July, 2008

Trending Sources

Google Guide--Tutorials on How to Use Various Google Features and Services

Buzz Marketing for Technology

Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Nancy Blachman. Start now: Jump to a section: Overview. Contents. Favorites. Query Input. Understanding Results. Search Tools. Services.

Keeping a social network rolling, America’s RV community

Marketing Edge

OK, I'll admit it, I'm a freak for RVs. All kinds, Class A, Class C, even conversion vans have a soft spot in my heart. Maybe it's because of the feeling of freedom I get on the open road, or the sheer comfort of some of these beautiful home away from home on wheels. Today I spent sometime with total strangers, yet they were as friendly as my next door neighbors. Paul, MN at the state fairgrounds.

Brave New World of Media Pitching: LinkedIn

PR Meets Marketing

In late April, I wanted to start exploring different ways that we can now pitch media. Besides my page about how to pitch bloggers , I looked into the new way of pitching via Twitter in my post titled," Brave New World of Media Pitching: Twitter."   Social networking is a new avenue for public relations professionals. From my perspective, LinkedIn has some interesting opportunities. Here's

How to Report on Ease of Use?

Customer Experience Matrix

Yesterday’s post on classifying demand generation systems prompted some strong reactions. The basic issue is how to treat ease of use when describing vendors. It’s hard to even define the issue without prejudicing the discussion. Are we talking about vendor rankings, vendor comparisons, or vendor analyses? Ranking implies a single score for each product. The approach is popular but it leads people to avoid evaluating systems against their own requirements. So I reject it. Vendor comparisons give each several scores to each vendor, for multiple categories. The final ranking is just a byproduct.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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Gertler, Garza, thanks Food Network, what’s next?

Marketing Edge

Wait, I must be missing a major ingredient here. I get that the Food Network gets millions of viewers, hey I’m one of them. But why does Next Food Network Star runner-up Adam Gertler need cable to do his twist on what internet viewers want him to cook? And why does creative, attractive, Next Food Network Star runner-up Lisa Garza need a four camera set to bring her special flare to kitchen basics. Check them out in the last episode of Food Network Star. Will the financial model work? Maybe, especially if Adam and Lisa have the right business model minds behind them.

Is There Hope For Google Placements?

KoMarketing Associates

As you know by now, Google has decided to merge its Placement Targeting (henceforth: Placements) into the normal campaign management taxonomy. Essentially this means where in the past you would have to set up a campaign specifically for Placements, now it will slide into your pre-existing Content campaigns. What Are The Benefits of This New Structure? Assuming you already separate Search and Content into their own respective campaign, Placement Campaigns would stick out like a sore thumb and require additional time and effort for data accumulation and comparison. Here only the bid talks.

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How Do You Classify Demand Generation Systems?

Customer Experience Matrix

I’ve been pondering recently how to classify demand generation systems. Since my ultimate goal is to help potential buyers decide which product to purchase, the obvious approach is to first classify the buyers themselves and then determine which systems best fit which group. Note that while this seems obvious, it’s quite different from how analyst firms like Gartner and Forrester set up their classifications. Their ratings are based on market positions, with categories such as “leaders”, “visionaries”, and “contenders”. This approach has always bothered me. Did you detect a note of hostility?

petershankman1

PR Meets Marketing

PR 2
PR 2

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Podcast: Interview on lead generation with Dave Stein

B2B Lead Generation Blog

I was was recently interviewed by Dave Stein, CEO and Founder of ES Research Group , and author of How Winners Sell (a great book by the way). During the interview we talk about the following topics: What works to get sales and marketing alignment. How the marketing funnel impacts the sales funnel. Reengaging and optimizing past sales leads. Teleprospecting and nurturing tactics. Listen to podcast now. Also, Check out Dave Stein's Blog for Sales Leaders. Dave is an internationally recognized thought leader in the area of sales performance, sales effectiveness and especially sales training.

Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

Gene Carrs Patron Technology Blog. marketing Insight to help arts & non-profit organizations leverage the Internet. About. Your email address: Powered by FeedBlitz. Categories. mail Marketing. General E-marketing. Presidential Web-watch 08. Web Design. Web/Tech. Recent Posts. The Decline of Print Newspapers: Quantified. The Fall of Newspapers and the Rise of Self-Publishing in the Arts. We are!

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Talk the language of politics, messages, and social media

Marketing Edge

Next week I will be hosting two political shows on OoVoo during the web-based video conferencing platform's political days. You can sign up at [link] for my slots on Wednesday, July 30 at 1:00m Eastern Time or Thursday night July 31 at 10:30 pm Central Time. Oovoo is great if you have a web cam and want to have a fireside chat or a heated discussion, hey I can go either way. We'll talk campaign tactics, what to expect at the conventions, and how social media is playing a role in this campaign. Now does this trip mean Obama has foreign policy experience? See you next week

Book Review: The Logic of Life

WebMarketCentral

A book written by an economist, that attempts to use economic theories to explain pretty much everything in life, probably sounds more like a cure for insomnia—perhaps even masochism—than a page-turner. Just to make sure he's got your attention, Harford begins his book with discursions on the economic rationales underlying teen sex, Mexican prostitutes, and the world of professional poker.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Two Acquisitions Extend SQL Server

Customer Experience Matrix

I don't usually bother to post "breaking news" here, but I've recently seen two acquisitions by Microsoft that seem worth noting. On July 14, the company announced purchase of data quality software vendor Zoomix , and just today it announced purchase of data appliance vendor DATAllegro. Both deals seem to represent an attempt to make SQL Server a more complete solution--in terms of data preparation in the Zoomix case, and high-end scalability with DATAllegro. The whole point of the product was to use open source software (the Ingres database in this case) and commodity components.

FAQ 2

petershankman

PR Meets Marketing

PR 2
PR 2

What causes webinar attendees to bail?

B2B Lead Generation Blog

Webinars and webcasts are a key tactic in lead generation toolkit. The challenge with webinars is that if you don't do a super job, attendees will bail on you and they may never register one of your events again. That's why I found this chart What Causes Webinar Attendees to Bail? by MarketingSherpa useful. According to their research here are the top reasons attendees say they bail on a webinar. Content was not as advertised. Presenter(s) read directly from the slides. Webinar began with company/sales information (pitches). You were familiar with the information in the first few slides.

kstoolkit " home

Buzz Marketing for Technology

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Marketing Edge

Marketing Edge

ok, i'll admit it, i'ma freak for rvs. all kinds, class a, class c, even conversion vans have a soft spot in my heart. maybe it's because of the feeling of freedom i get on the open road, or the sheer comfort of some of these beautiful

Best of 2008 (So Far) - SEO Guidance, Part 1

WebMarketCentral

There have been so many excellent blog posts and articles written already in 2008 that it's just not practical to wait until January of next year to recognize them. I may have to start doing these monthly or something, but for now, here are some of the best pieces written about the art and science of SEO so far in 2008. This was actually from December 2007, but I overlooked it last January.

Sybase IQ vs. Vertica: Comparisons are Misleading, But Fun

Customer Experience Matrix

I received the “Vertica Fast Lane” e-newsletter yesterday, which I am amused to note from its URL is generated by Eloqua. This is only amusing because I’m researching Eloqua for unrelated reasons these days. Still, if I can offer some advice to the Vertica Marketing Department, it’s best to hide that sort of thing.) The newsletter contained a link to a post on Vertica’s blog entitled “Debunking a Myth: Column-Stores vs. Indexes”. This is worth knowing, but doesn’t apply to Sybase IQ because IQ’s primary indexes are not B-trees. There's no alternative to live testing on actual tasks.

