July, 2008

Trending Sources

Google Guide--Tutorials on How to Use Various Google Features and Services

Buzz Marketing for Technology

Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Nancy Blachman. Start now: Jump to a section: Overview. Contents. Favorites. Query Input. Understanding Results. Search Tools. Services.

Brave New World of Media Pitching: LinkedIn

PR Meets Marketing

In late April, I wanted to start exploring different ways that we can now pitch media. Besides my page about how to pitch bloggers , I looked into the new way of pitching via Twitter in my post titled," Brave New World of Media Pitching: Twitter."   Social networking is a new avenue for public relations professionals. From my perspective, LinkedIn has some interesting opportunities. Here's

Sybase IQ: A Different Kind of Columnar Database (Or Is It The Other Way Around?)

Customer Experience Matrix

I spent a fair amount of time this past week getting ready for my part in the July 10 DM Radio Webcast on columnar databases. Much of this was spent updating my information on SybaseIQ , whose CTO Irfan Khan was a co-panelist. Sybase was particularly eager to educate me because I apparently ruffled a few feathers when my July DM Review column described SybaseIQ as a “variation on a columnar database” and listed it separately from other columnar systems. In truth, though, that original article was part of the problem. So there was no error in what I wrote. But I am not that someone.

Billboards, Strip Malls, and Social Media

Marketing Edge

The conversation on Chris Brogan’s blog about personal branding, strip malls and billboards has developed in a way that I think is a bit off the mark. I don’t disagree with Brogan or the comment on the blog post by Christopher Penn that many social sites can and are used as billboards for personal brands. much prefer that social networks be viewed as cafes, restaurants and bars along the road. Not franchises, mind you, although you might get that feel from some of them, but unique places in which you’ll meet some unique and some of the same people.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Change or Die | Fast Company

Buzz Marketing for Technology

); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Careers. Design. Social Responsibility. Work/Life. Connect with Fast Company. People. Ideas. Business Networking. Membership is free. Sign up Learn More Already a member? Sign In! Mail: *. Password: *. Forgot your password ? Reader Recommendations. next. > -->. Change or Die. By: Alan Deutschman. All leadership comes down to this: changing peoples behavior.

Off Topic: Alameda House for Rent

PR Meets Marketing

Front of the House. My husband and I just moved and are seeking to rent out our Alameda house. UPDATE: We’ve rented the house. Thanks everyone! While it's a beautiful home, it was too good of a time to purchase another one! Here are the details. bedroom + Bonus room, 1 bathroom Bungalow style home, $2200 per month. Open house will be held on Saturday, June 26, 2008 from 11 am - 1 pm. Other viewings available via appointment. Available immediately. Address is 1713 9th Street, Alameda, CA 94501. Please do not disturb neighbors. Wood burning fireplace. More photos at: [link]. No Section 8.

How to Report on Ease of Use?

Customer Experience Matrix

Yesterday’s post on classifying demand generation systems prompted some strong reactions. The basic issue is how to treat ease of use when describing vendors. It’s hard to even define the issue without prejudicing the discussion. Are we talking about vendor rankings, vendor comparisons, or vendor analyses? Ranking implies a single score for each product. The approach is popular but it leads people to avoid evaluating systems against their own requirements. So I reject it. Vendor comparisons give each several scores to each vendor, for multiple categories. The final ranking is just a byproduct.

Keeping a social network rolling, America’s RV community

Marketing Edge

OK, I'll admit it, I'm a freak for RVs. All kinds, Class A, Class C, even conversion vans have a soft spot in my heart. Maybe it's because of the feeling of freedom I get on the open road, or the sheer comfort of some of these beautiful home away from home on wheels. Today I spent sometime with total strangers, yet they were as friendly as my next door neighbors. Paul, MN at the state fairgrounds.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

Is There Hope For Google Placements?

KoMarketing Associates

As you know by now, Google has decided to merge its Placement Targeting (henceforth: Placements) into the normal campaign management taxonomy. Essentially this means where in the past you would have to set up a campaign specifically for Placements, now it will slide into your pre-existing Content campaigns. What Are The Benefits of This New Structure? Assuming you already separate Search and Content into their own respective campaign, Placement Campaigns would stick out like a sore thumb and require additional time and effort for data accumulation and comparison. Here only the bid talks.

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Podcast: Interview on lead generation with Dave Stein

B2B Lead Generation Blog

I was was recently interviewed by Dave Stein, CEO and Founder of ES Research Group , and author of How Winners Sell (a great book by the way). During the interview we talk about the following topics: What works to get sales and marketing alignment. How the marketing funnel impacts the sales funnel. Reengaging and optimizing past sales leads. Teleprospecting and nurturing tactics. Listen to podcast now. Also, Check out Dave Stein's Blog for Sales Leaders. Dave is an internationally recognized thought leader in the area of sales performance, sales effectiveness and especially sales training.

Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

Gene Carrs Patron Technology Blog. marketing Insight to help arts & non-profit organizations leverage the Internet. About. Your email address: Powered by FeedBlitz. Categories. mail Marketing. General E-marketing. Presidential Web-watch 08. Web Design. Web/Tech. Recent Posts. The Decline of Print Newspapers: Quantified. The Fall of Newspapers and the Rise of Self-Publishing in the Arts. We are!

