October, 2008

Trending Sources

Definition of Introvert -- What is an Introvert?

Buzz Marketing for Technology

Search. Gifted Children. Home Parenting & Family Gifted Children. Email. Gifted Children How to Identify Education Parenting Help. Gifted Children Newsletter - Sign up ! Discuss in My Forum. Introvert. By Carol Bainbridge , About.com. See More About: introverts shyness introverted children. Definition: Contrary to what most people think, an introvert is not simply a person who is shy. In fact, being shy has little to do with being an introvert! Shyness has an element of apprehension, nervousness and anxiety, and while an introvert may also be shy, introversion itself is not shyness.

Not all Requests for Proposals are worth a proposal

Confluent Forms

In an earlier article we wrote about how you could increase your RFP win percentage by being selective about the Requests for Proposals that you choose to respond to. Writing a good proposal can take an inordinate amount of time, and when time = money, proposals can be expensive propositions. So how do you know when is the right time to sit down and start writing a proposal response to a RFP? Educate them and help them see why your solution is the best for them, but also find out who, if anyone, assisted them in the creation of their RFP as a Situation #3 might be in hiding.

Retailers Taking to Facebook One Way or Another

Marketing Edge

Time 14:22. Slowly retailers are understanding that in a world of Free Speech and Equal Access (via the Internet), consumers and employees are talking about them. Many retailers are reluctant to jump into the social media world for an assortment of fears, some real, most perceived. Adam Cohen, author of the Thousand Cuts blog, a regular read of mine, led a study of retailers using Facebook pages. Cohen's firm, Rosetta, monitored uses of Fan pages by major retailers overtime from May to September of 2008. The Classic Question? It's getting cold in these parts and a bowl of soup is a good thing.

Tips on Leveraging B2B SEO During the Recession


Many people have a “set it and forget it” approach when it comes to SEO. But if you have a good site (in terms of organic search), you should be taking advantage of it—especially during these tough economic times. SEO remains one of the most cost-effective marketing strategies, especially over the long haul. If your site [.].

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Demand Gen vs. CRM Paper Now Available

Customer Experience Matrix

Over the weekend I completed "Demand Generation vs. Customer Relationship Management", the third in my trio of papers explaining where demand generation systems fit into the larger world of customer management software. Like the other two, they are available at the Raab Guide to Demand Generation Systems Web site [link]. It's all good stuff, in my humble and unbiased opinion. Do take a look.

My Top 5 Blogging Outreach Mistakes

PR Meets Marketing

The posts that I learn the most from are by those who are willing to show their mistakes and what they’ve learned. This not only humanizes them but also makes us feel just a little bit less stupid!  . While there are a lot of posts about how to pitch a blogger, I thought it would be an interesting twist to list the top five mistakes I’ve made a la Letterman style:  . del.icio.us

Critical Reflection

Buzz Marketing for Technology

Critical Reflection. Reflection is thinking for an extended period by linking recent experiences to earlier ones in order to promote a more complex and interrelated mental schema. Reflection normally involves looking for: commonalties differences interrelations beyond their superficial elements. The goal is to develop higher order thinking skills. Essentials of Reflection. Encouraging Reflection.

Improv Everywhere

Smashmouth Marketing

A couple years ago a friend turned me on to Improv Everywhere. They create scenes of chaos and joy in public places. Performance art. Created in August of 2001 by Charlie Todd, Improv Everywhere has executed over 70 missions involving thousands of undercover agents. The group is based in New York City. Frozen. No movement. They held it for five minutes. Brilliant!

Twitter Means Business and Then Some

Marketing Edge

Time 22:51. One part chat room, one part instant messenger, and one part blog, the microblogging platform Twitter has gained in credibility and usefulness among businesses and journalists. don't want to say popularity, although it has 3.2 million users , because this word is less meaningful. journalist to his core, Ojeda has been with the St. For example, there is a Twitter public media category.

Landing Page Optimization: Mini Case Study

Anything Goes Marketing

It's Canadian Thanksgiving up here today and I'm all about giving back. I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). The conversion goal is for prospective clients to call or complete the short contact form. Here's why: a.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Demand Generation Overview

Customer Experience Matrix

As I promised (threatened?) in my last post, I've been furiously writing articles to explain demand generation for the new Guide Web site. just finished #2, the not-very-creatively titled "Introduction to Demand Generation Systems" and posted it there. won't recap the piece in detail, but am pleased that it does contain pictures. Anyway, you probably knew all that. But I do like the pictures.


