Webbiquity
MARCH 15, 2018
Guest post by Lilach Bullock. With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business?
InsightSquared
MARCH 6, 2018
Sales operations has been around for quite some time, but lately the function has been gaining momentum. Instead of behind-the-scenes sales support, sales ops now acts as a strategic partner for sales VPs and leadership. It’s clear that sales ops plays a critical role in any organization, but creating your own sales operations team can be a daunting task.
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Marketing Insider Group
MARCH 5, 2018
Are you trying to find Content Marketing Agency to help you grow your business? Of course you are (or you should be) ?? Why? Because Content marketing has the power to grow your traffic, to generate leads, and to deliver real Marketing ROI. It’s 3 times more effective than outbound strategies. It can boost your […]. The post How to Find the Content Marketing Agency To Seriously Grow Your Business appeared first on Marketing Insider Group.
Tomorrow People
MARCH 8, 2018
If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. Start with the basics and work your way to content superstardom. What’s this content marketing strategy thing all about? Content is one of life’s essentials. It can be anything from the conversation you have with a friend, to important news you receive by email, to a blog post that helps you decide where to go on holiday.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
DiscoverOrg
MARCH 5, 2018
The term “Sales Intelligence” is frequently thrown around in sales and marketing, but there’s a lot of confusion about what it actually refers to. What is sales intelligence? How is it different from a lead list? To explore the subject, we sat down with DiscoverOrg cofounder and CEO Henry Schuck, to find out exactly what sales intelligence means – and what it means for sales and marketing professionals.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Onalytica B2B
MARCH 12, 2018
As we’re all well aware by now, things have changed. No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves, but by the people endorsing them. But for every problem there’s a solution. In this case the solution has been influencer marketing – reaching your target audience through the people that they know, love, trust and whose opinion influences their decisions.
Webbiquity
MARCH 22, 2018
Guest post by Rachel Summers. Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. However, you’ll be up against some stiff competition on the world’s largest social network. Here’s how you can improve your sales and get ahead on Facebook. Gather Those Early “Likes” The more “likes” your page has, the easier it will be to get sales.
Marketing Insider Group
MARCH 12, 2018
Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation. By harnessing the potential of the people who know your brand better than even your most devoted customers, you can tap into a rich source of brand advocacy and fuel […]. The post How to Activate Employees and Harness the Power of Internal Experts appeared first on Marketing Insider Group.
Tomorrow People
MARCH 6, 2018
Top content creators aren’t just wordsmiths. They’re digital designers, too. We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. Everyone’s got an opinion on design. Let’s face it, we’ve all lifted a brush at some time in our lives. But just as reading 50 Shades of Grey won’t turn us into bestselling content writers, having an opinion on art doesn’t make anyone an expert on audience response.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The Point
MARCH 8, 2018
Technology marketers love analyst reports. Sure, they’re expensive to license, but they’re instant fodder for all sorts of content marketing, they bring credibility and name recognition to a campaign, and – bonus – they say nice things about your product. However, in my experience, most tech companies don’t know how to market them. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of v
Zoominfo
MARCH 19, 2018
Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Consider these statistics ( source ): 78% of salespeople using social media outperform their peers. Social selling generates 38% more new opportunities than traditional sellers.
Onalytica B2B
MARCH 15, 2018
Mike Allton – Brand Evangelist, Author, Speaker. Key Topics: Content Marketing, including Blogging, Social Media, SEO & Email Marketing. Location: St. Louis, MO, USA. Bio: Mike is an award-winning blogger, speaker, and author at The Social Media Hat , and Brand Evangelist at Agorapulse where he strengthens relationships with social media educators, influencers and agencies.
Webbiquity
MARCH 29, 2018
Guest post by Nick Rojas. Blockchain technology has made waves in the worlds of technology and finance for several years, but it’s only recently that it has begun to attract interest from other sectors as well. One of the areas in which blockchain holds great potential is in marketing—but a good share of marketers are as yet unaware of this fact. However, if blockchain impacts marketing with anywhere near the speed it has impacted finance and technology, it could change the entire industry overn
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Marketing Insider Group
MARCH 8, 2018
Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. As email marketers, it’s important to know how your email marketing results […].
