markempa
APRIL 30, 2010
I recently wrote about the 8 critical success factors for lead generation 2.0. The unofficial #9 came into my inbox earlier today – effectiveness. Simply put, make the most of what you have. Its too easy to fall into the trap of selling everything to everybody, or deluding yourself that the reason for more leads isn’t access to endless resources. I just got a copy of the MarketingExperiments Quarterly Research Journal.
Customer Experience Matrix
APRIL 21, 2010
I recently tripped over an intriguing article on Extinction of the Expert by Denise Gershbein, a creative director at frog design. To be honest, I couldn’t quite follow her argument, but the gist seemed to be that true experts in the future will be people who can integrate information from multiple domains by leading teams of people who are themselves experts in different fields.
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WriteSpark
APRIL 20, 2010
I keep a file of interview questions for case studies that I have collected from various client projects over the years. Some question lists are short. Others run to multiple pages, with questions covering every detail of a customer's situation or product implementation. Of course, you want to match the number of questions to the allocated interview time.
Convince & Convert
APRIL 28, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Science of Inequality – Finding Your Influential Customers April 28th, 2010 |Written By: Jay Baer | View Comments Tweet Does social media breed inequality?
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Chris Koch
APRIL 30, 2010
For marketers considering creating mobile device apps, the bar has been set very high. I mean, c’mon, a free app that gives you voice directions to your destination? An app (also free) that lets you convert your spoken words into written emails? These are hard acts to follow. (I’m sure you have others; tell me about them in the comments—I’m an iPhone geek in my spare time.).
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
markempa
APRIL 26, 2010
It’s that time of the year again – MarketingSherpa is sending out a call for speakers for their 7th annual B2B Marketing Summit, which will take place in October in both Boston and San Francisco. This year’s Summit is focused on providing you with the interactive training, practical tools and proven techniques you need to generate more highly-qualified leads to improve your companies’ results, from the top of the funnel to your bottom line.
Customer Experience Matrix
APRIL 20, 2010
Summary: A survey of business-to-business salespeople finds they (still) consider themselves their best source of qualified leads. But marketing-generated leads are gaining increasing respect and salespeople are increasingly looking for help from outside data vendors. Marketers should work closely with salespeople to reinforce these trends, which promise to lower the overall cost per sale.
WriteSpark
APRIL 6, 2010
When you are interviewing a customer, are you really getting the information you need or are you just shooting the breeze? Of course you want to establish rapport with customers during an interview for a case study or other marketing project. And you want customers to feel comfortable in sharing their feedback or information for publication. But sometimes small talk and an informal conversational style can take the interview off-track, where you are just chatting, not getting the most useful ans
Convince & Convert
APRIL 6, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Build Your Brand a Social Content Ladder in 5 Steps April 6th, 2010 |Written By: Jay Baer | View Comments Tweet Sure, social media takes a lot of time, but probably not as much time as you think.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Tony Zambito
APRIL 29, 2010
Image via Wikipedia. Some of the great orators of our time had the gifted ability to communicate as well as rally an entire nation. One of the most gifted was Winston Churchill. His “we shall fight them on the beaches” and “this is our finest hour” speeches rallied the entire British nation and Allied forces in the epic fight against Nazi domination in World War II. Those speeches were born out of Winston Churchill’s many years of political service and his intimate knowledge
Webbiquity
APRIL 29, 2010
Which tactics and plugins provide the most powerful SEO boost for a WordPress blog? Which tools are best for Twitter integration? How can you make WordPress easier to use for non-technical content contributors? What plugins and techniques should you use to truly personalize your blog? Find the answers to these questions and more here in the best posts and articles about WordPress from last year.
markempa
APRIL 19, 2010
It's important to think of lead generation as a process, rather than an isolated event, or a series of campaigns. A process can be continually improved through ongoing testing and refinement and will generate higher quality results more cost effectively (i.e. reduce expense-to-revenue ratio) and improve overall ROI. Think about your lead generation process as being controlled on a mixing board.
Customer Experience Matrix
APRIL 14, 2010
Summary: major consumer-oriented marketing automation vendors have all added some type of social media capabilities. But some focus on monitoring conversations while others help marketers send more messages. Be sure you know which you're getting. On Monday, marketing automation vendors SAS and Unica both announced new social media capabilities. SAS provided quite a bit of detail while Unica did not , so I can’t compare the two announcements in depth.