PR Meets Marketing

Knowing Pains

PR 2

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Events. Research E-mail Newsletters. Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. Small Enterprise. mail Newsletters. Blogs. IT Blogwatch. Shark Tank. Topics. Business Intelligence. Careers. Development. Business & Web 2.0. Emerging Technology. Government & Regulation. Hardware. Internet. Networking.

Carolyn In Her Element

Smashmouth Marketing

It's so great to watch your kids grow up. When I dropped off oldest daughter, Rebecca, at college in 2006, I remember driving away and being all choked up. You hope it's going to be a great experience for them. You hope you have done an ok job as a parent and taught them how to live a good and safe life on their own. Then you wait to see how it turns out. She was asking to come over for dinner?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Coca-Cola is Social by Nature, Big Brands and Social Media

Marketing Edge

Time 22:14. How do big corporate brands implement social media? One answer is, they don't, their customers do it for them. That's one way, others include: Providing social tools – Facebook applications or widgets. Cause collaboration – Supporting in dollars and actions a cause involving company and customers. Fast Forward to Today. That last part is what makes it dynamic for Coke.

When the Draft has "Problems"


Perhaps the most exasperating feedback you can get from a subject-matter expert who reviews the draft of a technical marketing document? "It has problems, let's talk." " Your stomach sinks as you imagine having to listen to a

Worksheet to Calculate Demand Generation Business Value Now Available

Customer Experience Matrix

The fourth and final item I had planned to add to the Demand Generation Guide Web site was posted yesterday. This is a spreadsheet on calculating the business value of a demand generation system. Basically it defines a formula for calculating profit based on factors that are affected by a demand generation system: number of leads, lead-to-customer conversion rate, net margin per customer, acquisition cost, lead handling cost and sales cost. These are set out on a spreadsheet so users can enter the current values and then make changes to reflect gains expected from the demand generation system.

Be Passionate or Quit!

PR Meets Marketing

I recently saw Gary Vee’s Video keynote (via HubSpot) from the MarketingProfs Digital Mixer. To paraphrase part of his keynote, he said that if you’re not passionate about what you’re doing, then quit. Quit now. Find what you’re looking for. This reminds me of my friend Molly Rosen. When Molly was about to turn 40, she went to a book store looking for a book to help her with this significant transition in her life. However, she left the book store empty handed. Encouraged by her husband, Molly decided to compile an anthology herself. Some essays will resonate now.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

The Bamboo Project Blog

Buzz Marketing for Technology

The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. RANT ALERT! ) In a few weeks were going to be looking at blogs in the Work Literacy course. As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective. THATS where the real learning takes place. Web 2.0

Community Project Milestones and Risks

Leader Networks

When starting to build an online community, one of the most common questions companies face is what does the community road look like? What are the key milestone and risks? This timeline offers a birds-eye view of the process. As with anything, risk management is critical - if you know the issues then you can navigate the process of building the community plan. While there are planning risks, operational risks and ongoing risks - awareness of the milestones can serve as a valuable map. Is it customer care? Co-creation with clients? Brand awareness? What do they want and need from your business?

The Tech Economy & Social Media

Marketing Edge

I enjoyed George Colony and Forrester's exceptional work in research and analysis for more than a decade. Like Colony, I have lived through the 90s enterprise tech ascent and the ‘01 free fall. Recently Colony listed 5 reasons this tech recession will be different. Colony contends that technology will be down but not out in part because technology is more prevalent in our daily lives than in the past. Let me highlight his fourth reason by citing it directly here because it involves social media, Colony writes, “4) Customers live on tech. This is an old and tired perspective. And you

Taking my five-step lead management ‘playbook’ on the road

B2B Lead Generation Blog

Why do so many companies struggle with the lead generation process? Simple. Even the very best lead generation program cannot compensate for poor teamwork and collaboration. You can actually achieve major ROI gains by optimizing a just few key aspects of your lead management process. just finished up the MarketingSherpa Demand Generation Summit in Boston where I was given the opportunity to present my ‘Playbook for Effective Lead Management.' And, we're doing it all again in San Francisco October 26-28. Check out the full agenda. hope you can make it.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Marketing Automation vs. Demand Generation: What's the Difference?

