Convince & Convert

AUGUST 4, 2015

Yep, that’s a bold headline. But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast! (Listen to the show on iTunes or Stitcher ). Listen to our latest episode: It’s a huge honor for all of us at C&C Media , and a big boost to our podcast program overall, which now includes multiple shows: Social Pros.

Social Media 167

Social Media Social Marketing Paid Search Agency Media 167

Customer Experience Matrix

AUGUST 27, 2015

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM). I would have looked so much more prescient had they announced the acquisition after I had published this post!

Account Based Marketing 221

Account Based Marketing Analytics Work Management Linkedin 221

KoMarketing Associates

AUGUST 27, 2015

The world of Facebook Advertising is constantly changing. This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers.

Paid Search Agency 200

Paid Search Agency Facebook Ads Mobile Advertising 200

Sales Engine

AUGUST 25, 2015

Content creation starts with access to subject matter expertise. It then must be communicated in a meaningful, educational, and entertaining way (assuming that you actually want people to read it). In most companies, the expertise comes from an executive, such as the CEO or President, senior level sales and product managers, and customer service. These are the people who are talking to clients on a regular basis and learning about their issues.

Video Marketing 193

Video Marketing Marketing Management Copywriting PR 193

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Campaigns

Marketing Insider Group

AUGUST 31, 2015

The biggest mistake in content marketing is making the content all about you. I’ve said this more times than I can count. In fact, I’m not even sure promotional content qualifies as content marketing. But according to a recent study of 500 global marketers from the Economist Group , B2B content marketing programs are doing just that: making every effort to push and promote product pitches in their content efforts.

Research 169

Research B2B Marketing Content Marketing Planning 169

Convince & Convert

AUGUST 24, 2015

The stories employees and executives tell internally are the most human leading indicators of organizational health and marketplace effectiveness—more so than the marketing stories we tell externally. And at some point, these will be the same because there is no sound wall between external and internal worlds. Before companies focus on customers and external marketing, they need to focus on employees, values, and internal stories—all the things that make up a strong internal culture.

Storytelling 166

Storytelling Paid Search Agency Companies Lead Scoring 166

Customer Experience Matrix

AUGUST 21, 2015

I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usual Oh-My-God-There-Are-So-Many-Vendors slide to get everybody's attention. This would ordinarily be Scott Brinker's popular Chief MarTech Landscape but I've recently seen so many variations on the theme that I put together a composite slide instead.

Marketing Automation Services 200

Marketing Automation Services Vendors Gartner Software 200

ANNUITAS

AUGUST 27, 2015

With Content Marketing World just weeks away, my mind has been on the number of organizations that have increased their marketing spend on the creation of new content. The latest results from the ANNUITAS B2B Enterprise Demand Generation study (due out in September), 54.1% of organizations have indicated that they are spending more on content development than they did in 2014.

Top of Funnel 173

Top of Funnel Relevance Lead Ranking Lead Scoring 173

Sales Engine

AUGUST 24, 2015

Everyone’s talking about content marketing , and companies are investing big dollars to jump on the bandwagon—but most are still thinking about it from yesterday’s marketing perspective where marketing’s primary role is branding and positioning. In fact, a recent Contently survey revealed that 73 percent of companies are developing content to increase their branding and awareness while 45 percent had a goal of increasing their thought leadership positions.

Demand Generation Agencies 171

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 171

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Marketing Insider Group

AUGUST 31, 2015

Perhaps the most valued business case for content marketing is driving conversions. When done properly, content marketing attracts prospects at the top of the funnel and guides them through the buyer journey until they convert to become customers. Therefore, content marketing conversions are the prospects who became customers because of either helpful, useful and/or entertaining content your brand provided them.

Top of Funnel 191

Top of Funnel Conversion Cost per Lead Content Marketing 191

Crimson Marketing

AUGUST 25, 2015

Even the savviest of marketers need a little help every now and again. SEO and SEM is one of those specializations that many of you think requires an expert to manage. In many cases, that is a very true assessment. But the truth really is that the basics can take you far; all you need is to know what they are and how to implement them: Page Title – Headlines grab the attention of the reader, similar to blog posts, ads, and once upon a time, newspapers (keep them no more than 70 characters

SEO 146

SEO SEM Tagging Search Marketing 146

Convince & Convert

AUGUST 28, 2015

As the most pervasive and arguably most important form of mass communication in the world, blogging is continually at the top of the content marketing conversation. However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now. Study: The Lifetime Value of a Blog Post.

Studies 166

Studies Impressions Long Tail Marketing Thought Leadership 166

Writing on the Web

AUGUST 26, 2015

When it comes to business blogging , how do you save time and still get results? How do you make blog tasks so easy your cat could do it? It’s the dog days of summer but around our house that expression isn’t acceptable. Doodles and Buster would have a cat fit. Here in Mexico we’re in the rainy season, when the heat of the Summer is tempered by the cool nightly rains.

Business Blogging 175

Business Blogging Business Tips Guidelines 175

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

The Point

AUGUST 25, 2015

It’s important to recognize that content syndication leads are not like most sales leads. When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. (That individual may well be a great candidate for your product, it’s just that he/she doesn’t know it yet.).

