Customer Experience Matrix
AUGUST 28, 2008
Now that I have that long post about analytical databases out of the way, I can get back to thinking about demand generation systems. Research on the new Guide is proceeding nicely (thanks for asking), and should be wrapped up by the end of next week. This means I have to nail down how I’ll present the results. In my last post on the topic, I was thinking in terms of defining user types.
markempa
AUGUST 22, 2008
You're invited to join me at MarketingSherpa's Demand Generation Summit at your choice of Boston (Oct 5-7) or San Francisco (Oct 26-28.) I'll be speaking on "Playbook for Effective Lead Management." This year's the summit will have 19 new case studies, which will show how to increase lead volume, optimize webinar attendance and effectiveness as well as show you the effectiveness of multi-touch campaigns, closed loop measurement and more.
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WriteSpark
AUGUST 19, 2008
WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Home. Case Studies. Content Marketing. Sales Materials. Social Media. White Papers. Working with Writers. « Technology PR Sessions at 2008 PRSA Conference | Main. | When the Draft has "Problems" » Technical Writer or Technical Copywriter?
Smashmouth Marketing
AUGUST 30, 2008
Linda and I are members of the Groundwork Lawrence CSA and typically have more fresh veggies and fruit from local Farmer Dave , but occaisionally by Saturday we are jonesing for another couple tomatoes, or something the coop shipment was lacking (for whatever reason this summer we didn't get alot of zucchini and summer squash). So we head over to the Andover Farmers Market.
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Buzz Marketing for Technology
AUGUST 5, 2008
skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Tuesday, August 5, 2008. Formulating the new work literacy framework. Tony and Michelles comment on my blog about "simplifying" a framework to make it accessible reminded me of the comments members of a group of researchers I belong to are always saying about my models/frameworks: They are very complex.
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Customer Experience Matrix
AUGUST 6, 2008
I somehow ended up posting some comments on QlikView technology on Curt Monash's DBMS2 blog. This is actually a more detailed description than I've ever posted here about how I think QlikView works. If you're interested in that sort of thing, do take a look. Tags: qlikview database technology qliktech analytical database.
markempa
AUGUST 13, 2008
I was recently interviewed for an article on lead management by Chris Koch who works for ITSMA , the Information Technology Services Marketing Association. In the article titled, " Building a Marketing Funnel and Other Lead Management Tips ," I give the following five tips on how you can make your B2B lead management more effective, which are: Create a marketing funnel.
WriteSpark
AUGUST 12, 2008
WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Home. Case Studies. Content Marketing. Sales Materials. Social Media. White Papers. Working with Writers. « Welcome! | Main. | Technical Writer or Technical Copywriter?
Smashmouth Marketing
AUGUST 26, 2008
Colin Beavan, aka No Impact Man , wrote today about 40 Steps On The Personal Path To Green. My two favorites: Step 31: When the activity is fun, good for the environment, and also affects personal health (physically and also psychologically), it's much easier to maintain. So if you like biking, bike. If you like cooking, cook local. Step 19: Find a "green" mentor.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Buzz Marketing for Technology
AUGUST 4, 2008
Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
JotForm
AUGUST 10, 2008
It’s always fun to experiment with different techniques and learn how to work with various aspects of Adobe Photoshop to spice up boring text or pictures and make them into works of arts and masterpieces. Today we’ve got you a marvelous set of more than 50 high quality Photoshop.PSD files to offer.
Customer Experience Matrix
AUGUST 5, 2008
I finally had a conversation with columnar database developer Vertica last week. They have done such an excellent job explaining their system in white papers and other published materials that most of my questions had already been answered. But it’s always good to hear things straight from the source. The briefing pretty much confirmed what I already knew and have written here and elsewhere.
markempa
AUGUST 8, 2008
MarketingSherpa just published data on lead nurturing best practices based on a survey of 1,000 marketers. Sherpa's research focuses on the following nurturing best practices: Using multiple tactics rather than relying on email only. Timing of teleprospecting response to web inquiries – the velocity of follow-up dramtically impacts lead conversion.
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readwrite
AUGUST 8, 2008
Your mother’s calling – and there are shoes on sale. A new study released this week in the UK found that 80% of respondents said they were “happy to have [15 second pre-roll] video ads if it meant they could watch free video” on their phones. Almost nothing’s shocking in the wacky world of mobile advertising-to be, but one thing we found absolutely horrifying in the discussion around the study was this: incoming-call ads.
Smashmouth Marketing
AUGUST 23, 2008
Business has been pretty good this past year. Lots of new clients, some of them so big they can dictate their terms (well, they kind of do). We had enough business this summer though that we took on my two older daughters as part time help. Carolyn put in a few hours here and there, but Rebecca was the shining star. Showed up when she told me she would.