Customer Experience Matrix

One of the first people I told about the new Guide to Demand Generation Systems -- an experienced database marketing consultant, no less -- was receptive to the Guide but asked whether there was any real difference between "demand generation" and "marketing automation" in general. This set off all kinds of alarms, since this was someone who clearly should have been familiar with the distinction. As with most things, my immediate reaction was to write up an answer. All this is on top of the piece I was in the middle of writing, on how to cost-justify a demand generation system.


PR Meets Marketing

PR 2

LinkedIn Tips and Tweaks: Do More with your LinkedIn Account

Buzz Marketing for Technology

LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile. You should be logged into LinkedIn for any of these tips to work. 1. Export LinkedIn Contacts. To export your LinkedIn contacts to Outlook or your Gmail address book, go here and save the details of your LinkedIn connections as a CSV file. You can later import this CSV into any other email program. 2.

SMS 38

Start-up Loss is Enterprise Gain - Hiring Skilled Workers

Leader Networks

This morning, not unlike most these days, I sadly read through all the lists of companies who have laid off employees. But these reports don’t always make the news because the numbers are small or the company may not be well-known enough for reporting but TechCrunch has started a layoff tracker to help everyone, well, keep track. The start-up industry is especially vulnerable to economic pressures. VC firms are cautioning start-ups to tighten burn and get ready for the recession. Yes- accelerate – make go faster. Corporations typically fit into two categories – The Haves and The Have Nots.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Marketing Edge

Marketing Edge

time 9:14. here's a new way to look at your marketing department, as a newsroom. because it is a powerful way to tell a story, a way to insert your company into news cycles, a way to be a part of the action, a way to be a thought

5 Lead Nurturing Time Factors to Fine Tune Your Messages

B2B Lead Generation Blog

The lack of a strong lead nurturing discipline can cost your organization substantial unrealized revenue. Without lead nurturing in place to capture and cultivate early-stage leads, your marketing funnel misses out on valuable opportunities. The true value of lead nurturing comes from the technique of staying in touch with prospects while providing them with the relevant information as they move through the evaluation and buying process. But, how do you get that delicate balance just right? It's just good manners to acknowledge someone's interest in your brand promptly. 2. etc). 4.

Department of the Obvious: Anti-Terrorist Data Mining Doesn't Work

Customer Experience Matrix

I've emerged from the cave where Osama bin Laden and I were working on the new Guide to Demand Generation Systems (oops -- the Osama part was supposed to be secret) and am now catching up with the rest of the world. One news item that caught my attention described a recent National Research Council report that concluded data mining to find terrorists "is neither feasible as an objective nor desirable as a goal of technology development efforts." See " Government report: data mining doesn't work well " from CNET.


PR Meets Marketing

PR 2

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

L'université Claude Bernard s'interface avec Facebook

Buzz Marketing for Technology

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Why communities help companies in uncertain times

Leader Networks

OK, so things are crazy in the financial markets lately. The media frenzy is ongoing, consumers are frightened, companies are closing or merging daily, and business clients are pulling out or hunkering down Sounds like a crisis, doesn’t it? So consider this: one of the most fundamental tenets of strong and effective crisis management is communications. Talking to people; letting them know what is happening; quelling rumors and, most important, providing a forum for concerned individuals to get the right information, ask questions, and discuss the issues openly. at the water cooler, on Yahoo!

The New Newsroom – What’s in Your Company?

Marketing Edge

Time 9:14. Here's a new way to look at your marketing department, as a newsroom. Because it is a powerful way to tell a story, a way to insert your company into news cycles, a way to be a part of the action, a way to be a thought leader, and a way to create dynamic valued information that works with a sales cycle. Companies are not limited to brochures, more importantly; their audiences are accustomed to getting all kinds of formats, when and where they want it. Here is a list to help determine if your company can tap into a newsroom. Do you have internal or access to expertise in your field.

Channel Management Solutions Landscape 1

B2B Marketing Confidential

Channel Management Solutions have been hot lately. My company, MarketBridge, is investing heavily in this space, and it's made me hyper-aware of the competition across many dimensions. There are many different flavors and functions of

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Sample Guide Entries Now Available on the New Site

Customer Experience Matrix

The new Guide Web site is now fully functional at www.raabguide.com. Please visit and comment. If you want to make a purchase, even better. Per yesterday's post regarding the comparison matrix and vendor tables, extracts of both are available on the site (under 'Look Inside' on the 'Guide' page). These will give a concrete view of the difference between the two formats. I'm sure I'll be adding more to the site over time. For the moment, we have to turn our attention to marketing: press release should have gone out today but I haven't heard from the person working on it. Tomorrow, perhaps.