David Raab in Webinar
Customer Experience Matrix
NOVEMBER 29, 2006
I'll be presenting a Webinar on "Getting Started with Marketing Automation", sponsored by Unica, on Wednesday December 6 at 11:30. Eastern / 8:30 Pacific. Click here to register.
Customer Experience Matrix
NOVEMBER 29, 2006
I'll be presenting a Webinar on "Getting Started with Marketing Automation", sponsored by Unica, on Wednesday December 6 at 11:30. Eastern / 8:30 Pacific. Click here to register.
markempa
NOVEMBER 22, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders
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Buzz Marketing for Technology
NOVEMBER 29, 2006
Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
Anything Goes Marketing
NOVEMBER 29, 2006
Arguably the whole concept of comments on a blog make blogs authentic and entertaining. On many blogs, a web visitor may find a post with some rich interaction between the original author and some commenters. Typically the item that is being discussed is one that both the author and commenter are passionate about. The new visitor can either be satisfied with just reading the interaction or even add a comment themselves.
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The ROI Guy
NOVEMBER 30, 2006
IT spending has experienced a healthy three years of budget increases since the beginning of 2004, giving many IT execs plenty of reasons to celebrate. Annual growths in 2006 is expected to top 6%, and although projections for 2007 show a more conservative sentiment, spending increases are likely to continue with consensus estimates of 5% to 6% expected according to IDC and Forrester Research.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Customer Experience Matrix
NOVEMBER 21, 2006
Everybody wants to get the best results from their Web site, and plenty of vendors are willing to help. I’ve been trying to make sense of the different Web site optimization vendors, and have tentatively decided they fall into four groups: - Web analytics. These do log file or page beacon analysis to track page views by visitors. Examples are Coremetrics, Omniture, WebSideStory, and WebTrends.
markempa
NOVEMBER 22, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders
Buzz Marketing for Technology
NOVEMBER 27, 2006
Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
Anything Goes Marketing
NOVEMBER 29, 2006
If you've been on IBM's site lately, you may have noticed a new feature. OK, you'll probably notice many new features it's Big Blue for goodness sake, they've patented the meaning of life! :) The feature I'm most interested in is a new little Chat icon on the side of the page. You can see it here. What better way then to interact with potential clients then to allow them to speak with you without having to pick up the phone.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The ROI Guy
NOVEMBER 30, 2006
With the official release of Microsoft Vista many corporations will be getting requests to upgrade, and puzzling over whether it makes fiscal sense. The major question to be answered: Does Vista derive enough savings to make the case for near-term migration, or should the organization take a wait-and-see approach? Frugal CIOs and CFOs want to understand how investing in the upgrade will yield immediate and direct benefits – particularly how it will help reduce IT costs, while at the same time im
WebMarketCentral
NOVEMBER 24, 2006
Marketers have projects. So unless you're one of those rare individuals who can not only keep a multitude of details straight in your head, but also magically keep your team on the same page with your brain, you need project management tools. Base Camp is a reasonably-priced (there's even a free version) online project management collaboration tool that's worth checking out, despite a few quirks and shortcomings.
Customer Experience Matrix
NOVEMBER 20, 2006
Last Friday, I clipped a BusinessWeek ( www.businessweek.com ) article that listed a “set of integrated business disciplines” that create “exemplary customer experiences”. The disciplines include customer-facing “moments of truth”, well articulated brand values, close integration of technology and people, “co-creation” of experiences with customers, and an “ecosystem approach” to encompass all related products and services.
markempa
NOVEMBER 16, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Buzz Marketing for Technology
NOVEMBER 22, 2006
Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
Anything Goes Marketing
NOVEMBER 27, 2006
Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it! Here are a few of my favourite tools from his website: Paid Search and Organic Search Spyfu : Can be used to find out how much a search term is currently going for, how popular a search term is and who (which of your competitors) is currently using the search term and how they are using it.
The ROI Guy
NOVEMBER 8, 2006
Sarbanes-Oxley (SOX) section 404 compliance requires companies to implement extensive internal controls and documentation. Many companies did not have sufficient control in place to comply when SOX was passed, so investments have been made in systems, personnel and auditing to assure compliance. In order to achieve a positive ROI, the SOX compliance must have net benefits that exceed the investment to achieve compliance.
