July, 2012

Trending Sources

11 Infographics Marketers Should Keep Near Their Desks

It's All About Revenue

by Jesse Noyes | Tweet this Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds. We’re taking on so many roles, and have so much data thrown at us, that infographics can be clarifying. The State of Email Marketing.

Social Media is Going Corporate [Infographic]

Puzzle Marketer

The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Initially skeptical of it’s use for business purposes, it appears many have adopted the two-way communication mindset during this modern age of information and relationship building. 75% saw an increase in website traffic.

The 6 Best Slideshare Decks on Content Marketing

B2B Marketing Insider

Maybe it’s just me, but sometimes I just sick of reading (and writing) articles but still have the desire to consume or share great content. That’s why I spend a lot of time on Pinterest , scanning people’s pictures on Facebook and on Slideshare. So I sought the best slideshare presentations on Content Marketing and found a ton to chose from. Did I miss any great ones?

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Has a Facebook Rebellion begun?

grow - Practical Marketing Solutions

I am amazed at how much Facebook can get away with. And yet, their self-inflicted problems and arrogance have not made a dent in their seemingly inexorbale march toward world social media dominance. Until now. often get asked,  ”What competitor will unseat Facebook,” and my answer is “Facebook.” ” The answer is not so puzzling as it may seem. PRIVACY. RELEVANCE.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” And even bigger than that, the question PR teams need to ask when approaching blogs is how the content they wish to share will add value to THE BLOG rather than THE BRAND !

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Now, Content Experiments allows me to test elements of my landing page. For this exercise I tested landing page headlines. Step 2: Name your experiment. Excellent!

Not On Pinterest? This Chart May Change Your Mind

It's All About Revenue

by Jesse Noyes | Tweet this When it comes to fast growth, few social media networks have had a run like Pinterest. The social site, which lets you pin images from around the Web, quickly grew a massive audience. I’ve written about some of the excuses B2B marketers make for not jumping into Pinterest before. So what are the takeaways? 1. Clearly, Pinterest is not a flash in the pan. Subscribe.

SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. They separate the two into what they call Narrowcast and Broadcast. Broadcasting is the mass public sharing, such as a post or tweet. Yes, you can see that now. 

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10 Predictions For The Future of Marketing

B2B Marketing Insider

So how is your 2012 shaping up? Are you achieving the business and personal branding goals you set for yourself at the beginning of the year? The latest trends in marketing all center around hype and buzzwords like Social Media ,  Content Marketing ,  Mobile Marketing  and the ubiquity of digital and customer experience. Big Mistake! That is why we need a new term. More Trends To Watch. Strategy

Six ways visual content marketing can blow your mind

grow - Practical Marketing Solutions

By {grow} Community Member Mars Dorian. When I started blogging, I was determined to build a powerful online presence around my personal brand.  I conjured Rambo-like courage and grit. Grrrr. After a year of pure sweat and daily commitment, I was not gaining any traction. It It was frustrating. But when at the very moment I began to experiment with visual storytelling, things took off. Be stunning.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Altimeter Report: the Convergence of Paid, Owned and Earned Media

Conversionation

Co-author Rebecca Lieb By now, you probably know what paid, owned and earned media are. If you haven’t, you might be new in marketing or might have missed phenomena such as blogging and forums in the nineties. You probably also know that the number of media and channels has been growing for years now, often at adoption speeds we never witnessed before. In recent years, it only become clearer.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Now, Content Experiments allows me to test elements of my landing page. For this exercise I tested landing page headlines. Step 2: Name your experiment. Excellent!

Proof Content Is Marketing’s Most Versatile Tactic

It's All About Revenue

by Jesse Noyes | Tweet this Marketers, particularly B2B marketing , rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The folks building awareness might use social media. The team in charge of lead generation might spring for paid search. Marketers focused on customer loyalty could choose events. Are you in content marketing?

Multitasking Puts Your Brain on Information Overload [Infographic]

Puzzle Marketer

If you’re looking to be more productive then it’s helpful to understand exactly how multitasking affects your brain. According to a recent infographic by OnlineUniversities.com , your brain “wasn’t designed to handle the amount information they’re currently processing.” It pays however to limit your tasks to a maximum at two at a time. tabs open on average.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

9 Top Twitter Tips You Should Start Using Today!

B2B Marketing Insider

Yesterday was my 3-year twitter anniversary. To celebrate, I sent one small “ humble brag ” as one of my twitter friends called it. Hey, I’m a late-comer: @ jack sent his 1st tweet over 6 years ago! In the course of those 3 years, I have interacted with some of the smartest business and marketing people on the planet. sent over 18,000 tweets. Then in October of 2009, I sent 55.

The Social Media Minefield: Five factors blocking your success

grow - Practical Marketing Solutions

When I work with clients on marketing strategies, we spend a lot of time working through the hurdles to implementation success, particularly if it is a large, bureacratic company. Part of the process is to have a brain-storming session to think through all of the factors that could cause our ideas to fail. These seem to be the same obstacles EVERYBODY is struggling with: 1) Budget and resources .