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petershankman1

PR Meets Marketing

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How Do You Classify Demand Generation Systems?

Customer Experience Matrix

I’ve been pondering recently how to classify demand generation systems. Since my ultimate goal is to help potential buyers decide which product to purchase, the obvious approach is to first classify the buyers themselves and then determine which systems best fit which group. Note that while this seems obvious, it’s quite different from how analyst firms like Gartner and Forrester set up their classifications. Their ratings are based on market positions, with categories such as “leaders”, “visionaries”, and “contenders”. This approach has always bothered me. Did you detect a note of hostility?

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Gertler, Garza, thanks Food Network, what’s next?

Marketing Edge

Wait, I must be missing a major ingredient here. I get that the Food Network gets millions of viewers, hey I’m one of them. But why does Next Food Network Star runner-up Adam Gertler need cable to do his twist on what internet viewers want him to cook? And why does creative, attractive, Next Food Network Star runner-up Lisa Garza need a four camera set to bring her special flare to kitchen basics. Check them out in the last episode of Food Network Star. Will the financial model work? Maybe, especially if Adam and Lisa have the right business model minds behind them.

How to Get Bloggers to Write About You

WebMarketCentral

Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. Blogs are now mainstream, as almost 80% of Internet users report having read a blog within the last year. Blog coverage helps increase awareness, build credibility for your brand, and helps with SEO. But how do you get beyond the basics? It's bad for bloggers.

What causes webinar attendees to bail?

B2B Lead Generation Blog

Webinars and webcasts are a key tactic in lead generation toolkit. The challenge with webinars is that if you don't do a super job, attendees will bail on you and they may never register one of your events again. That's why I found this chart What Causes Webinar Attendees to Bail? by MarketingSherpa useful. According to their research here are the top reasons attendees say they bail on a webinar. Content was not as advertised. Presenter(s) read directly from the slides. Webinar began with company/sales information (pitches). You were familiar with the information in the first few slides.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Are You a Productive Reader? - Stepcase Lifehack

Buzz Marketing for Technology

ABOUT. HOWTO. FORUMS. ADVERTISE. ARCHIVES. PODCAST. WRITERS. CONTRIBUTE. TEMPLATES. CONTACT. SEARCH. ALL POSTS. FEATURED. PRODUCTIVITY. COMMUNICATION. LIFESTYLE. MONEY. TECHNOLOGY. MANAGEMENT. Your ID: Password: Forget your ID or password? Help. -->. Enter your email address: May 23rd, 2008 in Productivity. Are You a Productive Reader? know you can read. But are you productively literate? Teach it.

petershankman

PR Meets Marketing

PR 2
PR 2

Two Acquisitions Extend SQL Server

Customer Experience Matrix

I don't usually bother to post "breaking news" here, but I've recently seen two acquisitions by Microsoft that seem worth noting. On July 14, the company announced purchase of data quality software vendor Zoomix , and just today it announced purchase of data appliance vendor DATAllegro. Both deals seem to represent an attempt to make SQL Server a more complete solution--in terms of data preparation in the Zoomix case, and high-end scalability with DATAllegro. The whole point of the product was to use open source software (the Ingres database in this case) and commodity components.

FAQ 2

Talk the language of politics, messages, and social media

Marketing Edge

Next week I will be hosting two political shows on OoVoo during the web-based video conferencing platform's political days. You can sign up at [link] for my slots on Wednesday, July 30 at 1:00m Eastern Time or Thursday night July 31 at 10:30 pm Central Time. Oovoo is great if you have a web cam and want to have a fireside chat or a heated discussion, hey I can go either way. We'll talk campaign tactics, what to expect at the conventions, and how social media is playing a role in this campaign. Now does this trip mean Obama has foreign policy experience? See you next week

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

Book Review: The Logic of Life

WebMarketCentral

A book written by an economist, that attempts to use economic theories to explain pretty much everything in life, probably sounds more like a cure for insomnia—perhaps even masochism—than a page-turner. Just to make sure he's got your attention, Harford begins his book with discursions on the economic rationales underlying teen sex, Mexican prostitutes, and the world of professional poker.

Execution is the key to go-to-market success

B2B Lead Generation Blog

The biggest obstacle to go-to-market success (and lead generation ROI for that matter) is the lack of good execution. The Chief Marketing Officer (CMO) Council's latest study, “ Driving the Bottom Line from the Front Line ,” assessed the go-to-market processes and capabilities of global companies. Todd Ebert over at the BAD Marketing Blog gives some additional insights on the CMO study here. agree with their findings. With that said, it requires more than just effective upper management involvement. believe that effective collaboration requires each of us to better managers ourselves.

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kstoolkit " home

Buzz Marketing for Technology

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Haro and PR Spam

PR Meets Marketing

Help A Reporter Out. Help A Report Out (or Haro).com com  is a free version of Profnet. Started by Peter Shankman, this great service is growing greatly based on word of mouth. Frankly, if it’s free and a way to pitch stories to journalists, us PR folks are on it faster than flies on shit. So it saddened me when I saw this in a recent Haro newsletter:  . This morning, I got a pitch (as did MANY of my key journalists on HARO) about the rumor that Matthew Broderick cheated on Sarah Jessica Parker, and offering me a celebrity life coach to talk about it. This is MY list. Don’t like it?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.