Customer Experience Matrix

OCTOBER 25, 2007

I’m headed back from the combined Business Rules Forum / Rules Technology Summit / Rules Expo conference in Orlando. Theme of the conference was ‘Enterprise Decisioning Comes of Age’. The general idea is that business rules have been applied extensively in a few areas, including fraud detection and insurance rating, and are now poised to play a larger role in coordinating decisions throughout the enterprise.

Rules 120

Rules Business Conference Communities 120

markempa

OCTOBER 23, 2007

Are you too busy to think? Many of us feel that way at times. As simple as it seems, finding time to think effectively is vital to developing a solid sales, marketing and lead generation strategy. Without question, our mindsets ultimately influence our strategic choices. Which is why I think Michael Webb's post on the subject of thinking differently and banishing waste from sales and marketing is very compelling.

Trade Show 120

Trade Show Lead Generation Lead Scoring Lead Ranking 120

KoMarketing Associates

OCTOBER 18, 2007

Heading from NYC last night, I started thinking about what I would tell the rest of my colleagues as it relates to how and what was learned from SMX Social Media. Well here are some things that didn’t happen : I still don’t feel comfortable adding Danny Sullivan or Neil Patel to my Facebook network. No one gave me the social media “quick fix” idea that I thought would be worth risking my profile or IP getting banned in respective communities.

Social Media 120

Social Media Digg Media Ideal Customer Profiles 120

Buzz Marketing for Technology

OCTOBER 30, 2007

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Advertisement

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Webinar Metrics

Anything Goes Marketing

OCTOBER 30, 2007

While there is a big push these days to get to the true ROI of your online marketing campaigns, we don't seem to be there yet. According to a Penton Media Custom Research study commissioned by PROMO Magazine , click-throughs and response rates are still mostly used to measure the success of marketing campaigns. Measuring Email ROI On another note, the DMA found that e-mail's ROI will reach $45.65 for every dollar spent in 2008.

Online Marketing 100

Online Marketing Response Rate Click Rate Tagging 100

Customer Experience Matrix

OCTOBER 18, 2007

Neolane , a Paris-based marketing automation software vendor, formally announced its entry to the U.S. market last week. I’ve been tracking Neolane for some time but chose not to write about it until they established a U.S. presence. So now the story can be told. Neolane is important because it’s a full-scale competitor to Unica and the marketing automation suites of SAS and Teradata , which have pretty much had the high-end market to themselves in recent years.

Marketing Automation Services 131

Marketing Automation Services Enterprise Management Work Management Marketing Management 131

markempa

OCTOBER 10, 2007

The year-end push is on and I know you may be wondering what else can I do to drive more revenue with little or no remaining budget? I've found the best way is to focus on the leads you already have. Lead reengagement is one of the most powerful ROI tools marketers have available to them. Why? You're getting more out of the money you've already spent by going deeper within the opportunities you already have.

BtoB 120

BtoB Leads Lead Marketing Qualified Leads 120

readwrite

OCTOBER 15, 2007

Ad network AdBrite announced this morning that they have begun selling full-page ad units of the sort that you’ve no doubt seen on some of the bigger, more old-school web sites like PCMag and the New York Times. Now you too can interrupt your readers’ time with a full page ad in the middle of their time on your site. Unlike the standard full page ads, though, the AdBriteunits aren’t passive Flash commercials – they are like an iframe or a redirect directly to the advertis

Paid Search Agency 40

Paid Search Agency Adsense Ads Mobile Advertising 40

Buzz Marketing for Technology

OCTOBER 29, 2007

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Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Anything Goes Marketing

OCTOBER 27, 2007

No, I haven't left my current job. I've added a second job working for the Dundler Mifflin Infinity team, Sudbury Ontario Branch. I'm not joking! I submitted my application on the new Dundler Mifflin Infinity website which was accepted and I plan to help them sell paper. My first task was adding that nice banner ad over there. Go ahead and give it a click.

Viral Marketing 100

Viral Marketing Web 2.0 Banner Ads Banners 100

WebMarketCentral

OCTOBER 22, 2007

Two new sections have recently been added to the fastest-growing web marketing portal—a Marketing and Sales Career Opportunities section , powered by CareerBuilder , and an extensive calendar of Marketing Events. The Career Opportunities area enables you to search for jobs by category, including Advertising, Public Relations, Graphic Design and B2B Sales.

