Marketing Insider Group

JUNE 20, 2019

We’re big advocates of setting SMART marketing goals at the beginning of the year. If you happen to work with HubSpot, or a HubSpot agency, setting goals can be even more lucrative due to the platform’s extensive set of tools for setting and tracking Key Performance Indicators (KPIs). The tools let you set KPI benchmarks […]. The post How to Make a Mid-Year Marketing Review Worth Your Time appeared first on Marketing Insider Group.

Advertising Agencies 277

Advertising Agencies Paid Search Agency Advertising Benchmark Hubspot 277

Webbiquity

JUNE 28, 2019

By David Foster. Having a strong brand identity is incredibly helpful to success. Most of the world’s highly successful companies have got where they are due to their branding efforts, which have helped them to flourish and build company value. Image credit: rawpixel.com from Pexels. One key benefit of a strong brand identity is the message it conveys to potential customers, current customers, and prospective business partners.

Brand Identity 263

Brand Identity Branding Work Management Advertising Agencies 263

Zoominfo

JUNE 9, 2019

When it comes to B2B sales calls, the primary goal of the sales rep is to extract valuable information from the other person on the line. If you’re a seasoned sales professional, you already know the best way to get information is to ask smart questions. But this is often easier said than done. Good questions and the answers they produce can make a huge difference in your ability to close deals faster.

B2B Sales 252

B2B Sales B2B Allocation Work Management 252

The Point

JUNE 25, 2019

[Thanks to Anne Angele, Spear’s esteemed Director of Marketing Technology, for this month’s guest post.]. Marketing attribution is a hot topic these days in B2B circles. Yet, for all the interest, precious few B2B companies achieve the holy grail of knowing exactly how – and where – their marketing investment impacts revenue. The reasons for this are varied, but many of them center on the quality of the underlying data, and the degree to which information about a particular lead, or opport

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Marketing Attribution Work Management Marketing Management Marketing Automation Services 242

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

JUNE 9, 2019

Struggling to get good returns from your email marketing campaigns? Learn 11 powerful email marketing tips that you need to know right now.

Email Marketing 263

Email Marketing Tips Marketing Campaigns 263

Marketing Insider Group

JUNE 3, 2019

There are many aspects to building a successful agency. Juggling different projects and deadlines, managing multiple teams, and being pro-active with your own marketing efforts are all essential to success. While the work itself is important, it’s also vital to establish strong, positive agency-client relationships You could be the best agency in the world in […].

Advertising Agencies 272

Advertising Agencies Paid Search Agency Ad Agencies Ad Building 272

Webbiquity

JUNE 25, 2019

The most important element in your brand image isn’t your logo, tagline, color palette, or mission statement. It’s the customer experience (CX) people have when doing business with you. According to Gartner , “Providing a better customer experience (CX) is no longer just a competitive advantage; it’s a matter of survival. More than 80% of brands surveyed…said their success is mostly or entirely dependent on CX.” Image credit: Kenn W.

Rules 229

Rules Optimization Cable Gartner 229

Zoominfo

JUNE 4, 2019

Trust is the foundation of any successful deal. Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. Why would your B2B sales prospects be any different? In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. Yet, it’s easier said than done.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Circle Studio

JUNE 27, 2019

Content is the magnet of your website and arguably the most important tool in helping achieve your firm’s marketing goals. Whether you’re looking to do a complete website redesign or just want to make improvements to your current site, it’s crucial to have a solid content strategy in place. A content strategy will guide your plans for the what, where and when of content creation.

Marketing Websites 133

Marketing Websites Top of Funnel Content Thought Leadership 133

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Contently

JUNE 13, 2019

The art world’s relationship with content marketing is in the middle of a vast sea change. Tech giants like Apple, Amazon, and Facebook have begun to reshape themselves with content, in the mold of media companies like Disney. The business world is following their example. Mainstream media companies and marketing firms are even starting to resemble each other.

Content Marketing 133

Content Marketing Content Paid Search Agency Merchandising 133

Adobe Experience Cloud Blog

JUNE 28, 2019

I am sure most people have quit while waiting for a website page to load. Waiting is a hassle; we all expect fast-loading sites—anything less isn’t worth the wait in today’s time-poor world. If your website is like this, then you probably haven’t upgraded or even thought about your website for a little while now. And that’s why website speed is an essential part of your site’s performance.

Optimization 134

Optimization Marketing Websites Mobile Marketing Customer Satisfaction 134

Marketing Insider Group

JUNE 10, 2019

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce. But many businesses overlook one of the most effective strategies: engaging their employees and turning them into employee advocates. Employee Engagement and Content Marketing Most […].

Marketing Strategy 271

Marketing Strategy Marketing & Strategy Content Marketing Content 271

Webbiquity

JUNE 20, 2019

Guest post by Anastasia Masters. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. After all, it is a platform that connects talent with recruiters. However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors.