Biznology
MARCH 6, 2018
Antilocapra americana. In your business, how risky is your Plan A? Are you only chasing the big wins? If you don’t land the big gig, will you come home to your partners and staff completely empty-handed, putting your business tribe at risk of not living through the night, the month? You can’t eat bare hands. There is a reason why humans went from hunting to hunting-and-gathering, to farming.
Contently
MARCH 6, 2018
You write a lot about how the future of content marketing is technology boosting human creativity. But how long until the machines take over and the human part becomes obsolete? -Susan, New York. When you read headlines like “ The Washington Post’s Robot Reporter Has Published 850 Articles in the Past Year ,” it’s bound to give you nightmares.
Zoominfo
MARCH 26, 2018
The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Ready to learn more? Keep reading! 1. Put the customer before the product.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Convince & Convert
MARCH 19, 2018
As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. I predict this trend will continue to rise in 2018 and beyond. The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention.
Webbiquity
MARCH 8, 2018
Guest post by Steve Hill. As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base. While landing a celebrity to wear or promote your product was once the PR scoop of the century, today the rising profiles of social media influencers have made reaching wider audiences much more accessible.
Marketing Insider Group
MARCH 14, 2018
When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. LinkedIn offers a number of marketing tools that you can use to drive more […]. The post 7 Tips for Better LinkedIn Leads appeared first on Marketing Insider Group.
Biznology
MARCH 8, 2018
I recently commented on a LinkedIn post about the power of LinkedIn as a content marketing platform. The gist of the post was that it is rapidly becoming the go-to platform for branded content marketing. I disagreed with the very premise of the post. I get that LinkedIn has a lot of appeal as a central place to find people. My problem with LinkedIn is I can’t find content in the platform.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Contently
MARCH 20, 2018
When I first started writing blog posts, I knew next to nothing about SEO. I’d write headlines just because I liked the sound of them, and I had no concept of keyword selection. If I used internal linking , it was a happy accident. According to a study by Small Business Trends , that’s not uncommon. Forty-five percent of small businesses aren’t sure what SEO means, yet 98 percent think being found on Google is important.
Zoominfo
MARCH 5, 2018
It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). This disconnect between departments often happens when alignment between the two teams is less than stellar. Sales and marketing alignment not only improves the relationship between departments, but it also boosts sales productivity and overall results.
Adobe Experience Cloud Blog
MARCH 30, 2018
We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? In this blog, I’ll cover what customer success marketing is and how it fits into your marketing plan. What is Customer Success Marketing?
Webbiquity
MARCH 1, 2018
Guest post by Nate Vickery. Who would you trust more, a brand trying to sell a product or a friend who vouches for it? You’d go with the latter option, of course. Nielsen says that 83% of customers would do the same. Today’s customers are blind to TV ads, billboards, and flyers. They want brands to go the extra mile in providing them with the raw, personalized user experience.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Marketing Insider Group
MARCH 27, 2018
If you’re in the business of ecommerce, you know that consumer habits are constantly evolving over time. Each year, people who buy products online behave a little bit differently from the year before. They expect something different or more from the businesses they buy from, they rely on new people or sources to help them […]. The post How Consumer Habits Are Evolving in 2018 (and What to Do About It) appeared first on Marketing Insider Group.
Biznology
MARCH 5, 2018
Promotional Products Association International (PPAI) is an annual expo that highlights and showcases the latest in promotional products. This year, it took place in Las Vegas and there were 1,300 exhibitors filling up over 3,000 booths showing off hundreds of thousands of different promotional products. There were 4,500 companies pre-registered to attend.
Contently
MARCH 9, 2018
In July 2017, Kylie Jenner posted an image of herself wearing Beats by Dre headphones on Instagram. The shot shows Jenner’s profile, brushed bronze with makeup. It’s perfectly lit against a lush brown backdrop. Over her ears rest a pair of metallic Beats, with the logo right in the center of the photo. To date, more than 2.1 million have liked the post.
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