANT is an acronym for Budget, Authority, Need and Time Frame. I have written articles and blogs against BANT (as a lead qualifying criterion) for years. A couple of months ago I read a blog by Ardath Albee entitled “BANT is Bunk, BS and Irrelevant”. I summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013. Next, I reached out to my Power Opinions team (PowerViews alumni) to find out what they thought about BANT.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
SEPTEMBER 22, 2013
'image from bigstock.com. In business – and in life – sometimes there’s a thin difference between aggressive and obnoxious. T-Mobile crossed that line. Late last week, Sprint tweeted about their new package that provides subscribers unlimited data, as well as an annual phone upgrade: Because THE hottest new device should be YOUR hottest new device.
Savanta
SEPTEMBER 17, 2013
'To provide fuel for debate at B2B Marketing’s Leaders Forum, Circle Research recently surveyed 100 senior B2B marketers. Between them they control budgets worth £188 million. There was one particular question which had me on the edge of my seat: What attributes does a successful B2B marketer have? I was excited because those answering the question were marketing leaders in some of the UK’s largest B2B companies.
Customer Experience Matrix
SEPTEMBER 11, 2013
'Raab Associates is really two businesses: the technology consulting practice run by Yours Truly, and a marketing agency specializing in children’s books run by my beautiful and brilliant wife Susan. We keep them largely separate, but I am inevitably involved in her technology decisions. So when her ancient Goldmine CRM system finally crashed last week, we both scrambled to pick a replacement.
KoMarketing Associates
SEPTEMBER 18, 2013
'A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. Speaking in our industry in particular, many of our clients are concerned with how a case study might give away a competitive advantage.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ViewPoint
SEPTEMBER 17, 2013
'Time is vitally important to the success of a salesperson—time to research prospects, time to hone the sales pitch, and time to communicate with potential clients. A successful sales manager must go out of his or her way to guard the time of their sales reps—and that means eliminating unnecessary distractions, which can be many in today’s world, says my latest guest on PowerViews, Chris Snell, inside sales manager for Care.com.
markempa
SEPTEMBER 16, 2013
'Tweet “One of the most important things you can do for your sales team is to generate qualified sales,” Kelly Harman, Vice President, Marketing, Carousel Industries, said at B2B Summit 2012. Her presentation, “Make Marketing Indispensable: Strategies for turning the sales team into your biggest fans,” featured steps marketers can take to achieve a productive, cooperative relationship with Sales.
Convince & Convert
SEPTEMBER 7, 2013
'The future of marketing (and business) is solving customer problems succinctly and effectively. ( tweet this ) Actually, that’s always been the point of marketing and business, but evolutions in commerce thinking and consumer technology have made solving problems easier and smarter than ever. This, of course, is the whole point of Youtility, my new book about truly helpful marketing.
Crimson Marketing
SEPTEMBER 30, 2013
'Smartphones are all around us. Any user is a potential customer, but how do you connect to them? 1. Avoid apps and engage through the Web browser. Requiring the buyer to download and install an app creates a barrier to entry, an extra step. This isn’t ideal in a marketing campaign. “Instead, deliver a rich user experience on a mobile-optimized site available through the smartphone’s Web browser (for example, Safari on an iPhone or Chrome on a Droid device).” 2.
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Everything Technology Marketing
SEPTEMBER 30, 2013
'Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates. But what are the current trends, challenges, and success factors for marketing automation? Download the Marketing Automation Report * Required Email Address: * First Name: Last Name: Company Name: We conducted a comprehensive survey, leveraging the combined wisdom of over 50,000 B2B marketers in the B2B Technology
KoMarketing Associates
SEPTEMBER 14, 2013
'B2B buying behavior, specifically research and evaluation, is shifting more towards online mechanisms. This behavior is being fueled not only through Internet connectivity speed or access but device usage as well. Mobile device adoption brings information to the B2B buyer anytime and in almost any location. Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel.
