July, 2008

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How Do You Classify Demand Generation Systems?

Customer Experience Matrix

I’ve been pondering recently how to classify demand generation systems. Since my ultimate goal is to help potential buyers decide which product to purchase, the obvious approach is to first classify the buyers themselves and then determine which systems best fit which group. Note that while this seems obvious, it’s quite different from how analyst firms like Gartner and Forrester set up their classifications.

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Rainmakers and Lead Generation

markempa

In professional services organizations the people who bring in the big revenue clients are often called rainmakers. They're the one's that make it all happen and become almost mythical in the process. In today's challenging business climate, we could all use more rainmakers. I like what Ford Harding, author of Rain Making, Attract New Clients No Matter What Your Field, 2nd Edition and President of Harding & Company had to say about rainmakers.

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Is There Hope For Google Placements?

KoMarketing Associates

As you know by now, Google has decided to merge its Placement Targeting (henceforth: Placements) into the normal campaign management taxonomy. Essentially this means where in the past you would have to set up a campaign specifically for Placements, now it will slide into your pre-existing Content campaigns. What Are The Benefits of This New Structure?

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The New Skills

Buzz Marketing for Technology

I just saw a post by Kimberly McCollum, The networked nature of information , where she raises an interesting question. I’ve been following the work literacy blog trying to get an idea of what other people think are the required skills for professionals in today’s workplace. My main research interest has been the process of developing and cultivating a personal learning network/environment and I’ve been pleased to see the work literacy blog devote some time to PLN/PLE.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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CSS Layouts: 40+ Tutorials, Tips, Demos and Best Practices

JotForm

The main idea behind CSS-based layouts is offering more flexibility and enhancing the visual experience of visitors. Some important tips and related key-factors can help to learn basics and keep essential techniques in mind. And this is what this article is all about. Finding the perfect Layout that.

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Two Acquisitions Extend SQL Server

Customer Experience Matrix

I don't usually bother to post "breaking news" here, but I've recently seen two acquisitions by Microsoft that seem worth noting. On July 14, the company announced purchase of data quality software vendor Zoomix , and just today it announced purchase of data appliance vendor DATAllegro. Both deals seem to represent an attempt to make SQL Server a more complete solution--in terms of data preparation in the Zoomix case, and high-end scalability with DATAllegro.

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Podcast: Interview on lead generation with Dave Stein

markempa

I was was recently interviewed by Dave Stein, CEO and Founder of ES Research Group , and author of How Winners Sell (a great book by the way). During the interview we talk about the following topics: What works to get sales and marketing alignment. How the marketing funnel impacts the sales funnel. Reengaging and optimizing past sales leads. Teleprospecting and nurturing tactics.

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Best of 2008 (So Far) - SEO Guidance, Part 1

WebMarketCentral

There have been so many excellent blog posts and articles written already in 2008 that it's just not practical to wait until January of next year to recognize them. I may have to start doing these monthly or something, but for now, here are some of the best pieces written about the art and science of SEO so far in 2008. SEO Best Practices: Essential To Do's for A New Website by Search Engine People Dev Basu outlines five areas that form a foundation for SEO efforts, including proper internal lin

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Connecting 2 the World: Lessons Learned in Working with International Virtual Groups

Buzz Marketing for Technology

skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Monday, July 28, 2008. Lessons Learned in Working with International Virtual Groups. Christine Martels blog last week journaled about her participation in a course on culture, technology, and communication. Each day, as she worked in cross-cultural groups, she gave her insights into working with an international group in a virtual environment.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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CSS-Styled Lists: 20+ Demos, Tutorials and Best Practices

JotForm

When we think about CSS-Styled lists, different ideas come to mind but that rusty old image of bulleted items is not one of them anymore. There are lots of different methods to format nice HTML lists that is used in most web designs not only for navigation menu (vertical or horizontal) but for forma.

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Sybase IQ vs. Vertica: Comparisons are Misleading, But Fun

Customer Experience Matrix

I received the “Vertica Fast Lane” e-newsletter yesterday, which I am amused to note from its URL is generated by Eloqua. (This is only amusing because I’m researching Eloqua for unrelated reasons these days. Still, if I can offer some advice to the Vertica Marketing Department, it’s best to hide that sort of thing.) The newsletter contained a link to a post on Vertica’s blog entitled “Debunking a Myth: Column-Stores vs.

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What causes webinar attendees to bail?

markempa

Webinars and webcasts are a key tactic in lead generation toolkit. The challenge with webinars is that if you don't do a super job, attendees will bail on you and they may never register one of your events again. That's why I found this chart What Causes Webinar Attendees to Bail? by MarketingSherpa useful. According to their research here are the top reasons attendees say they bail on a webinar.

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Sybase IQ: A Different Kind of Columnar Database (Or Is It The Other Way Around?)

Customer Experience Matrix

I spent a fair amount of time this past week getting ready for my part in the July 10 DM Radio Webcast on columnar databases. Much of this was spent updating my information on SybaseIQ , whose CTO Irfan Khan was a co-panelist. Sybase was particularly eager to educate me because I apparently ruffled a few feathers when my July DM Review column described SybaseIQ as a “variation on a columnar database” and listed it separately from other columnar systems.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Execution is the key to go-to-market success

markempa

The biggest obstacle to go-to-market success (and lead generation ROI for that matter) is the lack of good execution. The Chief Marketing Officer (CMO) Council's latest study, “ Driving the Bottom Line from the Front Line ,” assessed the go-to-market processes and capabilities of global companies. According to the study, "Surprisingly, over 46% of respondents gave themselves failing grades when assessing their own go-to-market effectiveness, with only six percent giving their capabilitie

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The Value of Intra-Site Web Search: A Personal Example

Customer Experience Matrix

I’ll do a real post later today or more likely tomorrow, but I thought I’d quickly share a recent personal experience that illustrated the importance in e-commerce of really good in-site search. By way a background: having a good search capability is one of those Mom-and-apple-pie truths that everyone fully accepts in theory, but not everyone bothers to actually execute.