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Smashmouth Marketing
APRIL 29, 2010
Most sales people today have found that using LinkedIn as a research tool to identify specific prospects has been a fantastic way to find the needle in a haystack of potential leads. However, LinkedIn doesn't always show you all the names of the individuals your search produces: So how do you find this specific person's name? Just three more clicks.
Convince & Convert
APRIL 14, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Key to Social Media Success is Just 2 Letters April 14th, 2010 |Written By: Jay Baer | View Comments Tweet I’m sitting in a restaurant in Cincinnati recently, surrounded by televisions with the sound turned
Tony Zambito
APRIL 28, 2010
Image via Wikipedia. When the compass was invented by the Chinese during the Qin dynasty (221-206 B.C), it radically changed civilizations and ushered in many years later the Age of Exploration in the 15th century. Just as the invention of the printing press created the advent of knowledge and information being made available to the masses, the compass meant civilizations were given the tool to explore. The compass allowed travelers and explorers to know what direction they were he
Buzz Marketing for Technology
APRIL 27, 2010
One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. More than ever, consumers use social media to spread the word about the brands they like and perhaps more importantly, don’t like.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
markempa
APRIL 8, 2010
Recently, I've been having more conversations with marketers about what is lead scoring and how they can use it as a part of the overall lead qualification and nurturing process. The question "what is lead scoring?" also came up during the "Broad Reach + Intelligent Lead Nurturing = Increased Revenue" webinar. I participated in yesterday with Scott Mersy of Genius.com , Andrew.
Webbiquity
APRIL 27, 2010
Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. This excellent study provides a wide array of answers, statistics and insights. If there was any doubt that social media has become a mainstream marketing channel, 91% of respondents of respondents said they are using social media for marketing.
Ambal's Amusings
APRIL 26, 2010
"Social" is here to stay and marketers should design strategies and programs to take advantage of this tremendous opportunity. To survive marketers must participate in conversations. We asked " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010? " Parker Trewin is currently the Director of Marcom at Genius.com and has over twenty years of experience in marketing communications, social media and product management.
Convince & Convert
APRIL 15, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Content Marketing Matters To Me And Should To You April 15th, 2010 |Written By: Jay Baer | View Comments Tweet Last week, Joe Pulizzi and his merry band of content strategists at Junta42 released new metrics
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Tony Zambito
APRIL 27, 2010
Image by melgupta via Flickr. An interesting show to watch is Extreme Makeover Home Addition. It is quite an amazing process when they can take what looks like hopeless situations and turn dilapidated houses into dream homes. Have you ever noticed where they typically start with a house about to be made over? Ty Pennington, one of the stars and host of Extreme Makeover, can often be found starting the show in the basement of the house selected for an Extreme Makeover episode
Smashmouth Marketing
APRIL 22, 2010
Last week, I was out with the team at Focus.com and enjoying "bourbon and proteins" with Craig Rosenberg ( The Funnelholic ) when the subject of campaigns came up from his point in a recent post to " forget campaigns, build a factory. " We agreed completely that marketers that think in the world of "campaigns" are shortchanging their results. Marketing programs need Consistency Momentum Staying power Adjustment It may be that campaigns seem normal because our needs change, strategies are modifie
Anything Goes Marketing
APRIL 21, 2010
For someone who lives and breaths customer service as part of my profession I am very critical with companies I deal with as I have a high expectation on the type of service I should receive. I’ve finally found a company that does a fantastic job at servicing its customers across many channels and you know I have to blog about it. Up here in Canada we’ve had three main mobile providers for as long as I can remember.
Webbiquity
APRIL 26, 2010
What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010? How effective is demand generation software? How do you select the right market research to support your goals? Why is content marketing becoming critical? What key trends on the horizon do you need to be aware of?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
B2B Marketing Traction
APRIL 20, 2010
Tweet. When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. Years ago it was considered a standard marketing practice to create marketing programs with demographics in mind.
Convince & Convert
APRIL 1, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Get Your Social Media Story Straight April 1st, 2010 |Written By: Jay Baer | View Comments Tweet This is the best ad I’ve seen in months.
Tony Zambito
APRIL 26, 2010
Image via Wikipedia. When MS Excel came into existence many years ago, it was a significant leap in computing power. The uses for MS Excel have grown far beyond the basic computations it was designed for. Graphs, tables, charts, matrixes and the likes are all very common to what people can now do with MS Excel. You can add data into many rows and columns almost infinitum it seems. It also seems that in the concept of buyer personas, there has been misguided efforts to
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