Haro and PR Spam

PR Meets Marketing

Help A Reporter Out. Help A Report Out (or Haro).com com  is a free version of Profnet. Started by Peter Shankman, this great service is growing greatly based on word of mouth. Frankly, if it’s free and a way to pitch stories to journalists, us PR folks are on it faster than flies on shit. So it saddened me when I saw this in a recent Haro newsletter:  . This morning, I got a pitch (as did MANY of my key journalists on HARO) about the rumor that Matthew Broderick cheated on Sarah Jessica Parker, and offering me a celebrity life coach to talk about it. This is MY list. Don’t like it?

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Execution is the key to go-to-market success

B2B Lead Generation Blog

The biggest obstacle to go-to-market success (and lead generation ROI for that matter) is the lack of good execution. The Chief Marketing Officer (CMO) Council's latest study, “ Driving the Bottom Line from the Front Line ,” assessed the go-to-market processes and capabilities of global companies. Todd Ebert over at the BAD Marketing Blog gives some additional insights on the CMO study here. agree with their findings. With that said, it requires more than just effective upper management involvement. believe that effective collaboration requires each of us to better managers ourselves.

Your say: Personal knowledge management - Inside Knowledge

Buzz Marketing for Technology

exact. any/all. The original knowledge-management publication. denotes premium content | Jul 24 2008. mail: Password: Forget your password? Click Here. Business Intelligence. Collaboration. Competitive Intelligence. Communities of Practice. Culture. learning. Enterprise Content Management. Enterprise Search. Intranets & portals. Taxonomies. Events. Resources. Case study archive. Bookshop.

Strong Social Media at Top Two Best Hospitals

Marketing Edge

Is it a coincidence that the top two hospitals on US News and World Reports honor roll of the best hospitals in the US also have strong social media programs? I'm delighted to make that connection with two friends who do an outstanding job at their respective leadership positions in social media for Johns Hopkins Hospital and the Mayo Clinic. Elizabeth Tracey is Director of the Johns Hopkins Health Newsfeed and has pioneered podcasting for the large healthcare entity in Baltimore. The podcasting is used to educate patients as well as provide content to other media outlets.

The Time Investment Principle

E-Quip

I received an email recently from a friend who serves as an operations manager for one of the top environmental engineering firms. He was asking for advice on how to balance meeting a utilization goal of 75% and managing a staff of 70 in five offices. His predicament, unfortunately, is not uncommon in our business. Is 75% a reasonable utilization goal for a manager of 70 people? don't think so.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

QlikView 8.5 Does More, Costs Less

Customer Experience Matrix

I haven’t been working much with QlikView recently, which is why I haven’t been writing about it. But I did receive news of their latest release, 8.5, which was noteworthy for at least two reasons. The first is new pricing. Without going into the details, I can say that QlikView significantly lowered the cost of an entry level system, while also making that system more scalable. This should make it much easier for organizations that find QlikView intriguing to actually give it a try. This is admittedly esoteric, but it does address an issue that came up fairly often. But wait: there’s more.

housefront

PR Meets Marketing

PR 2
PR 2

How to Get Bloggers to Write About You

WebMarketCentral

Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. Blogs are now mainstream, as almost 80% of Internet users report having read a blog within the last year. Blog coverage helps increase awareness, build credibility for your brand, and helps with SEO. But how do you get beyond the basics? It's bad for bloggers.

Are You a Productive Reader? - Stepcase Lifehack

Buzz Marketing for Technology

ABOUT. HOWTO. FORUMS. ADVERTISE. ARCHIVES. PODCAST. WRITERS. CONTRIBUTE. TEMPLATES. CONTACT. SEARCH. ALL POSTS. FEATURED. PRODUCTIVITY. COMMUNICATION. LIFESTYLE. MONEY. TECHNOLOGY. MANAGEMENT. Your ID: Password: Forget your ID or password? Help. -->. Enter your email address: May 23rd, 2008 in Productivity. Are You a Productive Reader? know you can read. But are you productively literate? Teach it.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.