July, 2012

Trending Sources

Social Media is Going Corporate [Infographic]

Puzzle Marketer

The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Initially skeptical of it’s use for business purposes, it appears many have adopted the two-way communication mindset during this modern age of information and relationship building. 75% saw an increase in website traffic.

11 Infographics Marketers Should Keep Near Their Desks

It's All About Revenue

by Jesse Noyes | Tweet this Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds. We’re taking on so many roles, and have so much data thrown at us, that infographics can be clarifying. The State of Email Marketing.

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Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Now, Content Experiments allows me to test elements of my landing page. For this exercise I tested landing page headlines. Step 2: Name your experiment. Excellent!

Altimeter Report: the Convergence of Paid, Owned and Earned Media

Conversionation

Co-author Rebecca Lieb By now, you probably know what paid, owned and earned media are. If you haven’t, you might be new in marketing or might have missed phenomena such as blogging and forums in the nineties. You probably also know that the number of media and channels has been growing for years now, often at adoption speeds we never witnessed before. In recent years, it only become clearer.

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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” And even bigger than that, the question PR teams need to ask when approaching blogs is how the content they wish to share will add value to THE BLOG rather than THE BRAND !

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Now, Content Experiments allows me to test elements of my landing page. For this exercise I tested landing page headlines. Step 2: Name your experiment. Excellent!

Content Marketing is a Juggling Act

Digital B2B Marketing

Is your strategy and organization up to the task? Content marketers need to deliver results in an environment that is constantly changing. Faced with these constant changes, content marketing can either devolve into a series of reactionary random acts of marketing or take the changes in stride. The difference comes down to your content marketing strategy and your marketing organization.

The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. tend to ignore articles writing the epitaph of SEO but this one struck a chord with me. Maybe it was the fact that reading the article cut into a fantastic summer weekend in New England. The Definition of SEO. SEO gets a bad rap in many circles. Probably.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Lead Generation: What’s Working – Tactics, Budgets and Preferences

Industrial Marketing Today

Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the year. You could use some of these findings to validate your own industrial marketing strategy and/or find some new ideas to fine-tune it for the remainder of 2012. With that in mind, here are some useful data and charts from various sources.

Multitasking Puts Your Brain on Information Overload [Infographic]

Puzzle Marketer

If you’re looking to be more productive then it’s helpful to understand exactly how multitasking affects your brain. According to a recent infographic by OnlineUniversities.com , your brain “wasn’t designed to handle the amount information they’re currently processing.” It pays however to limit your tasks to a maximum at two at a time. tabs open on average.

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Infographic of the Week: How much data is created every minute?

Ad Your Comment Here

Every minute massive amounts of data are being generated from every source across the Internet. Domo shows us just how much data is being created, and from where. Infographics Statistics Data infographic statistics web

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Lift is a term many publishers use as an outcome to their research.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Why Chasing Hot Leads is a Bad Idea

The Point

In an ideal world, all B2B sales leads would be pre-qualified and ready to buy. And though recent studies suggest that a large chunk of the sales cycle may already be over by the time many prospects talk to a live salesperson, the reality is that inbound sales leads will always occupy a wide spectrum of sales readiness: tire-kickers, hot leads, and everyone in between. In theory, anyway.

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Reddit is the 800-pound Gorilla in the room

Biznology

Image via CrunchBase. reddit  is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this social sharing site is. While people are writing post-after-post about  Pinterest , So.cl,  Google +, Facebook,  Instamatic , and Twitter, reddit’s eating everyone’s lunch – at least when it comes to authentic bottoms-up self-organization. On reason why I don’t ever discuss it when I am discussing social media marketing and  PR  is because I just can’t get my foot in the door.

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How Manufacturers Use 3D CAD Models and 2D CAD Drawings as Sales Enablers

Industrial Marketing Today

Manufacturers usually want their industrial marketing to generate leads that result in RFQs as quickly as possible. Inbound marketing tactics such as SEO and other content marketing strategies do fill the top of their sales funnel. Think of 3D CAD models and 2D CAD drawings as supercharged content assets for moving leads closer to the RFQ stage much quicker than any other type of content resource. There are several benefits to offering 3D CAD models and 2D CAD drawings on an industrial website. Design wins lead to prototype and production orders. Cutting down on specification errors in BOMs.