Autoresponders 185

Autoresponders Leads Lead Marketing Qualified Leads 185

Kaon

AUGUST 24, 2015

Visit our website for more information about the Kaon ADN. Filed under: News Tagged: apps , B2B marketing , Interactive applications , iOS9 , Kaon ADN , Kaon Interactive , marketing , sales.

Interactive Marketing 122

Interactive Marketing B2B Sales Tagging B2B Marketing 122

Marketing Insider Group

AUGUST 30, 2015

Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. Following are my top four Chrome extensions for marketers. ( Note: This list was created in part by Margaret Hakobyan, CEO of MoversCorp.). 1. MOZBar. This tool helps you quickly view the power and authority of a website to determine if the site is worth reaching out to for partnership and/or advertising opportunitie

Google 197

Google Marketing Analytics Tools Work Management Paid Search Agency 197

Crimson Marketing

AUGUST 28, 2015

This doesn’t look fun at all #BADMarketing . Image: Courtesy of DOSE. The post #BADMarketing Near A Graveyard appeared first on.

Marketing 138

Marketing 138

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Convince & Convert

AUGUST 17, 2015

David Ogilvy once famously observed that since five times more people read a headline than body text, once your headline was written, you’d “spent eighty cents of your dollar.”. But with email subject lines, it’s the whole buck. If your subject line doesn’t grab a reader, pull them in, and motivate them to open the email, it really doesn’t matter what the email says, what it offers, or how well-designed it is.

Clickthrough 164

Clickthrough API CAN-SPAM Statistics 164

Vidyard

AUGUST 24, 2015

Selling can be fun, personally fulfilling and occasionally exhilarating, but let’s face it, it’s no walk on the beach. Even for the most experienced professionals, it’s hard work. While selling via video can dramatically improve your ability to communicate with customers and enhance the purchasing experience, combining video with customer relationship management (CRM) may be one of the best ways to make your workload more streamlined and enjoyable—almost like a summer vacation.

CRM 97

CRM Work Management Cross-Selling Marketing Management 97

Biznology

AUGUST 31, 2015

It had been pitched as a “get acquainted” call. The CEO really wanted to establish a relationship with me, the PR agency rep said. We would have a dialogue about what interested me and how the company could help me do my work. I rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting.

PR 172

PR Public Relations Paid Search Agency Blogger 172

SEMrush

AUGUST 14, 2015

XML sitemaps are digital maps that help Google discover important pages on your site and how often they are being updated. In this guide, you will learn why your website needs a sitemap, and how to create and submit it.

Tools 94

Tools Tips Best Practices Google 94

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Marketing Insider Group

AUGUST 29, 2015

“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, is creativity.”. – Charles Mingus. The biggest challenge that enterprise B2B organizations face is how hard it is to talk about what they sell in simple language. There’s few guides to help B2B companies maneuver through this quagmire, but Margaret Molloy , Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale is one of them.

Branding 170

Branding Brand Identity Peer-to-peer Sales Cycle 170

Go Beyond SEO

AUGUST 19, 2015

Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. This is particularly true for businesses that rely heavily on social media marketing. Where do I Start when Creating a Social Media Marketing Plan? Foundation of a Social Media Marketing Plan.

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

Convince & Convert

AUGUST 27, 2015

Can you remember life before the World Wide Web? It happened, and it seems like 100 years has passed since we first opened Netscape or Internet Explorer to “search” for a recipe or a news source. It was a simpler life, from a content consumption and communication point of view. If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable).

Television marketing 160

Television marketing Broadcasting Cable SMS 160

Vidyard

AUGUST 18, 2015

Video marketing is one of the best ways to engage and convert your audience, but it isn’t without potential pitfalls. Whether you’re new to video marketing or have a good grasp on what it can do for your business, take a look at this list of video marketing mistakes. You could learn something new that will help you strengthen your marketing strategy and achieve even greater results.

Top of Funnel 75

Top of Funnel Video Marketing Marketing & Strategy Webinar Metrics 75

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Biznology

AUGUST 28, 2015

I work with lots of companies to launch products. I am working with one now-and the launch hasn’t gone very well. Sales are scary low–they round to zero. This is a disappointing turn of events for sure, but I wasn’t prepared for the idea that was floated next: let’s cut the price of the product 40%. See, the problem here is that we have no evidence that price is the problem.

Pricing 152

Pricing Price API Network Marketing 152

xiQ

AUGUST 17, 2015

by: Miles Austin. We are all looking for a results multiplier for sales. Let’s not kid ourselves. B2B selling is a very challenging, competitive and sometimes overwhelming occupation. We are expected to understand and please our customers, our prospects, our manager and even our banker. The information available to use has never been more plentiful.

Top of Funnel 62

Top of Funnel Enterprise Management Ideal Customer Profiles Lead Scoring 62

Marketing Insider Group

AUGUST 29, 2015

My great grandmother Michaelena always told me when I was growing up as a young boy, “Gerry, if you want better content, then you need to figure out a better way to ask for it!”. Little did I know that this grandmotherly advice would translate into a very useful content marketing strategy. I find many B2B organizations linking business units to the feet-on-the-street sales organization without effectively integrating content into this supply chain.

Content Marketing 174

Content Marketing Paid Search Agency Content Marketing & Strategy 174