Train Wreck! The 3 Types of Self-Destructive Corporate Tweets
Convince & Convert
MARCH 31, 2011
Twit happens. As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with a self-destructive Tweet, but what kind of tweet it will be, and by whom. There are 3 types of Twitter miscues that cause corporate heartburn (or worse): Twit Happens #1 – Wrong Pipe.
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