Optimizing webforms to generate more leads through your website
markempa
JUNE 26, 2008
After a talk on lead management, I spoke with several marketers from a company where one said, “We don't need to qualify our leads because our web forms do the qualifying for us. then we send them to our sales team.â€. Here's the problem with that model. long and detailed web forms often cause people to lie or simply leave altogether. So what should you do instead?
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