March, 2012

Trending Sources

5 Key Elements of Modern Inbound Marketing

Digital B2B Marketing

Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. The new definition: Inbound marketing is marketing focused on being found through the recommendation of others and delighting everyone that finds you. Your content is what makes finding you valuable.

3 Ways To Connect With Today’s B2B Buyers

Tony Zambito

Image via Wikipedia. This is part 4 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. Connecting with today’s B2B buyers is on the minds of most CEO’s and their teams today. Not too long ago, reaching and connecting with B2B buyers was a straight forward proposition.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. What common mistakes should marketers avoid? How can Facebook be used to support an SEO strategy?

7 Reasons Your Content Marketing Strategy Isn’t Working

grow - Practical Marketing Solutions

Guest post by {grow} Community Member Sarah Goliger. As marketers, we know that the best way to generate quality leads for our businesses is by creating great content. Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers. But while it is extremely important, having a good content strategy isn’t always easy.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

More Trending

A New Definition for Inbound Marketing

Digital B2B Marketing

Inbound marketing is a hot topic in B2B marketing. However, as more B2B marketers grab the inbound marketing flag, many will miss the two keys to making inbound marketing effective: Be found through the recommendation of others. Delight those that find you. ” The most common functional definition of inbound marketing is the combination of search, social and content. Social media?

Your Top Priority Is Growing The SMB Revenue Base – Now What?

Tony Zambito

Do Your Research Before You Pick Up The Phone © All Rights Reserved Kenny Madden. This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . but…over the last three years we’ve faced stiffer competition that has driven our pricing down. Follow @tonyzambito.

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Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. What’s the best way to start and grow a LinkedIn group? 5 STARS.

My five biggest blogging mistakes

grow - Practical Marketing Solutions

I am creeping up on 1,000 blog posts — I’ve probably blogged “a bible!” ” So I’ve been reflecting on what I would have done differently if I had to start all over. Here are some mistakes I’ve made, and sadly, in some cases, continue to make … 1) Pre-occupation with numbers. I am not good at the patience part. ” What a waste of time. Arrrgh.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Infographic of the Week: 22 Ways to Create Compelling Content #infographic

Ad Your Comment Here

Copyblogger gives us a few ways to get over the content creation challenge that many of us feel (all too well!). Thanks guys, we all needed that! content production Infographics content creation content marketing

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. If you’re buying online display for lead generation, you should consider social media advertising opportunities. Below is a basic primer on the options for larger businesses who wish to take advantage and test these channels. LinkedIn. Targeting. Units.

Pinterest: Who Pins Your Content & How Much Traffic Do They Drive

Digital B2B Marketing

The latest report shows Pinterest now drives more traffic than Twitter. You may want to know not just how much traffic Pinterest is driving but also what users are pinning your content and driving the most traffic. Fortunately for marketers, Pinterest is one of the easiest platforms to track. Here is how to get the same information about Pinterest, even if you aren’t using Pinterest.

Grow SMB Revenues With Buyer-Based Marketing

Tony Zambito

This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . Buyer Persona © All Rights Reserved Cristian Cardenas. The sheer size of the SMB makes for a daunting task for any organization intent on marketing to the SMB segment. The U.S. Getting Descriptive.

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? Is there really a difference anymore—or is the boundary blurring? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same. Small Business…Big Coverage! by Blogging PRWeb.

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How to turn blog readers into brand advocates

grow - Practical Marketing Solutions

By Srinivas Rao, Contributing {grow} Columnist. If you have been blogging for more than a few months than you have super fans whether you know it or not. You just have to keep an eye out for them. Fortunately there some key indicators. They comment regularly. They send you personalized emails. They share EVERYTHING you write. But simply knowing who they are is not enough. Approachability.

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Enter to Win – One Free Ticket to an Online Storytelling Conference

Stories that Sell

Stories are everywhere these days. And while businesses have always used stories to connect with their audiences, we seem to be in the midst of a story resurgence. New books, blogs and articles regale the power of story to win friends and influence people, and are filled with examples of organizations doing just that. I'm excited to attend. And I just happen to have one extra ticket to GIVE AWAY.

Content Curation And 12 More Content Marketing Terms Defined

B2B Marketing Insider

“Social Media” is so 91 days and 42 seconds ago…. Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. But I am certainly not the expert. What key terms are missing?

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Why You Should Stop Mapping Content Formats to the Buyer’s Journey

Digital B2B Marketing

I have had it with “research” about the content formats B2B buyers prefer at each stage of the buyers journey. Multiple B2B publishers are pedaling this misinformation and as B2B marketers struggle with content marketing, it is diverting their focus. Here is one example from TechTarget : eBooks are earlier than white papers which are earlier than virtual trade shows? Yeah, right.

How To Get To Know The New SMB Buyer

Tony Zambito

© All Rights Reserved Peter Schofield. This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . In the first article of this series, we visited two new realities. The second reality is that they are finding a very different buyer this time around than in the past.

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Online Persuasion: Seeing Through the Eyes of Customers

Writing on the Web

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset. Not too long ago I came across a great blog post. There was a picture of a pair of glasses lying on a bench with this caption: Don’t you wish you could see through your customers’ glasses?

Straight Talk on Social Media Gurus

grow - Practical Marketing Solutions

By Stanford Smith, Contributing {grow} Columnist. I love experts. These folks have invested their own time and money learning something so I don’t have to. I tip my hat to them. I never disparage someone for working hard and taking risks. My problem is with you. Specifically, I think you are learning the wrong lessons from social media luminaries. Different Times – Different Strategies.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

The Death of Branding [INFOGRAPHIC]

Tomorrow People

What is branding and why does it matter? Branding is a word that is used a great deal these days. But what does it actually mean? The Design Council defines a brand as: “a set of associations that a person (or group of people) makes with a company, product, service, individual or organisation. ” (Source: The Power of Branding: a practical guide. The Design Council). Read more: Pin It.

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The Top 5 Reasons People Don’t Do Social

B2B Marketing Insider

There is an observation in social media called “ Participation Inequality “ or the “ 1% rule “ that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. As a marketer, I feel like it is our role to at least be in the 9%, and ideally in the the 1% of active social users creating or sharing content. Value (12).

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Is Your Website Working for Lead Generation and Inbound Marketing?

NuSpark

How’s your website doing? . How do you think it’s doing? Is it performing to expectations? Do you even have expectations? How much did you spend on it? Measuring ROI? Was it written by internal staff, an outsourced tech writer, or a marketer? The answer starts off with what your goals are for the website, and then determine if those goals are being met. . Prospects are busy, and they scan.

Channeling Buyer-Based Experiences in SMB

Tony Zambito

© All Rights Reserved I-5 Design and Manufacturer. This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . When it comes to the SMB segment and the multiple sub-markets, it is just a plain fact that you cannot be everywhere. What Does This All Mean? Really?

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Marketing Gimmicks versus Value: A Disappointing Example

Digital B2B Marketing

B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement. Eloqua has an active voice on the entire spectrum of content marketing. What happens when a company tries to align with something new to them? Be an Expert.

Always measure your social media effort. Except when you shouldn’t.

grow - Practical Marketing Solutions

Matt Ridings is one of the most intellectually challenging and entertaining friends I have made on Twitter. During a recent debate on {grow} about social media measurement he chimed in with such a smart counter-point that I wanted to provide it as a feature for the entire {grow} community … Guest post by {grow} community member Matt Ridings. Social media measurement. ” Agree?

The Death of Pay Per Click Advertising (PPC)

Tomorrow People

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines. ” (Source: Search Engine Land ). Why use something that’s not working right?

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