December, 2009

Trending Sources

Fire your Director of Social Media!

Buzz Marketing for Technology

At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# and after thinking about that I can’t help but agree with him. Said differently how do we make social part of the very DNA of the firm? What’s your view? Tweet This! Digg this!

Rethinking Shortlist Interviews

E-Quip

I spent most of last week helping an engineering firm prepare for an important shortlist interview. While each interview is different, there are some common themes in my approach. Some of my advice seems to diverge from the conventional wisdom in our industry. Yet I've enjoyed good success and my discussions with clients have validated my ideas about the process. That won't help you create comfort.

Looking for Social Media Policy Examples?

Everything Technology Marketing

Do you hesitate to jump on the social media bandwagon with your company? Concerned about what happens when an employee shares insider information? Social media is inherently dynamic, even chaotic. Provide no guidance and you likely end up damaging your brand. Be too restrictive and your social media initiative will never take off, putting you at a competitive disadvantage. Clear policies help you better navigate this new communication channel and provide guidance to your audience as to what is ok to post and what isn't.

Why Print isn't going anywhere for a long, long time.

Junta 42

We'll be here someday with electronic, but this makes the case for why print is still an essential tool for most of us. Enjoy

Case 20
Case Tools 20

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

More Trending

Eight reasons to monitor social media and a list of tools for doing it

Chris Koch

If you read this blog regularly, you know that I think that monitoring social media is one of four key aspects of a social media engagement strategy. Social media monitoring is a way to figure out what’s being said about your brand and reveals opportunities for engaging in conversations with customers and influencers. At its most basic, social media monitoring starts with what is known as the “vanity search.” Through one of the popular search engines, you set up a recurring search on key terms that will alert you to relevant online discussions of your brand, your competitors, and influencers.

10 Most Popular Content Marketing Posts of 2009

Content Marketing Today

It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. Social media certainly loomed larger in the past 12 months but interest in content marketing strategy accounted for the majority of the most popular posts. Reasons an eBook Should be a Core Component of Your Content Marketing Strategy.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Enjoy!] Search marketing should be a top priority for organizations in any industry. B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Content is key for B2B websites.

P2P 7

Marketing Shoelaces

Junta 42

No one seems exactly sure when, but shoelaces became popular sometime in the 20th century to better tighten shoes, replacing buckles and buttons (which were slow and cumbersome). Shoelaces are odd to me. The technology exists today that we can manufacture any type of shoe, dress, casual or sport, without the need for shoelaces. There is no need to tighten shoes, because the shoe itself can loosen or tighten, depending upon the need. Take a shoe like this I just purchased from Sketchers. could wear this shoe for literally any situation. And no shoelaces. We like shoes we are used to.

B2B Marketing Trends for 2016

5 Ways to Repackage Your Best B2B Content

Savvy B2B Marketing

I think about B2B marketing at the strangest times. Yesterday, it crossed my mind while eating lunch. The night before, I made some Asian-inspired pork tenderloin, which was good, but it was even better in the sandwich wrap I concocted with some miscellaneous ingredients in the fridge. What does this have to do with B2B marketing? And, you have new readers who may have missed your best stuff.

FAQ 11

Eight lessons I’ve learned from Twitter

grow - Practical Marketing Solutions

I’m writing this blog as a way of accepting a challenge from my friend Venessa Miemis.  Always glad to be pushed in new ways! I’ve been a devoted Twitter-er for nearly a year.  In that period I’ve moved from reluctant skeptic to poster-child advocate.  Here are a few of the lessons I’ve learned. 1) Respect the person behind the icon. Wow, talk about being humbled. No limits.

Do You Have a Marketing Plan for 2010?

B2B Marketing Traction

Tweet. If you haven’t yet done your marketing plan for 2010, don’t panic. There is still time. If you have already done your plan, check it against some of our marketing planning success tips below. Marketing Plan Success Tips. Keep it simple. Marketing plans don’t need to be elaborate. The business owner said, “I didn’t know what to do with it!” Track results.

A Decade of BI: Technology Advances Faster Than Adoption

Content Marketing for BI

Can you believe another decade has gone by? Seems like just yesterday we feared a digital meltdown with Y2K. Fortunately, that really didn’t happen though a lot of other historic things did. That made me wonder how much (or how little) BI changed over the last decade. Then I found an article in ComputerWorld from 2004 (mid-decade) titled, Predictions for BI’s Future that made a number of claims.

The B2B Demand Gen Marketing Playbook

Fire your Director of Social Media!

Buzz Marketing for Technology

At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media - I should be fired!" and after thinking about that I can’t help but agree with him. Said differently how do we make social part of the very DNA of the firm? What’s your view?

Chex and Content - Where's Your Party Mix?