Social Media Takes Gold at the London 2012 Olympics

Puzzle Marketer

For the London 2012 Olympics, the organizers and the International Olympic Committee (IOC) has recognized that people want to receive their event news in different ways. They have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television. This is a change from even the last Olympics four years ago as Twitter was banned in China during the Beijing 2008 Olympic Games and there was no official Facebook integration. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. INFOGRAPHIC].

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

9 Top Twitter Tips You Should Start Using Today!

B2B Marketing Insider

Yesterday was my 3-year twitter anniversary. To celebrate, I sent one small “ humble brag ” as one of my twitter friends called it. Hey, I’m a late-comer: @ jack sent his 1st tweet over 6 years ago! In the course of those 3 years, I have interacted with some of the smartest business and marketing people on the planet. sent over 18,000 tweets. Then in October of 2009, I sent 55.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Lift is a term many publishers use as an outcome to their research.

Has a Facebook Rebellion begun?

grow - Practical Marketing Solutions

I am amazed at how much Facebook can get away with. And yet, their self-inflicted problems and arrogance have not made a dent in their seemingly inexorbale march toward world social media dominance. Until now. often get asked,  ”What competitor will unseat Facebook,” and my answer is “Facebook.” ” The answer is not so puzzling as it may seem. PRIVACY. RELEVANCE.

No Such Thing As a Free Burger?

Tomorrow People

Free Burger Alert. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. This marketing technology event will celebrate the launch of Zoober Digital Training on the eve of the Olympics. Date: Friday, 27 July. Time: 4pm onwards. Tel: 0121 771 0315. Did we mention that there will be free food and drink?

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

How Performance Marketing Accelerates B-to-B Prospecting

Biznology

Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers.  What a treasure trove!  And on the face of it, a real boon, because you only pay when your prospect takes the action you’re looking for—the click, the download, the purchase, whatever.  But there are some potholes to consider.  Pay per lead. Pay per appointment.

How to Unsuck at Personalization in Marketing

Conversionation

Good news for email marketers: according to research from the Direct Marketing Association (DMA), the typical email engagement rates are going up. US open rates of house lists rose 2.6% over 2010, and click-through rates grew with 1.1% in the same period. Personalization seems to play an important role in this growth however not all is well: conversions drop. Here’s why and how to unsuck. Right.

10 Predictions For The Future of Marketing

B2B Marketing Insider

So how is your 2012 shaping up? Are you achieving the business and personal branding goals you set for yourself at the beginning of the year? The latest trends in marketing all center around hype and buzzwords like Social Media ,  Content Marketing ,  Mobile Marketing  and the ubiquity of digital and customer experience. Big Mistake! That is why we need a new term. More Trends To Watch. Strategy

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. When managed properly, more efficient leads are generated, and campaign ROI increases. Summary.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Six ways visual content marketing can blow your mind

grow - Practical Marketing Solutions

By {grow} Community Member Mars Dorian. When I started blogging, I was determined to build a powerful online presence around my personal brand.  I conjured Rambo-like courage and grit. Grrrr. After a year of pure sweat and daily commitment, I was not gaining any traction. It It was frustrating. But when at the very moment I began to experiment with visual storytelling, things took off. Be stunning.

Not On Pinterest? This Chart May Change Your Mind

It's All About Revenue

by Jesse Noyes | Tweet this When it comes to fast growth, few social media networks have had a run like Pinterest. The social site, which lets you pin images from around the Web, quickly grew a massive audience. I’ve written about some of the excuses B2B marketers make for not jumping into Pinterest before. So what are the takeaways? 1. Clearly, Pinterest is not a flash in the pan. Subscribe.

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Do you have a handle on your online reputation?

Biznology

I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. As As some of you may know, I recently onboarded as Team Lead, Special Projects, over at Reputation.com. Burping in Church.

A Look Inside a B2B Editor’s Head

B2B Memes

If you want to understand the state of mind of the typical journalist today, or to dig into the challenges they face in managing their careers, you don’t have to look far—as long as you mean the typical  newspaper journalist. Although there is plenty of online debate and discussion of journalistic issues, the mass of it concerns the daily press. Dealing with insufficient staffing and hiring.

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The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.