Linkedin 225

Linkedin Brand Identity Branding Ideal Customer Profiles 225

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Zoominfo

JUNE 13, 2019

Companies 247

Companies 247

Only B2B

JUNE 28, 2019

Business to business or B2B marketing is a model that includes two businesses exchanging products or services. The marketing involved in the B2B business consists of best practices and techniques. The post What is Business to Business Marketing? appeared first on ONLY B2B.

Business to Business 123

Business to Business Business B2B Marketing Marketing 123

Spiralytics

JUNE 3, 2019

During the last couple of years, the digital marketing sector has grown considerably, thus leading to the emergence of numerous complex trends. By following the latest trends for SEO, video marketing, social media, personalization, lead generation and data analysis, your campaign will have a better chance to stand out from the crowd, providing increased profitability.

Statistics 110

Statistics Campaigns Analysis Social Media 110

Adobe Experience Cloud Blog

JUNE 19, 2019

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective. Account-based marketing (ABM) is when you target prospects by identifying a point of contact or persona within an organization which you believe you’ll be able to serve the best, build a lasting relationship with them, and then offer an increasingly wide r

Account Based Marketing 134

Account Based Marketing ROI Lead Ranking Work Management 134

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Marketing Insider Group

JUNE 26, 2019

A strong and consistent content creation workflow is essential to your content marketing success. Content creation should not only be the responsibility of the marketing department. For a well- rounded marketing strategy that brings maximum benefits both externally and internally, you should integrate content creation with your main business processes.

Paid Search Agency 267

Paid Search Agency Ad Building Companies Content 267

Webbiquity

JUNE 6, 2019

Guest post by Natasha Ponomaroff. A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. They dismiss this photo-sharing platform as a tool to engage with their market simply because they believe their consumers, who all happen to be companies, corporations, and other businesses, aren’t on this particular social medium.

Traffic 225

Traffic Marketing Websites B2B Paid Search Agency 225

Zoominfo

JUNE 19, 2019

Account Based Marketing 227

Account Based Marketing Cost Marketing 227

Only B2B

JUNE 25, 2019

Email marketing might be an old marketing method but it still continues to be one of the most effective channels for promoting your business today. Email marketing automation is simply. The post Why is Email Marketing Automation Important? appeared first on ONLY B2B.

Marketing Automation 112

Marketing Automation Email Marketing Automation Marketing 112

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Content Marketing Institute

JUNE 21, 2019

Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content™ checklist. Continue reading → The post Must-Have Checklist to Creating Valuable Content appeared first on Content Marketing Institute.

Content 111

Content Creativity Marketing Strategy Marketing & Strategy 111

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. Furthermore, the greatest benefits that business leaders expect to see from digital adoption include saving time and money by automating tasks and reducing the need for human involvement.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Marketing Budget 134

Marketing Insider Group

JUNE 24, 2019

Your company culture forms the basis of everything you do. No matter how much time or how many resources you plow into marketing, if your audience and customers don’t align with your key values, your success will be limited. Company culture and brand are now merging and some experts already consider them to be synonymous. To put […]. The post Your Brand Is Your Culture – How That Impacts Content Marketing appeared first on Marketing Insider Group.

Content Marketing 265

Content Marketing Brand Identity Branding Content 265

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Should they? Running a brand’s social media accounts is a lot of work. You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer. As the social media industry has evolved, each role in the marketing team has developed along with it.

Social Media 112

Social Media Communities Work Management Marketing Management 112

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Unbounce

JUNE 11, 2019

Artificial intelligence is about to change lead generation and conversion as you know it. In the process, it’ll have a transformative impact on companies and careers. AI is a blanket term that covers several different technologies. You might have heard of some of them, like machine learning, computer vision, and natural language processing. Even if you don’t know much about it, though, you probably use AI-powered technology dozens or hundreds of times per day.

Marketing AI 111

Marketing AI Lead Generation Lead Scoring Lead Ranking 111

Only B2B

JUNE 18, 2019

The term Digital ABM might have picked up momentum recently but that doesn’t mean it is a new concept by anyway. Account Based Marketing has been around the marketing industry. The post Marketers, Target the Right Audience with Digital ABM appeared first on ONLY B2B.

Account Based Marketing 110

Account Based Marketing ABM B2B Marketing Marketing 110

Content Marketing Institute

JUNE 17, 2019

What can you learn from those best-selling fiction authors to make your content marketing shine? A lot. They know how to keep readers turning the page. Here are 10 tips from Stephen King, F. Scott Fitzgerald, George Orwell, and more. Continue reading → The post 10 Tips From Best-Selling Authors That Will Polish Your Content appeared first on Content Marketing Institute.

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Tips Best Practices Content Content Marketing 111