October, 2008

Trending Sources

Definition of Introvert -- What is an Introvert?

Buzz Marketing for Technology

Search. Gifted Children. Home Parenting & Family Gifted Children. Email. Gifted Children How to Identify Education Parenting Help. Gifted Children Newsletter - Sign up ! Discuss in My Forum. Introvert. By Carol Bainbridge , About.com. See More About: introverts shyness introverted children. Definition: Contrary to what most people think, an introvert is not simply a person who is shy. In fact, being shy has little to do with being an introvert! Shyness has an element of apprehension, nervousness and anxiety, and while an introvert may also be shy, introversion itself is not shyness.

Not all Requests for Proposals are worth a proposal

Confluent Forms

In an earlier article we wrote about how you could increase your RFP win percentage by being selective about the Requests for Proposals that you choose to respond to. Writing a good proposal can take an inordinate amount of time, and when time = money, proposals can be expensive propositions. So how do you know when is the right time to sit down and start writing a proposal response to a RFP? Educate them and help them see why your solution is the best for them, but also find out who, if anyone, assisted them in the creation of their RFP as a Situation #3 might be in hiding.

Demand Gen vs. CRM Paper Now Available

Customer Experience Matrix

Over the weekend I completed "Demand Generation vs. Customer Relationship Management", the third in my trio of papers explaining where demand generation systems fit into the larger world of customer management software. Like the other two, they are available at the Raab Guide to Demand Generation Systems Web site [link]. It's all good stuff, in my humble and unbiased opinion. Do take a look.

My Top 5 Blogging Outreach Mistakes

PR Meets Marketing

The posts that I learn the most from are by those who are willing to show their mistakes and what they’ve learned. This not only humanizes them but also makes us feel just a little bit less stupid!  . While there are a lot of posts about how to pitch a blogger, I thought it would be an interesting twist to list the top five mistakes I’ve made a la Letterman style:  . del.icio.us

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

More Trending

Critical Reflection

Buzz Marketing for Technology

Critical Reflection. Reflection is thinking for an extended period by linking recent experiences to earlier ones in order to promote a more complex and interrelated mental schema. Reflection normally involves looking for: commonalties differences interrelations beyond their superficial elements. The goal is to develop higher order thinking skills. Essentials of Reflection. Encouraging Reflection.

Landing Page Optimization: Mini Case Study

Anything Goes Marketing

It's Canadian Thanksgiving up here today and I'm all about giving back. I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). The conversion goal is for prospective clients to call or complete the short contact form. Here's why: a.


Demand Generation Overview

Customer Experience Matrix

As I promised (threatened?) in my last post, I've been furiously writing articles to explain demand generation for the new Guide Web site. just finished #2, the not-very-creatively titled "Introduction to Demand Generation Systems" and posted it there. won't recap the piece in detail, but am pleased that it does contain pictures. Anyway, you probably knew all that. But I do like the pictures.

Tips on Leveraging B2B SEO During the Recession


Many people have a “set it and forget it” approach when it comes to SEO. But if you have a good site (in terms of organic search), you should be taking advantage of it—especially during these tough economic times. SEO remains one of the most cost-effective marketing strategies, especially over the long haul. If your site [.].

B2B Marketing Trends for 2016

Coca-Cola is Social by Nature, Big Brands and Social Media

Marketing Edge

Time 22:14. How do big corporate brands implement social media? One answer is, they don't, their customers do it for them. That's one way, others include: Providing social tools – Facebook applications or widgets. Cause collaboration – Supporting in dollars and actions a cause involving company and customers. Fast Forward to Today. That last part is what makes it dynamic for Coke.

Carolyn In Her Element

Smashmouth Marketing

It's so great to watch your kids grow up. When I dropped off oldest daughter, Rebecca, at college in 2006, I remember driving away and being all choked up. You hope it's going to be a great experience for them. You hope you have done an ok job as a parent and taught them how to live a good and safe life on their own. Then you wait to see how it turns out. She was asking to come over for dinner?

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Events. Research E-mail Newsletters. Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. Small Enterprise. mail Newsletters. Blogs. IT Blogwatch. Shark Tank. Topics. Business Intelligence. Careers. Development. Business & Web 2.0. Emerging Technology. Government & Regulation. Hardware. Internet. Networking.


PR Meets Marketing

Knowing Pains

PR 2
PR 2

The B2B Demand Gen Marketing Playbook

Worksheet to Calculate Demand Generation Business Value Now Available

Customer Experience Matrix

The fourth and final item I had planned to add to the Demand Generation Guide Web site was posted yesterday. This is a spreadsheet on calculating the business value of a demand generation system. Basically it defines a formula for calculating profit based on factors that are affected by a demand generation system: number of leads, lead-to-customer conversion rate, net margin per customer, acquisition cost, lead handling cost and sales cost. These are set out on a spreadsheet so users can enter the current values and then make changes to reflect gains expected from the demand generation system.

