Customer Experience Matrix
MAY 31, 2007
Tuesday’s post on matching technology prompted a contact from Zoomix , a data quality software vendor just entering the U.S. market. Zoomix makes the best case I’ve seen for the use of statistical methods without predefined reference data within data quality systems. Basically, they apply machine learning techniques that let users train systems for specific data quality applications.
markempa
MAY 21, 2007
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Buzz Marketing for Technology
MAY 30, 2007
Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
Anything Goes Marketing
MAY 26, 2007
Do you have an email newsletter? Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Smashmouth Marketing
MAY 10, 2007
I have a couple fun things I do on a regular basis. Things that make me feel good because I'm making others feel good or learn something new. I love sharing knowledge and good fortune. The first is just silly. When I'm walking somewhere and realize I have a penny in my pocket, I'll drop it. I imagine making someone's day when they find their "lucky penny" and spend the rest of their day on a semi-high.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Customer Experience Matrix
MAY 30, 2007
SAS Institute recently released a survey of senior executives’ attitudes towards marketing performance measurement. The primary result was what you’d expect: depending on the medium, just 7% to 14% of executives rate their marketing measurements “very effective”. But the details were perplexing. Respondents found direct mail to be the significantly less well measured than other media: 33% said direct mail measurements were either “very” or “somewhat” effective, compared with 50% to 58% for adver
markempa
MAY 18, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders
Buzz Marketing for Technology
MAY 28, 2007
Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
Anything Goes Marketing
MAY 14, 2007
Stefan Pollard over at EmailLabs has provided some good tips for creating call to actions for your emails in his article called: " 8 Tips for a Stronger Call to Action ". Here are the main points that I took away from it: Stop using "Click here" in your emails! Enough already!! You should add links to action words like "Learn more", "Download this white paper now" "Register for this webinar before it's too late".
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Smashmouth Marketing
MAY 7, 2007
After years of removing viruses and pop ups and ad-ware from my kid's computers, I finally tried an experiment, which led to another experiment. Like most of us, I have old computers in storage. In my case, I have 3 or 4 just stacked up. Not even real old, mind you, but in the 700 Mhz - 1Ghz range.decent little boxes. So after reading about Ubuntu for months on LifeHacker , one of my favorite blogs, I decided to give it a shot.
WebMarketCentral
MAY 23, 2007
Last week I caught up with Alan Douglas, president of Douglas Publications and the Briefings Publishing Group. Briefings offers newsletters, videos, reports and tip books to help professionals sharpen their workplace skills, improve productivity and become a more effective team player and leader. Their Corporate Writer Resource newsletter provides corporate communicators in PR and marketing with concise, practical advice about writing, editing, format, design and writing for the web.
Customer Experience Matrix
MAY 29, 2007
I’ve been looking at name and address matching software recently. This is a field I’ve stopped following closely because action has moved to the higher planes of Customer Data Integration and Master Data Management. If there’s any trend in the matching field, it’s the development of generic string matching techniques that can be used on any data, not just names and addresses.
markempa
MAY 13, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Buzz Marketing for Technology
MAY 23, 2007
Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
Anything Goes Marketing
MAY 14, 2007
If you have a marketing database you probably have something in there that is like a cancerous tumor. It's what I call the "database deadbeats". Database deadbeats are what I refer to those contacts who are in your database but are really useless - they don't return to your website, open your emails, register for webinars or buy your products anymore.
Smashmouth Marketing
MAY 4, 2007
Well, I'm batting 1000 as it pertains to visits. I've visited Seabrook 4 times in two months and made 4 final tables. Three cashes, two of which were chopped 1st and 2nd place. There were two other entries in the 4 visits that resulted in early exits, but thus far, I have $450 in entry fees, $2800 in cashes (after tips) for a nice 500% return. Linda wasn't arriving from her business trip until midnight, and the kids were out, so tonight I played the $100 NL at 7:00, resulting in the second chopp
WebMarketCentral
MAY 21, 2007
I don't normally do this here, but PR expert Greg Hoffman of the Internet Marketing Gorilla blog is an extraordinarily talented PR guy seeking employment. I've been in his shoes and know how frustrating and painful that can be. Greg isn't letting his situation affect either his creativity or sense of humor, however: check out his post on " The old resume taped to a box of Dunkin Donuts trick.
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Customer Experience Matrix
MAY 25, 2007
Wednesday’s post about online marketing systems generated some interesting discussion. You’ll recall it drew a picture of several systems (Web ads, mobile messages, email, paid search, unpaid search) feeding traffic to a Web site, which in turn was served by several more systems (behavioral targeting, site optimization, Web analytics, real time interaction management) that manage customer treatments.
markempa
MAY 9, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders
Buzz Marketing for Technology
MAY 21, 2007
Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
Anything Goes Marketing
MAY 13, 2007
10 year old Susie Flynn has just announced her intention to run for the US presidency and if I was American, I just might consider her. She is trying to raise awareness for children in America without health insurance. There is in fact 9 million children in America without health insurance! Check out her site at www.electsusie.com. I want to applaud her for her great campaign so far and her use of all of the web 2.0 tools such as Youtube , facebook , and myspace.
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Smashmouth Marketing
MAY 4, 2007
The past few years have been interesting as it pertains to poker. My decision to get a divorce resulted in my having to focus on a steady income and taking care of my kids, which is my highest priority. Let's face it, poker can provide a good income if you work at it, but the variance that all poker players live through is not conducive to taking care of a family.
WebMarketCentral
MAY 18, 2007
As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. Here are four tactics to enhance loyalty and positive word-of-mouth advertising from your best customers.
Customer Experience Matrix
MAY 24, 2007
Accenture released an intriguing study (registration required) earlier this week contrasting the views of high-tech executives and their customers regarding after-sales support. Perhaps the most substantive finding was that while 74% of the executives who implemented new customer self-service systems believed they now had higher customer satisfaction, only 14% of their customers rated their experience as “much better”.
markempa
MAY 8, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Buzz Marketing for Technology
MAY 16, 2007
Found via Jack Vinson - 9 Mistakes That Can Kill Your Personal Growth - definitely worth a read. But I read it with the context of Personal Learning. The 9 mistakes are: Thinking you already know everything Being confused by the marketing hype Not taking action Giving up Worrying about/listening to what others think Dabbling with it Having unreasonable expectations Failing to/not wanting to (at least start to) understand yourself Not taking responsibility for yourself The one that really jumped
Anything Goes Marketing
MAY 12, 2007
Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? How can we further optimize our practices to increase the amount of leads we generate? A recent study by MarketingSherpa and KnowledgeStorm provides some additional insights that marketers should be aware of. They surveyed both vendors and users (people who actually fill out registration forms) to better understand what and why they fill out forms on websites.
Smashmouth Marketing
MAY 3, 2007
This summer when that bee hovers around you, don't kill it, wish it well. The pollination source for 80% of our food supply is severely threatened right now. As stated in the Discover article, Bee Die-Off Threatens Food Supply : "U.S. beekeepers in the past few months have lost one-quarter of their colonies, or about five times the normal winter losses, because of what scientists have dubbed Colony Collapse Disorder.
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