WebMarketCentral
NOVEMBER 16, 2006
Two words -- valuable content. As Mike Kaselnak, CEO of Hoard Client Systems wrote in response to my recent RainToday article How To Build Website Traffic With Content , "The days of trying to trick the search engines are over. Content is King!" Actually, neither search engines nor people are fooled anymore by tricks with hidden text or metatags. What's more, human visitors expect more from business websites than just product details (marketing), "about us" pages, and a list of your office locat
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Customer Experience Matrix
NOVEMBER 17, 2006
“People consider personalized, intelligent and convenient contact the most important elements of added value a company can offer.” Insight or cliché? It really depends on who said it and why. In this case, the quote is from UK-based marketing services provider Ion Group ( [link] ). Ion sent a three-question email survey to 1,090 representative UK consumers and analyzed the results.
markempa
NOVEMBER 1, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders
Buzz Marketing for Technology
NOVEMBER 20, 2006
Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.
Anything Goes Marketing
NOVEMBER 20, 2006
Not sure what authentication is when it comes to email marketing and how it relates to email deliverability ? Have you seen those Visa commercials where a call centre verifies these heads that come through a computer screen? It's similar to this. How do you prove to your email recipients that the email that you're sending is actually from you? Through email authentication.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The ROI Guy
NOVEMBER 8, 2006
For 2006 the number one business priority for CIOs was surveyed to be business process improvement – implementing technology to help the business become more streamlined and easier to do business with. [1]. To help accomplish these elusive priorities, IT organizations are reorganizing by hiring one or more business / financial experts as key members of the IT executive team.
WebMarketCentral
NOVEMBER 10, 2006
Curious about what podcasting can do for your business? Check this out. The experts at Twin Cities marketing agency Provident Partners are offering a hands-on presentation and workshop on video and podcasting. This session will save you time and help you understand how new-media formats such as audio podcasts and digital video are being used as powerful tools in the marketing mix.
Customer Experience Matrix
NOVEMBER 16, 2006
Back on September 26, I criticized a paper from Entellium ( www.entellium.com ) that I felt ignored the need to identify business requirements before looking at system functionality. It's uncomfortable to write negative things, but I did feel better when I saw a paper from Entellium itself make a similar point: “Unfortunately, most hosted CRM buyers spend 95 percent of their time focusing on the features and functions that a solution contains, and nearly no time on what happens after the sales c
Customer Experience Matrix
NOVEMBER 13, 2006
I picked up a copy of Chris Anderson’s The Long Tail this weekend for my son, only because the local bookstore didn’t have any more substantive marketing books available. (Yes, there is irony here: I purchased a book about unlimited choice because my choices were limited.) There was only time to a scan a few chapters before I gave it to him, so I can’t tell if the book gives any advice to marketers for how to deal with the phenomenon it describes.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Customer Experience Matrix
NOVEMBER 9, 2006
I wasn’t really planning to write about Web analytics for the third day in a row, but the most interesting thing to come across my desk yesterday, apart from the cat, was a white paper “The Other Search: Making the Most of Site Search to Optimize the Total Customer Experience” written by Patricia Seybold Group for Web analytics vendor WebSideStory ( www.websidestory.com ).
Customer Experience Matrix
NOVEMBER 9, 2006
Yesterday I wrote about the strategic choices facing Web analytics vendors as their core product matures. They have three basic choices: - keep focused on Web analytics, improving their products and appealing to the most demanding users as a ‘best of breed” solution. - expand into related Web functions, such as offer targeting, in-site search, content management, search engine marketing, and campaign analysis. - expand into non-Web areas, in particular multi-channel customer analytics.
Customer Experience Matrix
NOVEMBER 8, 2006
I recently heard a senior manager from one of the major Web analytics firms brag in public that specialists in Web analytics had “won” in their competition with general-purpose business intelligence vendors. This struck me as premature, to say the least. He might as well have raised a “Mission Accomplished” banner and snarled “bring ‘em on.” The substance of the vendor’s argument was that the general-purpose vendors’ technologies cannot handle the high volume of data generated by Web logs and in
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