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Literacy Debate - Online, R U Really Reading? - Series - NYTimes.com

Buzz Marketing for Technology

NYTimes: Home -. Site Index -. Archive -. Help. Register for NYTimes.com. • Breaking news and award winning multimedia. • New York Times newspaper articles. • Arts & Dining reviews. • Online Classifieds. Its free and it only takes a minute! In order to access our Web site, your Web browser must accept cookies from NYTimes.com.

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Managing in the Virtual or Network(ed) Organization: News, views, and reviews of Work 2.0 tools, apps and practices

Buzz Marketing for Technology

About |. Contributors |. Contact us. Managing in the Virtual or Network(ed) Organization by Jon Husband. July 27, 2008 at 9:05 pm. · Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. During my blogging over the past four years I have pointed several times previous to an article in The Economist from January 2006 titled The New Organization ( The way people work has changed dramatically, but the way their companies are organised lags far behind.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Cognitive Flexibilty Theory, Hypertext, and the Post-Gutenberg Mind: Rand Spiro's Home Page

Buzz Marketing for Technology

Cognitive Flexibilty Theory, Hypertext, and the Post-Gutenberg Mind: Rand Spiros Home Page. This is my new home page and the main site for Cognitive Flexibility Theory. Youll find many of my papers here, as well as my column in Educational Technology, entitled "The New Gutenberg Revolution: Radical New Learning, Thinking, Teaching, and Training with Technologyâ?

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tgiftutorials wiki

Buzz Marketing for Technology

tgiftutorials. FrontPage. Search wiki: Home. Edit page. Log in Add features Help. SideBar. Wikis. Introduction to Blogging. Blogs2. Google Home Page. Social bookmarking. RSS feeds. Reference Manager. The Search Revolution. Social Networking. ISI Web of Knowledge. RePEc. Online Communities. Office Suites. Open Access and Publishers Copyright policies.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. June 2006. Sun. Mon. Tue. Wed. Thu. Fri. Sat. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30.

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Google Guide--Tutorials on How to Use Various Google Features and Services

Buzz Marketing for Technology

Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. I developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. --Nancy Blachman. Start now: Jump to a section: Overview. Contents. Favorites. Query Input.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds

Buzz Marketing for Technology

This file is part of a software application licensed from. TEKgroup International, Inc. (www.tekgroup.com). The application software, database and associated files cannot be duplicated, copied or. modified without the written permission of TEKgroup International, Inc. -->. Global Home. Newsroom. Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. 04 January 2007.

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The complete knowledge sharing guide. | lucasmcdonnell.com

Buzz Marketing for Technology

home. about. contact. subscribe. advertise. privacy. photos. Categories. Announcements (26). Blogs (28). Business (22). Collaboration (16). Content Management (2). Intellectual Property (4). Knowledge Management (35). Memes (10). PayPerPost (1). Technology (28). Time Management (3). Writing (2). Archives. July 2008. June 2008. May 2008. April 2008. March 2008.

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Knowledge Translation: Basic Theories, Approaches and Applications: International Development Research Centre

Buzz Marketing for Technology

français - Español. idrc.ca HOME >. Programming >. Other Projects >. Research for Health Equity >. Governance >. Research Matters >. Key Documents >. Synthesis Papers >. Topic Explorer. Research Matters. About Research Matters. Conferences & Events. Contact RM. Focus Themes. Habari. Key Documents Synthesis Papers. News. Projects. Radio. Resources. Search Engines.

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Full Circle Associates

Buzz Marketing for Technology

Home. About Full Circle. Resources. Contact Us. Full Circus. Full Circle Associates. connections for a changing world, online and offline… Online Facilitation Resources from IBM Workshop. Online Facilitation Diagnostic Map - a look at five main online facilitation stages: orientation, welcome, agreements, community and cycles. Facilitator Qualities & Skills - a checklist of facilitator qualities, skills and knowledge base.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Your say: Personal knowledge management - Inside Knowledge

Buzz Marketing for Technology

exact. any/all. The original knowledge-management publication. denotes premium content | Jul 24 2008. E-mail: Password: Forget your password? Click Here. Business Intelligence. Collaboration. Competitive Intelligence. Communities of Practice. CRM. Culture. E-learning. Enterprise Content Management. Enterprise Search. Intranets & portals. Taxonomies.

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PKM, Personal Knowledge Management Home

Buzz Marketing for Technology

Personal Knowledge Management (PKM). Personal Knowledge Management is a process and strategy for properly using. the tools of technology for enhancing information, learning and inquiry skills. "Today, all of us live and learn in a world that has been radically altered by the ready availability of vast stores of information encoded in a variety of formats.

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The Victorian School Libraries Learning with Web 2.0 Program. Re-imagine.

Buzz Marketing for Technology

The Victorian School Libraries Learning with Web 2.0 Program… Re-imagine … Home. Contact Us. Credits. Further instructions for this week’s task. Register your blog. Welcome! Congratulations to all of you who have chosen to participate in this program and who are on your way to developing an understanding of the Web 2.0 tools readily available in todayâ??

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