Buzz Marketing for Technology
AUGUST 4, 2008
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WebMarketCentral
AUGUST 28, 2008
Someone recently forwarded me the Vyatta newsletter. Vyatta provides open-source router and firewall solutions. Intriguing in and of itself, but in addition, the company does an exceptionally creative job of marketing. The newsletter is nicely put together, with important news at the top (they get PR), a silly but probably effetive free offer about half way down on the right side (they get humor) and links to their Facebook and LinkedIn groups (they get social networking).
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Customer Experience Matrix
AUGUST 27, 2008
“You gotta get a gimmick if you wanna get ahead” sing the strippers in the classic musical Gypsy. The same rule seems to apply to analytical databases: each vendor has its own little twist that makes it unique, if not necessarily better than the competition. This applies even, or maybe especially, to the non-columnar systems that use a massively parallel (“shared-nothing”) architecture to handle very large volumes.
Smashmouth Marketing
AUGUST 10, 2008
My daughter Melissa, Linda and I had something we have shared for the past couple years. Every January we tune to FOX and watch American Idol. Why do we watch it? We watch to see the kid next door become a superstar. We also watch to see the "other" kid next door act like a complete bozo. It is entertaining tv. This year when it was over, I turned to Melissa and asked if she and her friends would be interested in going to the American Idol Concert.
Buzz Marketing for Technology
AUGUST 4, 2008
skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Monday, August 4, 2008. A new framework: Part II. As I have been thinking through the framework I mapped out in yesterdays post, I began to think of how this might be used (see the questions I asked at the end of the post). It has been my contention that workers at different times in their career may have different needs in terms of work literacy.
Buzz Marketing for Technology
AUGUST 4, 2008
skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Sunday, August 3, 2008. New Skills for Knowledge Workers. On the work literacy blog, Tony Karrer posted a framework, that I was not really satisfied with. I thought it was too simplistic, too "cookbook" like with a follow the checklist type mentality.
Speaker: Paul Slack, Vende Digital CEO
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Buzz Marketing for Technology
AUGUST 3, 2008
Doing Good Things Well. Front Page. About. ← Addressing Communication Escalation. Docuticker - I’m A Little Obsessed → Librarian Tip for Nonprofits: 90-Second YouTube. July 30, 2008 · No Comments. I was reading the May 2008 issue of American Libraries and the Internet Librarian column by Joseph Janes jumped out at me with the potential to be immediately useful to me at work (which is not in a library).
Buzz Marketing for Technology
AUGUST 1, 2008
Welcome, Guest. L ogin. R egister. Username: Password: (?). Remember Me. Search. Clearspace. Online Communities Build, manage and measure your community successfully. Internal Collaboration Discover best practices in leveraging enterprise social software. Clearstep is a gathering place for Online Community and Internal Collaboration practitioners to interact, share best practices, and gain access to a much wider range of perspectives on common community and collaboration issues.
WebMarketCentral
AUGUST 27, 2008
Jon Miller at marketing automation vendor Marketo , just posted his interview with me, B2B Marketing Thought Leadership: Tom Pick. I'm a bit too modest to be totally comfortable with a title like that, but I appreciate the compliment nonetheless. So, if you'd like to read my blathering on about marketing innovation, blogging, social bookmarking, SEO, SMO, SEM, b2b lead generation, lead management and B2B marketing and PR in general (which maybe you do, since you're here after all), check out Jon
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WebMarketCentral
AUGUST 25, 2008
Want to know how to post links to dozens of popular social bookmarking sites—in a hurry? Use Google to track the status of almost any flight or find legal free music downloads? Search the web from a cool 3D interface, using any popular search engine? Discover what visitors really think of your site's usability? Turn your computer into an alarm clock?
WebMarketCentral
AUGUST 22, 2008
As an update to the What Recession? post here in May, here are the latest figures. U.S. GDP grew 1.9% in the second quarter, so once again, we are not technically in a recession. On the other hand, the overall unemployment rate spiked upward to 5.7%; not catastrophic, but clearly disturbing. Still, these two numbers taken together may signal a positive trend.
WebMarketCentral
AUGUST 20, 2008
Focused as many of us are on our own companies' or clients' economic anxieties, it's easy to forget that downturns (or even the perceptions of downturns) hit non-profit organizations particularly hard. When money is tight, charitable giving is an easy, if unfortunate, area to cut. In response, non-profits are getting more creative in using social media and other online tools to provide people with more ways to contribute than simply reaching for nearly-empty wallets. 1.
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