Junta 42

Corn Chex, Cinnamon Chex, Rice Chex.    We currently have boxes of it around the house.    And it's all because of relevant content. How you might ask? It started with one box of Cinnamon Chex.    My oldest son Joshua, who's eight years old, took great interest in the back of the Cinnamon Chex box. The subject was ChexPartyMix.com. The back of the cereal box promoted the Chex recipe site containing hundreds of sweet and salty recipes containing the main ingredient - Chex. The first recipe, Chocolate Chex Caramel Corn Bars , was first up.   Why?

Sites 16

Savvy Year End Review – Social Media

Savvy B2B Marketing

This week we will be featuring some Best of Savvy Posts related with our most popular topics from 2009. If you joined our readership later in the year it is a great way to catch up on some old posts or do a deep dive in a particular topic. No topic got more buzz on our blog and others in 2009 than Social Media. We had 71 posts tagged with the Social Media topic. How Web 2.0 Are we making money yet?

Is blogging a man’s job?

grow - Practical Marketing Solutions

I read a blog post yesterday that staggered me. It was about a woman who could only find success as a blogger and freelance writer after she posed as a man (under the name of James Chartrand). The gist of the tale was that she was a talented, hard-working individual who could not make enough to feed her family until she lied about her gender. Once she became “James,&# her life changed.

A Content Formula for Complex B2B Organizations

5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. For example, check out [link] and search for your company name. You may see a theme here.

A Decade of BI: Technology Advances Faster Than Adoption

Content Marketing for BI

Can you believe another decade has gone by? Seems like just yesterday we feared a digital meltdown with Y2K. Fortunately, that really didn’t happen though a lot of other historic things did. That made me wonder how much (or how little) BI changed over the last decade. Then I found an article in ComputerWorld from 2004 (mid-decade) titled, Predictions for BI’s Future that made a number of claims.

Lead Gen Call Center In The Cloud - Virtual Hybrid

Smashmouth Marketing

When we started Green Leads we set out to build the perfect Virtual Call Center. We accomplished it, and other than not seeing people face-to-face, the way we work is identical to a traditional call center. We can see people's dials, what CRM records they modify, listen in for training, etc. We lost two employees who wanted more of a team community. All that said, we grew 4X over three years.

100 Social Media & Content Marketing Predictions - The eBook

Junta 42

Thanks to our good friends at Zmags , we now have a 75-page eBook covering over 100 social media and content marketing predictions for 2010 from the most influential marketers in the world. You can view it here without signup! Last week we released the 100 content marketing predictions for 2010 , easily our most popular post of the year.  

Six Key Steps to Successful Marketing Automation Adoption

Savvy Week in Review - December 18

Savvy B2B Marketing

With the end of the year looming, we're already looking ahead to what's in store for 2010. With that in mind, we're super glad that our favorite bloggy reads are still churning out the good stuff. This week, we've got a wide variety of topics to share with you including everything from multimedia integration to personal identity crisis. Cheers! Great idea! Here are nine ideas from Velocity.

Research shows small business owners struggle with Twitter

grow - Practical Marketing Solutions

The latest research report from Business.com shows that small business owners are still trying to figure out Twitter … but those who do are seeing an advantage. The expansive report covering 1,711 small business decision makers showed that of all the social media channels, Twitter was the least-used. Just 27 percent of the respondents used the micro-blogging site.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in. It also puts us in a reflective mood as we ponder over what has transpired and how we have come out of this year stronger than we went in. Read on to get their insights. Recommended Resources from B2B Marketing Experts. Blogs. via Beth Harte). Books.

Growth is Not Always Optional

Content Marketing for BI

Yes, my posts have been sparse these last 6 months, I admit. The carousel of life threw me off, and when I tried to jump back off it threw me off again, whirling so fast it took a while to catch up and jump back on. Only, I’m not the same person I was. Optional Growth : Last summer I decided that in order to grow, my business needed to change. decided to revise my own marketing message and website.

8 Ways to Create More Effective Lead Generation Programs

Simple Metrics and the Business Case for Marketing Automation

Digital Body Language

There has been a lot of great discussion lately about the business case for marketing automation. For obvious reasons, I'm excited to see the discussion, but it often takes an interesting turn. The way in which people often attempt to measure it is in either efficiency gains, or revenue gains - when compared with a manual process for marketing in the same way. However, this misses the point.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Enjoy! Digg this!

6 Tips for Preparing Your Company Sales Presentation

Savvy B2B Marketing

When it comes to preparing and delivering presentations, Olivia Mitchell has seen and done it all. We're thrilled to feature her words of wisdom so you can take your presentations to a new level. Simon Cowell has popularized the phrase “You owned that song&#. That small word "owned" packs a lot of meaning. Your sales reps also have to “own&# the company sales presentation.