ViewPoint
SEPTEMBER 17, 2013
'Time is vitally important to the success of a salesperson—time to research prospects, time to hone the sales pitch, and time to communicate with potential clients. A successful sales manager must go out of his or her way to guard the time of their sales reps—and that means eliminating unnecessary distractions, which can be many in today’s world, says my latest guest on PowerViews, Chris Snell, inside sales manager for Care.com.
B2B Marketing Traction
SEPTEMBER 30, 2013
'Photo by mikecogh on Flickr - Some Rights Reserved. Headlines are an important element of your website or blog. But headlines are not just a key factor for getting found by search engines. They provide important information for website visitors, who should be your main audience. 1. Headlines offer a way for visitors to more easily scan and navigate your content.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Convince & Convert
SEPTEMBER 25, 2013
'I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. But it’s a bad question too. Why? Because it’s the wrong question. The right question is: how do I excite my readers?
The Point
SEPTEMBER 30, 2013
'A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Do I need it in order to do lead nurturing?”. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads. After all, a simple monthly email newsletter to your database – something you can accomplish with only the most basic email service provider (ESP) – nurtures leads
Crimson Marketing
SEPTEMBER 26, 2013
'Dr. Pepper 10 is a low-calorie substitute to the original soda beverage. Any person who likes carbonated beverages and wants to watch their calories may like this option. . But the marketing and advertising teams over at Dr. Pepper had other ideas. Check this out: . Talk about #BADMarketing (this has since been removed from all of Dr. Pepper’s official channels). .
KoMarketing Associates
SEPTEMBER 11, 2013
'The analysis of search engine results is a critical component of the SEO professional’s role. But good analysis requires a thorough understanding of the specific components of a search engine result listing. As Google technology continues to innovate, the depth of information found in the search engine results page (SERP) has certainly expanded.
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ViewPoint
SEPTEMBER 16, 2013
'Voicemail in today’s sales arena can be your secret sauce to connecting with your prospects or it can be a death knell. When done correctly, voicemail is powerfully effective. In fact, our experience shows 20% - 30% of all sales opportunities we generate for clients result from leaving a carefully crafted voice message. In today''s PowerMinute you will hear why it is important to leave voicemail messages when prospecting and how to do it successfully to generate a positive response.
Direct Response Coach
SEPTEMBER 26, 2013
'I do. I’m ashamed to admit it. It’s a terrible habit for any copywriter. I’ve tried to kick the habit. I really have. At times, I’m successful. I go through periods when I can discipline myself to finish the copywriting before I start editing. But I am human. I am weak. And too often I [.] The post Copywriting – Do you edit while you write?
Convince & Convert
SEPTEMBER 24, 2013
'Image via BigStockPhoto.com. Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. Video is now ubiquitous, Slideshare has become a prominent resource, ebooks are easy to create, and there’s a plethora of tools and sites with which to share the fruits of a digital author’s hard work.
Marketing Insider Group
SEPTEMBER 26, 2013
'We have already established that it is not enough to have great content. You have to have enough of it to make an impact in the markets and audiences you serve. And it needs to reach your But first things first, right? So what is the secret ingredient to great content? Doug Kessler (@ DougKessler ) and the folks at Velocity Partners have struck again with another amazing perspective on content marketing.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Crimson Marketing
SEPTEMBER 27, 2013
'Dr. Pepper 10 is a low-calorie substitute to the original soda beverage. If you like carbonated beverages and want to watch your calories, this might be a good option for you. . But Dr. Pepper only wanted to target “manly men” who believe diet beverages are “girly.” Their entire ad campaign was based on this drink not being for women.
Writing on the Web
SEPTEMBER 25, 2013
'If you’re in business and have a business blog, you’re frequently challenged by what to write. There’s always a lot you can say about your products and services, but how many different ways can you write about them before your regular subscribers get bored? In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain.
Vision Edge Marketing
SEPTEMBER 24, 2013
'We’re drowning in data. We generate it from our own activity or research; we collect and capture tons more from external sources. And, by now, all of us have been exposed to the conversation about Big Data—the voluminous unstructured data that is collected from nontraditional sources such as blogs, social media, email, sensors, photographs, video footage, and so on. .
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