July, 2012

Trending Sources

Social Media is Going Corporate [Infographic]

Puzzle Marketer

The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Initially skeptical of it’s use for business purposes, it appears many have adopted the two-way communication mindset during this modern age of information and relationship building. 75% saw an increase in website traffic.

Has a Facebook Rebellion begun?

grow - Practical Marketing Solutions

I am amazed at how much Facebook can get away with. And yet, their self-inflicted problems and arrogance have not made a dent in their seemingly inexorbale march toward world social media dominance. Until now. often get asked,  ”What competitor will unseat Facebook,” and my answer is “Facebook.” ” The answer is not so puzzling as it may seem. PRIVACY. RELEVANCE.

11 Infographics Marketers Should Keep Near Their Desks

It's All About Revenue

by Jesse Noyes | Tweet this Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds. We’re taking on so many roles, and have so much data thrown at us, that infographics can be clarifying. The State of Email Marketing.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Now, Content Experiments allows me to test elements of my landing page. For this exercise I tested landing page headlines. Step 2: Name your experiment. Excellent!

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Six ways visual content marketing can blow your mind

grow - Practical Marketing Solutions

By {grow} Community Member Mars Dorian. When I started blogging, I was determined to build a powerful online presence around my personal brand.  I conjured Rambo-like courage and grit. Grrrr. After a year of pure sweat and daily commitment, I was not gaining any traction. It It was frustrating. But when at the very moment I began to experiment with visual storytelling, things took off. Be stunning.

Lead Testing: 90% of successful lead follow-up occurred within 28 days of first contact

B2B Lead Generation Blog

Tweet If there is a chance to network and build relationships, there is opportunity to generate and nurture leads. Trade shows, workshops and webinars are gold mines for obtaining information. It’s fair to say 98% of attendees likely have an interest in your solution, and that is enough to begin the nurturing process. Generating and nurturing trade show leads. The goal was to determine.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Now, Content Experiments allows me to test elements of my landing page. For this exercise I tested landing page headlines. Step 2: Name your experiment. Excellent!

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” And even bigger than that, the question PR teams need to ask when approaching blogs is how the content they wish to share will add value to THE BLOG rather than THE BRAND !

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Content Marketing is a Juggling Act

Digital B2B Marketing

Is your strategy and organization up to the task? Content marketers need to deliver results in an environment that is constantly changing. Faced with these constant changes, content marketing can either devolve into a series of reactionary random acts of marketing or take the changes in stride. The difference comes down to your content marketing strategy and your marketing organization.

Multitasking Puts Your Brain on Information Overload [Infographic]

Puzzle Marketer

If you’re looking to be more productive then it’s helpful to understand exactly how multitasking affects your brain. According to a recent infographic by OnlineUniversities.com , your brain “wasn’t designed to handle the amount information they’re currently processing.” It pays however to limit your tasks to a maximum at two at a time. tabs open on average.

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The Social Media Minefield: Five factors blocking your success

grow - Practical Marketing Solutions

When I work with clients on marketing strategies, we spend a lot of time working through the hurdles to implementation success, particularly if it is a large, bureacratic company. Part of the process is to have a brain-storming session to think through all of the factors that could cause our ideas to fail. These seem to be the same obstacles EVERYBODY is struggling with: 1) Budget and resources .

The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. tend to ignore articles writing the epitaph of SEO but this one struck a chord with me. Maybe it was the fact that reading the article cut into a fantastic summer weekend in New England. The Definition of SEO. SEO gets a bad rap in many circles. Probably.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Lift is a term many publishers use as an outcome to their research.

Lead Generation: What’s Working – Tactics, Budgets and Preferences

Industrial Marketing Today

Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the year. You could use some of these findings to validate your own industrial marketing strategy and/or find some new ideas to fine-tune it for the remainder of 2012. With that in mind, here are some useful data and charts from various sources.

Infographic of the Week: How much data is created every minute?

Ad Your Comment Here

Every minute massive amounts of data are being generated from every source across the Internet. Domo shows us just how much data is being created, and from where. Infographics Statistics Data infographic statistics web

Social Media Takes Gold at the London 2012 Olympics

Puzzle Marketer

For the London 2012 Olympics, the organizers and the International Olympic Committee (IOC) has recognized that people want to receive their event news in different ways. They have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television. This is a change from even the last Olympics four years ago as Twitter was banned in China during the Beijing 2008 Olympic Games and there was no official Facebook integration. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. INFOGRAPHIC].