RSS 20

RSS Public Relations Tagging B2B Sales 20

Customer Experience Matrix

OCTOBER 2, 2007

I recently ran a pair of two-day workshops on marketing performance measurement. My students had a variety of goals, but the two major ones they mentioned were the toughest issues in marketing: how to allocate resources across different channels and how to measure the impact of marketing on brand value. Both questions have standard answers. Channel allocation is handled by marketing mix models, which analyze historical data to determine the relative impact of different types of spending.

Allocation 120

Allocation Multi-Channel Lead Ranking ROI 120

markempa

OCTOBER 16, 2007

I spoke yesterday at MarketingSherpa's Demand Generation Summit and I felt led to go off topic for a bit to address why I do, what I do. Personally, I've been pondering the idea of passion and what role it plays in our careers as marketers or leaders. Read Mike Volpe's summary of my presentation at the the Small Business Hub Blog. In my short aside, I ended up talking about things we marketers often don't talk about.

B2B Marketing 120

B2B Marketing B2B Lead Scoring Lead Ranking 120

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readwrite

OCTOBER 8, 2007

According to early reports from the Associated Press and Variety , Google is set to make a major announcement tomorrow concerning YouTube integration with AdSense. Selected YouTube videos will be available to AdSense publishers and will appear wrapped in banner ads. The AP offers auto websites selecting topical videos from YouTube about cars to run along with AdSense banner ads on their sites.

Adsense 40

Adsense Youtube Video Marketing Banner Ads 40

Buzz Marketing for Technology

OCTOBER 25, 2007

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Blogger 100

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Anything Goes Marketing

OCTOBER 27, 2007

I'm pretty steamed at the moment. I don't know how else to explain this but to say that Americans hate their brothers and sisters to the North. Are you guys jealous of our health care system or something? What is it?? If you try and access TV show episodes like The Office , you get messages like this: "We're sorry, but the clip you requested is not available from your location".

Web 2.0 100

Web 2.0 Viral Marketing Youtube Broadcasting 100

WebMarketCentral

OCTOBER 18, 2007

Rarely do I drop what I'm doing to read a newsletter article, but that's what happened when I came across Elge Premeau 's Using Blogs to Attract Attention (Without Having Your Own) in the RainToday newsletter. Premeau accurately points out that while writing your own blog is hard work, promoting your company, product or service through blogs doesn't have to be: "60% of bloggers have not updated their blogs in the last 60 days.So, why not tap into the audiences other blogs attract (presumably the

Blogger 20

Blogger Emarketing Outreach Paid Search Agency 20

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Customer Experience Matrix

OCTOBER 31, 2007

I had a product briefing from Teradata earlier this week after not talking for nearly two years. They are getting ready to release version 6 of their marketing automation software, Teradata Relationship Manager (formerly Teradata CRM). The new version has a revamped user interface and large number of minor refinements such as allowing multiple levels of control groups.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120

Buzz Marketing for Technology

OCTOBER 24, 2007

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Blogger 116

Blogger Copyright Buzz Privacy 116

Anything Goes Marketing

OCTOBER 22, 2007

Good post on how to write subject lines with examples from Adrian Singer over at software projects. Here are his four main characteristics of how to write a successful subject line: #1. It needs to reference something you know about #2. It needs to be something that is important to you #3. It needs to have an expiration or urgency factor #4. It needs to be something you yourself can act upon Here is his top example: Your Mortgage is late.

Urgency Marketing 100

Urgency Marketing Tagging Act-On Email Marketing 100

Buzz Marketing for Technology

OCTOBER 21, 2007

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Blogger 109

Blogger Copyright Buzz Privacy 109

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Anything Goes Marketing

OCTOBER 21, 2007

Instead of me writing about what RSS (Real Simple Syndication) is , I'll let this whiteboard geek tell you all about it (thanks MarketingProfs!). Feel free to pass this along to your manager who doesn't understand what the hell RSS is and doesn't want to invest in it: Chad H. Tags: RSS , Really simple Syndication. Tags: RSS youtube.

RSS 100

RSS Video Marketing Youtube Tagging 100

Anything Goes Marketing

OCTOBER 21, 2007

Automated Lead scoring is a term that many in the B2B world are familiar with. Essentially, you take the typical manual lead qualification process that a sales rep or call center does over the phone to find the best leads and let technology do this for you. Can you apply this same concept to customers? I think you can and those of you in B2C already do this quite well.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Lead Qualification 100

Buzz Marketing for Technology

OCTOBER 19, 2007

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Buzz Marketing for Technology

OCTOBER 17, 2007

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Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Buzz Marketing for Technology

OCTOBER 15, 2007

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Buzz Marketing for Technology

OCTOBER 12, 2007

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Blogger 100

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Buzz Marketing for Technology

OCTOBER 9, 2007

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Blogger 100

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