When the Draft has "Problems"


Perhaps the most exasperating feedback you can get from a subject-matter expert who reviews the draft of a technical marketing document? "It has problems, let's talk." " Your stomach sinks as you imagine having to listen to a

Retailers Taking to Facebook One Way or Another

Marketing Edge

Time 14:22. Slowly retailers are understanding that in a world of Free Speech and Equal Access (via the Internet), consumers and employees are talking about them. Many retailers are reluctant to jump into the social media world for an assortment of fears, some real, most perceived. Adam Cohen, author of the Thousand Cuts blog, a regular read of mine, led a study of retailers using Facebook pages. Cohen's firm, Rosetta, monitored uses of Fan pages by major retailers overtime from May to September of 2008. The Classic Question? It's getting cold in these parts and a bowl of soup is a good thing.

Taking my five-step lead management ‘playbook’ on the road

B2B Lead Generation Blog

Why do so many companies struggle with the lead generation process? Simple. Even the very best lead generation program cannot compensate for poor teamwork and collaboration. You can actually achieve major ROI gains by optimizing a just few key aspects of your lead management process. just finished up the MarketingSherpa Demand Generation Summit in Boston where I was given the opportunity to present my ‘Playbook for Effective Lead Management.' And, we're doing it all again in San Francisco October 26-28. Check out the full agenda. hope you can make it.

A Content Formula for Complex B2B Organizations

The Bamboo Project Blog

Buzz Marketing for Technology

The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. RANT ALERT! ) In a few weeks were going to be looking at blogs in the Work Literacy course. As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective. THATS where the real learning takes place. Web 2.0

Be Passionate or Quit!

PR Meets Marketing

I recently saw Gary Vee’s Video keynote (via HubSpot) from the MarketingProfs Digital Mixer. To paraphrase part of his keynote, he said that if you’re not passionate about what you’re doing, then quit. Quit now. Find what you’re looking for. This reminds me of my friend Molly Rosen. When Molly was about to turn 40, she went to a book store looking for a book to help her with this significant transition in her life. However, she left the book store empty handed. Encouraged by her husband, Molly decided to compile an anthology herself. Some essays will resonate now.

Marketing Automation vs. Demand Generation: What's the Difference?

Customer Experience Matrix

One of the first people I told about the new Guide to Demand Generation Systems -- an experienced database marketing consultant, no less -- was receptive to the Guide but asked whether there was any real difference between "demand generation" and "marketing automation" in general. This set off all kinds of alarms, since this was someone who clearly should have been familiar with the distinction. As with most things, my immediate reaction was to write up an answer. All this is on top of the piece I was in the middle of writing, on how to cost-justify a demand generation system.

What if Don Draper was a B2B Marketer?

B2B Marketing Confidential

I was watching the Mad Men season finale last night on my DVR, thinking how ironic it was that I was (1) watching a show about advertising and (2) watching said show on a DVR. show about advertising. Or for another example

Six Key Steps to Successful Marketing Automation Adoption

The Tech Economy & Social Media

Marketing Edge

I enjoyed George Colony and Forrester's exceptional work in research and analysis for more than a decade. Like Colony, I have lived through the 90s enterprise tech ascent and the ‘01 free fall. Recently Colony listed 5 reasons this tech recession will be different. Colony contends that technology will be down but not out in part because technology is more prevalent in our daily lives than in the past. Let me highlight his fourth reason by citing it directly here because it involves social media, Colony writes, “4) Customers live on tech. This is an old and tired perspective. And you

5 Lead Nurturing Time Factors to Fine Tune Your Messages

B2B Lead Generation Blog

The lack of a strong lead nurturing discipline can cost your organization substantial unrealized revenue. Without lead nurturing in place to capture and cultivate early-stage leads, your marketing funnel misses out on valuable opportunities. The true value of lead nurturing comes from the technique of staying in touch with prospects while providing them with the relevant information as they move through the evaluation and buying process. But, how do you get that delicate balance just right? It's just good manners to acknowledge someone's interest in your brand promptly. 2. etc). 4.

LinkedIn Tips and Tweaks: Do More with your LinkedIn Account

Buzz Marketing for Technology

LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile. You should be logged into LinkedIn for any of these tips to work. 1. Export LinkedIn Contacts. To export your LinkedIn contacts to Outlook or your Gmail address book, go here and save the details of your LinkedIn connections as a CSV file. You can later import this CSV into any other email program. 2.

SMS 26


PR Meets Marketing

PR 2
PR 2

8 Ways to Create More Effective Lead Generation Programs

Department of the Obvious: Anti-Terrorist Data Mining Doesn't Work

Customer Experience Matrix

I've emerged from the cave where Osama bin Laden and I were working on the new Guide to Demand Generation Systems (oops -- the Osama part was supposed to be secret) and am now catching up with the rest of the world. One news item that caught my attention described a recent National Research Council report that concluded data mining to find terrorists "is neither feasible as an objective nor desirable as a goal of technology development efforts." See " Government report: data mining doesn't work well " from CNET.

Guiding Principles for Segmentation for B2B Markets

B2B Marketing Confidential

I was reading through Row Moriarty's 1980 thesis (Row in on the MarketBridge board of directors) last week to get some old (good) ideas about segmentation of B2B markets. I'm sure there has been a lot of newer research on the topic

Marketing Edge

Marketing Edge

time 9:14. here's a new way to look at your marketing department, as a newsroom. because it is a powerful way to tell a story, a way to insert your company into news cycles, a way to be a part of the action, a way to be a thought