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Why Crowdsourcing is the Future of Content Marketing

grow - Practical Marketing Solutions

By {grow} Community Member David Bratvold. The reason I enjoy crowdsourcing so much is because it’s about solving some of the world’s toughest challenges. One of the most famous applications of this concept is how Burt Rutan and his team at Scaled Composites launched SpaceShip One into orbit to win the $10 million  Ansari X Prize. Maybe it works, maybe it doesn’t. Think about that difference.

Why Chasing Hot Leads is a Bad Idea

The Point

In an ideal world, all B2B sales leads would be pre-qualified and ready to buy. And though recent studies suggest that a large chunk of the sales cycle may already be over by the time many prospects talk to a live salesperson, the reality is that inbound sales leads will always occupy a wide spectrum of sales readiness: tire-kickers, hot leads, and everyone in between. In theory, anyway.

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Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Lift is a term many publishers use as an outcome to their research.

How Manufacturers Use 3D CAD Models and 2D CAD Drawings as Sales Enablers

Industrial Marketing Today

Manufacturers usually want their industrial marketing to generate leads that result in RFQs as quickly as possible. Inbound marketing tactics such as SEO and other content marketing strategies do fill the top of their sales funnel. Think of 3D CAD models and 2D CAD drawings as supercharged content assets for moving leads closer to the RFQ stage much quicker than any other type of content resource. There are several benefits to offering 3D CAD models and 2D CAD drawings on an industrial website. Design wins lead to prototype and production orders. Cutting down on specification errors in BOMs.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Reddit is the 800-pound Gorilla in the room

Biznology

Image via CrunchBase. reddit  is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this social sharing site is. While people are writing post-after-post about  Pinterest , So.cl,  Google +, Facebook,  Instamatic , and Twitter, reddit’s eating everyone’s lunch – at least when it comes to authentic bottoms-up self-organization. On reason why I don’t ever discuss it when I am discussing social media marketing and  PR  is because I just can’t get my foot in the door.

9 Top Twitter Tips You Should Start Using Today!

B2B Marketing Insider

Yesterday was my 3-year twitter anniversary. To celebrate, I sent one small “ humble brag ” as one of my twitter friends called it. Hey, I’m a late-comer: @ jack sent his 1st tweet over 6 years ago! In the course of those 3 years, I have interacted with some of the smartest business and marketing people on the planet. sent over 18,000 tweets. Then in October of 2009, I sent 55.

The Net Generation and the future of social media marketing

grow - Practical Marketing Solutions

I saw Don Tapscott speak at SXSW and was inspired to read his excellent book  Grown Up Digital.  Through Through extensive research, he identified the new norms and expectations of the “Net Gens,” the first generation to grow up entirely digital. How has this changed their outlook, their lifestyle, and their expectations of society? Customization. Net Geners make the technology theirs.

No Such Thing As a Free Burger?

Tomorrow People

Free Burger Alert. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. This marketing technology event will celebrate the launch of Zoober Digital Training on the eve of the Olympics. Date: Friday, 27 July. Time: 4pm onwards. Tel: 0121 771 0315. Did we mention that there will be free food and drink?

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. When managed properly, more efficient leads are generated, and campaign ROI increases. Summary.

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How to Unsuck at Personalization in Marketing

Conversionation

Good news for email marketers: according to research from the Direct Marketing Association (DMA), the typical email engagement rates are going up. US open rates of house lists rose 2.6% over 2010, and click-through rates grew with 1.1% in the same period. Personalization seems to play an important role in this growth however not all is well: conversions drop. Here’s why and how to unsuck. Right.

How Performance Marketing Accelerates B-to-B Prospecting

Biznology

Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers.  What a treasure trove!  And on the face of it, a real boon, because you only pay when your prospect takes the action you’re looking for—the click, the download, the purchase, whatever.  But there are some potholes to consider.  Pay per lead. Pay per appointment.

10 Predictions For The Future of Marketing

B2B Marketing Insider

So how is your 2012 shaping up? Are you achieving the business and personal branding goals you set for yourself at the beginning of the year? The latest trends in marketing all center around hype and buzzwords like Social Media ,  Content Marketing ,  Mobile Marketing  and the ubiquity of digital and customer experience. Big Mistake! That is why we need a new term. More Trends To Watch. Strategy

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.