Lead Testing: 90% of successful lead follow-up occurred within 28 days of first contact

B2B Lead Generation Blog

Tweet If there is a chance to network and build relationships, there is opportunity to generate and nurture leads. Trade shows, workshops and webinars are gold mines for obtaining information. It’s fair to say 98% of attendees likely have an interest in your solution, and that is enough to begin the nurturing process. Generating and nurturing trade show leads. The goal was to determine.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Lift is a term many publishers use as an outcome to their research.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Content Marketing is a Juggling Act

Digital B2B Marketing

Is your strategy and organization up to the task? Content marketers need to deliver results in an environment that is constantly changing. Faced with these constant changes, content marketing can either devolve into a series of reactionary random acts of marketing or take the changes in stride. The difference comes down to your content marketing strategy and your marketing organization.

No Such Thing As a Free Burger?

Tomorrow People

Free Burger Alert. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. This marketing technology event will celebrate the launch of Zoober Digital Training on the eve of the Olympics. Date: Friday, 27 July. Time: 4pm onwards. Tel: 0121 771 0315. Did we mention that there will be free food and drink?

3 Steps To A Customer-Driven Marketing Plan

B2B Marketing Insider

Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer. And the biggest marketing mistake you can make is to just focus on what you have to sell. But how do you get to know your customers? The “Attention Economy”.

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The Net Generation and the future of social media marketing

grow - Practical Marketing Solutions

I saw Don Tapscott speak at SXSW and was inspired to read his excellent book  Grown Up Digital.  Through Through extensive research, he identified the new norms and expectations of the “Net Gens,” the first generation to grow up entirely digital. How has this changed their outlook, their lifestyle, and their expectations of society? Customization. Net Geners make the technology theirs.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Reddit is the 800-pound Gorilla in the room

Biznology

Image via CrunchBase. reddit  is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this social sharing site is. While people are writing post-after-post about  Pinterest , So.cl,  Google +, Facebook,  Instamatic , and Twitter, reddit’s eating everyone’s lunch – at least when it comes to authentic bottoms-up self-organization. On reason why I don’t ever discuss it when I am discussing social media marketing and  PR  is because I just can’t get my foot in the door.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Lift is a term many publishers use as an outcome to their research.

Infographic of the Week: How much data is created every minute?

Ad Your Comment Here

Every minute massive amounts of data are being generated from every source across the Internet. Domo shows us just how much data is being created, and from where. Infographics Statistics Data infographic statistics web

The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. tend to ignore articles writing the epitaph of SEO but this one struck a chord with me. Maybe it was the fact that reading the article cut into a fantastic summer weekend in New England. The Definition of SEO. SEO gets a bad rap in many circles. Probably.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The Content Marketing A-Team

B2B Marketing Insider

If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.” ” It included a motley cast of characters who were branded as outlaws but who always fought to protect the innocent, fight the bad guys and generally create havoc wherever they went. Editor. This is a new role within many organizations. Content Curator. Designer.

Case study: Finnair puts social media community to work

grow - Practical Marketing Solutions

By {grow} Community Member Ana Silva O’Reilly . One day last year I received an email with quite the provocative title: “How can you improve air travel?” At first, I thought it was a joke, but the sender seemed reputable — Finland’s flagship air carrier, Finnair and the Helsinki Airport. They were launching a worldwide search for airline best practices called Quality Hunters. certainly was.

Do you have a handle on your online reputation?

Biznology

I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. As As some of you may know, I recently onboarded as Team Lead, Special Projects, over at Reputation.com. Burping in Church.

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. When managed properly, more efficient leads are generated, and campaign ROI increases. Summary.

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Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Lead Generation: What’s Working – Tactics, Budgets and Preferences

Industrial Marketing Today

Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the year. You could use some of these findings to validate your own industrial marketing strategy and/or find some new ideas to fine-tune it for the remainder of 2012. With that in mind, here are some useful data and charts from various sources.

What You Must Know About Community Management

It's All About Revenue

by Jesse Noyes | Tweet this The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part of the modern marketing mix, community managers have been getting hired up. (If you want proof, just look at the who’s who of brands that have added community managers assembled by Jeremiah Owyang.).

Why Chasing Hot Leads is a Bad Idea

The Point

In an ideal world, all B2B sales leads would be pre-qualified and ready to buy. And though recent studies suggest that a large chunk of the sales cycle may already be over by the time many prospects talk to a live salesperson, the reality is that inbound sales leads will always occupy a wide spectrum of sales readiness: tire-kickers, hot leads, and everyone in between. In theory, anyway.

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Why Crowdsourcing is the Future of Content Marketing

grow - Practical Marketing Solutions

By {grow} Community Member David Bratvold. The reason I enjoy crowdsourcing so much is because it’s about solving some of the world’s toughest challenges. One of the most famous applications of this concept is how Burt Rutan and his team at Scaled Composites launched SpaceShip One into orbit to win the $10 million  Ansari X Prize. Maybe it works, maybe it doesn’t. Think about that difference.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

How Performance Marketing Accelerates B-to-B Prospecting

Biznology

Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers.  What a treasure trove!  And on the face of it, a real boon, because you only pay when your prospect takes the action you’re looking for—the click, the download, the purchase, whatever.  But there are some potholes to consider.  Pay per lead. Pay per appointment.

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